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Mitigating the Risks of Smartphone Data Sharing: Identifying Opportunities and Evaluating NoticeBalebako, Rebecca 01 September 2014 (has links)
As smartphones become more ubiquitous, increasing amounts of information about smartphone users are created, collected, and shared. This information may pose privacy and security risks to the smartphone user. The risks may vary from government surveillance to theft of financial information. Previous work in the area of smartphone privacy and security has both identified specific security flaws and examined users’ expectations and behaviors. However, there has not been a broad examination of the smartphone ecosystem to determine the risks to users from smartphone data sharing and the possible mitigations. Two of the five studies in this work examine the smartphone data sharing ecosystem to identify risks and mitigations. The first study uses multi-stakeholder expert interviews to identify risks to users and the mitigations. A second study examines app developers in order to quantify the risky behaviors and identify opportunities to improve security and privacy. In the remaining three of five studies discussed in this work, we examine one specific risk mitigation that has been popular with policy-makers: privacy notices for consumers. If done well, privacy notices should inform smartphone users about the risks and allow them to make informed decisions about data collection. Unfortunately, previous research has found that existing privacy notices do not help smartphone users, as they are neither noticed nor understood. Through user studies, we evaluate options to improve notices. We identify opportunities to capture the attention of users and improve understanding by examining the timing and content of notices. Overall, this work attempts to inform public policy around smartphone privacy and security. We find novel opportunities to mitigate risks by understanding app developers’ work and behaviors. Also, recognizing the current focus on privacy notices, we attempt to frame the debate by examining how users’ attention to and comprehension of notices can be improved through content and timing.
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Metoder för att sända meddelanden från QT Systems fastighetssystem till smarta telefoner / Methods for sending messages from QT Systems' real estate system to smartphonesJernberg, Johan January 2016 (has links)
Företag har länge kunnat nå ut med information till kunder via traditionella metoder så som sms och e-post. I och med den stora populariteten hos smarta telefoner och sociala medier har information nu blivit extra viktigt. Med detta har det även kommit nyare sätt för företag att kommunicera med sina kunder så som via push-notifikationer till smarta telefoner och webbläsare eller via sociala medier. Projektet beställdes av QT Systems och hade som syfte att ge företaget en bättre inblick i vad de har för möjligheter när det gäller att nå ut med information till deras kunder. Målet med projektet var att finna den metod som bör passa bäst för att just QT Systems fastighetssystem ska kunna notifiera deras användare om olika händelser och att kunna visa att denna går att implementera i detta system. Under arbetets gång bestämdes det att push-notifikationer till en native app skulle vara den bästa lösningen. Det har även gjorts ett ”proof-of-concept” som visar att den valda metoden kommer gå att implementera i QT Systems fastighetssystem och åtminstone nå ut till smarta telefoner som har Android eller iOS som operativsystem. / For a long time companies have been able to reach out to customers by traditionally methods such as SMS or e-mail. The huge rise of popularity in smartphones and social media now makes information more important than ever. With this there are newer ways for companies to communicate with their customers such as push-notifications by native apps and browsers or by social media. This project was ordered by QT Systems with the purpose to give the company a better view of their possibilities when it comes to reaching out with information to their customers. The goal with the project was to find the best method for allowing QT Systems' real estate system to notify their users of certain events and to show that this method can be implemented in this system. During the course of this project it was decided that push-notifications by a native app would be the best solution. A ”proof-of-concept” which shows that this method can be implemented in QT Systems' real estate system and that it can be used for at least Android and iOS smartphones was also done.
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Os CEREST e os fatores associados à notificação de acidentes de trabalho no SINAN no BrasilBatista, Adriana Galdino January 2010 (has links)
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Previous issue date: 2010 / Introdução: No âmbito do SUS (Sistema Único de Saúde), a Saúde do Trabalhador é desenvolvida por meio dos CEREST (Centro de Referência em Saúde do Trabalhador) e das demais unidades de atenção básica, média e alta complexidade que compõem a RENAST (Rede Nacional de Atenção Integral à Saúde do Trabalhador). Estas unidades são responsáveis pelas informações e notificações dos acidentes de trabalho (AT). A alta sub-notificação de AT no país, traduz-se no conhecimento ainda incipiente, o que dificulta a priorização deste importante problema de saúde coletiva, nas agendas das políticas de saúde. Objetivos: Este estudo analisa a atuação dos CEREST para o aumento das notificações AT. Descreve o nível de implantação dos CEREST em três dimensões: 1) Gestão e organização do serviço; 2) Ações desenvolvidas pelos CEREST; 3) Produção de dados para a vigilância dos AT. Verifica os fatores associados ao aumento de notificação AT 2007-2009. Métodos: Estudo transversal realizado com dados do SINAN (Sistema de Informação de Agravos de Notificação) e do FormSUS (Sistema do DATASUS - Departamento de Informática do SUS), onde foram coletados dados de questionários respondidos pelas equipes dos CEREST. O desfecho foi o aumento no número de notificações, medida pela variação proporcional (%) do número de AT notificado (VP) durante os anos de referência do estudo. Padronização foi usada para corrigir a dispersão dos dados. Com regressão linear múltipla, os fatores associados à VP foram identificados, utilizando-se alfa = 0,10. Resultados: Até janeiro de 2010, os dados de 125 CEREST estavam disponíveis para análise, 22 são estaduais e 103 são regionais/municipais. Grande parte dos CEREST, estaduais (77,3%) e regionais/municipais (87,4%), foram considerados como implantados para as três dimensões estudadas. Os CEREST estaduais apresentaram VP maior do que os regionais/municipais. As sub-dimensões que se associaram positivamente com o aumento no número de notificações foram: tempo de funcionamento; presença da equipe mínima; desenvolvimento de ações de vigilância; funcionamento do Conselho Gestor e da CIST - Comissão Intersetorial de Saúde do Trabalhador; capacitação dos profissionais da rede sentinela; estruturação da rede sentinela; e implantação das atividades previstas para as notificações. Discussão: As ações intersetoriais e as ações de vigilância mostram-se importantes para o aumento das notificações de acidentes de trabalho, provavelmente pela disponibilidade da identificação e acompanhamento dos casos de AT. Aliado a isto, o funcionamento das instâncias de controle social reforçam as ações de estruturação da rede de unidades notificantes. O maior tempo de funcionamento favorece a consolidação das ações e, consequentemente, melhores respostas do serviço. / Salvador
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Segurança do paciente: análise das notificações de eventos em um hospital privado / Patient safety: analysis of event notifications in a private hospitalMelchiades, Ediana Preisler [UNESP] 29 February 2016 (has links)
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Previous issue date: 2016-02-29 / A segurança do paciente e o gerenciamento de riscos são requisitos fundamentais para fortalecimento do processo de gestão na organização. O presente estudo teve como objetivo principal identificar e analisar eventos notificados ao Núcleo de Segurança do Paciente em hospital privado do Estado de São Paulo, Brasil. Trata-se de um estudo descritivo, exploratório, retrospectivo com análise quantitativa dos dados dos eventos relacionados à assistência e envolvendo produtos de saúde, no período de janeiro a dezembro de 2014. Foram analisadas 711 notificações relacionadas à assistência ao paciente e produtos de saúde. O tempo de análise das notificações relacionadas a processos assistenciais foi significativamente maior que o da assistência direta ao paciente. As unidades que mais receberam notificações de eventos foram: Cirúrgicas I e II (23,63%), Unidade de Terapia Intensiva Adulto (17,30%), Farmácia (11,11%) e Clínica Médica (10,27%). Os grupos de eventos mais notificados foram: erro de medicação (14,21%), perda de sonda nutricional (13,22%) e lesão de pele (11,95%). Os cargos que mais notificaram eventos do grupo de assistência direta ao paciente e de processo assistencial foram: coordenador de enfermagem e enfermeiro assistencial. Pode-se concluir que a notificação de eventos relacionados à assistência do paciente e envolvendo produtos de saúde é de fundamental importância dentro da instituição e contribui para a adoção de estratégias de prevenção de incidentes e melhoria da qualidade da assistência. A partir da pesquisa, foram elaborados dois produtos para serem adotados na instituição envolvida: a) Plano de Segurança do Paciente, de acordo com as exigências da RDC no 36 de 25 de julho de 2013 e b) Matriz de Gestão de Risco por unidade com base na metodologia do HFMEA. / Patient safety and risk management are key requirements for strengthening the management process in the organization. This study aimed to identify and analyze events reported to the Patient Safety Unit in a private hospital in the state of São Paulo, Brazil. It is a descriptive, exploratory study, retrospective with a quantitative data analysis of the events related to assistance and involving health products, from January to December 2014. Seven hundred and eleven (711) notifications related to patient care and health care products were analyzed . The time analysis of the notifications related to care processes was significantly higher than that of direct patient care. The units that received most event notifications were: Surgical I and II (23.63 %), Adult Intensive Care Unit (17.30%), Pharmacy (11.11%) and Internal Medicine (10.27 %). Most reported event groups were: medication error (14.21%), loss of nutritional probe (13,22 %) and skin lesions (11.95 %). The positions that most reported events of the direct assistance group to the patient and care process were: nursing care coordinator and nurse. It can be concluded that the notification of events related to patient care and involving health products is fundamentally important within the institution and contributes to the adoption of incident prevention strategies and improvement of the quality of the provided care. From the research, we developed two products to be adopted in the institution involved : a) Patient Safety Plan , in accordance with the requirements of the official directives (DRC number 36 of July 25, 2013) b ) Risk Management Matrix per unit based on the Healthcare Failure Mode and Effect Analysis (HFMEA) methodology.
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Segurança do paciente análise das notificações de eventos em um hospital privado /Melchiades, Ediana Preisler January 2016 (has links)
Orientador: Silvana Andrea Molina Lima / Abstract: Patient safety and risk management are key requirements for strengthening the management process in the organization. This study aimed to identify and analyze events reported to the Patient Safety Unit in a private hospital in the state of São Paulo, Brazil. It is a descriptive, exploratory study, retrospective with a quantitative data analysis of the events related to assistance and involving health products, from January to December 2014. Seven hundred and eleven (711) notifications related to patient care and health care products were analyzed . The time analysis of the notifications related to care processes was significantly higher than that of direct patient care. The units that received most event notifications were: Surgical I and II (23.63 %), Adult Intensive Care Unit (17.30%), Pharmacy (11.11%) and Internal Medicine (10.27 %). Most reported event groups were: medication error (14.21%), loss of nutritional probe (13,22 %) and skin lesions (11.95 %). The positions that most reported events of the direct assistance group to the patient and care process were: nursing care coordinator and nurse. It can be concluded that the notification of events related to patient care and involving health products is fundamentally important within the institution and contributes to the adoption of incident prevention strategies and improvement of the quality of the provided care. From the research, we developed two products to be adopted in the institution involved : a) Patient Safety... (Complete abstract click electronic access below) / Resumo: A segurança do paciente e o gerenciamento de riscos são requisitos fundamentais para fortalecimento do processo de gestão na organização. O presente estudo teve como objetivo principal identificar e analisar eventos notificados ao Núcleo de Segurança do Paciente em hospital privado do Estado de São Paulo, Brasil. Trata-se de um estudo descritivo, exploratório, retrospectivo com análise quantitativa dos dados dos eventos relacionados à assistência e envolvendo produtos de saúde, no período de janeiro a dezembro de 2014. Foram analisadas 711 notificações relacionadas à assistência ao paciente e produtos de saúde. O tempo de análise das notificações relacionadas a processos assistenciais foi significativamente maior que o da assistência direta ao paciente. As unidades que mais receberam notificações de eventos foram: Cirúrgicas I e II (23,63%), Unidade de Terapia Intensiva Adulto (17,30%), Farmácia (11,11%) e Clínica Médica (10,27%). Os grupos de eventos mais notificados foram: erro de medicação (14,21%), perda de sonda nutricional (13,22%) e lesão de pele (11,95%). Os cargos que mais notificaram eventos do grupo de assistência direta ao paciente e de processo assistencial foram: coordenador de enfermagem e enfermeiro assistencial. Pode-se concluir que a notificação de eventos relacionados à assistência do paciente e envolvendo produtos de saúde é de fundamental importância dentro da instituição e contribui para a adoção de estratégias de prevenção de incidentes e melhoria da qu... (Resumo completo, clicar acesso eletrônico abaixo) / Mestre
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Adaptation du design des visualisations de type supervisions pour optimiser la transmission des notifications classées par niveau d’intérêt / Visualisations design adaptation to optimize the transmission of notifications sorted by relevanceImbert, Jean-Paul 16 December 2014 (has links)
Le contrôle aérien rentre dans une phase de profondes mutations liées à l’augmentation du trafic età l’évolution des outils permettant d’assurer le service. L’augmentation du nombre d’avions gérés parle contrôleur implique un nombre beaucoup plus important qu’auparavant d’informations à traiter etmémoriser ; or une part importante des causes d’incidents est déjà due à des problèmes de perception et demémorisation des informations amplifiées par la taille des écrans de contrôle. Ceux-ci sont particulièrementcritiques dans le cas de la perception des alarmes et des avertissements donnés par le système surla visualisation radar. Le design actuel de ce type d’alertes en France qui n’utilise que la couleur, faitaujourd’hui débat et il a été recommandé dans un bulletin de sécurité aérienne de le faire évoluer. Laperception des informations nécessaires à l’établissement d’une bonne conscience de la situation aériennedes contrôleurs est au centre de cette thèse. L’objet principal de ce travail est d’améliorer la conscience dela situation des contrôleurs en s’assurant que les éléments pertinents à leur disposition dont les alarmessont perçus dans des délais conformes à leur importance et que les actions nécessaires qui en découlentsont bien réalisées. Pour répondre à cette problématique, notre travail s’est porté sur deux axes. Le premierconsiste à étudier la tâche des contrôleurs de façon à analyser les informations nécessaires à la réalisationde certains objectifs et proposer un agent de suivi de la tâche qui pourrait les épauler. Le second porte surla perception des notifications, plus particulièrement en vision périphérique, et la conception de designspropres à améliorer leur perception ainsi que l’étude de leur impact sur la réalisation de la tâche. Grâceà une approche holistique basée sur l’utilisation d’un micro-monde ATC (Laby) et l’utilisation de capteursphysiologiques, nous avons pu évaluer plusieurs designs de notifications. Deux expérimentations ont étéconduites, la première utilisant de l’oculométrie, visait à mesurer le pouvoir attentionnel de cinq designs etleur impact sur la réalisation de la tâche. La seconde, en utilisant des données neurophysiologiques, visaità mesurer l’impact de deux designs sur la charge de travail. Les designs évalués ont servi à concevoir unsystème de notification intégré dans une nouvelle supervision radar qui a été couplé à l’agent de suivi dela tâche. La dernière expérimentation conduite durant ces travaux avait pour objectif d’évaluer l’impact decette nouvelle position de contrôle dont le design est orienté conscience de la situation sur la détection deproblèmes critiques. Les résultats obtenus montrent l’intérêt de ces nouveaux outils et leur impact positifsur la réalisation de la tâche des contrôleurs ainsi que la nécessité d’évaluer dans un contexte expérimentalcontrôlé les caractéristiques des designs de notifications pour les visualisations de supervision. / Air traffic control is undergoing a great change due to the increase of traffic and the evolution of thecontrol tools. The greater number of aircrafts managed by the controller implies a much greater load ofinformation to deal with and memorize than before. A significant part of accidents’ causes is already dueto the problem of information perception and memorization which is worsened by the size of the controlscreens which are particularly critical concerning the perception of alarms and warnings displayed onthe radar image. The current design in France of those types of alerts which rely on color is controversialand an Aviation Safety bulletin recommended it should be improved. The perception of informationcontributing to a satisfactory situation awareness by the air traffic controllers is central to this thesis whichaims at making sure alarms and relevant information are detected early enough and according to prioritiesand that the corresponding actions are actually performed. To answer the issue at stake our first work focusdealt with the study of the controllers’ task so as to analyze the required information in order to achievecertain objectives and provide a task monitoring agent that could support them. The second work focusdealt with the notifications perception, more specifically in the peripheral vision and the conception ofdesigns such as to improve their perception and the study of their impact on the performance of the task.Thanks to a holistic approach based on the use of an ATC microworld (Laby) and the use of physiologicalsensors we managed to assess several notification designs. Several experiments have been conducted,one using eye-tracking aimed at measuring attention capacity of five designs and their impact on theperformance of the task. The second used neurophysiologic data and aimed at measuring the impact oftwo designs on the work load. The assessed designs enabled to conceive a notification system integratedin a new radar supervision together with the task monitoring agent. The last experiment conducted in thecourse of this work aimed at measuring the impact of this new position of control whose design is situationawareness oriented, on the detection of critical problems. The obtained results show the relevance ofthese new tools and their positive impact on the performance of the task by controllers as well as the needto assess, in a controlled experimental context, the characteristics of notification designs for supervisionvisualization.
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Range imaging based obstacle detection for virtual environment systems and interactive metaphor based signalization / Détection d'obstacles basée sur l'imagerie de distance pour systèmes d'environnement virtuel et signalisation interactive basée sur des métaphoresWozniak, Peter 27 June 2019 (has links)
Avec cette génération d'appareils, la réalité virtuelle (RV) s'est réellement installée dans les salons des utilisateurs finaux. Ces appareils disposent de 6 degrés de liberté de suivi, ce qui leur permet de se déplacer naturellement dans les mondes virtuels. Cependant, pour une locomotion naturelle dans le virtuel, il faut un espace libre correspondant dans l'environnement réel. L'espace disponible est souvent limité. Les objets de la vie quotidienne peuvent rapidement devenir des obstacles pour les utilisateurs de RV s'ils ne sont pas éliminés. Les systèmes actuellement disponibles n'offrent qu'une aide rudimentaire pour résoudre ce problème. Il n'y a pas de détection d'objets potentiellement dangereux. Cette thèse montre comment les obstacles peuvent être détectés automatiquement avec des caméras d'imagerie à distance et comment les utilisateurs peuvent être avertis efficacement de leur présence dans l'environnement virtuel. 4 métaphores visuelles ont été évaluées à l'aide d'une étude des utilisateurs. / With this generation of devices, virtual reality (VR) has actually made it into the living rooms of end-users. These devices feature 6 degrees of freedom tracking, allowing them to move naturally in virtual worlds. However, for a natural locomotion in the virtual, one needs a corresponding free space in the real environment. The available space is often limited. Objects of daily life can quickly become obstacles for VR users if they are not cleared away. The currently available systems offer only rudimentary assistance for this problem. There is no detection of potentially dangerous objects. This thesis shows how obstacles can be detected automatically with range imaging cameras and how users can be effectively warned about them in the virtual environment. 4 visual metaphors were evaluated with the help of a user study.
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Análise das denúncias de cães e gatos na cidade de São Paulo, Brasil / Analysis of the dog and cat notifications in São Paulo cityGalvis, Jason Onell Ardila 16 October 2015 (has links)
A análise das denúncias recebidas pela prefeitura de São Paulo sobre os problemas relacionados aos animais pode ser um importante instrumento para compreender a ocorrência destes. O objetivo deste trabalho foi analisar as denúncias de cães e gatos na cidade, a fim de estudar padrões espaciais, temporais e fatores de risco que expliquem a ocorrência dos problemas relacionados a esses animais. Entre os anos de 2006 e 2013, foram coletadas 234 mil denúncias relativas a cães e gatos (agressores, que sofreram maus tratos e soltos em vias públicas), além de denúncias relacionadas à presença de carcaças de animais em vias públicas. No estudo do comportamento das denúncias, utilizaram-se as informações anteriores para realizar análises descritivas, espaciais (kernel), temporais (sazonalidade e tendência) e de fatores de risco (modelos de regressão binomial negativa), considerando diferentes divisões geográficas da cidade, como regiões (noroeste, nordeste, leste1, leste2, centro, centro-sul, oeste, sudeste e sul) e distritos (96 distritos) e divisões sociodemográficas (anéis central, interior, intermediário, exterior e periférico). Os resultados indicam que as denúncias relacionadas aos cães foram as mais frequentes, sendo sua ocorrência espacial mais concentrada nas periferias da cidade e, além disso, ao longo dos anos observou-se uma tendência de diminuição do relato dessas denúncias. As denúncias relacionadas aos gatos apresentaram a menor frequência, sendo que sua ocorrência espacial ficou distribuída no centro e nas periferias da cidade e, com relação à análise temporal, observaram-se tendências diferentes para cada região da cidade. As denúncias de carcaças de animais em vias públicas apresentaram um padrão espacial similar às denúncias de cães, especificamente com as de agressores e soltos em via pública, já o padrão temporal apresentou tendência constante na maioria das regiões da cidade. Através da análise de sazonalidade das denúncias de cães, gatos e carcaças em cada região da cidade, observaram-se regiões onde a sazonalidade foi significativa (p<0,05), contudo essas regiões não apresentaram um padrão semelhante entre si. Nos modelos de regressão, para cada tipo de denúncia, foram incluídas como variáveis explicativas aquelas que foram consideradas significativas (p<0,05). Destas, destacam-se as variáveis anéis da cidade e presença de lixo, por terem sido incluídas na maioria dos modelos, e a variável feiras-livres, por não constar em nenhum modelo. Espera-se que os resultados motivem a melhoria da qualidade da informação para aumentar a compreensão de possíveis limitantes deste tipo de estudo, como a subnotificação, a hipernotificação ou as falsas notificações; e que facilitem o desenvolvimento de outros estudos que dependam desses dados. Por fim, sugere-se que estratégias de controle e programas de desenvolvimento social de órgãos públicos, que visem diminuir os fatores de risco que possam influenciar a ocorrência de problemas relacionados a cães e gatos na cidade de São Paulo, devem ser intensificados nas regiões periféricas da cidade, com especial atenção à região leste. / The analysis of the notification received by the Sao Paulo city Hall about the problems related to animals can be an important step to understand the occurrence of these. The aim of this work was to analyze the dog and cat notification in Sao Paulo city, with the purpose to study temporal and spatial patterns, and risk factors which explain the occurrence of problems related with these animals. Between the years 2006 and 2013, it was collected 234 thousand notifications relative to dogs and cats (animals aggressors, which suffer abuse and free in publics roads), also it were collected notifications related to the presence of animal carcasses in publics roads. Studying the patrons of the notifications, the previous information was used to do descriptive, spatial (kernel), temporal (trend and seasonality) and risk factors analysis (Negative Binomial Regression), considering different geographic divisions, as zones (northwest, northeast, east1, east2, central, south-central, west, southeast and south), and districts (96 districts) and sociodemographic divisions (central, interior, intermediate, exterior and peripheral rings) of Sao Paulo city. Results indicate that notifications related to dogs were more frequently, with higher occurrences in the peripherals zones of the city and, in addition to that, through the years it was observed a negative trend of the occurrence of those notifications. Notifications related to cats presented a lower frequency with spatial patterns distributed in the center and peripherals zones of the city and, in relation to the temporal analysis, it was observed different trends for each zone of the city. The presence of animal carcasses in public roads presented a spatial pattern similar with the dog notifications, more specific with aggressors and free in public road notifications, and its temporal pattern presented a regular trend in the majority of the zones of the city. Through the dogs, cats and carcasses seasonality analysis in each zone of the city, it was observed zones where the seasonality was significate (p < 0,05), however these zones didn't present a similar pattern among each other. In the regression models, for each notification type, it were included explanatory variables that were considered significant (p< 0,05). Of these, the city's rings division and garbage problems variables stand out because they were included in the majority of models; and the “feiras livres” variable, because it wasn't included in any model. It is expected that the results motivate the improvement of the information to increase comprehension of possible limitations of this type of study, such as sub-notification, hyper-notification or the false notifications; and facilitate the development of others studies which depend on these data. Finally, it is suggested that the control strategies and social development programs of the public entities that intend to decrease the risk factors which can influence the occurrence of problems related to dogs and cats in Sao Paulo city should be intensified on the peripheral zones of the city, with special attention to east zone.
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sALERT : an intelligent information alerting and notification web service / Intelligent information alerting and notification web serviceBhaduri, Sashmit B. 13 August 2012 (has links)
Web services increasingly serve as large repositories and conduits of information. However, they do not always allow for the efficient dissemination of this information, particularly in a reactive way. In this report, I describe sALERT, a web-based application that allows for targeted information from various web services to be combined and cross-referenced in order to produce a system that is more convenient and more efficient in reactively disseminating information. This dissemination is performed using mobile notification mechanisms such as text messages, and information targeting is performed using data from social networks and geolocation sources. I present the design, implementation, and plans for future improvement for this service within this report. / text
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Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone UsersRigollet, Daníel Ýmir, Kumlin, Hannah January 2015 (has links)
This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. This mobile phenomenon has effectively pushed the commercial market to new boundaries and simultaneously created new possibilities for retailers to reach out to consumers by providing seamless and innovative marketing solutions on portable devices to a fast-growing market segment. This emergent technology and the trends it brings with it, demands special attention to the analysis of consumer behaviourism. As of date, academia has put relatively little emphasis on the evolution of impulse purchasing behaviour as a product of smartphone usage. In this paper, the authors investigate the attitude of local consumers towards so-called ‘push notifications’, whose purpose is to stimulate an impulsive behaviour in the smartphone user. The results of this study show that multiple factors in relation to push notifications on smartphones play an important part in shaping the attitude of consumers and furthermore can elicit impulse buying behaviour. These factors often bridge each other and are at times mutually dependent.
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