Technology is changing the structure and dynamics of how humans communicate. Channels of communication are also used for attempts at persuasion, but until now persuasion that (if accepted) would promote the adoption of misinformation could not spread as readily through historical information channels. With the advent of the Internet and World Wide Web this has changed dramatically. In this dissertation it is argued that modern digital communication media such as YouTube, in confluence with what theories of persuasion have to say about how humans deal with persuasion, may create a situation in which misinformation may spread and be accepted on a large scale. The research in this dissertation explores this notion by presenting a group of 120 adolescents who are familiar with the Web with such a misinforming persuasive message. The purpose of which is to determine whether they accept the misinformation presented in the Web-context or are sceptical of it. Different manipulations were done to the persuasive message, known to increase the likelihood of persuasion. The research found that, for this group of participants, no attempt to increase uncritical acceptance of a persuasive message made a statistical difference between different groupings of participants. When intended behaviour was measured in addition to attitude towards the misinformation, participants were even less persuaded. The results are interesting as a starting point for further study, but its generalizability and certain design features must be called into question / Psychology / M.A. (Psychology)

Often praised for its sophistication in the narrator- and character-text, the Odyssey is regarded as the ultimate epic of a warrior’s much-troubled nostos. As a corollary of both its theme and the polytropia of the main hero, the poem explores extensively the motifs of secrecy and disguise. Apart from the lying tales of Odysseus, one important, albeit less obvious, example of the tendency to secrecy and disguise is the exchanges between the gods, which constitute a distinct group of speeches that have significant implications for the action of the poem. The aim of this dissertation is to study the divine dialogues of the Odyssey from the angle of communication and persuasion. Employing findings from narratology, discourse analysis, and oral poetics, and through close readings of the Homeric text, I argue that the overwhelming majority of these related passages have certain characteristics, whose common denominator is obliqueness. Apart from Helius’ appeal to Zeus (Chapter 2), distinctive in its own narratorial rendition, the rest of the dialogues, namely Hermes’ message-delivery to Calypso (Prologue), the two divine assemblies (Chapter 1), plus the exchanges of Zeus with Poseidon (Chapter 2) and Athena (Epilogue) conform to set patterns of communication. Within this framework, interlocutors strongly tend towards concealment and partiality. They make extensive use of conversational implicatures, shed light only on certain sides of the story while suppressing others, and present feigned or even exaggerated arguments in order to persuade their addressee. Direct confrontation is in principle avoided, and even when it does occur, it takes a rather oblique form. In this communicative scheme, the procedure of decision-making is not clear-cut, and the concept of persuasion is fluid and hidden behind the indirect and subtle dialogic process.

Leung, Wan Chi. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (leaves 103-111). / Abstracts in English and Chinese ; appendix in Chinese. / abstract --- p.i / 內容摘要 --- p.iii / Table of Contents --- p.V / Chapter Chapter I: --- Introduction --- p.1 / Chapter 1.1 --- Anti-drug Campaign in Hong Kong --- p.2 / Chapter 1.2 --- Harmful Messages on the Internet --- p.5 / Chapter 1.3 --- Theoretical Significance of Study --- p.6 / Chapter 1.4 --- Social implications of this study --- p.8 / Chapter Chapter II: --- Literature Review and Theoretical Framework --- p.10 / Chapter 2.1 --- Third-person effect and perception --- p.10 / Chapter 2.2 --- TPE and Antisocial Messages on the Internet --- p.12 / Chapter 2.3 --- First-person effect and perception --- p.17 / Chapter 2.4 --- Behavioral component of TPE --- p.22 / Chapter 2.5 --- Behavioral component of FPE --- p.27 / Chapter 2.6 --- Perceived effect on self and on others and behavioral consequences --- p.28 / Chapter 2.7 --- Anti-drug Rectifying Behaviors --- p.31 / Chapter Chapter III: --- Methods --- p.37 / Chapter 3.1 --- Data Collection --- p.37 / Chapter 3.2 --- Measurements of Key Variables --- p.39 / Chapter 3.3 --- Measurements of Control Variables --- p.45 / Chapter 3.4 --- Design of Questionnaires --- p.50 / Chapter Chapter IV: --- Findings --- p.52 / Chapter 4.1 --- Descriptive Statistics --- p.52 / Chapter 4.2 --- Hypotheses Testing --- p.55 / Chapter 4.3 --- Answers to Research Questions --- p.57 / Charts and Tables --- p.68 / Chapter Chapter V: --- Discussions and Conclusions --- p.78 / Chapter 5.1 --- TPE of online messages: antisocial and prosocial --- p.78 / Chapter 5.2 --- Perceived effects and behavioral intentions --- p.79 / Chapter 5.3 --- Control Variables --- p.87 / Chapter 5.4 --- Overall Regression Analysis --- p.90 / Chapter 5.5 --- Theoretical Contributions of this study --- p.92 / Chapter 5.6 --- Suggestions for Future Anti-youth-drug-abuse Policies in Hong Kong --- p.93 / Chapter 5.7 --- Limitations and Further Research Directions --- p.102 / Bibliography --- p.103 / Chapter Appendix: --- Questionnaire --- p.112

Nos últimos tempos, o movimento neopentecostal vem ganhando terreno no campo religioso brasileiro. O seu avanço se deve, entre outros motivos, pelo afrouxamento de condutas ascetas e o rigor sectário que, até então, estiveram presentes nas comunidades que seguem o cristianismo no país. A Igreja Mundial do Poder de Deus surgiu no final do século passado e vem abarcando para suas hostes um número crescente de fiéis. O uso sistemático da televisão na propagação da sua mensagem, ancorada na cura e resolução dos problemas deste mundo, responde, em parte, pelo sucesso dessa agremiação. O que o seu aparecimento acrescenta ao neopentecostalismo nacional, a influência da persuasão e a eficácia da mídia eletrônica na adesão dos fiéis são reflexões norteantes desta dissertação. / In the past few years, the neopentecostal movement has gain space on the brasilian religious field. The progress is based, among any others reasons, in the soft way to accept certain conducts and the sectary strictness that prevail in the others religious communities that follows the christianism in the country. The Igreja Mundial do Poder de Deus was created in the end of the last century and since then has been embracing in its temples a crescent number of followers. The systemic use of television in the propagation of its creed encored in the cure and solving problems of the world, responds, in part, for the success of this agremiation. What its appearance adds to the national neopentecostalismo,the influence of persuasion and efficiency of electronic media in the adhesion of followers are the reflexes that guided this dissertation.

Made available in DSpace on 2017-06-01T18:12:21Z (GMT). No. of bitstreams: 1 dissertacao_luiz_mellet.pdf: 1503934 bytes, checksum: 06c22dbdcfef581987f2322f27f33887 (MD5) Previous issue date: 2008-02-16 / In the past few years, the neopentecostal movement has gain space on the brasilian religious field. The progress is based, among any others reasons, in the soft way to accept certain conducts and the sectary strictness that prevail in the others religious communities that follows the christianism in the country. The Igreja Mundial do Poder de Deus was created in the end of the last century and since then has been embracing in its temples a crescent number of followers. The systemic use of television in the propagation of its creed encored in the cure and solving problems of the world, responds, in part, for the success of this agremiation. What its appearance adds to the national neopentecostalismo,the influence of persuasion and efficiency of electronic media in the adhesion of followers are the reflexes that guided this dissertation. / Nos últimos tempos, o movimento neopentecostal vem ganhando terreno no campo religioso brasileiro. O seu avanço se deve, entre outros motivos, pelo afrouxamento de condutas ascetas e o rigor sectário que, até então, estiveram presentes nas comunidades que seguem o cristianismo no país. A Igreja Mundial do Poder de Deus surgiu no final do século passado e vem abarcando para suas hostes um número crescente de fiéis. O uso sistemático da televisão na propagação da sua mensagem, ancorada na cura e resolução dos problemas deste mundo, responde, em parte, pelo sucesso dessa agremiação. O que o seu aparecimento acrescenta ao neopentecostalismo nacional, a influência da persuasão e a eficácia da mídia eletrônica na adesão dos fiéis são reflexões norteantes desta dissertação.

In this thesis, I examine the nature and role of persuasion in Roman politics in the period immediately following the assassination of Caesar on the Ides of March 44 B.C. until the capture of the city of Rome by his heir Octavianus in August 43 B.C. The purpose of my thesis is to assess the extent to which persuasion played a critical role in political interactions and in the decision-making processes of those involved during this crucial period in Roman history. I do this by means of a careful discussion and analysis of a variety of different types of political interactions, both public and private. As regards the means of persuasion, I concentrate on the role and use of oratory in these political interactions. Consequently, my thesis owes much in terms of approach to the work of Millar (1998) and, more recently, Morstein-Marx (2004) on placing oratory at the centre of our understanding of how politics functioned in practice in the late Roman republic. Their studies, however, focus on the potential extent and significance of mass participation in the late Roman republican political system, and on the contio as the key locus of political interaction. In my thesis, I contribute to improving our new way of understanding late Roman republican politics by taking a broader approach that incorporates other types of political interactions in which oratory played a significant role. I also examine oratory as but one of a variety of means of persuasion in Roman political interactions. Finally, in analyzing politics and persuasion in the period immediately after Caesar’s assassination, I am examining not only a crucial period in Roman history, but one which is perhaps the best documented from the ancient world. The relative richness of contemporary evidence for this period calls out for the sort of close reading of sources and detailed analysis that I provide in my thesis that enables a better understanding of how politics actually played out in the late Roman republic.

Text in Afrikaans / Hoewel die retorika bykans 26 eeue oud is, word die relevansie daarvan vir ons eie tyd toenemend besef - as 'n sleutel tot die wyse waarop mense dinkargumenteer en oorreed. Hierdie studie ondersoek retoriese (oorredende) strategiee in Afrikaanse historiese romantekste, binne 'n historiese konteks en teen die agtergrond van eietydse historiografiese insigte. Die aspekte van die kommunikasiesituasie wat saamhang met die retorika, word verbind met die vernuwende denke daaroor binne die hedendaagse literatuurteorie en historiografie. Die konteks van die outeur en roman word telkens bestudeer, gevolg deur 'n retoriese analise. Aristoteles se idees oor die retorika kry hierby voorrang, vanwee sy nadruk op die inventio of vinding, maar die retorika word eerder geassosieer met 'n dinamiese metode as met rigiede kategorisering. Aandag word veral bestee aan retoriese strategies in S.J. du Toit se Di koningin fan Skeba (1898) en Andre P. Brink se Houd-den-bek (1982), maar ook aan resente historiese romans wat hedendaagse historiografiese en retoriese opvattinge en konvensies ontgin en problematiseer. Beide S.J. du Toit, wat kennelik 'n goeie kennis van die antieke retorika gehad het en Andre P. Brink, met sy romanonderwerp wat aansluit by die geregtelike rede, betree die retoriese terrain op sodanige wyse dat hul romans tipiese produkte van hul eie tyd genoem kan word. Beide die geskiedskrywing en die historiese roman is gemedieerde weergawes, gekenmerk deur 'n subjektiewe seleksie (inventio) van gegewens en die kombinasie daarvan binne eie verbale strukture (dispositio). Dit kan in verband gebring word met nie-tegniese oorredingsmiddele, waar die sender sy informasie van buite kry. Hy gebruik dan sogenaamde empiries-verifieerbare feite as retoriese strategie ten einde 'n waarheids- en I of werklikheidsillusie te skep wat bydra tot die roman se oorredingsskrag. Die keuse vir die skryf van 'n historiese roman, impliseer reeds ook 'n keuse vir die bakens van die geskiedskrywing, maar 'n skeppende skrywer is, anders as 'n historikus, eties vry om nie-tegniese bewysmiddele te transformeer tot tegniese bewysmiddele, in aanpassing by 'n nuutgeskepte argumentatio en 'n eie causa. Na aanleiding van die tekste kom die ontvanger op sy beurt tot 'n eie seleksie en skep sy eie kousale en argumentatiewe strukture / While rhetoric has been part of the history of mankind for nearly 26 centuries, it is increasingly regarded as extremely relevant for our time - as a key to the way in which people think, argue and persuade. This study investigates rhetorical (persuasive) strategies in Afrikaans historical novels. The novels and their authors are first situated in their historical contexts and against the background of contemporary historiographical inquiry, and then analyzed by means of rhetorical concepts. Aspects of communication, which coincide with rhetorical categories, are combined with recent developments in the field of literary theory and historiography. Aristotle's views on persuasion and rhetoric are used as point of departure, but rhetoric is regarded as a dynamic method rather than a rigid categorization. Attention is given to rhetorical strategies in the novel Di konlngin fan Skeba [The queen of Sheba] by S.J. du Toit (1898) and Andre P. Brink's Houd-denbek [translated into English by the author as A chain of voices], but also to recent Afrikaans historical novels which exploit contemporary historiographical and rhetorical conventions. In S.J. du Toit's novel (which illustrates his knowledge of ancient rhetoric) as well as Andre P. Brink's (where the topic can be linked to litigation) rhetorical strategies are employed in such a manner that their texts can be regarded as products of their historical contexts. Both historiography and historical novels are mediated representations, characterized by a subjective selection (inventio) of data and its combination in verbal structures (dispositio). This can be related to 'extrinsic' or 'inartificial' proofs, which are not contrived by the author. The author exploits the so-called empirically verifiable facts as rhetorical strategies to create an illusion of truth or verisimilitude, which greatly contributes to the persuasiveness of the novel. The decision to write a historical novel implies a choice to keep to the historical 'facts', but the writer, in contrast to the historiographer, is ethically free to transform the inartificial proofs into artificial proofs, in combination with his own invented argumentatio and causa. Prompted by these texts the reader, in his turn, makes his own selection and creates his own causal and argumentative structures / Afrikaans & Theory of Literature / D. Litt. et Phil. (Afrikaans)

Text in Afrikaans / Hoewel die retorika bykans 26 eeue oud is, word die relevansie daarvan vir ons eie tyd toenemend besef - as 'n sleutel tot die wyse waarop mense dinkargumenteer en oorreed. Hierdie studie ondersoek retoriese (oorredende) strategiee in Afrikaanse historiese romantekste, binne 'n historiese konteks en teen die agtergrond van eietydse historiografiese insigte. Die aspekte van die kommunikasiesituasie wat saamhang met die retorika, word verbind met die vernuwende denke daaroor binne die hedendaagse literatuurteorie en historiografie. Die konteks van die outeur en roman word telkens bestudeer, gevolg deur 'n retoriese analise. Aristoteles se idees oor die retorika kry hierby voorrang, vanwee sy nadruk op die inventio of vinding, maar die retorika word eerder geassosieer met 'n dinamiese metode as met rigiede kategorisering. Aandag word veral bestee aan retoriese strategies in S.J. du Toit se Di koningin fan Skeba (1898) en Andre P. Brink se Houd-den-bek (1982), maar ook aan resente historiese romans wat hedendaagse historiografiese en retoriese opvattinge en konvensies ontgin en problematiseer. Beide S.J. du Toit, wat kennelik 'n goeie kennis van die antieke retorika gehad het en Andre P. Brink, met sy romanonderwerp wat aansluit by die geregtelike rede, betree die retoriese terrain op sodanige wyse dat hul romans tipiese produkte van hul eie tyd genoem kan word. Beide die geskiedskrywing en die historiese roman is gemedieerde weergawes, gekenmerk deur 'n subjektiewe seleksie (inventio) van gegewens en die kombinasie daarvan binne eie verbale strukture (dispositio). Dit kan in verband gebring word met nie-tegniese oorredingsmiddele, waar die sender sy informasie van buite kry. Hy gebruik dan sogenaamde empiries-verifieerbare feite as retoriese strategie ten einde 'n waarheids- en I of werklikheidsillusie te skep wat bydra tot die roman se oorredingsskrag. Die keuse vir die skryf van 'n historiese roman, impliseer reeds ook 'n keuse vir die bakens van die geskiedskrywing, maar 'n skeppende skrywer is, anders as 'n historikus, eties vry om nie-tegniese bewysmiddele te transformeer tot tegniese bewysmiddele, in aanpassing by 'n nuutgeskepte argumentatio en 'n eie causa. Na aanleiding van die tekste kom die ontvanger op sy beurt tot 'n eie seleksie en skep sy eie kousale en argumentatiewe strukture / While rhetoric has been part of the history of mankind for nearly 26 centuries, it is increasingly regarded as extremely relevant for our time - as a key to the way in which people think, argue and persuade. This study investigates rhetorical (persuasive) strategies in Afrikaans historical novels. The novels and their authors are first situated in their historical contexts and against the background of contemporary historiographical inquiry, and then analyzed by means of rhetorical concepts. Aspects of communication, which coincide with rhetorical categories, are combined with recent developments in the field of literary theory and historiography. Aristotle's views on persuasion and rhetoric are used as point of departure, but rhetoric is regarded as a dynamic method rather than a rigid categorization. Attention is given to rhetorical strategies in the novel Di konlngin fan Skeba [The queen of Sheba] by S.J. du Toit (1898) and Andre P. Brink's Houd-denbek [translated into English by the author as A chain of voices], but also to recent Afrikaans historical novels which exploit contemporary historiographical and rhetorical conventions. In S.J. du Toit's novel (which illustrates his knowledge of ancient rhetoric) as well as Andre P. Brink's (where the topic can be linked to litigation) rhetorical strategies are employed in such a manner that their texts can be regarded as products of their historical contexts. Both historiography and historical novels are mediated representations, characterized by a subjective selection (inventio) of data and its combination in verbal structures (dispositio). This can be related to 'extrinsic' or 'inartificial' proofs, which are not contrived by the author. The author exploits the so-called empirically verifiable facts as rhetorical strategies to create an illusion of truth or verisimilitude, which greatly contributes to the persuasiveness of the novel. The decision to write a historical novel implies a choice to keep to the historical 'facts', but the writer, in contrast to the historiographer, is ethically free to transform the inartificial proofs into artificial proofs, in combination with his own invented argumentatio and causa. Prompted by these texts the reader, in his turn, makes his own selection and creates his own causal and argumentative structures / Afrikaans and Theory of Literature / D. Litt. et Phil. (Afrikaans)

Indiana University-Purdue University Indianapolis (IUPUI) / Grounded theory analysis, informed by a socio-cultural lens, was applied to the narratives of eighteen motorcycle riders in order to understand, from the rider’s perspective, receptivity to warning messages regarding motorcycle helmet use. This study relied upon narrative analysis to identify patterns in communication that surround motorcycle riders’ experiences. Socio-cultural cues identified importance in the process of interest development in motorcycle riding, search for information regarding motorcycle riding, response to danger within the motorcycle riding experience, and attitude toward protection messages. Narratives specific to danger, or experiences of motorcycle accidents were analyzed for comparison with fear appeal theory. Special focus was applied to Terror Management Theory (TMT) and applied to the communication surrounding the real experiences of motorcycle accident and the perceived threat of danger while motorcycle riding. Communication evidencing relational influence was examined for examples of socially constructed interpretation of social identity and an individual rider's perspective of their lifeworld. The analysis revealed evidence of the TMT concept of burying or denying thoughts of danger. The TMT concept of lifeworld influence on behavior was evidenced in riders who did not accept warning messages involving helmet use. Examples of attitude and behavior change where present in two study participants’ narratives that described experience of severe injury and also the death of a friend. The riders cited these occurrences as experiences that inhibited their previous behavior of placing thoughts of motorcycle injury and death in the back of mind. Although small in number, this participant group offered multiple categorizations of rider descriptions. The narratives offered distinction in time of life when riding interest developed. As well, motorcycle training facilities were often noted as a source of communication from which riders obtained influence on their future behaviors. From this information insight was gained to offer suggestions for future research on time of message delivery. Riders who develop interest in riding as adults represent a category on which to focus preliminary educational messages. Individuals who have not yet developed an interest in motorcycle riding may benefit from societal cues that demonstrate safe riding behavior. Future research in mass media appeals focused on motorcycle riders are suggested, as is development of educational programs for delivery to high school audiences.

Text in English / Interactive health communication between the health-care professional (HCP) and patient relationship for diabetes health-care positively contributes to patient-centred care. Hence individual patient concerns are addressed and catered for in the medical system. The purpose of this study was to analyse in-depth how HCP-patient relationships and HCP-HCP teamwork dynamics positively contribute to effective diabetes patient care and treatment adherence. Different health communication models and theories were reviewed and a conceptual framework was developed from the literature. A qualitative case study approach was used to collect data at Stanger Hospital’s diabetes clinic. Data was collected using three different methods, namely in-depth interviews with HCPs and patients individually, observations conducted at the clinic analysing both the HCPs and patients, and finally, documentation that emerged as a third data collection method where patient files and diabetes educational material were analysed at the clinic. Triangulation by means of the three methods ensured that reliable, valid and credible data was collected in the field. Diabetes health-care and treatment management are affected by the social context/social system which includes family and culture. These social factors are acknowledged as core in the literature. However, a single comprehensive health communication model did not exist solely in this regard. The data indicated that at the Stanger Hospital’s diabetes clinic, patient-centred (individual tailor-made treatment plans) care was only implemented after patients had defaulted treatment for reasons linked to their social circumstances. The findings of the study indicate that teamwork was favoured in the HCP-HCP relationship at the diabetes clinic, and that this made a positive contribution to effective diabetes patient care. HCPs were overburdened at the clinic since patient numbers were high and there were staff shortages. The patients’ empirical data indicated that interactive communication positively contributed to their medical concerns being catered for at the diabetes clinic, but this tended to occur only after non-adherence. Patients required care and support from HCPs in order to learn to accept diabetes and manage their illness. / Sociology / D. Litt. et Phil. (Sociology)