En el último año, se ha apreciado innumerables problemas en varios países, mayormente, en los sectores económicos, políticos y sanitarios. El primero de estos ha sufrido muchos cambios debido al COVID-19 y sus variantes, lo que ha desencadenado que millones de empresas o emprendimientos tengan que parar o suspender sus operaciones, en otros casos han tomado la opción de adaptarse a esta ¨nueva normalidad¨. El efecto de esto ha sido el incremento del e-commerce en diferentes rubros del mercado, minimizando el comercio tradicional y generando un aumento en las interacciones de los negocios dentro de las redes sociales.  Qaturi Club es el nombre del proyecto que tiene como idea de negocio la suscripción y comercialización de productos saludables por medio de la implementación de una plataforma digital que permita crear una comunidad enérgica con el fin de reconstruir un mejor futuro en base a la alimentación saludable. Además, esta iniciativa trata de dar una solución sostenible centrada en cuidar la salud de las personas a través de la promoción de un estilo de vida sano. Otra característica especial de Qaturi es que cuenta con una variedad de productos para usuarios con distintas restricciones como preferencias veganas, vegetarianas, cero lácteos, cero gluten o clásicos, que normalmente no encuentran productos de su gusto en mercados, supermercados o tiendas online; ya sea por el precio, calidad del artículo o simplemente porque no existen muchas empresas que se dirijan a esos segmentos de la población.    Por otra parte, la globalización ha llegado a tantos lugares que el mundo empresarial es muy competitivo, específicamente, la industria tecnológica que se va potenciando cada día para tener alguna ventaja. Un claro ejemplo, son los nuevos modelos de negocio digitales como la venta de productos o servicios vía suscripciones, afiliaciones, crowfunding, entre otros. Es por eso, que para Qaturi se aplicaran estrategias innovadoras de marketing, operacionales y directivas, con el objetivo de fidelizar y optimizar la experiencia de las personas para el bienestar común. / In the last year, innumerable problems have been seen in several countries, mainly in the economic, political and health sectors. The first of these has undergone many changes due to COVID-19 and its variants, which has triggered millions of companies or ventures to have to stop or suspend their operations, in other cases they have taken the option of adapting to this "new normal". The effect of this has been the increase in e-commerce in different areas of the market, minimizing traditional commerce and generating an increase in business interactions within social networks. Qaturi Club is the name of the project whose business idea is the subscription and commercialization of healthy products through the implementation of a digital platform that allows creating an energetic community in order to rebuild a better future based on healthy eating. In addition, this initiative tries to provide a sustainable solution focused on taking care of people's health through the promotion of a healthy lifestyle. Another special feature of Qaturi is that it has a variety of products for users with different restrictions such as vegan, vegetarian, zero dairy, zero gluten or classic preferences, who normally cannot find products to their liking in markets, supermarkets or online stores; either because of the price, quality of the article or simply because there are not many companies that target these segments of the population. On the other hand, globalization has reached so many places that the business world is very competitive, specifically, the technology industry that is getting stronger every day to have an advantage. A clear example are the new digital business models such as the sale of products or services via subscriptions, affiliations, crowfunding, among others. That is why, for Qaturi, innovative marketing, operational and managerial strategies will be applied, with the aim of building loyalty and optimizing the experience of people for the common well-being. / Trabajo de investigación

Hoy en día el cuidado personal de las mujeres con el uso de productos naturales es una gran tendencia, la cual genera un creciente interés de compra por parte de ellas. Sin embargo, a pesar de que en la actualidad existe una gran cantidad de emprendimientos que ofrecen este tipo de productos, algunos de ellos surgidos a partir de la coyuntura y otros han sido afectados por la misma, resulta difícil lograr ubicarlos para realizar las compras de manera fácil y sencilla. Esto se debe al bajo alcance que la mayoría de los emprendimientos tienen tanto en Facebook como en Instagram, lo cual genera que el usuario compre otro tipo de productos al no lograr encontrarlos de una forma rápida y práctica. A través del presente trabajo, se busca desarrollar un plan de negocio para dar solución al problema mencionado y tener en cuenta la viabilidad que este tendría. La misma comprende el desarrollo de una página web multimarca que sirva de canal de venta para los diversos emprendimientos que se sumen y que a su vez ésta le brinde una mayor exposición y profesionalismo a su negocio de cara al consumidor. Por lo cual, en primer lugar, se tuvo que realizar diversos estudios de viabilidad del proyecto, para los cuales se emplearon diversas entrevistas y encuestas tanto al público objetivo, como también a expertos del rubro de negocio. Asimismo, el presente documento valida la importancia y necesidad de cada elemento que compone de cierta forma a la organización. Con ello hacemos referencia a nuestros socios clave, recursos clave, canales de comunicación y demás elementos. Finalmente, se realizaron campañas con publicidad en redes sociales que nos permitieron generar una mayor interacción y un considerable número de ventas en la página web. / Nowadays, women's personal care with the use of natural products is a great trend, which generates a growing interest in their purchase. However, even though there are currently many businesses that offer this type of products, some of them emerged from the economic situation and others have been affected by it, it is difficult to locate them to make purchases in an easy and simple way. This is due to the low reach that most of the ventures have both on Facebook and Instagram, which generates that the user buys other types of products when not being able to find them in a fast and practical way. Through this work, we seek to develop a business plan to solve the problem and consider the feasibility that this would have. It includes the development of a multi-brand website that serves as a sales channel for the various enterprises that join and that in turn will provide them with greater exposure and professionalism to their business in the face of the consumer. Therefore, first, several feasibility studies of the project had to be carried out, for which several interviews and surveys to the target public, as well as to experts in the business area, were used. Likewise, this document validates the importance and necessity of each element that makes up the organization in a certain way. By this we refer to our key partners, key resources, communication channels and other elements. Finally, campaigns were carried out with advertising on social networks that allowed us to generate greater interaction and a considerable number of sales on the website. / Trabajo de investigación

El presente proyecto tiene como finalidad demostrar que existen cambios positivos en el modelo de compra y consumo de personas que buscan satisfacer sus necesidades para con sus mascotas desde la comodidad de su hogar. Tomando en consideración la coyuntura actual por la pandemia de la COVID-19 y la oferta limitada en los supermercados o tiendas de conveniencia en relación a productos para mascotas, las plataformas digitales o portales web se muestran como una opción accesible, confiable y rápida para acceder a alimentos, accesorios y servicios. Asimismo, la alta demanda de mantener la salud de las mascotas por medio del consumo de medicinas, baños, cortes, comida medicada, etc., considerando los actuales protocolos sanitarios establecidos por el Gobierno Peruano, generan preocupación en los consumidores al no saber si el virus del COVID-19 está ingresando a su casa junto a su mascota. Las concentraciones de una amplia oferta en un solo sitio web hacen que la practicidad y aceptación de los usuarios sea una inminente regularidad en la forma de consumo. Desde una laptop o desde un Smartphone podrá encontrar en MarketPet Place lo que su mascota necesita. / The purpose of this project is to demonstrate that there are positive changes in the purchasing and consumption model of people who seek to satisfy their needs for their pets from the comfort of their home. Taking into account the current situation due to the COVID-19 pandemic and the limited supply in supermarkets or convenience stores in relation to products for pets, digital platforms or web portals are shown as an accessible, reliable and fast option to access to food, accessories and services. Likewise, the high demand to maintain the health of pets through the consumption of medicines, baths, cuts, medicated food, etc., considering the current sanitary protocols established by the Peruvian Government, generate concern in consumers as they do not know if the COVID-19 virus is entering your home with your pet. The concentrations of a wide offer in a single website make the practicality and acceptance of the users an imminent regularity in the way of consumption. From a laptop or from a Smartphone you will be able to find in MarketPet Place what your pet needs. / Trabajo de investigación

El trabajo investigativo sobre la elaboración de un alimento orgánico y saludable como el paté de aceitunas con frutos secos (almendras) muestra la viabilidad de la ejecución, en base al análisis realizado en Lima Metropolitana a las personas de 18 a 65 años de edad de los niveles socioeconómicos (NSE) “A” y “B”, los cuales valoran mucho las nuevas tendencias saludables que tiene una marcada preferencia hacia consumir productos funcionales. En consecuencia, nos permitió detectar diferentes comentarios dónde expresaron una aceptable valoración de nuevas alternativas de alimentos saludables. Además, se identificó que muchas personas tienen pocas alternativas en el mercado para acompañar sus alimentos durante el desayuno o meriendas, estos otros alimentos caracterizados por su gran carga calórica y niveles de azúcar, grasas o sodio; Por ello, las personas buscan alimentos alternativos que muestran y destaquen por su valor agregado al ser orgánico e incluso de interactuar con envases eco amigables, lo cual aumenta su disposición a pagar. Por último, se halló que muchas personas están empezando a tener una mejor conciencia sobre su salud debido al contexto de la pandemia generada durante el año 2019, así como adquirirlos mediante un medio seguro y de poco contacto como lo puede ofrecer los canales online caracterizada por su fácil interacción en la búsqueda de información. Para poner en marcha el proyecto se consideró analizar la industria alimentaria enfocada a: consumidores, proveedores, tendencias alimentarias, competidores, entre otros factores externos de la empresa. También, se planificó los siguientes aspectos: Plan Estratégico, Plan de operaciones, Plan de Marketing, Plan de Recursos Humanos, así como un Plan de Responsabilidad Social y un Plan Financiero necesario. Los cuales contienen información necesaria para establecer estrategias puntuales para analizar la viabilidad del proyecto. Teniendo como resultado, una inversión inicial de 38,694 soles y consiguiendo durante el primer año de operación una pérdida de 6,807 soles, pero generando utilidad de 43,526 soles y 39,556 soles para el segundo y tercer año respectivamente. / The research work on the elaboration of an organic and healthy food such as olive pate with nuts (almonds) shows the feasibility of the execution, based on the analysis carried out in Metropolitan Lima to people from 18 to 65 years of age of the socioeconomic levels (NSE) "A" and "B", which highly value the new healthy trends that have a strong preference towards consuming functional products. Consequently, it allowed us to detect different comments where they expressed an acceptable valuation of new healthy food alternatives. In addition, it was identified that many people have few alternatives in the market to accompany their food during breakfast or snacks, these other foods characterized by their high caloric load and levels of sugar, fat or sodium; therefore, people look for alternative foods that show and stand out for their added value by being organic and even interacting with eco-friendly packaging, which increases their willingness to pay. Finally, it was found that many people are beginning to have a better awareness about their health due to the context of the pandemic generated during the year 2019, as well as acquire them through a safe and low contact medium as it can offer online channels characterized by its easy interaction in the search for information. To implement the project, it was considered to analyze the food industry focused on: consumers, suppliers, food trends, competitors, among other external factors of the company. Also, the following aspects were planned: Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan, as well as a Social Responsibility Plan and a necessary Financial Plan. These contain the necessary information to establish specific strategies to analyze the viability of the project. As a result, an initial investment of 38,767 soles and achieving during the first year of operation a loss of 6,807 soles but generating a profit of 43,526 soles and 39,556 soles for the second and third year respectively. / Trabajo de investigación

La transformación digital es una herramienta básica para el desarrollo del comercio internacional, es por ello la Aduana Aérea comenzó un proceso de modernización hace más de 20 años como una estrategia integral para el desarrollo del país. Sin embargo, la falta de recursos y mayor impulso a este proceso originó que no alcancen los niveles óptimos de competitividad. Cabe resaltar, en el año 2019, ante la presencia del Covid-19, se notaron más estas falencias ante la necesidad de hacer operaciones de manera virtual debido a que se buscaba evitar el contacto físico entre las personas. Por esta razón, la Aduana Aérea realizó múltiples esfuerzos en ampliar sus plataformas digitales, pero aún no es suficiente como para competir con los países vecinos. Por otro lado, la exportación de espárragos peruanos sufrió una caída del 5% en su volumen, y 4% en su valor en comparación con el 2019 debido a los problemas logísticos de falta de vuelos y falta de mano de obra en el campo. El objetivo principal de la investigación es comprender el efecto de la digitalización en la Aduana Aérea en el proceso de exportación de espárragos durante el periodo 2019 y 2020. La metodología aplicada será un enfoque cualitativo del tipo exploratoria-descriptiva. Finalmente, se buscará encontrar en las conclusiones, si la Transformación Digital de la Aduana Aérea logro impactar en el mercado agroexportador de espárragos en el Perú. / Digital transformation is a basic tool for the development of international trade, which is why Air Customs began a modernization process more than 20 years ago as a comprehensive strategy for the development of the country. However, the lack of resources and greater impulse to this process caused them not to reach the optimal levels of competitiveness. It should be noted, in 2019, in the presence of Covid-19, these shortcomings were more noticeable due to the need to carry out operations virtually due to the fact that it sought to avoid physical contact between people. For this reason, Air Customs made multiple efforts to expand its digital platforms, but it is still not enough to compete with neighboring countries. On the other hand, the export of Peruvian asparagus suffered a drop of 5% in its volume, and 4% in its value compared to 2019 due to the logistical problems of lack of flights and lack of labor in the field. The main objective of the research is to understand the effect of digitization in the Air Customs in the asparagus export process during the period 2019 and 2020. The applied methodology will be a qualitative approach of the exploratory-descriptive type. Finally, it will be sought to find in the conclusions if the Digital Transformation of the Air Customs managed to impact the agro export market of asparagus in Peru. / Tesis

Bemol 51 será una plataforma digital de educación musical dirigido a personas con interés en aprender temas relacionados a la música desde cero. Los usuarios podrán acceder a los cursos a través del aula virtual, la cual albergará todo el material relacionado como videos grabados interactivos, ejercicios interactivos y material. De esta manera, el alumno, de acuerdo con su disponibilidad de tiempo, podrá llevar las clases a su propio ritmo. Los cursos serán grabados por profesionales con amplia experiencia en la materia a dictar. En el presente proyecto de negocio, se hace un análisis para tener conocimiento de los intereses y las preferencias de los clientes con relación a los cursos que tienen mayor demanda en el mercado. Además, acorde a los resultados de los análisis, se proponen estrategias de marketing digital, las cuales serán elaboradas de la mano con uno de los aliados, en este caso, una agencia de marketing, para dar a conocer los servicios de la empresa, atraer al público objetivo y, por ende, logren adquirir el curso. Por otro lado, se muestran los procesos y funcionamientos como el plan de operaciones, diseño de procesos, diseño arquitectónico y desarrollo del contenido de la plataforma. Asimismo, se muestran las proyecciones económicas, tanto de la inversión necesaria y las posibles ganancias y/o pérdidas. / Bemol51 will be a digital music education platform aimed at people with an interest in learning music-related topics from scratch. Users will be able to access the courses through the virtual classroom, where users will find all the related material such as interactive recorded videos, interactive activities and materials. In this way, the student, according to the availability of his time, will be able to take the classes at his own pace. The courses will be recorded by professionals with extensive experience in the subject to be taught. In this business project, an analysis is made to gain knowledge of the interests and preferences of clients in relation to the courses that are most in demand in the market. In addition, according to the results of the analysis, digital marketing strategies are proposed, which will be developed hand in hand with one of the allies, a marketing agency, to publicize the company's services, attract to the target audience and, therefore, potential clients could acquire the course. On the other hand, the processes and functions such as the operations plan, process design, architectural design and development of the content of the platform are shown. Likewise, the economic projections are shown, both of the necessary investment and the possible gains and / or losses. / Trabajo de Suficiencia Profesional

[pt] Esta pesquisa tem como objetivo favorecer o processo de inclusão no ensino superior das pessoas com deficiência a partir do reconhecimento de seus olhares e vozes no contexto do Núcleo de Apoio e Inclusão da Pessoa com Deficiência – NAIPD/PUC-Rio. A inclusão das pessoas com deficiência é uma conquista do movimento social e político desse grupo de pessoas que reivindicou seus direitos de participação plena e efetiva na sociedade. Na esfera do ensino-aprendizagem, a partir da década de 1990, o conceito de inclusão tem sido discutido com base numa mudança nos padrões hegemônicos, buscando reconhecer a diversidade humana e o respeito às diferenças. Nos últimos anos, como reflexo dos avanços, a inclusão é motivo de discussão e implantação de políticas públicas no ensino superior. Nesta pesquisa, sustenta-se ser necessária a revisão das práticas de ensino-aprendizagem e a definição de estratégias que permitam que estudantes com diferentes condições possam ter oportunidades, considerando o princípio da equidade. Entende-se também que o desenvolvimento de projetos de design com o uso de metodologias participativas pode ser uma ferramenta no processo de inclusão no ensino. Assim, para responder à questão: De que modos o design tem possibilidade de favorecer o processo de inclusão no ensino superior das pessoas com deficiência?, foram escolhidos como fundamento a abordagem metodológica Design em Parceria, como vem sendo desenvolvida no departamento de Artes e Design da PUC-Rio, e a abordagem de pesquisa Histórias de Vida. A escolha por um estudo exploratório de cunho qualitativo-interpretativo privilegia uma escuta sensível e atenta ao outro; constituída no acolhimento e reconhecimento das singularidades; no diálogo e interação entre sujeitos. As histórias de vida levam a conhecer as vivências, pensamentos e sentimentos pessoais, assim como, representam de algum modo, um contexto social e histórico. No encontro das vozes de estudantes e professores destaca-se: a importância da empatia e diálogo permanente; a relevância da atenção e respeito às condições pessoais de estudantes e professores; a necessidade de abertura para conhecer e rever conceitos e práticas, considerando que é observado o desconhecimento acerca dos assuntos específicos relativos à deficiência. Em suma, a partir de encontros entre um grupo de estudantes e a pesquisadora se dá o processo de projeto em design que reúne olhares e vozes de estudantes e professores e consolida a investigação com o desenvolvimento da plataforma digital de comunicação – PLURAIS. O ambiente interativo propõe a participação com a aproximação das pessoas para se conhecerem e compartilharem suas experiências. A experimentação em processo com o uso continuado por estudantes e professores poderá gerar modificações. Entende-se que o desenvolvimento de projetos de design com foco na singularidade dos sujeitos e construção de sentidos a partir da interação entre eles, contribui para mudanças de atitudes e comportamentos em prol de uma cultura inclusiva na universidade. / [en] This research aims to favor the inclusion process of people with disabilities in higher education by recognizing their voices and views in the context of the Nucleus of Support and Inclusion for People with Disabilities (Núcleo de Apoio e Inclusão da Pessoa com Deficiência – NAIPD/PUC-Rio) at PUC-Rio. The inclusion of people with disabilities is an achievement of the social and political movement led by this group to claim their rights of full and effective participation in society. In the scope of teaching-learning, starting in the 1990 s, the concept of inclusion has been discussed based on a shift in hegemonic standards, aiming to recognize human diversity and to respect the differences between people. In the last few years, as a result of those advances, inclusion has become a topic of discussion and implementation of public policies in higher education. In this research, the need for the current teaching-learning practices to be revised is sustained, as well as strategies that allow students with different means to have access to opportunities, considering the principle of equity. It is also understood that the development of design projects based on participatory methodologies can be a tool in the process of inclusion in education. Thus, to answer the question: In which ways does Design have the possibility to favor the process of inclusion in higher education for people with disabilities?, the theoretical frameworks chosen were the Design in Partnership methodology – as it has been developed in PUC-Rio s Department of Arts and Design – and the Life Histories research approach. The choice for an exploratory study of a qualitative-interpretative perspective privileges the attentive and sensible listening to other people s perspectives; constituted by welcoming people s singularities; by dialogue; and by the interaction between subjects. The life histories lead to knowing people s experiences, thoughts and personal sentiments, as well as represententing, in a way, a historical and social context. In the meeting of teachers and students discourses, what stands out is: the importance of empathy and permanent dialogue; the relevance of attention and respect to teachers and students individual conditions; and the need for openness to learn and review concepts and practices – considering the lack of knowledge in regards to the specific subjects that relate to people with disabilities, that has been observed so far. In essence, from the meeting between a group of students and the researcher, the design process starts, by gathering voices and views of students and teachers and consolidating this investigation with the development of a digital platform of communication – PLURAIS. The interactive environment encourages people to participate by getting to know each other and by exchanging their experiences. The experimentation process, with the continuous usage by teachers and students, may result in modifications. It is understood that the development of design projects with a focus on subjects singularities and sensemaking processes stemming from their interactions contributes to attitude and behavior changes in favor of an inclusive culture in Universities.