The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.

The diploma thesis deals with the digital marketing strategy for the selected company -- a real estate agency called F.O.K., s.r.o. Prešov. The main objective of theoretical part is to analyze and define the most effective ways and means of company's promotion on the Internet with an emphasis on character of the company and the specifics of the real estate market. SOSTAC method is applied to find the most effective planning of the digital marketing strategy. The practical part deals with an optimization of the existing marketing communications and advertising. As a result, the recommendation for promotion improvement are discovered and futher development for real estate agency plan is defined.

The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.

Presented master thesis deals with marketing activities of a new real estate office in its initial stages of establishment. First chapter defines terms used in marketing and real estate environment. Following chapter comprises analysis of current state, the subject of research and its surroundings are monitored using analysis of marketing activities. Furthermore, using results of these analysis, problems are determined along with milestones leading to their rectification. Also, an operation procedure of this thesis is described, as well as conducted marketing research which focused on gathering inputs for design part of the thesis. All analysis and marketing research yield topics that are later used in design part of this thesis, suggestions leading toward formation of marketing activity concept are presented. These suggestions are evaluated in a following part of the thesis, merits for the subject are also described.

The goal of my thesis is to assess the Real estate market in terms of law. I chose this topic because I take an interest in it both as a graduate of The Faculty Of Law and as a student of The Real Estate Engineering. There is no such thing as legal regulations of the reality matters in an integrated lex so far; the regulations are divided into several laws and ordinances. In the routine practise there often occur cases that are not governed by law at all. My task is not only to explain some problems and situations that may arise in this area and consider main advantages of the up to now legislation within the Czech Republic, but also to point out the main deficiencies and suggest a possibility of legislative changes. In the first chapter I explain several basic concepts that often appear in my thesis. The second chapter concerns the realities and the Real estate markets, where I put forward the legal regulations and also furnish information on the realities abroad and in Space. In the third chapter I deal with Real estate agencies, their importance, origin, structure, sorts and also other organisations that are connected to Real estate agencies. In the fourth chapter I describe the Real estate business, meaning juristic services of a Real estate agency and selling and leasing a real property. I also present contracts related to the Real estate business and the tax matters concerned while dealing with realties. In the fifth chapter I explain the work of a Real estate broker, his certification, professional education and at the end I explain what an ethical codex is. The sixth chapter sums up the whole thesis and evaluates individual parts.

Praktik medför möjligheter till en förståelse av mäklarbranschen samt vilka färdigheter som krävs för att vara verksam i den aktuella yrkesgrenen. Fastighetsmäklarinspektionen ställer krav på att 10 veckors praktik ska vara genomfört innan studenten får vara verksam som mäklare i Sverige. Detta krav är dock ospecificerat i jämförelse med den praktik som exempelvis sjuksköterskor genomför, vilket lämnar utrymme för mäklarbyråer att utforma praktiken mer fritt. Samtidigt finns det ett stort antal nyregistrerade mäklare som väljer att byta karriär enligt statistik. Denna studie har utformats i syfte att försöka förstå hur mäklarbyråer omvandlar Fastighetsmäklarinspektionens allmänna råd i praktiken, samt hur praktikanter upplevt praktikupplägget. En kvalitativ undersökning har genomförts genom intervjuer med sju olika respondenter. Studien visar att praktikperioden ser olika ut anhängig av var studenten praktiserar trots Fastighetsmäklarinspektionens allmänna råd för praktikens utformning, vilket i sin tur påverkar praktikanten. Därtill finns det bland samtliga intervjuade praktikanter en viss osäkerhet avseende arbetsutövandet efter praktikperioden, samtidigt som det också visar sig att det finns brister i kvalitetsutvecklingen gällande praktikupplägget hos mäklarbyråerna. / Internships provide opportunities for an understanding of the real estate brokerage industry and the skills required to be active in the profession in question. The Swedish Estate Agents Inspectorate(FMI)has set a requirement that a 10-week internship must be completed before the student can be active as a real estate agent in Sweden. However, this requirement is unspecified in comparison with the internship that, for example, nurses have, which leaves room for real estate agencies to shape the internship. At the same time, there are a number of newly registered real estate agents who choose to change careers according to statistics. This study has been designed to try to understand how real estate agencies transform the FMI’s general advice into practice, and how trainees have experienced the internship. A qualitative survey was conducted through interviews with 7 different respondents.  The study showed that the internship period looks different depending on where the student does the internship despite the FMI’s general advice for the design of the internship, which in turn affects the trainee. In addition, there is a lack of knowledge after the internship period for all interns, at the same time as the quality development regarding the internship structure in the real estate agencies, is lacking

The study deals with real estate transaction for one-family houses and aims to compare and analyse the transaction processes and costs in six countries: Sweden, Finland, Norway, Poland, England and USA. The study identifies the main features of the normal transaction in each country and tries to measure the costs of the process. A basic description of the role of the real estate agent/broker is presented, referring among others to legal role of the agent/broker and the requirements for being allowed to work as real estate agent/broker. The conclusions of the study are that transaction processes differ considerably between the countries and that transaction costs vary. Only in Sweden and Norway, can and may a real estate broker carry out the whole transaction while in Poland, England and USA either a notary, an attorney or an otherwise authorized person is also required in the process. In Finland a purchase witness is required to confirm the purchase. It is difficult to arrange the countries in a clear way according to their rules, because even if a group of countries resemble each other in some aspects, they differ in others. There is no clear connection between how large part a real estate broker plays in the process and the broker’s education level. The total transaction costs excluding taxes vary from approx. 3-3.5 % of selling price in Norway and Sweden and up to approx. 8-8.5 % of selling price in USA and Poland. The transaction cost is, for example, lower if the recording system is well arranged, if a real estate broker has a bigger part in the process and the conveyancer, the professional who assists in the legal transfer of property, is impartial. The cost can also, but not always, be lower if only one real estate broker works with one commission and if the real estate broker is impartial, i.e. is enjoined to assist both parts in the process. In the countries where a real estate broker has a higher level of education and plays bigger part in the process, the estate agents remuneration is not higher compared to other studied countries / QC 20101118

Bakgrunden för denna studie är problematiken kring beslutsfattande. Tidigare forskning visar att en individ dagligen fattar en mängd medvetna och omedvetna beslut. Dessa beslut faller sig olika utefter vilka erfarenheter, preferenser och känslor individen har och hur detta påverkar individen vid köp av dyra sällanköpsvaror. Syftet med studien är att identifiera faktorer och personlighetstyper som influerar köparens beslut gällande dyra sällanköpsvaror. / The aim of this study is to identify factors and personality characteristics influencing the buyer's decision regarding expensive durable goods. The findings suggest how to apply knowledge and awareness of the decision process in on-site presentation to improve the efficiency of the selling process from the sellers’ perspective.

No description available.

Fastighetsmäklarbranschen befinner sig i en utveckling mot ökadekrav och förväntningar från potentiella köpare, säljare ochsamhället i stort. Detta har skapat ett behov av kunskap kringframgångsfaktorer och visualisering med målet att förbättraframtidens förmedlingsprocess. Syftet med föreliggande studie harvarit att fylla en kunskapslucka för studiens begrepp win-win-windär fokus har varit på hur man balanserar så alla parter det vil lsäga säljare, köpare och mäklare går vinnande på bostadsaffären.Den metodologiska design byggdes på kvalitativ empiritriangulerad från de tre perspektiven med intervjusvar från 3säljare, 3 köpare och 7 fastighetsmäklare med tillägg från densvenska myndigheten för registrering, tillsyn och disciplinnämndför fastighetsmäklare, Fastighetsmäklarinspektionen (FMI). Varjepart fick ge sitt utlåtande för vad som skapar värde i processen. Ettvetenskapligt tänkande antogs utifrån fokus på kvalitetsteknik ochverksamhetsutveckling. Systematiska analyser av intervjuernapresenterades i en processkarta över fastighetsmäklarensverksamhet. Resultatet visade att den röda tråden genomförmedlingsprocessen är att sätta värdeskapande i centrum och attge det lilla extra. Slutsatsen blev att framgångsfaktorerna utgörsav; emotionell intelligens, flexibilitet, kundförståelse, långsiktigakundrelationer, trygghet och överträffa förväntningarna. Slutligenfinns ett behov av vidare forskning kring långsiktighet, attöverträffa även framtidens förväntningar på fastighetsmäklare, i enbransch som genomgår ständiga förändringar. / Real estate agency as a business field is under development formeeting increasing demands from potential buyers, sellers andsociety overall, creating a need for knowledge of success factorsand process visualisation to improve future agency opportunities.The purpose of the study has been to cover a knowledge gap of awin-win-win situation for long lasting customer relationships,where the agent can find winning aspects illuminating co-creationof value in use together with potential clients. The methodologicaldesign was built on qualitative data triangulation from threeperspectives with interview answers from 3 buyers, 3 sellers and 7real estate agents with additional answers from the addition of theSwedish estate agents inspectorate. A scientific approach wasadopted focusing on the quality management and businessdevelopment field. Systematic analyses of the interviews have beenpresented in a process map from the real estate agents’ business view. The main themes were summarized from new insights intosuccess factors. Results showed the importance of illuminatingvalue creation and to give a little extra. The conclusions turned outin value creation success themes consisting of emotionalintelligence, flexibility, customer knowledge. longterm customerrelationships, trust and exceeding expectations. Left for futureresearch from a quality management perspective is to keeppursuing this avenue to meet upcoming expectations on the realestate agent, in this business field undergoing constant change. / <p>2021-06-06</p>