Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating to parents (33 percent) and campus leaders (33 percent).

This study was an attempt to determine to what extent personal contacts, as a part of student recruitment, acquainted high school seniors of 1958 with Brigham Young University and influenced them in their enrollment. Opinions of college freshmen who were graduated from high schools visited by a B.Y.U. public relations representative were elicited by mail questionnaire. Respondents were asked to list the means through which they became "acquainted" with the University. They were also asked to list what "influenced" them to attend. Personal contacts by a public relations representative were considered among various means of "acquaintance" and "influence" of a public relations nature to provide relative comparison. A specific question also asked whether a visit by the public relations representative influenced students to enroll at B.Y.U. Accompanying the areas inviting opinions on means of "acquaintance" and of "influence" was an area inviting free response regarding what the students "reasons" were for enrolling. It was recognized that "reasons" for attending an institution are not necessarily attributed to the source of "acquaintance" or the source of "influence." "Reasons," it was recognized, were likely to be attributed to institutional characteristics established by ideals, objectives, location, course offerings, and others. A series of questions were included to determine students' opinions on whether a college representative could provide assistance toward college orientation of high school students, and whether he could provide assistance, in addition to orientation given by high school guidance personnel and a class unit of college orientation.

The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and social media is their preferred channel of communication as opposed to print and broadcast media. The researcher distributed a survey to patrons of the Orlando Shakespeare theatre to identify their perspectives of current public relations practices. Results from 148 respondents indicated that the Orlando Shakespeare Theatre maintains strong relationships with Millennials (N=6) and non-Millennials alike, as made evident by their practice of Baumgarth's cultural consumer behaviors (2014). However, a larger sample of Millennial patrons is necessary to determine best practices for the specific population. The primary product of this research is the creation of a theory-driven survey that can be used to effectively measure the depth of a performing arts organization's relationship with its patrons, and a case study exemplifying a successful organization.

In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one to believe that college-aged students are more willing to forgive prominent figures for alleged problematic actions if the individual had a higher investment in their relationship management practices. Four case studies of actors and directors who had misconduct allegations brought against them during the peak of the #MeToo movement were analyzed and compared based on how their reputation stands today. This is important because the consequences faced by these individuals can be greatly influenced by perception and not the analysis of the actual situation. The findings of this study showed that with greater awareness of the actual claims put against a person, the more likely college-aged people are to perceive individuals negatively.

No description available.

Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more often, and that more emphasis be placed in the curriculum on specific areas of public relations, the social sciences, and the news-editing side of communications studies.

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

Die vorliegende Untersuchung behandelt die Fragestellung, welche grundlegenden Konzepte die Wahrnehmung von gesellschaftlicher Verantwortungsübernahme von Unternehmen (Corporate Social Responsibility) und deren Kommunikation beeinflussen. Am Beispiel der Energiebranche sowie einem qualitativen Forschungsansatz folgend, wurden mittels Experteninterviews, Inhalts- und Frameanalysen und Leitfadeninterviews die drei Konzepte ‚CSR als Freiwilligkeit’, ‚CSR als Verpflichtung’ und ‚CSR als Zweckorientierung’ identifiziert und deren Beziehungen untereinander herausgearbeitet. Durch die entsprechenden Zuschreibungen der drei Konzepte entstehen sowohl positive als auch negative Beziehungspfade, wobei erstere die ethische (Selbst-)Verpflichtung und die sinnstiftende Zweckorientierung hervorheben, während letztere den öffentlichen Druck auf Unternehmen und eine wahrgenommene Instrumentalisierung kommunikativer Maßnahmen thematisieren. Das daraus resultierende Wahrnehmungsmodell erklärt die Widersprüchlichkeiten und Gemeinsamkeiten der Konzepte und stellt einen Erklärungsansatz für die grundlegende Skepsis gegenüber CSR-Aktivitäten und insbesondere den entsprechenden Kommunikationskampagnen vor. / The presented analysis deals with the perception of strategic CSR-activities and CSR-communication campaigns. Using a qualitative approach and exploring the field of the energy sector in Germany, data was gathered from expert interviews (communication officers & CSR-experts), content and frame analysis (media resonance, blogosphere, online chats, website analysis) and guided interviews. Conclusively, three concepts were identified: CSR as a voluntary act (perceived self-commitment based on corporate ethics), CSR as an obligation (engagement based on public pressure) and CSR as an instrument (sense-making engagement, instrumentalization for reputational goals). The compiled model illustrates linkages and relationships between these concepts and offers an explanatory approach for the fundamental skepticism towards strategic CSR-activities and related communication campaigns.

Archaeological fieldwork at the William Conner House Site, home of an early 19th century entrepreneur, was performed in 1990 by Ball State University. The house, listed in the National Register, was built in 1823, occupied until ca. 1916, restored in 1934, and has since functioned as a house museum. Although restoration disturbed portions of the site, substantial undisturbed remains were found to exist on-site. Archaeological testing yielded 26,000+ archaeological specimens and revealed 22 features, including a possible outbuilding, cobble walk, brick pad, fire pit, small refuse pit, and post holes/molds. Herein, the Conner House is described and the history of its usage is recounted. The archaeological research design and methods are explained. Results of investigation are presented. Socioeconomic status theory and indicators are identified, and the site is compared to other 19th century residential sites, socioeconomically. Conclusions are stated. Sites to which the Conner Site is compared are described in an appendix. A glossary is provided. / Department of Journalism

This case study has presented a comprehensive overview of the context and significance of relationship management/maintenance strategies in downtown Goshen. The study reported herein is an attempt to identify and verify efforts by Downtown Goshen, Inc. (DGI), a non-profit organization that led the revitalization efforts between 2006 and 2011. Online surveys with business owners and interviews with DGI stakeholders were conducted, along with secondary data analysis of DGI event surveys. The study’s research questions addressed how DGI’s relationship management/maintenance strategies, along with elements present in the downtown, have influenced the community. The results revealed coalition-building through collaboration, relationship maintenance strategies of openness, networking, and shared tasks, along with creative class leadership and investment in infrastructure to have positively influenced the community. / Department of Journalism