The purpose of this study was to examine in what way a strong employer branding of health promotion can have an effect on the ways individuals can experience isolation and stress. In this survey we have used the theories of health promotion, organizational culture, isolation and stress in an analysis of the possible situation caused by strong employer branding of health promotion. We have used these theories in analysis with the purpose to answer the following questions: How does a strong employer branding of health promotion influence those employees who, for some reasons, don’t take advantage of organizations’ health promotion programs and activities? Could those, who don’t take advantage of health activities, become isolated in a company? The method of research that was used in this study is a qualitative analysis; we used semi structured interviews and open e-mail correspondences. The material was collected from nine different organizations as the response from ten interviews. The result of the analysis show that is possible for an individual to experience isolation and stress as a result of an organization’s employer branding on health promotion. At the same time these individuals can experience that they are indirectly obligated to consider their everyday actions from the health promotion perspective, which we have assumed to be a result of the possible punishments and rewards from their leaders. The conclusion is consequently that a strong employer branding can affect an individual’s social situation within an organization, but it is problematic to see in which scale. The result has revealed that employer branding of health promotion is a possible cause for isolation and stress.

From recent year(2008), restaurant, retailing, credit card services industry have began focusing on frequency reward promotion activity to increase business and customers¡¦ loyalty. How do consumers like the activities? Actually, not all customers can be rewarded from their accumulated frequency. Failure of the accumulated frequency to obtain reward may cause consumers negative emotions. And, eventually the bad feeling impacts on their attitude toward the store. The current research developed two types of consumer emotional scale in adjective and in Chinese idioms . Through a 3x2x2 factorial design, 84 participants, 42 students and 42 rank-and -file people, took parts in the experiment, while 3 situations of frequency activities, 2 types of reward, and 2 kinds of business were manipulated, and two categories of criterion measure, emotion and attitude towards store, were implemented. ¡]1¡^Customers who get reward promotion will have higher positive emotions than who failed to redeem. ¡]2¡^People with high degree of loss, in the activities have much negative emotions, comparing to these without. ¡]3¡^Consumer emotions will affect the consumer's willingness to repeat purchase, likening and emotional attitude towards the store. ¡]4¡^Different industry will moderate the effect of redemption situations on consumer emotion. ¡]5¡^The original product type frequency rewards, in certain condition, may solicit more positive emotion than other type of product reward. Keywords: frequency promotion activities, redemption situations in promotion, consumer emotion, measurement for emotion

This study deals with the complex phenomenon of occupational health. There is knowledge of how a good work environment should look like, but despite this, many employees experiences ill health in the workplace mainly in the form of neck and back pain. This study is a case study conducted in a high-risk workplace. The overall purpose was to describe and analyze the health situation of a specific company with neck and back problems. Mainly, eight interviews had been used as the data collection method, but additional observations had also been implemented. The sources used in this study are mainly reports of health, work environment, health promotion activities and neck and back pain. The results of this study showed that there are shortcomings in the work environment and they often experiences high levels of stress, but despite this, the employees thrived at work. The employees had a relatively good health despite the fact that all the interviewees indicated that they had some form of neck and back pain. The results also showed that the most important conditions to promote health were motivation, time, and healthcare in the workplace.

The purpose of this thesis is to investigate how children's librarians at public librarieswork to promote reading towards children between the ages of 8-12 and to see if theirreading promotion only consists of printed fiction. The research questions for the thesisare the following: • How do the children's librarian conduct their reading promotion work? • How do children's librarians use different kinds of media in the readingpromotion work? • Which methods do children's librarians use in the reading promotion work? The purpose has been achieved and the research questions has been answered throughresearch interviews with children's librarians who work at public libraries. To analyzethe responses from the interviews, we have used a theory about different approachestowards reading and Jofrid Karner Smidt's theory of the librarian as a mediator ofliterature. The conclusions of the thesis are that there are great similarities in how thechildren’s librarians we have interviewed work with reading promotion and what kindof reading-promoting methods they use.

本研究旨在探討國內公共圖書館兒童電子書推廣活動現況，以深度訪談法了解國內公共圖書館兒童電子書推廣活動意義與內涵、種類、策略與規劃設計、兒童電子書推廣活動與傳統閱讀推廣活動差異等。故本研究之研究問題為：(一)公共圖書館兒童電子書推廣活動的意義為何？(二)公共圖書館兒童電子書推廣活動的辦理方式為何？(三)公共圖書館兒童電子書推廣活動的策略與宣傳方式為何？(四)公共圖書館兒童電子書推廣活動的規劃設計為何？(五)公共圖書館兒童電子書推廣活動的評鑑方式為何？(六)促成公共圖書館兒童電子書推廣活動的成功因素為何？(七)公共圖書館兒童電子書推廣活動實施時所遭遇的問題有哪些？ (八)參與公共圖書館兒童電子書推廣活動讀者的看法為何？(九)公共圖書館兒童電子書推廣活動與傳統推廣活動的差異為何？ 本研究先以網站分析法了解各圖書館網站提供兒童電子書網站服務的情形；深度訪談法訪談五所大型公共圖書館，包含臺北市立圖書館、新北市立圖書館、國立中央圖書館臺灣分館、國立臺中圖書館和高雄市立圖書館等。最後再針對參與過公共圖書館兒童電子書推廣活動的讀者進行深度訪談，探討其參與的經驗，共7位讀者，包含4位兒童讀者和3位成人讀者。 綜合各項資料歸納出九項結論：(一)推廣服務有助於兒童電子書的推廣。(二)公共圖書館兒童電子書推廣活動的辦理方式多元，專為兒童電子書推廣而辦理的活動有兒童電子書閱讀、電子資源利用研習、班級訪問活動、到校授課和主題活動。(三)其推廣策略有地區的推廣、對象的推廣和項目的推廣。宣傳活動管道，主要為透過網站、電子報/E-mail、館舍、刊登館內文宣等。(四)公共圖書館兒童電子書推廣活動的規劃設計有七要項，包含參與對象、推廣活動的型態、電子書與資料庫選擇原則、授課人員、時間安排、場地安排、教材與電腦網路設備。(五)公共圖書館兒童電子書推廣活動的評鑑方法有八種：問卷調查、參與數量統計、使用統計、自我評鑑、學習單、觀察法、訪談法、電子資源問題諮詢紀錄。(六)促成公共圖書館兒童電子書推廣活動的成功因素，主要有長官的支持、政策的支持、母機構的支持和充足的人力配置。(七)公共圖書館兒童電子書推廣活動實施時所遭遇的問題，主要為人力不足 (八)參加兒童電子書推廣活動讀者肯定推廣服務的價值。(九)公共圖書館兒童電子書推廣活動與傳統推廣活動的差異包含電腦素養、電腦科技的接受度、授課環境要求較高、兒童電子書的多媒體設計與格式要求。 最後本研究針對公共圖書館兒童電子書推廣活動之現況提出五項建議(一)提升圖書館館員電子資源與推廣活動的專業能力。(二)解決公共圖書館館員人力不足的問題。(三)提升圖書館的電腦軟硬體設備以支持電子書服務。(四)兒童電子書網站服務也是推廣服務一環。(五)公共圖書館應強化兒童電子書館藏。 / The theme of this study is to investigate the current promotion activities of the children e-book in the public libraries in Taiwan. Depth interviews are implemented to comprehend the (1) significance & connotation (2) the types of activities (3) strategy and (4) planning and designing (5) the differences between the children e-book and traditional reading. The theme of this study are: 1.What is the significance of the promotion of e-book in the public libraries? 2. What are the right way to conduct the e-book promotion activities in the public libraries? 3. What are the planning and desinning of the children’s e-books promotion activities in public libraries? 4. What will be the key concerns when a children e-book promoting activity will run in a public children library? 5. What are the evaluation methods of the children’s e-books promotion activities in public libraries? 6. What are the factors that make the children e-book to be promoted successfully in the public library? 7. What are the problems encountered when the children e-books are promoted in the public children library? 8. What are visitors’ opinions after participating in a children e-book promoting activity? 9. What are the differences between a children e-book promoting activity and traditional promoting activity? Websites analysis and depth interview are used in this research. During the proceeding of this research, website analysis is used to learn how the e-book websites offer their services. Consequently, 5 major public libraries including Taipei City Library, New Taipei City Library, National Central Library-Taiwan branch. National Taichung Library and Kaohsiung City Library and etc.. After all these, the readers who have ever attended any e-book promotion activity are also invited to have this interview to learn their experiences. 7 readers, 4 children and 3 adults were interviewed. Nine conclusions are made after studying all the data: (1) Marketing services can help with children’s e-book promotion. (2) E-book promotion activities have been conducted through multiple ways in the public libraries. For example: children’s e-book reading, workshops on utilizing electronic sources, visiting classes, teaching in schools and running theme activities.(3) Marketing has different strategies, different groups and different items. The main promotion connections are websites, electronic newspapers and e-mail, library buildings, public organizations, publishing promotion ads in the library and so on. (4) Seven projects concerning children’s e-books in the library are promoted through the children e-book promoting activities in all the public libraries in Taiwan. The sub-projects are the objects targeted, the types of activities promoted, the principles of choosing e-books and e-data, instructors training, schedule arrangement, location arrangement, teaching materials preparation and computer and network facilities set up. (5)There are eight different approaches to conducting the evaluation of children’s e-book promotion activity in public libraries: (a) questionnaires (b) statistics of participating numbers, (c) statistics of use, (d) self-evaluation, (e) learning sheet, (f) observing method, (g) interviews, (h) records of electronic consultation questionnaires .(6)The major factors that make the e-book able to be successfully accepted in public libraries are the full support from (a) those in charge, (b) policies (c) proper placement of personnel activity.(7) The major reason for encountering problems is insufficient personnel activity when the promotion activities were running in the public libraries.(8)The readers who attended the children’s e-book promotion activities confirm the value of e-book promotion.(9)The differences between the children’s e-book promotion activity and traditional promotion activity in the public libraries are (a) one's general ability with computers, (b) the acceptance of computer technology (c) expecting a better studying environment (d) demanding multi-media design and format in their e-books. At the last part of this research, 5 suggestions in connection with E-book promotion activities conducted in the public libraries are brought up here. (1) Promote the professional librarian’s capability concerning the Children E-book promotion activities. (2) Settle the problem of insufficient human resources in the public libraries. (3) Promote E-book service by upgrading facilities of computer software & hardware in the library. (4) Services of Children e-book websites is also a link in chain. (5) The public libraries should strengthen the collection of children’s e-books.

Syftet med studien är att via intervjuer undersöka hur hälsofrämjande insatser på en större byggfirma upplevs påverka tjänstemäns hälsa genom att minska stress och öka motivation. Studien undersöker kunskapsluckor som existerar i tidigare forskning gällande hälsofrämjande insatser i en mansdominerad bransch och hälsofrämjande insatser förenat med motivation. Materialet grundas i sju kvalitativa semistrukturerade intervjuer med arbetsledare, platschefer och administrativ personal på en byggfirma med ungefär 200 anställda. En informations-intervju genomförs för att få förståelse för organisationens bakgrund och strategi. Studien är genomförd enligt hermeneutiska principer och med en abduktiv analysmetod. För att analysera resultatet används teorier och begrepp kring stress och motivation som består av det allostatiska systemet, den inverterade U-funktionen, krav-kontroll-stödmodellen, Self-Determination Theory och interaktiv motivation. Det huvudsakliga resultatet visar att faktorer som erfarenhet, fysisk aktivitet, socialt stöd, arbetet i sig, trivsel, kommunikation och kompetensutveckling är viktiga för att de anställda ska främja hälsa genom att minska stress och öka motivation. Det framgår även att de här faktorerna påverkar respondenterna olika och är därmed individuella. / The aim of this study is to investigate through interviews how health promotion activities in a larger construction company can affect white collar workers health by reducing stress and increasing motivation. The study investigates gaps in knowledge that exists in current research on health promotion activities in a male-dominated industry and health promotion activities combined with motivation. The research material originates from seven semi structured interviews with supervisors, site managers and administrative staff that works at a construction company with approximately 200 employees. An information-interview is also conducted to get knowledge about the company’s history and strategy. The study is conducted according to hermeneutical principles and with an abductive analysis strategy. To be able to analyse the results theories about stress and motivation are used such as the allostatic system, the inverted U-function, the demand and control model, Self-Determination Theory and interactive motivation. The main results show that aspects such as experience, exercise, social support, work itself, wellbeing, communication and skill development are important for employees to promote health through reducing stress and increasing motivation. The results also indicate that all these aspects affect employees differently and are individual.