Como um profissional iniciante se torna um jornalista? Como tais profissionais definem o que é jornalismo? O que os capacita a exercerem suas atividades e confirma seu estatuto de jornalistas? Quais os outros agentes e agências envolvidos nesse processo? O presente trabalho discute essas questões a partir de dois cursos de jornalismo oferecidos por empresas paulistanas que atuam com foco no jornalismo impresso diário empresarial. Pretende-se, através de entrevistas e da etnografia desses dois espaços de socialização, analisar as visões de mundo e as concepções de conhecimento implicadas nesses contextos de aprendizagem que engendram matrizes de percepção, ação e apreciação da realidade em que estão entremeados diversos interesses vitais: políticos, mercadológicos, jornalísticos. / How do beginners turn into journalists? How do they define what is journalism? What enables them to carry out their activities and confirm their status as journalists? Which are other agents and agencies involved in this process? This thesis discusses these issues from two journalism courses offered by companies that operate in São Paulo, focusing on daily print journalism. Through interviews and ethnography of these two spaces of socialization, this work intends to analyze the worldviews and conceptions of knowledge involved in such learning contexts. Those types of knowledge engender matrices of perception, action and assessment of the reality in which are imbedded several vital interests: political, marketing, journalism.

Este projeto teve por objetivo o desenvolvimento e organização de trabalhos em três linguagens visuais que considero ao mesmo tempo distintas e complementares no que se referem ao meu percurso como artista. São pinturas, gravuras e fotografias produzidas nos últimos quatro anos, dispostas de maneira orgânica e que buscam, cada qual em sua especificidade, tratar de temas relativos à concepção do espaço e suas ambiguidades. Neste sentido, procuro considerar elementos como sobreposições e recortes de planos, espelhamentos, reflexos, transparências; enfim, imagens imprecisas e difusas caracterizadas por estabelecer algum tipo de estranhamento ao espectador. De certa forma, este tema acompanha meu trabalho desde outros tempos, certamente há mais de quinze anos, o que justifica também a apresentação de obras anteriores que possibilitam uma melhor compreensão deste percurso. / This study aimed at developing and organizing my work in three visual languages which at the same time I consider to be different and complementary in relation to my journey as an artist. It consists of paintings, prints and photographs produced in the last four years, arranged in an organic way and which seek, each in its own specificity, to address issues related to the conception of space and its ambiguities. In this sense, I try to investigate elements such as overlapping and clipping planes, mirroring, reflections, and transparencies, in short, inaccurate and diffuse images characterized by having meanings which are not easily revealed by the observer. I have been dealing with this theme in my work for about 15 years. This is the reason why I have also presented earlier works which enable a better understanding of this path.

This study has five chapters, organized in the following manner: (1) Chapter I contains the introduction, statement of the problem, purpose of the study, questions, significance of the study, and definition of terms; (2) Chapter II is a review of the literature; (3) Chapter III is a description of subjects and tests and procedures for treating the data; (4) Chapter IV contains the statistical technique of the analysis and the findings related to the questions, and (5) Chapter V consists of the summary, findings, conclusions, and recommendations. The problem of the study was to explore the relationship between curiosity and print awareness among four-year-old children. Subjects participating in the study were 71 four-year-old children from six licensed child care and preschool settings located in different geographical sections of a north central Texas city. The study included thirty-four girls and thirty-seven boys. Instruments used to collect the data were Kreitler, Zigler, and Kreitler's battery of curiosity tasks and Goodman's Signs of the Environment and Book Handling Knowledge tasks. Canonical I correlation analyses do not yield a significant relationship between variables of curiosity and print awareness. An alternate Pearson Product Moment correlation yielded some specific pairwise correlations between certain curiosity variables and print awareness. Results, although not statistically significant, were used as trend indicators to identify areas worthy of further investigation. On the basis of the findings, it was concluded that the possibility of a degree of correlation between specific curiosity variables and levels of print awareness suggests the need for further research in this area. In the print awareness tasks, it was concluded that the more context available to children the greater their ability to respond appropriately to print. Knowledge of print in the environment was more advanced than knowledge of print in books for some of the children in the study.

Submitted by Fabricia Fialho Reginato (fabriciar) on 2015-07-16T00:03:45Z No. of bitstreams: 1 FelipeBoff.pdf: 934488 bytes, checksum: b6ff3602930b3baa588d5b7663f13ab8 (MD5) / Made available in DSpace on 2015-07-16T00:03:45Z (GMT). No. of bitstreams: 1 FelipeBoff.pdf: 934488 bytes, checksum: b6ff3602930b3baa588d5b7663f13ab8 (MD5) Previous issue date: 2011-04-14 / Nenhuma / O presente trabalho tem o objetivo de pesquisar a transgressão como característica da reportagem no jornalismo impresso. O ponto de partida é a pesquisa do histórico evolutivo da reportagem, especialmente no jornalismo brasileiro, e sua afirmação como gênero, diferenciando-se da notícia. Na compreensão do gênero, registramos também os obstáculos ao seu desenvolvimento no país e a existência de uma “crise da reportagem” nos dias atuais. O jornalismo é abordado em uma perspectiva sistêmica, sob ângulos de análise da semiótica, que nos conduzem à noção de fronteira, sugerida como território sígnico da reportagem. A fundamentação teórica dos conceitos de transgressão e de noções relacionadas ao termo, articulada com a contribuição de diversos campos do conhecimento, permite a construção de um quadro de características da transgressão jornalística, colocado à prova na análise de casos. Entendemos que este estudo contribui para a observação de práticas jornalísticas transgressoras, verificando seu potencial de desautomatização, transformação e reconfiguração do sistema. / This study aims to investigate the transgression as a characteristic of reporting in print journalism. The starting point is the research of the evolutionary history of report, especially in Brazilian journalism, and his assertion as gender, differentiating the news. In the understanding of gender, we recorded the obstacles to its development in the country and the existence of a “report crisis” nowadays. Journalism is observed in a systemic perspective, using angles of semiotic analysis, which lead us to the notion of border territory, suggested to locate the report. The theoretical concepts of transgression and notions related to the term, combined with contributions from the various fields of knowledge, allows the construction of a framework with characteristics of journalistic transgression, put on probation in the case studies. We believe that this study contributes to the observation of transgressive journalistic practices, checking your potential deautomatization, processing and system reconfiguration.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-09-27T10:28:17Z No. of bitstreams: 1 Renata Cabral Cuch.pdf: 1587893 bytes, checksum: fbc16275bce9b014704f3f49cc546ba6 (MD5) / Made available in DSpace on 2016-09-27T10:28:18Z (GMT). No. of bitstreams: 1 Renata Cabral Cuch.pdf: 1587893 bytes, checksum: fbc16275bce9b014704f3f49cc546ba6 (MD5) Previous issue date: 2016-06-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research seeks, from considerations freudian-lacanian about the concept of identification, understanding the mental processes regarding the femininity of women-readers, when in contact with the sign elements arranged on the covers of Elle Brazil magazine. The research is grounded on the assumption that such cases mobilize the attention of readers by offering images of top models that apparently holds "all that remains", thus promoting an object displacement effect that is at the service of desire. In addition to demonstrating the existence of signic devices that can operate as an object of desire from the identification processes, the work makes a brief distinction between femininity in psychoanalysis and female model presented by the media universe. It also aims to demystify the use of the mask as an intrinsic device to the female and produce a psychoanalytical semiotic analysis of verbal-visual messages mediated by the consumption of the signs on the covers. The research was conducted, first, by the extraction of signic artifices of messages of the covers and subsequently by psychoanalytic reading of these signs. The corpus consists of four editions of Elle magazine in Brazil, collected interchangeably over the years 2014 and 2015. To achieve the objectives were articulated the concepts of "mask" presented initially by Joan Rivière and borrowed by Jacques Lacan in his research on the dynamics of femininity mechanisms; the concepts of the theory of signs produced by the semiotics of Charles Sanders Peirce, they are here expressed through the eyes of Lucia Santaella; besides the considerations of Slavoj Žižek about ideological mechanisms and meaningful representations from the experience process of the readers with the media offers. It is believed that these mechanisms can be articulated with intrapsychic dynamics that operate in the way phallic traits influence women choices. This research suggests that the messages displayed in Elle Brazil magazine covers can raise the women-readers unconscious starting from the offerings of objects, filling the gap that operates in femininity. Therefore, the mask concepts, veil and face were used in an attempt to understand the identification modes / Esta pesquisa busca, a partir das considerações freud-lacanianas acerca do conceito de identificação, compreender os processos psíquicos no tocante à feminilidade das mulheres-leitoras, quando em contato com os elementos sígnicos dispostos nas capas da revista Elle Brasil. A pesquisa está ancorada no pressuposto de que tais capas mobilizam a atenção das leitoras pela oferta de imagens de modelos que aparentemente detém “tudo o que falta” a elas, incitando assim um efeito de deslocamento do objeto que está a serviço do desejo. Além de evidenciar a existência de artifícios sígnicos que podem operar como objeto de desejo a partir dos processos de identificação, o trabalho faz uma breve distinção entre a feminilidade na psicanálise e o modelo de feminino apresentado pelo universo midiático. Busca ainda, desmitificar o uso da máscara enquanto artifício intrínseco ao feminino e produzir uma análise semiótica psicanalítica das mensagens verbo-visuais mediada pelos signos de consumo utilizados nas capas. A pesquisa foi realizada, primeiramente, pela extração dos artifícios sígnicos das mensagens das capas e, posteriormente, pela leitura psicanalítica destes signos. O corpus é constituído de quatro edições da revista Elle Brasil, coletadas de forma intercalada ao longo dos anos de 2014 e 2015. Para alcançar os objetivos foram articulados os conceitos de “máscara”, apresentado inicialmente por Joan Rivière e tomado de empréstimo por Jacques Lacan, quando de sua investigação sobre a dinâmica dos mecanismos da feminilidade; os conceitos relativos à teoria dos signos produzidos pela semiótica de Charles Sanders Peirce, aqui expressos pela ótica de Lucia Santaella; além das considerações de Slavoj Žižek sobre os mecanismos ideológicos e representações significantes a partir do processo de experienciação das leitoras com as ofertas midiáticas. Acredita-se que esses mecanismos podem ser articulados com a dinâmica intrapsíquica que opera no modo como os traços fálicos provocam nas mulheres suas escolhas objetais. Esta pesquisa sugere que as mensagens expostas nas capas de Elle Brasil podem suscitar no inconsciente das mulheres-leitoras a partir das ofertas de objetos, suprir a falta que opera na feminilidade. Para tanto, foram utilizados os conceitos de máscara, véu e semblante na tentativa de compreender os modos de identificação

Cette recherche a pour thème l’étude des effets de la typographie dans un contexte marketing. Dans une première étude, nous évaluons la lisibilité des informations présentes sur les packagings alimentaires auprès de 196 consommateurs en situation d’achat. Les résultats montrent la faible capacité des individus à traiter ces informations. Plus particulièrement, nous constatons que les individus éprouvent davantage de difficultés à lire les informations légales et nutritionnelles, et ce, d’autant plus qu’ils sont âgés. Dans une seconde étude, basée sur une expérimentation auprès de 420 jeunes individus, nous testons l’influence persuasive de la typographie dans des annonces presse. Nous manipulons la typographie (Clarendon et Garamond : typographies plutôt informationnelles ; Artistic et French Script : typographies plutôt émotionnelles positives ; Gabrielle et Times New Roman Italique : typographies à la fois informationnelles et émotionnelles positives). Les résultats montrent que l’attitude envers la typographie a une influence significative sur les réponses à la publicité, alors que les caractéristiques physiques de la typographie n’ont pas d’influence directe. Ce second travail vient souligner l’importance de la typographie en publicité et l’enrichit d’une nouvelle variable : l’attitude envers la typographie. / In this research, we study the effects of typography in a marketing context.In a first study, we assess the level of legibility for food packaging information on 196 consumers while shopping at a point of purchase. The results show a low ability of individuals to process this information. More specifically, we find that individuals have more difficulty to read legal and nutritional information. For the elderly respondents questioned, results were even more alarming. In a second study, based on an experiment administered to 420 young people, we test the persuasive effect of typography in a print advertising context. We manipulate typography (Clarendon and Garamond: typography rather informational, Artistic and French Script: typography rather positive emotional, Gabrielle and Times New Roman: typography both informational and positive emotional). Results show that attitude toward the typography has a significant influence on advertising responses, while the physical characteristics of typography have no direct influence. This second work highlights the importance of typography in advertising and enriches it with a new variable: attitude toward the typography.

The area of this work is a combination of draping and printing. It strives towards the technique that dazzles the eye with illusions of more than one dimension. As a viewer you will believe that the prints are real drapings while they are flat surfaces. Today prints in fashion are categorized as placed prints or all-over prints, and generally created as a flat surface to decorate the garments. In this work the idea is to manipulate and challenge the boundaries of print and give it life through the body shapes and in the movement. Potentially this work could be an introduction to a new way of working with prints in fashion. This work could poosibly be presented as a new technique where placed- print and all-over prints comes together- called placed all-over prints. Also, it could develop into further techniques in using two-dimensional flatness and save fabric in using photography as an option to the real three-dimensional drapings. Furthermore could it mean savings in material as a conscious choice in the process ? This investigation explores two particular kinds of techniques, - print and draping, that are merged into one expression. The aims of this work is to find new ways of using print in combination with draping in dress and explore the possibilities to find a new technique to create interesting womenswear. To unite dimensions like two-dimensional and three-dimensional as a method of finding new forms and expressions. Through experiments with striped textiles the focus is to investigate the possibilities of greater visual effects on two-dimensional prints. For a depth and to exaggerate the directions in the fabric before translating it into a flat surface the striped textile can be a tool for further design. The striped textile has the potential to help the eye to understand the directions in the print and can be used in more than one dimension and color. To explore how to create 3D effect on 2D in print design through draping in dress is the aim of this work. / Program: Modedesignutbildningen

Natural Dye, Chemical, Trail running, Sportswear, Sustainable, Pigments, Chromatic, Toxins, Print, Dye, Dirt.Sammanfattning på engelska: This work explores natural dye’s ability to be used for trail running wear. The sustainable aspects in the clothing industry includes the production of nontoxic textiles that do not pollute in the production process nor when using the textile close to our bodies. Natural dyes usually have low toxicity and are produced from renewable resources. The explorative nature of trail running is used as a guideline and an entrance exam for the dyed fabrics to prove wash- and lightfastness durable for the sport. The idea of colouring clothes directly with nature is present in dirt prints printed with natural pigments. Organic printing with rust and vegetable oil is explored as an alternative to screen printing. The movements and comfort of running outdoors is understood by body indicated experiments as a method. Pattern construction is made from movement and sensation by exposing the body to friction, dirt and cold air. The results of these experiments were together with reshaping existing run wear the construction method. This work suggests viewing colour as nonstatic and with more dimensions such as locality and smell. By using slow dye processes and locally accessible dye materials unique expressions from natural dyes, prints and patinations can enhance sportswear in the appearance, health and environmental aspect. / Program: Modedesignutbildningen

The aim of this thesis is to investigate how the literary site Vulkan.se affects the conditions for publishing, distribution, incorporation in value systems and feedback in the literary process, as it appears in Lars Furuland’s model of this process. The purpose is also to propose an updated version of the model. This is achieved through a qualitative testing of Furuland’s theory. Vulkan.se is analyzed using concepts from the sociology of literature and Lars Furuland’s model “the literary process”, and is put into perspective of previous research and theories on actors and technical development related to the Swedish book market, such as print-on-demand and publishing on the Internet. The results show that web publishing at Vulkan.se can be incorporated into Furuland’s existing model. However, due to the ongoing technical development on the Internet, which has created new ways for the author to create, write, publish and sell books and get feed-back directly from their readers, several internal modifications are proposed.

I dag blir det allt mer viktigt för modeföretagen att sticka ut och komma med annorlunda erbjudanden för att kunna konkurrera med de andra modeföretagen som finns på marknaden. Konsumtionen har blivit en livsstil och vi skapar vår identitet och personlighet genom den. För människan är det viktigt att tillhöra en grupp, vilket bidrar till att det skapas en märkeshets, där till exempel skjortmärket talar om för andra vilka vi är och vad vi står för.Då konkurrensen har ökat är det viktigare för företagen att jobba med långsiktiga kundrelationeroch aktivt jobba med att locka till sig nya kunder, samt behålla dem. I dag är det större konkurrens om kunderna, därför blir erbjudande företagen förmedlar allt viktigare. Lägger företaget ner tid på att få fram ett bra erbjudande och differentierar sig blir kommunikationen till kunden tydligare vilket i sin tur leder till att företaget får tillfredsställda kunder och högre omsättning. Ett företag måste kunna erbjuda något mer än enbart den fysiska produkten för att höja värdet hos kunden.Vårt huvudproblem och delproblem i uppsatsen är:- Vilka betydelsefulla delar bör ingå i GANT´s erbjudande till konsumenten för att åstadkomma positiva attityder och beteenden?- På vilket sätt kommunicerar GANT sitt erbjudande för att nå fram till konsumenten?Syftet med vår uppsats är att undersöka, diskutera och analysera vilka beståndsdelar som ska ingå i erbjudandet som riktar sig till GANT konsumenten. Syftet är även att ta reda på hur GANT kommunicerar sitt erbjudande till konsumenterna.Under uppsatsens gång kommer vi att tillämpa teorierna; kundnärhetens nycklar, marknadsmixenoch kommunikationsprocessen. Vi kommer även använda oss av storytelling samt begreppenattityder och beteenden. För att kunna ge svar på vår problemformulering har vi utfört enwebbenkätundersökning, en påstana intervju samt två personliga intervjuer med personer inomföretaget GANT.Vi kommer att avgränsa oss till klädkedjan GANT och till deras dam och herrsortiment. I vår webbenkätundersökning och påstana kommer vi att avgränsa oss till kvinnor och män som någon gång har handlat på GANT.Vi har fått fram att de viktigaste delarna i GANT´s erbjudande som genererar positiva attityder och beteenden är; kvalitet, design och service samt att kunderna är villiga att betala lite mer för att få en bra produkt. Genom våra personliga intervjuer har vi förstått att GANT jobbar med en hög kundnärhet och service samt att de använder sig av traditionell marknadsföring. / Program: Butikschef, textil och mode