The problem of absolute or positive pitch has been studied by a considerable number of researchers. This cannot be said, however, for the problem of the element of tempo, or the normal speed of the true beat in music. The reason for this probably lies in the fact that absolute pitch can be measured quite accurately, for it is dependent upon the anatomy and physiology of the ear. On the other hand, a means whereby the innate pulse in music can be externalized so as to be capable of exact expression and measure in number, presents a challenge to those interested in further investigation of this phenomenon.

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Thesis (Ph. D.)--University of Wisconsin--Madison, 1972. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Though Poulenc marks choral compositions with metronomic indications, there are problems concerning tempo. The purpose of this paper is to determine guidelines for dealing with choral tempo. Chapter II relates biographical information pertinent to the study. Style Is examined In Chapter III, determining aspects that call tempo marks into question and influence tempo determination. In Chapter IV, the manner in which Poulenc uses tempo indications in the choral works is analysed and the relationship between form and tempo examined. Chapter V records Information bearing upon tempo from Poulenc's collaboration with conductors, as well as examining recordings of Poulenc's music in which he played or with which he expressed approval. Guidelines for determining tempo are stated in Chapter VI.

Konsumenter exponeras för 2000 reklammeddelanden dagligen men lägger bara märke till fåtal av dem. Musik har en värdefull position i reklam som företag kan använda för att sticka ut i reklambruset. För att kunder ska lägga märke till företags marknadsföring vilken kan skapa värde för kund, behövs förståelse för vilka känslor och tankar som uppstår hos kund vid exponering av företags reklammusik i långsamt- och medeltempo, samt vilka attityder som formas gentemot företaget vid exponeringen. För att förstå kundupplevelsen i form av vilka känslor, tankar och attityder vid lyssnandet av reklammusik, utförs en kvalitativ undersökning för att förstå fenomenet på djupet. Den verkliga kundupplevelsen har fångats genom att 13 djupintervjuer genomförts där respondenterna exponerats för reklamlåtar i tempona långsam (70 bpm) och medel (120 bpm). Undersökningen tyder på att reklammusik väcker känslor och tankar i både positiv och negativ riktning, likaså influeras attityden gentemot företag men mer i stunden som respondenterna exponeras av reklammusik än ihållande. Reklammusik i marknadsföring har en betydande roll i den värdeskapande processen för både kund och företag. Vidare tenderar värdeskapande reklammusik att generera i konkurrensfördelar vilket gynnar företags framgång. Resultaten bidrar med förståelse om kundupplevelsen vid reklammusik till litteraturen samt med kunskap till företag gällande reklammusikens inflytande på kundupplevelsen. / Every day consumers are exposed to an enormous amount of advertisements but only notice a few of them. Music has a powerful role in advertising which corporations can use to stand out from the noise of advertising. For consumers to notice corporations’ marketing that is used to create customer value, an understanding is needed regarding which feelings and thoughts arise when customers are exposed by advertising music in a slow- and middle tempo, also what attitudes are formed toward corporations at the exposure. To achieve knowledge about the customer experience, qualitative research is needed to understand the phenomenon in depth. To achieve an understanding of the real customer experience, 13 in-depth interviews have been conducted where the interviewees have been exposed to advertising music in the tempo of slow (70 bpm) and average (120 bpm). Advertising music awakens feelings and thoughts, both in positive and negative terms, as well as the attitude is shaped toward corporations which are influenced more in the moment the person is exposed by advertising music than in the long run. Advertising music has a powerful role in marketing in the process of value creation to both customers and corporations which may emerge in competitive advantages and further empower corporation success. The understanding of customer experience in combination with advertising music contributes to both corporations' knowledge and the literature.