In this study the aim was to investigate the area of non-celebrity people with a popular Instagram account, and indentify their motives to being active on Instagram, whether or not they maintained an online image and what consequences they could see as results of Instagram activity. Through six interviews with women between 17 and 28 years of age, the results showed the following patterns. The identified motives to Instagram use matched Whiting and Williams (2013) ten ways to apply Uses and Gratificatios Theory, and also identified three new ones: professional use, friendship and validation of oneself. Use of an online image was confirmed, as the interviewees stated how constructed to show ones best sides an Instagram account usually is, both theirs and others. Consequences and effects as result of Instagram use was stated to be both positive and negative, positive as inspiration, affirmation and easing contact with friends. Negative effects such as envy, comparisons, anxiety, a normalised view of unhealthy bodies, and the risk of addiction to Instagram use was noted.

Im Rahmen einer Elektromobilitäts-Fallstudie kombinieren wir zwei lebenszyklusbasierte Methoden und veranschaulichen die Ergebnisse zur Kommunikations- und Entscheidungsunterstützung mittels der Methode des ökonomisch-ökologischen Nettoeffekts. Die Ergebnisse zeigen, dass Elektrofahrzeuge im Vergleich zur EURO6-Dieselfahrzeugen erst in langer Frist ökonomisch und ökologisch wettbewerbsfähig sind. / Building on a case study on electric mobility, we integrate two life cycle methods and visualize the results for communication and decision-support using the economic environmental trade-off. Results suggest that in comparison to EURO6 diesel vehicles electric vehicles are only in the long run economically and environmentally competitive.