Bakgrund: Det finns statistik som tyder på att det idag är färre människor i Sverige som tar körkort, vilket tros leda till att användandet av taxiverksamheten och kollektivtrafiken kommer att öka, som ett alternativt färdmedel. Digitalisering har i dagens samhälle blivit en större del av människors liv och det har IT-företaget Uber tagit vara på. De har utvecklat en digital plattform där förare kan få kontakt med kunder via en applikation. Uber har en stor mängd förare runt om i världen som styrs genom minimal realkommunikation. Studien kommer att undersöka hur Uber säkerställer kvaliteten på sina tjänster och det kommer att jämföras med andra svenska taxibolag. Syfte: Syftet med studien är att undersöka hur kvalitetsstyrning av taxitjänsten utförs i ett plattformsföretag som Uber jämfört med kvalitets styrningen av andra taxibolag i Sverige. Metod: Studien utgår ifrån en kvalitativ metod med ett deduktivt synsätt samt ett realistiskt perspektiv. Studien omfattar tre respondenter. Insamlad data bearbetades och analyserades med hjälp av tematisk analys för att sedan tolkas. Slutligen drogs slutsatser från resultatet och analysmaterialet. Resultat: Studien visar på att de olika bolagen tycks definiera kvalitet på liknande sätt. De kvalitetsförväntningar kunderna har och de kvalitetskrav som bolagen identifierat tycks vara genomgående i de olika bolagen. Taxibolagen skiljer sig dock åt i arbetet med hur det kontrollerar att förarna tillgodoser den kvalitet som bolagen definierat som viktig. Studien har ven kunnat urskilja att arbetet med kvalitetsstyrning skiljer sig beroende på taxibolagens storlek och vilken marknad de agerar på. Resultatet tyder på att vägen framåt för att tillfredsställa kundernas förväntningar på taxitjänsten verkar vara att satsa på tekniskinnovation. Slutgiltigt kan konstateras att skillnaden i hur taxibolagen arbetar med kvalitet tycks bero på bolagen storlek, inte beroende av bolagens affärsmodell. / Background: There are statistics that point out the fact that less people in Sweden today gets a drivers license. This is believed to lead to an increase in taxi services and public transport. In todays society technical innovation has become a big part of people’s lives and this is something the IT-company Uber has taken advantage of. They have developed a digital platform were drivers and customers can connect with each other trough an application. Uber has a big number of drivers all over the world that is managed by minimal direct communication. The thesis will analyse how Uber ensure the quality of their services and how that comperes to other Swedish taxi companies quality control. Purpose: The purpose of the thesis is to investigate how a platform company like Uber works with quality management compared to how other Swedish taxi companies insure the quality of the service. Methodology: The thesis is based on a qualitative method with a deductive approach and a realistic perspective. The study includes three respondents. The collected data was processed and analysed using thematic analysis and then it was interpreted. Finally, conclusions were drawn from the results and the analysed material. Result: The thesis shows that the various taxi companies seem to define quality in a similar manner. The customer’s expectations of quality and the different companies quality requirements appear to be consistent throughout all of the companies. However, the taxi companies differ in how they ensure that the drivers meet the quality the companies have defined as important. The study has been able to distinguish that quality control differs depending on the taxi companies size and the market in which they operate. The results also suggests that the way to satisfy customers expectations for taxi service today seem to be working with technological innovation. The thesis also shows that the differences in quality work seem to depend on the size of the company, not the business model.

Les nouvelles technologies caractérisant la quatrième révolution industrielle engendrent, actuellement, une transformation du marché du travail à l’échelle mondiale. Notre mémoire s’intéresse à l’une de ces nouvelles technologies, les plateformes numériques et plus particulièrement, aux plateformes numériques de travail. Apparues il y a maintenant plus d’une décennie, des zones grises demeurent et persistent relativement à la situation des travailleurs de ces plateformes. D’une part, sont-ils liés par un contrat de travail entre un employeur et un salarié ou par un contrat d’entreprise ou de service entre un client et un entrepreneur ou prestataire de services? D’autre part, en raison de leur relation tripartite de travail, qui est leur employeur? Au cours des dernières années, différents États sont intervenus législativement pour encadrer le statut des travailleurs et des entreprises de plateformes en droit du travail. Un constat ressort de ces interventions : une sélectivité de droits est reconnue à ces travailleurs. Ainsi, dans ce mémoire, nous nous sommes intéressée à savoir si l’application des statuts juridiques existant déjà dans les lois du travail permet de protéger les travailleurs de plateformes en leur reconnaissant les mêmes droits que les autres travailleurs. Pour ce faire, nous avons procédé à une étude jurisprudentielle de deux systèmes juridiques caractérisés par des approches différentes : la France (modèle binaire) et le Canada (statut intermédiaire). L’analyse de la jurisprudence française nous a montré que les critères constitutifs du contrat de travail permettent de reconnaître, dans des contextes organisationnels précis, le statut de salarié aux travailleurs de plateformes. Au Canada, notre recherche nous a permis de constater que ces mêmes travailleurs peuvent être considérés comme des entrepreneurs dépendants là où ce statut existe dans la législation. Ces statuts permettent aux travailleurs de plateformes de bénéficier de protections. Cependant, le statut de salarié rattaché au modèle binaire est plus avantageux pour le travailleur puisqu’il donne accès à une large protection. / The new technologies describing the Fourth Industrial Revolution are currently causing a transformation of the labor market on a global scale. Our thesis focuses on one of these new technologies, digital platforms and more particularly, digital labour platforms. During more than a decade, grey zones remain and persist in regards to the situation of workers on these platforms. On the one hand, are they bound by an employment contract between an employer and an employee or by a contract of enterprise or for services between a client and a contractor or service provider? On the other hand, because of their tripartite employment relationship, who is their employer? In recent years, several countries have taken legislative action to regulate the status of workers and platform companies in labor law. One observation emerges from these interventions: a selectivity of rights is recognized for these workers. Thus, in this thesis, we are interested in knowing whether the application of the legal statuses already existing in labor laws makes it possible to protect platform workers by recognizing the same rights as other workers. To do this, we conducted a jurisprudential study of two legal systems characterized by different approaches: France (binary model) and Canada (intermediate status). The analysis of French case law has shown us that the constituent criteria of the employment contract make it possible to recognize, in specific organizational contexts, the status of employee for platform workers. In Canada, our research has enabled us to observe that these same workers can be considered as dependent contractors, since this status already exists in the legislation. These statutes allow platform workers to benefit from protections. However, the status of employee related to the binary model is more advantageous for the worker since it gives access to broad protection.