När efterträdaren till Sveriges mest kända och folkkära reklamroll skulle avslöjas satt svenska folket bänkade framför tv:n och väntade ivrigt på vem som skulle bli den nya ICA-Stig. Filmernas omtyckta karaktärer och skådespelare har kommit och gått i snart tjugo år och ändå lyckas reklamfilmerna bevara tittarnas intresse. Reklamfilmerna från ICA har med sina humoristiska sketcher visat upp mängder med produkter. Kan denna presentationsmetod medföra att kampanjvarorna inte uppmärksammas och hamnar i skymundan på grund av all komik? Finns det en risk att mottagare inte lägger märke till deras produkter, trots att leverantörerna investerar höga belopp för att deras produkter ska synas i reklamsåpan? Med detta i åtanke skapades denna studie som har som syfte att undersöka hur effektivt kampanjvarorna projiceras i ICA:s reklamfilmer och hur det skiljer sig jämfört med andra reklamfilmer i samma bransch, dessutom tas det även upp hur humor påverkar innehållet i reklamfilmer. Sex respondenter har intervjuats och en jämförande analys har utförts för att undersöka deras uppfattningar och åsikter. Under intervjun fick respondenterna utvärdera sju olika reklamfilmer som varierar i innehåll och utformning. En viktig grundpelare i denna studie är att undersöka kampanjvarornas recall, för att studera hur väl reklamfilmernas produkter uppmärksammas och ihågkoms. Andra teorier som seriepositionseffekten, storytelling, kodning och avkodning samt ethos, pathos och logos används för att diskutera resultatet. Resultatet visade att det finns faktorer som påverkade kampanjvarorna och reklamfilmerna positivt, bland annat vart i reklamfilmen produkten är placerad och om komiken är relaterade till produkten. Det fanns inga starka bevis att storytelling och humor bidrog till att kampanjer uppmärksammades mer. / When the successor to Sweden's most famous and popular advertising role was to be revealed, the Swedish people sat in front of the TV and eagerly waited for who would be the new ICA-Stig. The films 'popular characters and actors have come and gone for almost twenty years and yet the commercials manage to preserve the viewers' interest. The commercials from ICA have with their humorous sketches shown lots of products. Can this presentation method mean that the products are not noticed and end up in the shadows due to all the comedy? Is there a risk that the audience will not notice their products, even though suppliers invest large sums to make their products visible in the commercial? With this in mind, this study was created with the intention to investigate how effectively the products are projected in ICA's commercials and how it differs compared to other commercials in the same industry, in addition it also addresses how humour affects the content of commercials. Six respondents were interviewed, and a comparative analysis was performed to examine their perceptions and opinions. During the interview, the respondents had to evaluate seven different commercials that vary in content and design. An important keystone in this study is to examine the product-recall, to study how well the commercials' products are noticed and remembered. Other theories such as the serial position effect, storytelling, encoding and decoding as well as ethos, pathos and logos are used to discuss the result. The results showed that there are factors that had a positive effect on the products and commercials, for instance where in the commercial the product is located and whether the jokes are related to the product. There was no strong evidence that storytelling and humor helped to draw more attention to product. / <p>Examensarbetet är utfört vid Institutionen för teknik och naturvetenskap (ITN) vid Tekniska fakulteten, Linköpings universitet</p>

The aim of my thesis is to analyze testimony of narrators from the perspective of scientific psychoanalysis. The thesis will also focus on memory which is at the origin of human thoughts and potential fiction. The thesis is not given only deals strictly by lies but also forgetting which stands for adjusting or accidental embellishing the truth. The aim of my thesis is also determine the extent to memory. Thought is responsible for the inaccuracy of information and understanding the lie was said in full consciousness and with the clear intention fiction and conceals the true past.

This dissertation consists of three essays addressing different topics in health economics. In the first essay, we perform a systematic review of peer-reviewed articles examining consumer preference for the main electronic cigarette (e-cigarette) attributes namely flavor, nicotine strength, and type. The search resulted in a pool of 12,933 articles; 66 articles met the inclusion criteria for this review. Current literature suggests consumers preferred flavored e-cigarettes, and such preference varies with age groups and smoking status. Consumer preference for nicotine strength and types depend on smoking status, e-cigarette use history, and gender. Adolescents consider flavor the most important factor trying e-cigarettes and were more likely to initiate vaping through flavored e-cigarettes. Young adults prefer sweet, menthol, and cherry flavors, while non-smokers, in particular, prefer coffee and menthol flavors. Adults in general also prefer sweet flavors (though smokers like tobacco flavor the most) and dislike flavors that elicit bitterness or harshness. Non-smokers and inexperienced e-cigarettes users tend to prefer no nicotine or low nicotine e-cigarettes while smokers and experienced e-cigarettes users prefer medium and high nicotine e-cigarettes. Weak evidence exists regarding a positive interaction between menthol flavor and nicotine strength. In the second essay, we investigate U.S. adult consumer preference for three key e-cigarette attributes––flavor, nicotine strength, and type––by applying a discrete choice model to the Nielsen scanner data (Consumer Panel data combined with retail data) for 2013 through 2017, generating novel findings as well as complementing the large literature on the topic using focus groups, surveys, and experiments. We found that (adult) vapers prefer tobacco flavor, medium nicotine strength, and disposables, and such preference can vary over cigarette smoking status, purchase frequency, gender, race, and age. In particular, smokers prefer tobacco flavor, non-smokers or female vapers prefer medium strength, and infrequent vapers prefer disposables. Vapers also display loyalty (inertia) to e-cigarette brands, flavor, and nicotine strength. One key policy implication is that a flavor ban will likely have a relatively larger impact on adolescents and young adults than adults. The third essay employs a machine learning algorithm, particularly a random forest, to identify the importance of BMI information during kindergarten on predicting children most likely to be obese by the 4th grade. We use the Arkansas BMI screening program dataset. The potential value of BMI information during early childhood to predict the likelihood of obesity later in life is one of the main benefits of a BMI screening program. This study identifies the value of this information by comparing the results of two random forests trained with and without kindergarten BMI information to assess the ability of BMI screening to improve a predictive model beyond personal, demographic, and socioeconomic measures that are typically used to identify children at high risk of excess weight gain. The BMI z-score from kindergarten is the most important variable and increases the accuracy of the prediction by 14%. The ability of BMI screening programs to identify children at greatest risk of becoming obese is an important but neglected dimension that should be used in evaluating the overall utility. In the last essay, we use Nielson retail scanner dataset and apply a difference-in-differences (DID) approach and synthetic control method, and we test whether consumers in Utah reduced beef purchases after the 2009 Salmonella outbreak of ground beef products. The result of DID approach indicates that the Salmonella event reduced ground beef purchases in Utah by 17% in four weeks after the recall. Price elasticity of demand is also estimated to be -2.04; therefore, the reduction in ground beef purchases as a result of recall is comparable to almost 8.3% increase in the price of this product. Using the synthetic control method that allows us to use all of the control states to produce synthetic Utah, we found the effect of this event minimal compared to the DID effect.

As an effort to improve accessibility to historical documents, digitization of historical archives has been an ongoing process at many institutions since the origination of Optical Character Recognition. The old, scanned documents can contain deteriorations acquired over time or caused by old printing methods. Common visual attributes seen on the documents are variations in style and font, broken characters, ink intensity, noise levels and damage caused by folding or ripping and more. Many of these attributes are disfavoring for modern Optical Character Recognition tools and can lead to failed character recognition. This study approaches stated problem by using image processing methods to improve the result of character recognition. Furthermore, common image quality characteristics of scanned historical documents with unidentifiable text are analyzed. The Optical Character Recognition tool used to conduct this research was the open-source Tesseract software. Image processing methods like Gaussian lowpass filtering, Otsu’s optimum thresholding method and morphological operations were used to prepare the historical documents for Tesseract. Using the Precision and Recall classification method, the OCR output was evaluated, and it was seen that the recall improved by 63 percentage points and the precision by 18 percentage points. This shows that using image pre-processing methods as an approach to increase the readability of historical documents for Optical Character Recognition tools is effective. Further it was seen that common characteristics that are especially disadvantageous for Tesseract are font deviations, occurrence of non-belonging objects, character fading, broken characters, and Poisson noise.

The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). Sponsors have identifiedmarketing opportunities in this rapidly growing advertising medium. Brand placementin esports is gaining momentum as a means to target audiences in an indirect andengaging way. In our study we have defined embedded brand placement in the contextof video games and esports as the practice of including a brand name, signage or otherforms of trademark merchandise integrated naturally within the game and in return,visibly featured in the esport broadcast. The aim of this study was to examine howembedded brand placement performed during different spectating scenarios whichpossess different distraction levels and in-game dynamics (audio and visual). Ourstudy explores the effectiveness of embedded brand placement within esports byemploying an eye tracking methodology as well as a brand recall exercise inconnection to participant's prior involvement with the video game, League of Legendsand the respective esports scene. The practical implications from the results of thisstudy hope to assist advertisers in making a better informed decision aboutcollaborating with esport events and uncover a better perception in regards to howthey might expect their advertising messages to perform. Through our study, we havesuccessfully contributed to the foundation of research surrounding embedded brandplacements within esports through our investigation of practical factors affecting towhich extent viewers are able to consume these advertising messages. These factorsbeing prior involvement, how differing spectating scenarios, distractions and in-gamedynamics affect fixations on advertising messages and finally how the above factorscontribute to overall brand recall as well as long-term versus short-term brandrecollection.

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The problem of this study is whether between-channel redundancy in an instructional audio-visual message enhances immediate recall of information more than within—channel redundancy. A secondary purpose was to compare three forms of between—channel redundancy! audio—video, audio—video—caption, and audio-caption with one form of within-channel redundancy: video-caption. These comparisons were designed to demonstrate which form of redundancy had a higher association with recall of information. The subjects were administered the Kentucky Comprehensive Listening Inventory to measure listening skills, and the Receiver Apprehension Inventory to identify subjects who experienced significantly high apprehension as receivers of information. Then the subjects were randomly divided into four treatment groups and shown an eight minute newscast. All four groups were presented the same instructional message, but the mode of presentation differed depending upon the treatment group. After viewing the instructional program each member of each group was given a forty item multiple-choice retention inventory based on the information presented in the newscast. The data were presented in terms of correct responses on the Kentucky Comprehensive Listening Inventory and the forty item retention inventory. Discriminate analysis was used to determine which items from the multiple-choice retention inventory accounted for the most variance. Thirteen items were found to account for the greatest amount of variance. Reliability estimates were calculated for all four story categories and for the forty items collectively. All reliability estimates were acceptable.

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<p>Food safety is important to prevent foodborne illnesses that can negatively affect public health and the economy. Preventative measures can be taken by government agencies, food-related workers, and consumers to reduce the occurrence of such illnesses. This paper examines the impact of government policies on food safety from the perspective of consumers, restaurant employees and employers, and food processing workers. The first essay explores how food safety recalls affect consumer behavior. The second essay studies the impact of minimum wage policies on service quality in the restaurant industry. The third essay investigates the effect of minimum wage policies on product food safety in the meat and poultry processing industry. </p>

The aim of this study, which is part of a research project called LÄRK at the University of Kristianstad, is to further examine how a group of pre-service teachers reason about relational competence, as well as examining their opinions regarding the importance of relational competence in the teaching profession. Furthermore, the study aims to investigate whether the project has had some kind of long term impact on the students’ ideas with regards to their way of reasoning about their pedagogical practice in stimulated recall interviews and how their understanding of their own relational competence may have been influenced by the process. The results show that the students have the conviction that relational competence is of great importance to the teaching profession and that good relationships based on trust and confidence are fundamental to learning. The results that have emerged also indicate that the students developed increased knowledge of relational competence and what distinguishes a teacher with relational competence. It is suggested that the students find it easier to apply a more general theoretical understanding of relational competence rather than engaging in a self-reflective analysis of their behavior in the recorded film sequences from VFU. It is likely that the project’s three educational sessions did not generate sufficient progression for students to develop a glimpse of the competencies that underlie the definition of relational competence. Although such an assumption supports the idea that relational competence should be initiated in an early stage in teacher education, the result indicates that more research is needed on the competence and how it should be implemented in teacher education.