An investigation of the relationship between corporate sponsorship activities and human resource constructs was conducted through an online questionnaire with employees of a southern U.S. energy provider. Specifically, three sponsorship-related constructs, fan identification with a sponsored sport property, employee involvement with the sponsorship, and employee attitude toward the sponsorship were hypothesized to be positively related to employee organization identification and job satisfaction. Social identification theory (SIT) provided the theoretical foundation of this study. Through a series of hypotheses, the three sponsorship-related constructs were hypothesized to exert both direct and indirect effects on employee organizational identification and job satisfaction. Testing the process of missing data for approximately 80 of the total 427 respondents showed that data was missing at random (MAR). Thus, missing data values were imputed using regression techniques available in AMOS 16.0 software. Structural equation modeling (SEM) was employed to evaluate the path of predicted relationships. Assessment of the measurement model fit for the entire model showed that all but one indicator, for involvement with the sponsorship, loaded on latent variables as expected. In addition to comparing the results of the SEM analysis of the imputed data set (n = 427) to the data set with only complete responses (n = 308), a random sample (n = 200) was also analyzed, in order to assess the impact of sample size on fitting the data to the models. A competing models approach to SEM analysis showed that four nested models differed only marginally on a couple goodness-of-fit indices. The principle of parsimony was thus utilized to select and evaluate the fit of the appropriate model. Evaluation of the hypotheses showed that fan identification and involvement with the sponsorship did not exert direct effects on employee organization identification and job satisfaction, but did influence these human resource constructs in an indirect manner. Additionally, an unpredicted, indirect relationship between organization prestige and job satisfaction was also established. Lastly, theoretical and managerial implications are discussed, along with the identification of several recommendations to guide future research relating corporate sponsorship with the internal audience.

In the recent years, companies began emphasize the employees¡¦ cognition on happiness and well-being to recruit and retain the talents and human resources. This study is to explore the factors influencing the employee¡¦s well-being cognition and the impacts of attitudes and behaviors from the employees¡¦ well-being. This study adopted the high-performance human resource practice (HPHRP) in organization level as the independent variable and the organizational identification, job involvement and job searching behavior in individual level as dependent variables. The employee¡¦s well-being was a mediator between the independent and dependent variables to examine the mediating effects. This research employed the questionnaire suvey to collect the data. To avoid the common method variance, the questionnaire is divided into two parts, one for the HR professionals, and another on for the general employees. The data was collected from fifty companies. Valid questionnaires from fifty HR professionals and 461 employees are included. The Hierarchical Linear Modeling (HLM) was used in the main hypotheses tests to examine the relationships among the variables. The results showed that the HPHRP of company has significant positive influences on employee¡¦s well-being, organizational identification, and job involvement, and has significant negative influence on job search behavior. Employee¡¦s well-being has positive influences on organizational identification and job involvement. Employee¡¦s well-being is also a mediator between the relationships HPHRP and organizational identification and job involvement of employee. Based on the results, this study proposed some empirical and practical suggestions.

本研究的目的，係透過理論與實務的檢測，探討在種子人才培訓計劃中，內部行銷、組織認同與組織承諾的關係。在內部行銷、組織認同與組織承諾的變項中，哪些構面會影響三者關係的成立？組織認同與組織承諾在不同的個人背景下是否會有差異？台北與上海的種子人才培訓計劃成員，在性別、家鄉、年齡、級別、院所、幹部經驗是否會有差異？ 本研究係組織理論的量化分析，量化分析的資料係透過線上問卷與現場發送的方式而得。有鑑於種子人才培訓計劃係一橫跨兩岸的組織，本研究設計兩份問卷，以確保兩地的樣本有一定的數量。本研究使用的統計分析，包含：敘述性統計分析、信度分析、樣本代表性檢定、卡方檢定、獨立樣本T檢定、單因子變異數分析、相關分析、迴歸分析。 本研究的結論如下：上海種子人才培訓計劃的成員，在內部行銷、組織認同、組織承諾的各個變項均較台北種子人才培訓計劃要來得高。內部行銷、組織認同與組織承諾的關係存在，且內部行銷會透過組織認同影響組織承諾。當組織的內部行銷機制完整度越高，成員對組織的認同感會提升，也會越容易對組織做出承諾。此外，當組織成員對組織的認同度越高時，越容易對組織做出承諾。 / The purpose of the study is to find the relationship among internal marketing, organizational identification and organizational commitment in “Seed Talent Program”. In those dimensions, what variables influence the connection? Are the different personal backgrounds influence the organizational identification and organizational commitment? The members in Shanghai and Taipei have difference in sex, hometown, age, level, institutes, guide experience or not? Our survey uses the quantitative analysis. The data was collected through online questionnaire and visit the place in Taipei. In view of the program have foundations in Taipei and Shanghai; we design two questionnaires to make sure get enough samples. The statistical methods used in the survey include: descriptive statistics, reliability analysis, representative rample analysis, t-test, one-way anova, correlation analysis, regression analysis. After testing 252 members in Shanghai and Taipei, we found that the members in Shanghai have higher scores in three dimensions than those in Taipei. The relationship among the internal marketing, organization identification and organization commitment exists. When the internal marketing mechanisms become well, the members have higher identification and easily to make promise in the organization. The relationship is controlled by the hometown variables.

Bakgrund: Människor tenderar att identifiera sig själva med olika sociala grupper, exempelvis utifrån professions- eller organisationstillhörighet. Individer inom samma sociala grupp formar ofta liknande normer och värderingar, vilket skapar en känsla av tillhörighet. I en professionell organisation tenderar medarbetare tillhörande en profession att identifiera sig med sin profession snarare än sin organisation, vilket i sin tur påverkar relationen mellan individ och organisation. Under de senaste åren har begreppet medarbetarskap blivit alltmer populärt på den svenska arbetsmarknaden. Begreppet innefattar hur medarbetare hanterar relationen till sin arbetsgivare och till det egna arbetet. Beroende på i vilken utsträckning medarbetarna identifierar sig med sin profession och sin organisation kan dessa relationer påverkas. Syfte: Syftet med denna studie är att beskriva hur professionernas identifikation påverkar medarbetarskap i professionella organisationer. Metod: Då syftet med studien är att ge en ingående beskrivning av valt problemområde baseras studien på en kvalitativ metod. För att kunna beskriva hur professioners identifikation påverkar medarbetarskap i professionella organisationer har två fallstudier genomförts, båda på professionella organisationer med verksamheter inom hälso- och sjukvård. Studien är baserad på kvalitativa intervjuer med respondenter tillhörande en profession. Resultat och slutsats: Studien visar att individer i en professionell organisation tillhörande en profession tenderar att identifiera sig med sin profession snarare än sin organisation. Då medarbetarskap bygger på relationen till både arbetsgivare och det egna arbetet påverkas det av professioners identifikation. Det har i föreliggande studie dessutom framkommit att förtroende sker i större utsträckning inom den egna professionen, även gemenskap och samarbete har visat sig ske i första hand inom professionens gränser. Studien har även visat att professioner upplever ett starkare engagemang för det egna arbetet än för organisationen, de tenderar dessutom att ta mer ansvar för det egna arbetet än för organisationen som helhet. / Background: People tend to identify themselves with different social groups based on, for instance, professional or organizational affiliation. Individuals who identify themselves with the same social group often create similar norms and values, which create a sense of belonging. In a professional organization professional co-workers tend to identify themselves with their profession rather than their organization, which in turn affects the relationship between the individual and the organization. In recent years the concept of co-workership has become increasingly popular in the Swedish labor market. The concept of co-workership includes how employees handle the relationship with their employer and to their own work. Depending on the extent to which employees identify themselves with their profession and their organization these relationships are affected. Purpose: The purpose of this study is to describe how professional identification influences the co-workership in professional organizations. Method: To give a descriptive picture of the chosen area the study is based on a qualitative approach. In order to describe how professional identification influences the co-workership in professional organizations two case studies has been conducted, both organizations are to be found in the health care field. The study is based on qualitative interviews with respondents belonging to a chosen profession. Results and conclusion: The present study has revealed that professional co-workers in a professional organization tend to identify themselves with their profession rather than their organization. Since co-workership is based on relationships both with employers and to the co-workers own work the professional identification therefor has an influence on the co-workership. The present study further revealed that trust occurs more widely within the own profession. It has also been found that fellowship and collaboration primarily occurs within the own profession. The study has shown that professionals tend to experience a stronger commitment to their work than to their organization, they also tend to take more responsibility for their own work than for the whole organization.