Master of Arts / Department of Communications Studies / Soumia Bardhan / In July of 2014, a spokesperson for the Islamic State in Iraq and the Levant (ISIL) made a televised announcement that captured the attention of the world – the terrorist organization decided to tweak its name to simply the Islamic State (IS), to indicate its intention of moving beyond Iraq and the Levant and conquering the world. This shift in rhetoric, along with the phenomenon of Muslims and non-Muslims from Western nations leaving their homes, friends, and families behind to join IS, have prompted discussions and debates on what makes this terror group’s message so effective. In the days following IS’s name change, the first issue of its magazine Dabiq was published online through its Al-Hayat Media Center. With versions in English, Arabic, German, French, and more, the magazine gained notoriety for its high-production value. This study seeks to understand the ideology manifest in IS rhetoric in Dabiq, which makes it so captivating to both sympathizers and agitators alike. This study is an ideological criticism of six of the fifteen issues of Dabiq published; the six issues chosen were all released in relation to catalytic events perpetrated or claimed by the terror group. For instance, the November 2015 Paris attacks or the shooting in San Bernardino, CA, by a ‘radicalized’ couple who pledged allegiance to IS. This study unearthed major themes of political claims, religious appeals, and terrorist actions which IS uses to incite recruitment. This analysis identifies IS’s ideology as one of Political Islamist Terrorism, and concludes with implications concerning exceptionalism and the persuasive appeal of Dabiq.

The Great Proletarian Cultural Revolution of China (the Cultural Revolution)from 1966 to 1976 is considered an unprecedented political and social upheaval in Chinese modern history. Model Plays were produced as the core of the Cultural Revolutionary propaganda in an effort to promote a new discourse of political and cultural ideology of and for the worker-farmer-soldier class. As images of heroic proletarian revolutionary women were expansively represented onstage, conventional gender norms and boundaries were challenged. This paper assesses the "woman" messages carried by Model Plays and the vision of Chinese women's liberation they depicted on the Cultural Revolutionary theatric stage. By analyzing images of Model woman characters in Model Plays, the author argues that these model plays and operas offer an idealized vision of Chinese women's emancipation and to certain extent serve as an empowering influence on women's social practice in real life during the Cultural Revolution; on the other hand, however, they reveal a central tension in the Chinese revolutionary discourse with respect to gender: women could be re-conceived as heroes, public actors fighting fearlessly for collective goals, yet these women heroes seemly could only take form in the absence of private ties: family bonds, marriage, and motherhood. So while there is something "new" and, perhaps, even liberating in these newly imagined women characters, the form they take falls short of truly reconfiguring gender relations in Chinese society. / Arts, Faculty of / Sociology, Department of / Graduate

This thesis employs a social constructionist perspective to analyze constructions of the International Criminal Court (ICC), specifically (1) the notion of impunity; (2) the presence of a critical analysis; and (3) the connection between state support/opposition and favourable/negative portrayals of the Court. The theory chapter focuses on the propaganda model’s main premise that “media serve the interests of that state … framing their reporting and analysis in a manner supportive of established privilege and limiting debate accordingly” (Herman & Chomsky, 1998, p.32). A thematic qualitative content analysis and several tools of grounded theory deconstructed 1,982 articles collected from The Globe and Mail, The Toronto Star, The New York Times, and The Washington Post. Overall, the newspapers contained a high level of support for the propaganda model’s main assertions. Some of these conversations were quite limited and/or biased; specifically, American newspapers manipulated debates to justify American opposition to the Court.

Táto práca skúma vplyv globálnych masmédií na tvorbu medzinárodnej politiky počas vybraných konfliktov na Blízkom východe. Zameriava sa konkrétne na vojnu v Perzskom zálive a vojnu v Iraku. Jej hlavným cieľom je analýza, do akej miery môžu masmédiá ovplyvňovať proces tvorby medzinárodnej politiky resp. byť v nej využívané ako nástroj jej hlavných aktérov. Zhodnocuje, že masmédiá hrajú v medzinárodnej politike významnú úlohu ako nástroj propagandy. V budúcnosti sa stanú masmédiá kľúčovým faktorom pri zaisťovaní informačnej dominancie v nových konfliktoch. Masmédiá na Blízkom východe majú, ale zároveň potenciál stať sa nástrojom budovania demokracie.

Táto práca skúma vplyv globálnych masmédií na tvorbu medzinárodnej politiky počas vybraných konfliktov na Blízkom východe. Zameriava sa konkrétne na vojnu v Perzskom zálive a vojnu v Iraku. Jej hlavným cieľom je analýza, do akej miery môžu masmédiá ovplyvňovať proces tvorby medzinárodnej politiky resp. byť v nej využívané ako nástroj jej hlavných aktérov. Zhodnocuje, že masmédiá hrajú v medzinárodnej politike významnú úlohu ako nástroj propagandy. V budúcnosti sa stanú masmédiá kľúčovým faktorom pri zaisťovaní informačnej dominancie v nových konfliktoch. Masmédiá na Blízkom východe majú, ale zároveň potenciál stať sa nástrojom budovania demokracie.

M.A. (Communication Studies) / SABC television coverage of general and municipal elections is regularly subjected to close scrutiny. The analyses made in these instances often concentrate on quantitative research of the time allocated to political parties, or analyses of the content of news reports, and items which are either ignored or used by the SABC. The controversy surrounding approaches such as this (and hence the motivation for this dissertation) is emphasised in Adams et al (1986: 155): "The irony of television news research in the social sciences is, that instead of producing studies of the audiovisual content of newscasts, it has largely resulted in research on verbal content alone." It is readily apparent, as attested by Adams that a lack of visual media research is a general phenomenon throughout the world. Quantitative research is practised with the use of stop watches and verbal analysis of content, but an important element of bias, viz. visual manipulation, is largely neglected. This study endeavours to create a broad framework for the analysis of visual bias. The handling of the 1987 and 1989 election campaigns on television by the SABC serves as material. Initially, the concept "propaganda" is discussed. It is noted that universally, "propaganda" has a negative. connotation in both research and practice. Due to the negative connotation of "propaganda", it is altogether underrated in the field of communication: it describes a phenomenon that occurs in totalitarian regimes and very seldom, it is assumed, in liberal democracies. The methods, applications, history and definitions of the term "propaganda" are discussed. Semiology and the possibilities of visual manipulation are subjects of discussion. It is noted that the viewer's experience of visual signs is naturally subjective. Andre (1984: 21) suggests that television can communicate truth or it can serve to present an aesthetic code, but it never engages the viewer directly with reality: "the camera never lies"; but the humans who manipulate it may do so...

Submitted by Marco Antônio de Ramos Chagas (mchagas@ufv.br) on 2017-02-01T12:12:58Z No. of bitstreams: 1 texto completo.pdf: 327163 bytes, checksum: aa526a066cccfcb78eaf5a3574b2f401 (MD5) / Made available in DSpace on 2017-02-01T12:12:58Z (GMT). No. of bitstreams: 1 texto completo.pdf: 327163 bytes, checksum: aa526a066cccfcb78eaf5a3574b2f401 (MD5) Previous issue date: 2005-08-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A propaganda é um dos instrumentos de comunicação que exercem forte influência nas crianças, já que muitas vezes explora os desejos infantis, fixando valores materialistas e estimulando a idéia de que a posse de bens traz felicidade e realizações. Exerce ainda grande influência sobre as atitudes, divulga determinados padrões de comportamento e estilos de vida além, é claro, dos apelos de consumo, muitas vezes abusivos, que não consideram sua falta de experiência e se aproveitam de sua credulidade. As crianças não assistem somente a programas destinados a elas, mas principalmente a programas destinados aos adultos, indicando, com isso, gostar mais da publicidade destinada aos adultos do que daquelas que lhe são destinadas, o que tem conduzido a publicidade a utilizar personagens infantis. Sendo assim, buscou-se com o presente trabalho investigar as respostas em nível de conhecimento, atitudinais e comportamentais de crianças de 9 a 10 anos de idade aos comerciais de produtos e serviços para adultos, veiculados pela televisão. O trabalho baseou-se no modelo de socialização do consumidor, sendo este um processo de aprendizagem de competências, conhecimentos e atitudes relacionadas com o consumo. A pesquisa foi estruturada em duas fases: a primeira fase foi composta de entrevistas semi-estruturadas realizadas com 66 crianças da quarta série do ensino fundamental, oriundas das 4 escolas que participaram do estudo (2 públicas e 2 privadas); a segunda constou de uma observação participativa durante a exibição de um vídeo gravado com 11 propagandas previamente escolhidas e mostradas a 8 crianças. Dentre as principais conclusões, constatou- se que as crianças, além de irem à escola regularmente, possuem outras atividades regulares e de lazer, entre elas assistir à televisão. Quanto ao conhecimento, as crianças conhecem os produtos/marcas e serviços anunciados para adultos, principalmente aqueles em que aparece uma criança ou artista participando, bem como aqueles anúncios humorísticos, com slogans e jingles de fácil memorização. Em relação às atitudes, as crianças mostraram ter predisposições favoráveis em relação às propagandas de produtos e serviços para adultos. Em se tratando da intenção comportamental de consumo, notou-se que esta intenção está muito ligada ao poder aquisitivo das famílias, sendo as crianças das escolas públicas as que fazem mais pedidos. Observou-se que os produtos pedidos também variam de modo significativo entre as crianças de escolas públicas e crianças de escolas privadas. É fundamental ressaltar a importância e a necessidade de educadores e pais orientarem as crianças sobre as intenções e os objetivos das propagandas de produtos e serviços para adultos veiculados pela televisão, já que possuem aspectos positivos e negativos, dependendo de como essas propagandas são utilizadas e compreendidas pelas crianças. / Advertising is one of the most influential instruments of communication on children. It frequently exploits their desires, fostering materialistic values, and stimulating the idea that material possessions can bring happiness and fulfillment. It has a strong influence over attitudes, disseminates certain behavior patterns and lifestyles, besides propagating consumption appeals which can be often abusive, not considering young children’s credulity and lack of experience. Children do not watch solely television programs aimed at them. They are mainly exposed to programs directed to adults, what makes them enjoy more those adds aimed at the adult audience than those destined to children. Therefore, the purpose of the present study was to investigate the responses of 9 to 10 year old children, in terms of knowledge, attitudes an behavior, to television commercials of products and services for adults. The study was based on a consumer socialization model, according to which socialization is a process of learning competencies, knowledge and attitudes related to consumption. The research was atructured in two phases. The first was composed by semi-structured interviews with 66 children, at the fourth grade of elementary school, from 4 schools which participated in the study (2 public and 2 private). The second phase consisted of observations during the exhibition of a video where 11 adds had been previously recorded. The video was shown to a group of 8 children. Among the main conclusions, it was found that the children, besides going to school, have other regular activities and leisure pursuit, where television viewing is included. As far as knowledge is concerned, children know products / brand and services adevertised to the adult audience, especially when the add contains a child or an artist, as well as when there is humor, slogans and jingles easy to memorize. With respect to attitudes, the children presented favorable predisposition to the adds of products and services for adults. As far as consumption intentions, it was observed that this intentions are connected to the buying power of the family. The children from public schools made more request to their parents them their counterparts from private schools. It was also observed that the requested products vary considerably among the children from the two types of school. It is important to emphasize the need for educators and parents to guide children, showing them the intentions of advertising, as well as discussing with them its positive and negative sides. / Dissertação importada do Alexandria

Orientador: Mauricius Martins Farina / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-08T02:43:15Z (GMT). No. of bitstreams: 1 Silva_MauricioPinheiroda_M.pdf: 16297771 bytes, checksum: b276b5c5408a4908861c267e16f36393 (MD5) Previous issue date: 2006 / Resumo: Esta pesquisa teve por finalidade refletir sobre a subversão da significação da mensagem publicitária convencional, que reforça padrões e comportamentos idealizados pela sociedade, por meio da imagem fotográfica. Dois anúncios foram analisados: o primeiro, retirado da Campanha pela Real Beleza, desenvolvida para a marca de produtos de beleza Dove; o segundo, retirado das campanhas criadas por Oliviero Toscani, entre 1982 e 2000, para a marca italiana Benetton. Como instrumento de análise foi utilizada a semiologia proposta por Roland Barthes, baseada no processo de significação da linguagem. Os resultados apontam que a identificação dos aspectos culturais, necessários para a compreensão (significação) das imagens presentes nos anúncios, está diretamente ligada à subversão da mensagem publicitária quanto à intenção de despertar e chamar a atenção dos consumidores, motivando-os a uma ação positiva de consumo por meio da significação diferenciada da imagem fotográfica (valores questionados por essa mensagem publicitária) / Abstract: The purpose of this research was to show how the meaning of the conventional advertising message, which reenforces the standards and behaviours practiced by socie~y, is subverted by photographic imagery. Two advertisements were analised: one taken from the Real Beauty Campain developed by Dove beauty products and another taken from the campains created by.Oliviero Toscani, between 1982 to 2000, for the Italian brand Benetton. Roland Barthes's semiology proposal, which is based on the language meaning proposal, was used as a method of analysis. The results show that the identification of the cultural aspects necessary for the understanding of the images shown in the advertisements, are direct1y related!to the subversion of the advertising message, when the intention is to get the attention of the consumers. This, as a result, causing them to take a buying decision due to the differentiated meaning of the photographic image (values questioned by the advertisement message) / Mestrado / Multimeios / Mestre em Multimeios

Orientador: Edgar Salvadori De Decca / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-07-18T08:33:09Z (GMT). No. of bitstreams: 1 Magalhaes_MarionildeDiasBrepohlde_D.pdf: 8786175 bytes, checksum: 2ff487866504de0803c6cef81a464149 (MD5) Previous issue date: 1993 / Resumo: Não informado. / Abstract: Not informed. / Doutorado / Doutor em História

Orientador: Edgar Salvadori De Decca / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-07-18T16:23:08Z (GMT). No. of bitstreams: 1 Magalhaes_MarionildeDiasBrepohlde_D.pdf: 7777528 bytes, checksum: 96ae14e37f95c0cc7fd459376ad3059e (MD5) Previous issue date: 1993 / Resumo: Não informado / Abstract: Not informed / Doutorado / Doutor em História