Nesta tese de doutorado, analisa-se o conceito de responsabilidade moral de uma perspectiva nietzscheana. A formulação nietzscheana do conceito de responsabilidade moral envolve um duplo aspecto: i) há um enfraquecimento da esfera de exigência da responsabilidade devido à influência dos instintos sobre as ações humanas e devido ao fato de o ser humano não se reconhecer como criador de seus próprios valores, apesar de criar conceitos morais e metafísicos que satisfaçam suas necessidades fisiológicas; e ii) há um fortalecimento e uma expansão do conceito de responsabilidade quando da constatação e da exigência de que o ser humano deve ser criador dos próprios valores. O conceito tradicional, ao contrário, elimina do debate filosófico o aspecto não-racional do ser e do saber humanos. Discute-se em que consiste e o que motivam tais diferenças. / In this thesis, we analyze the concept of moral responsibility from a nietzschean perspective. The nietzschean formulation of the concept of moral responsibility involves two aspects: i) a weakening of the sphere of exigency of responsibility due to the influence of instincts on human actions and because the human being fails to recognize himself as the creator of his own values and of moral and metaphysics concepts; and ii) a strengthening and an expansion of responsibility when there is an understanding and an exigency that the human being must be the creator of his own values. The traditional concept, on the contrary, eliminates from the philosophical debate the non-philosophical aspect of both the human being and knowledge. We discuss what constitutes and what triggers such differences.

A produção leiteira do Brasil vem crescendo anualmente desde a década de 1990. Em todo o país a agricultura familiar tem grande participação na produção de leite, sendo que no Rio Grande do Sul mais de 80% do volume de leite entregue à industria é oriundo de propriedades familiares, Essas propriedades adotam sistemas de produção diferenciados quanto à adoção de insumos, podendo ser convencionais ou ecológicas, e muitas vezes procura agregar valor à produção através do beneficiamento do leite a derivados lácteos. O presente trabalho teve como objetivo avaliar a qualidade do leite, produzido em sistema convencional e ecológico, e de queijos artesanais oriundos da agricultura familiar e verificar se a qualidade destes está adequada às respectivas legislações vigentes. O trabalho foi realizado entre outubro de 2008 e setembro de 2009, quando 10 UPL da agricultura familiar localizadas na região leste do Rio Grande do Sul eram visitadas mensalmente. Nessa ocasião foram coletadas amostras compostas de leite (do tanque de resfriamento) de cada uma das propriedades e encaminhadas à análise da composição química, contagem de células somáticas, contagem bacteriana total e análises físico-quimicas. Nos meses de fevereiro e julho de 2009 foram coletadas amostras dos alimentos ofertados aos animais em cada uma das propriedades, estes foram submetidos à análise bromatológica para determinação de PB, FDN e FDA, em junho de 2009 foram amostradas a agua utilizada durante a ordenha dos animais e queijos produzidos artesanalmente por essas familias. O leite da agricultura familiar apresentou CCS e CBT medias em valores acima do estabelecido na Instrução Normativa nº51, enquanto que o teor de lactose foi inferior ao esperado. Não houve diferença significativa entre os parâmetros de qualidade do leite avaliados para os diferentes sistemas, contudo a CBT apresentou interação significativa quanto ao sistema x mês. As contagens bacterianas foram maiores nos meses de primavera e verão, bem como a produção de leite. Os queijos produzidos pelas agroindustrias avaliadas e que foram produzidos a partir de leite cru apresentaram qualidade microbiológica inadequada aos padrões estabelecidos pela Resolução RDC nº12, tendo sido considerados inadequados ao consumo humano. A estrutura para a produção de queijos utilizada pelos agricultores familiares apresenta deficiências e inadequações em todas as propriedades estudadas. Na situação avaliada não houve diferença significativa entre a qualidade do leite produzido nos diferentes sistemas, ecológico e convencional, ainda assim a agricultura familiar apresentou problemas relacionados ao manejo nutricional e higiênico que podem prejudicar a qualidade do leite, tendo sido mais preocupantes os dados referentes à CCS, CBT e ESD. Quanto aos queijos e procedimentos de fabricação utilizados nas propriedades avaliadas, ficou evidente que as deficiências no tratamento térmico adequado do leite usado na produção de queijos de muito alta umidade afetam diretamente a qualidade microbiológica desses produtos, colocando em risco a saúde do consumidor. A implementação de ações de Boas Práticas de Fabricação seria importante para auxiliar o controle de contaminações e possíveis toxinfecções. / The dairy production of Brazil has been growing up yearly since the 1990 decade. In the whole country family agriculture has a high engagement in milk production, while in the State of Rio Grande do Sul, more than 80% of the milk delivered to the industry is originated in family properties. These properties adopt differentiated production systems in relation to the use of raw materials, as they could be conventional or ecological, and many times they try to add value through the manufacturing of milk to dairy products. This piece of work had the objective of evaluating the quality of milk produced through the conventional system (CONV) and ecological (ECO), and of homemade cheeses originated from family agriculture and to verify if the quality of these products is in accordance with the respective current regulations. The work was performed between October 2008 and September 2009, when 10 family agricultural UPL‟s (Dairy Production Units), located in the eastern region of Rio Grande do Sul were visited monthly. During these visits milk samples from the herds and cooling tanks from each one of the properties were collected and sent for chemical and physical analysis, counting of somatic cells and total bacterial count. During the months of February and July 2009 samples of the feed offered to the animals in each one of the properties were collected. These samples were subject of bromatology analysis to determine PB (Gross Protein), FDN (Neutral Detergent Fiber), and FDA (Acid Detergent Fiber). In June 2009 samples were taken from: water used during milking and homemade cheeses produced by these families. The milk from agricultural family presented average CCS (Somatic Cells Count) and CBT (Total Bacterial Count) above the values established by Regulatory Instruction Nº 51, while the lactose percentage was lower than expected. There was no significant difference between the evaluated milk quality parameters for the different systems, though the CBT presented a significant interaction in relation to the system/month, whereas a significant monthly variation was verified in the ECO. The bacterial counts were higher during the spring and summer months. During this period higher milk production was observed. Cheeses produced by the evaluated agroindustrial units and that were produced from raw milk presented inadequate microbiological quality according to standards established through Resolution RDC nº 12, thus considered inadequate for human consumption. The structure used by family agricultural labourers for cheese production presents deficiencies and inadequacies in all the properties studied during this work. In the evaluated situation there was no significant difference between the quality of milk produced through the different systems, ecological and conventional. The family agriculture presented problems related to the nutrition and hygienical handling that can impair milk quality, while the data in reference to CCS, CBT and ESD is more worrisome. In relation to the cheese and manufacturing practices used in the evaluated properties, it was clear and evident that the deficiencies in the thermal treatment of milk used in the production of high humidity cheeses influences directly the microbiological quality of these products, leaving the consumer‟s health under risk. The implementation of Good Manufacturing Practices would be important to help the control of contamination and possible intoxications.

Made available in DSpace on 2016-03-15T19:46:57Z (GMT). No. of bitstreams: 1 Magali Aparecida Beneton Pieroni.pdf: 386782 bytes, checksum: 0ee8b55a8b424492a24f991d3ae68238 (MD5) Previous issue date: 2010-03-03 / The teaching of portuguese language, generally, is related the teaching of prescriptive grammar in schools and high school.But, how the teacher appropriates the linguistic theories, such as analysis of Do these teachers?speech and language textual guide their teaching activities focus on increasing the interactional communication skills of students? These questions guided this case study, carried State School Madureira Paulo and Castro, located in Tietê, state of Sao Paulo, with 11 Portuguese teachers, through a questionnaire. The analysis showed that, in their teaching practice, not had a conception of grammar defined, based, mostly in the metalanguage. The goal, therefore, this work is to contribute to the debate about teaching English in public schools Sao Paulo, pointing to the social, interactional and functional language to be considered in practice teacher. / O ensino de língua portuguesa, geralmente, está atrelado ao ensino da gramática normativa nas escolas do ensino fundamental e médio. Mas, de que maneira o professor se apropria das teorias linguísticas, como a análise do discurso e a linguística textual? Será que esses mestres orientam suas atividades pedagógicas, buscando ampliar as competências comunicativas interacionais dos alunos? Essas questões nortearam este estudo de caso, realizado na Escola Estadual Paulo Madureira e Castro, situada no município de Tietê, estado de São Paulo, com 11 professores de português, por meio de questionário. As análises evidenciaram que, em sua prática docente, não havia uma concepção de gramática definida, baseando-se, em sua maioria, na metalinguagem. O objetivo, portanto, deste trabalho, é o de contribuir para a reflexão acerca do ensino de língua portuguesa nas escolas públicas de São Paulo, apontando os aspectos social, interacional e funcional da língua a serem considerados na prática docente.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-11-18T13:53:53Z No. of bitstreams: 1 Mateus Di Palma Back_.pdf: 1065653 bytes, checksum: d5a23ae5c08125bd959ac841e5c48e35 (MD5) / Made available in DSpace on 2016-11-18T13:53:53Z (GMT). No. of bitstreams: 1 Mateus Di Palma Back_.pdf: 1065653 bytes, checksum: d5a23ae5c08125bd959ac841e5c48e35 (MD5) Previous issue date: 2016-08-16 / Nenhuma / Trata-se de dissertação que compara os conceitos de Direito carregados por categorias diferentes teorias do Direito. O conceito de norma jurídica descrito por Hans Kelsen e o conceito de expectativa normativa descrito por Niklas Luhmann têm em comum somente o fato de serem o produto de observações voltadas para uma realidade normativa. As suas semelhanças se encerram aí. Nesse sentido, a norma jurídica de Kelsen é marcada pela diferença entre o factual e o normativo, enquanto a expectativa normativa de Luhmann é marcada pela diferença entre o cognitivo e o normativo. Ainda que essas categorizações não sejam são diretamente comparáveis, na medida em que ambos esses conceitos são utilizados pelos seus autores para as suas descrições do Direito, esses conceitos tornam-se, na sua diferença, representativos da diferença que existe entre os conceitos de Direito que os fundamentam. Esse trabalho pretende se valer deles para realizar uma análise comparativa de ambas as descrições: entre o conceito normativo de Direito em Kelsen e o conceito sociológico em Luhmann. Ele será um trabalho bibliográfico e comparativo. A metodologia adotada será a seguinte: em um primeiro momento se apresentarão os fundamentos do modo descritivo da teoria do Direito de Kelsen; após, se apresentarão os fundamentos do modo descritivo da sociologia do Direito de Luhmann; e, ao final, se buscará, a partir dos conceitos-chave mencionados, os conceitos de Direito que os fundamentam para realizar a oposição dos diferentes modos de observação do Direito. Como resultado da pesquisa, concluiu-se que, ainda que realmente se compare um conceito analítico com outro funcional, as diferenças referentes aos conceitos não puderam ser resumidas ao potencial transdisciplinar das teorias, mas à uma opção de como se aproximar do objeto de pesquisa. / This is a dissertation which compares the concepts of law as presented by categories of diferent theories of Law. The concept of legal norm described by Hans Kelsen and the concept of normative expectations described by Niklas Luhmann have in common only the fact that they are the product of observations aimed at a normative reality. Their similarities end there. In this sense, Kelsen’s legal norm is marked by the difference between factual and normative, while Luhmann’s normative expectation is marked by the difference between cognitive and normative. These categorizations are not directly comparable, however, to the extent that both of these concepts are used by the authors for their descriptions of the law, these concepts become, in their difference, representative of the difference between the concepts of Law underlying them. This work intends to make use of them to carry out a comparative analysis of both descriptions: between Kelsen’s normative concept of law and Luhmann’s sociological one. It will be a bibliographical and comparative work. The way to do this is as follows: at first it will be presented the fundamentals of the descriptive mode of Kelsen’s theory of law; a second phase will present the fundamentals of the descriptive way of Luhmann’s sociology of law; in the end, it will be sought to derive, from the key concepts mentioned, those concepts of law underlying them for the purpose of oposing the different ways of observing the law. As a result of the research, it was concluded that, although it is really a comparison between an analytical concept with a functional one, differences related to the concepts could not be summarized to the transdisciplinary potential of theories, but to a choice of how to approach the object of research.

Tesis para optar al Grado de Magíster en Dirección y Administración de Proyectos Inmobiliarios / Se trata de intereses ejercidos hacia el mismo espacio urbano. Tanto patrimonio como mercado inmobiliario corresponden a áreas de estudio confrontadas, situación bastante lógica si piensa en ciertos grupos patrimoniales que preservan sus construcciones, versus aquellos preocupados por la búsqueda de oportunidades de desarrollo. Al aplicar una protección normativa a un determinado barrio, esto conlleva a que exista una serie de restricciones a la producción de obras nuevas, aspecto que complejiza -y muchas veces ahuyenta- los ánimos de ciertos desarrolladores. Sus efectos se reflejaron desde el 3º trimestre del 2016 al revisar una reducción de un 58% de los montos de inversión en la zona frente al mismo periodo en el 2017; y una notoria reducción de permisos ligados a patentes comerciales que ha relegado aquellos emprendimientos de tipo residencial, oficinas y educación. Frente a este comportamiento, el municipio santiaguino propuso no eliminar este tipo de acciones, sino regular la conformación de estas basándose en que este esfuerzo, significa a todas luces un aporte al contexto urbano histórico con el cual dialogar. Esta discusión escala en un contexto en el cual la demanda por vivir en áreas centrales va al alza, pero que reconoce desde el eje MATTA al sur un “territorio de especulación”. A simple vista se piensa en un desincentivo generalizado, toda vez existan tantas restricciones a la edificación continua en 18 metros como restricciones morfológicas en adyacencia a inmuebles de conservación histórica (ICH) que generan saltos en las rentabilidades resultantes. Sin embargo, esto puede ser reconocido como una oportunidad al aplicar estratégicamente los parámetros contenidos en la Zona de Conservación Histórica – E7 (ZCHE7) aprobada el 16 de agosto 2016 por el MINEDUC. La justificación final de esta tesis pretende desmitificar la postura que indica que la protección de los barrios congela su desarrollo inmobiliario, premisa que finalmente, modeló la hipótesis al buscar sus oportunidades dentro de radios acotados. Repensar más acuciosamente los nuevos productos para la zona se convierte en una oportunidad que brinda lineamientos con miras a generar nuevas tipologías y morfologías adaptadas al desarrollo local de barrio. / It’s all about interests exercised to the same urban space. Both heritage and real estate development correspond to study areas that are confronted nowadays, a logical situation if we think about certain heritage groups that preserve their constructions, versus those concerned in searching development opportunities. By applying a regulatory protection to a specific neighborhood, this regulatories lead to a series of restrictions applyed to the production of new urban pieces, an aspect that complicates – and oftently drives away - the spirits of certain developers. Its effects were reflected from the third quarter of 2016, when reviewing a reduction of 58% in investment amounts in the area compared to the same period in 2017; and a notable reduction in permits linked to commercial patents that has relegated residential, office and education ventures. Faced with this behavior, the city council of Santiago proposed not to eliminate this type of actions, but otherwise to regulate the conformation of these inititives, based on the fact that this effort, clearly means a contribution to the historical urban context with which to dialogue. This discussion escalates in a context in which, the demand for living in central areas of Santiago is constinously increasing, but which recognizes from MATTA axis to the south a “territory of speculation”. At first glance we think of a general disincentive, there are both restrictions on continuous building in 18 meters and morphological restrictions in adjacency to historical preservation buildings that generate leaps in the resulting returns. However, this can be recognized as an opportunity to strategically apply the parameters contained in the Historic Conservation Zone - E7 (ZCHE7 in spanish) approved on August 16, 2016 by MINEDUC. The final justification of this thesis aims to demystify the position that indicates that the protection of neighborhoods freezes their real estate development, a premise that finally modeled the hypothesis when looking for opportunities within limited radius. Rethinking new products more acutely for this area becomes an opportunity that provides guidelines that direct the generation of new typologies and morphologies adapted to local neighborhood development.

<p>Lip force has been found to affect the ability to achieve satisfying speech production and swallowing. A normative value for lip force in adults has been measured to 15 Newton (N). Corresponding value for children measured with Lip Force Meter 100 (LF100) does not exist. In the current study lip force was measured in children between the ages of five and ten years. The aim of the study was to obtain normative values for children with typical development in separate age groups. Production of syllable with initial bilabial plosive was further calculated to see if any correlation between lip force and syllable production existed. An examination of learning effect in repeated measures was also executed. The age group 5:0-5:11 only included four participants. This age group was therefore not included in the statistical measurements.</p><p>The common mean for lip force in all children was 14.98 N. The mean for each age group was 12.75 N for 5:0-5:11 year olds, 14.69 N for 6:0-6:11, 16.93 N for 7:0-7:11, 14.97 N for 8:0-8:11 and 14.14 N for the age group 9:0-9:11 years. In the current study no significant differences in lip force was found between age groups.</p><p>The common mean for syllable production in all children was 5.50 syllables/second. A significant difference between the ages six and seven year olds as well as six and nine year olds was found, where the older age groups showed higher values. No significant correlation was found between lip force and syllable production.</p><p>Analysis of the learning effect over three lip force measurements showed tendencies for increased lip force at the last measure. The difference was not significant. In the present study no statistical measurements for gender differences were executed for each separate age group due to small numbers. Measurements in age group 6:0-9:11 showed tendencies for higher values of both lip force and syllable production for girls. These differences were not significant.</p><p><strong> </strong></p><p><strong> </strong></p>

Lip force has been found to affect the ability to achieve satisfying speech production and swallowing. A normative value for lip force in adults has been measured to 15 Newton (N). Corresponding value for children measured with Lip Force Meter 100 (LF100) does not exist. In the current study lip force was measured in children between the ages of five and ten years. The aim of the study was to obtain normative values for children with typical development in separate age groups. Production of syllable with initial bilabial plosive was further calculated to see if any correlation between lip force and syllable production existed. An examination of learning effect in repeated measures was also executed. The age group 5:0-5:11 only included four participants. This age group was therefore not included in the statistical measurements. The common mean for lip force in all children was 14.98 N. The mean for each age group was 12.75 N for 5:0-5:11 year olds, 14.69 N for 6:0-6:11, 16.93 N for 7:0-7:11, 14.97 N for 8:0-8:11 and 14.14 N for the age group 9:0-9:11 years. In the current study no significant differences in lip force was found between age groups. The common mean for syllable production in all children was 5.50 syllables/second. A significant difference between the ages six and seven year olds as well as six and nine year olds was found, where the older age groups showed higher values. No significant correlation was found between lip force and syllable production. Analysis of the learning effect over three lip force measurements showed tendencies for increased lip force at the last measure. The difference was not significant. In the present study no statistical measurements for gender differences were executed for each separate age group due to small numbers. Measurements in age group 6:0-9:11 showed tendencies for higher values of both lip force and syllable production for girls. These differences were not significant.

This study aims to investigate and comprehend the movements and functionings that make emerge the heterogeneity in the discourse that preface the grammar, that is, how the different is presented in the same , in the normative grammar. The object that was selected to be analyzed is made up of four editions of the Normative Grammar of Portuguese Language (NGPL), by Carlos Henrique da Rocha Lima, as corpus. The proposal is developed according to the theoretical - methodological perspective of Discourse Analysis, placed in relation with some proper notions to the carried out studies under the aegis of the History of Linguistic Ideas. The study is sub-divided into three parts, named and constituted as: In Part I, The different in the same : the object of look under a discursive point of view , the theme and the theoretical research conducted are presented, electing the concepts and the references that support the analytical device. In Part II, And the Normative Grammar is arising... , the ircumstantialization process of the analysis object is set out, considering so the historical-discursive elements, as an attempt to bring out the theoretical over turns of the NGPL production and the conditions of production in which the grammatical subject is inserted. In Part III, Returning from Rocha Lima to Normative Grammar , we developed our gesture of interpretation into two movements of analysis. We started by the covers reading of our object of study, observing the differences and similarities among the imagetic compositions and how they transform themselves into the time line, in a regressive way, returning to its appearance. In the second movement, we saved space to what preface the NGPL in verb and no longer in image, observing and analyzing how the different moves itself and functions in the same . In a succinct way, we can say that in relation to the analyzed discursivities, we observed the functioning of the different in the same in several moments: in the covers we have the verbal regularization as well as the graphic-imagetic renewal which show the functioning of the different directions, affected by the production conditions of the doing grammatical normative in Brazil; in the texts that compose the prefacing of NGPL, we identified marks of resistance and memory as well. The different shows itself by the resistance marked by the position of the grammatical subject in relation to the Brazilian Grammatical Nomenclature (BGN); and by the entrance of the Linguistic science knowledge. The same shows itself by the maintenance, by the grammatical regularity of the discourse where the memory of knowledge about the language emerges. The analyze of these discursive materialities shows us that the imaginary project of the normative grammar also constitute itself by the failures in the language, as the heterogeneous appears, slips and functions, therefore moves in the same , since the different is constitutive of the language grammar. / O presente trabalho tem por objetivo investigar e compreender os movimentos e funcionamentos que fazem emergir a heterogeneidade no discurso que prefacia a gramática, ou seja, como se apresenta o diferente no mesmo , na gramática normativa. O objeto que selecionamos para análise constitui-se de quatro edições da Gramática Normativa da Língua Portuguesa (GNLP), de Carlos Henrique da Rocha Lima, enquanto corpus. A proposta é desenvolvida de acordo com a perspectiva teórico-metodológica da Análise de Discurso, posta em relação com algumas noções próprias aos estudos realizados sob a égide da História das Ideias Linguísticas. O trabalho está subdividido em três partes, assim nomeadas e constituídas: na Parte I, O diferente no mesmo : o objeto do olhar sob um ponto de vista discursivo , apresentamos o tema e a pesquisa teórica realizada, elegendo os conceitos e as referências que sustentam o dispositivo analítico. Na Parte II, E a Gramática Normativa vai surgindo... , explicitamos o processo de circunstancialização do objeto de análise, considerando para tanto elementos histórico-discursivos, numa tentativa de resgatar os entornos teóricos de produção da GNLP e as condições de produção nas quais se insere o sujeito gramático. Na Parte III, Remontemo-nos de Rocha Lima à Gramática Normativa , desenvolvemos nosso gesto de interpretação em dois movimentos de análise. Iniciamos pela leitura das capas de nosso objeto de estudo, observando as diferenças e semelhanças entre as composições imagéticas e de como elas se transformam na linha do tempo, de maneira regressiva, remontando ao seu surgimento. No segundo movimento, reservamos espaço para o que prefacia a GNLP em verbo e não mais em imagem, observando e analisando como o diferente movimenta-se e funciona no mesmo . De modo sucinto, podemos dizer que, em relação às discursividades analisadas, observamos o funcionamento do diferente no mesmo em vários momentos: nas capas tem-se a regularização verbal e renovação gráfico-imagética que mostram o funcionamento de sentidos diferentes, afetados pelas condições de produção do fazer gramática normativa no Brasil; nos textos que compõem o pré-faciamento da GNLP, identificamos marcas de resistência e de memória. O diferente mostra-se pela resistência marcada pela posição do sujeito gramático em relação à Nomenclatura Gramatical Brasileira (NGB); e pela entrada dos saberes da ciência Linguística. O mesmo mostra-se pela manutenção, pela regularidade do discurso gramatical em que emerge a memória do saber sobre a língua. A análise dessas materialidades discursivas mostra-nos que o projeto imaginário de gramática normativa também se constitui pelo o que falha na língua, pois o heterogêneo emerge, desliza e funciona, logo, movimenta-se no mesmo , uma vez que o diferente é constitutivo da gramática da língua.

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-08-19T19:47:04Z No. of bitstreams: 1 Marcelo da Silva3.pdf: 2883474 bytes, checksum: c861eea2e205a63e3e47d931ca6ffa32 (MD5) / Made available in DSpace on 2016-08-19T19:47:04Z (GMT). No. of bitstreams: 1 Marcelo da Silva3.pdf: 2883474 bytes, checksum: c861eea2e205a63e3e47d931ca6ffa32 (MD5) Previous issue date: 2016-03-03 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The expansion of the virtual social networks; the improvement of information techniques; the penetrability of the competitive capitalism; and the fragmented postmodern subject, beside the consumer society; they constitute the pillarsof this thesis. Our central hypothesis is that the internet’s social networks: magnify spacesof participation, sharing, collaboration, and consumer’s disappointment manifestation, but do not decrease discontinuations, misunderstanding, and disrespect resultant of relations and consumption practices, that might, many times, accelerate conflicts. The openness to dialogue, the subject incitement to seize power, and the exchange multiplication between companies and consumers, they represent the opportunity and the challenge we have to value the communication’s normative conception, admitting the cross-comprehension difficulties, the cohabitation urgency, and the reality of lack of communication. We resort to the French branch of discourseanalysis (DA) as the theoretical-methodological field to analyze the modern consumer speech that is subscribed on the Reclame Aqui platform, and to build a critique to the contemporary corporative communication from the concepts of scenography, ethos, and enunciation schematization. We verify how ideology works on the inside of the consumption enunciation scenes, creating an order unique to the disappointed claimant. This analysis ratifies the theoretical discussion we carried out supporting the problematization, and the debate of the seven scenographies displayed by/through the subject/consumer’s speech: respect/disrespect; threat, promise and frustration; bad service and unresolved problem; negotiation; new versus old clients; and deceived client. The overlap of our corpus and the theoretical framework puts on stage the need for organizational communication driven by the practical sense of otherness that transcends exchanges strictly focused on the market; and at the same time it sheds light upon the urgency of more solidarity, compassion, listening skills, comprehension and cohabitation for the corporations that works on a society guided by the frenzy of the ethics of the competition, and consumptionidolatry. This thesis puts forth that the performance of consumers, and organizations in the on-line world represent more than a circumstantial evidence of mutual (in) tolerance, but it also delineates a shared fate that might lead to an otherness solidarity, as well as accepting the alterity experience, failure risk, and hope in the confidence and respect that communication can conceive. / A expansão das redes sociais virtuais, o aperfeiçoamento das técnicas de informação, a penetrabilidade do capitalismo de concorrência e o fragmentado sujeito pós-moderno constituem, ao lado da sociedade de consumo, os pilares desta tese. Nossa hipótese central é que as redes sociais da Internet ampliam os espaços de participação, compartilhamento, colaboração e manifestação das decepções do consumidor, mas não diminuem as descontinuidades, a incompreensão e o desrespeito oriundos das relações e práticas de consumo, podendo, muitas vezes, aceleraremasconflitualidades. A abertura para o diálogo, o incitamento à tomada de poder do sujeito e a multiplicação das trocas entre empresas e consumidores representam a oportunidade e o desafio de valorizarmos a concepção normativa da comunicação, admitindo as dificuldades da intercompreensão, a urgência da coabitação e a realidade da incomunicação. Recorremos à Análise de Discurso de tradição francesa (AD) como campo teórico-metodológico para analisar o discurso do consumidor inscrito na plataforma Reclame AQUI e construir uma crítica à comunicação corporativa contemporânea; a partir dos conceitos de cenografia, ethos e esquematização enunciativa, verificamos como a ideologia opera no interior das cenas daenunciação do consumo, constituindo uma ordem própria ao discurso do reclamante decepcionado. Esta análise ratificou as discussões teóricas que levamos a cabo, servindo de suporte para a problematização e o debate das sete cenografias que se evidenciaram no/pelo discurso do sujeito/consumidor: respeito/desrespeito, ameaça, promessa e frustração, mau atendimento e problema não resolvido, negociação, clientes novos x antigos e consumidor enganado; a imbricação do nosso corpuse o arcabouço teórico coloca na ribalta a necessidade de políticas de comunicação organizacional norteadas pelo senso prático de outridade, transcendendo as relações puramente mercadológicas; ao mesmo tempo, lança luz sobre apremência de mais solidariedade, compaixão, capacidade de escuta, compreensão e coabitação para as corporações que funcionam em uma sociedade guiada pelo frenesi da ética da concorrência e da consumolatria. Esta tese evidencia que a atuação dos consumidores e das empresas no mundo on-line representa mais que um elemento circunstancial de (in) tolerância mútua; desenha um destino comum que pode ter como rumo a outridade solidária do próximo, aceitando a experiência da alteridade, o risco do fracasso e a esperança da confiança e do respeito que a comunicação pode conceber.

This article present a way to analyze the motivation for arbitration awards and how it should be evaluated by the judges of the Judiciary at the time of the annulment proceedings. The objective is give elements such as the state of the normative question, the factual situation of the case and the structure argued for the definition in order to analyzing, from the simplest level, whether an award is motivated or not. / El presente artículo busca presentar una forma de poder analizar la debida motivación dentro de los laudos arbitrales y cómo debería ser evaluada por los jueces del Poder Judicial al momento de que se presenten los recursos de anulación. Se busca plantear elementos como el estado de la cuestión normativa, la situación fáctica del caso y la estructura argumentaba a fin de analizar, desde el plano más simple, si es que un laudo se encuentra motivado o no.