Something essential in this project is to highlight the spirit of the archipelago. My project is creating spaces where you can experience the calm, the ruff, the warm and the cold. The sea can give such a variety of conditions. It changes with the seasons but it also changes with the weather and can quickly go from still breeze to full storm. It is a place that offers an escape in the same time as it ground you in the purest of realities. I have located my project at Landsort, in the south part of Stockholm archipelago, close to Nynäshamn. This part of the archipelago has a close connection to main land, and also takes you out fast to open sea. On Landsort I have created something I call Örum. In opposite of a Naturum, I want to preserve the possibility to explore the nature rather than preserve the nature itself. I believe the nature will change and the outer archipelago will be harder to visit. With my structures it will be possible to visit & explore Landsort for many years to come.

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Syftet med arbetet är att beskriva och analysera hur finländarna upplever bastubadandets påverkan på livskvaliteten. Frågeställning är hur upplever finländaren att det starkt kulturbundna och vardagliga bastubadandet påverkar deras hälsa med tonvikt på livskvalitet? Finlands befolkning är ca. 5,1 miljoner invånare och det finns över 2 miljoner bastun (Statistikcentralen 2004). Finländaren badar bastu i medeltal 1-2 gånger i veckan. (Nyholm opublicerat material) Bastun har alltid varit en del av det finska levnadssättet. Den hör traditionellt till den finska kulturen och är en älskad nationell stolthet. I den finska traditionen har bastun använts för hälsa, arbetsförmåga och hygien (Tähkä et al. 1970). Datainsamling sker via intervju. Som intervjumetod väljes den i antropologin använda kvalitativa The long interview (McCracken 1988). Intervjumetoden beskrivs i fyra steg: Genomgång av analytiska kategorier, genomgång av kulturella kategorier, upptäckande av kulturella kategorier och upptäckande av analytiska kategorier. Metoden tillåter forskaren att utnyttja kompetensen av sin egen kultur. Det leder till mera relevanta frågeställningar, mera kompetent lyssnande och datainsamling med en ökad sensitivitet. En syntes av det teoretiska perspektivet, litteraturgenomgången och intervjuerna har lett till följande hypoteser som enligt forskningsdesignen kan testas vid ett senare forskningstillfälle: Bastun tillhör det finska levnadssättet. De flesta finländare använder bastu som preventivt, hälsofrämjande och som vård av olika krämpor. Bastu har en positiv inverkan på den fysiska, psykiska och sociala hälsan och därmed på livskvaliteten. Bastubadandet är en kulturupplevelse. Bastubadandet är i rätt miljö en naturupplevelse. Ritualer i bastubadande ger trygghet / The overall aim of the study is to describe and analyse how the Finns experience of the sauna affects their quality of life. The study question is how Finns experience the culturally significant sauna bathing affect their health with emphasize on quality of life. The Finnish population is approx. 5,1 million inhabitants and there are more than 2 million saunas (Statistikcentralen 2004). The Finns take a sauna on average 1-2 times a week. (Nyholm, unpublihshed material) Sauna has always been a part of the Finnish way of life. Traditionally it belongs to the Finnish culture and is a dearly loved source of national pride. Traditionally the sauna has been used for health, capacity for work and hygiene. (Tähkä et al. 1970). The method used is The long interview (McCracken 1988). The method can be described in four steps: Review of Analytic Categories, Review of Cultural Categories, Discovery of Cultural Categories and Discovery of Analytic Categories. This method allows investigators to exploit familiarity with their own culture so that they may design better questions, listen more skilfully and analyze data with greater sensitivity. A synthesis of the theoretical perspective, review of the literature and the interviews can be summarised by the following statements: Sauna is part of the Finnish way of life. Most Finns use the sauna as preventive, promotive and as a cure for different ailments. The sauna has a positive effect on physical, psychological and social health and therefore on the quality of life. The sauna is a cultural experience. Taking a sauna can be a way of experiencing nature. The rituals around sauna give a feeling of security. / <p>ISBN 978-91-85721-17-7</p>

The subject of my thesis is to evaluate proposal to improve the marketing strategy of the hotel Joseph 1699 in Trebic after a year of the operation. It is important for the hotel Joseph 1699, to develop a proposal, how to improve the quality of marketing strategy to be competitive and viable on the market in Trebic and surroundings. In the theoretical section are explained the economic matters, which were used in the practical part. The practical part is focused on processing of marketing analyzes, and proposal how to change and improve marketing strategies. With these proposed changes would have the hotel Joseph 1699 to improve and strengthen its position in the market in Třebíč.

Master´s thesis was developed as interior design of Roman spa and sauna world. Roman spa and sauna world are located on the third floor of the Aquacentrum building, a draft of which was prepared in a specialized studio of the 2nd year master´s program. Part of the composition was also design of the layout on the third floor, in which the spa and sauna world are located. Object Aquacentrum is designed to lucrative tourist spot, close to the banks of the Brno reservoir, which lies in the northwestern part of the city of Brno near Brno-Bystrc district.

The detailing of many important and essential aspects of a building are initially neglected and thought of as a last step before the completion of a project, starting with the large scale working down to the small scale. They’re usually treated secondary and the general scheme is prioritized. Superficial and assembled rather than detailed and how it’s assembled. This creates a dilemma when necessary elements of a building begin to be considered how to be built and are treated as a problem, when it should be considered as an opportunity. More often than not, the product of a detail is a solution to a problem that was created. Not meaning the problem could’ve been avoided, the problem still needed to be solved regardless, but it was solved out of necessity and not as an asset to the project. This project was not about working backward, starting with a detail and working outwards to create a whole, to assemble fragments without any real sense of bearing. I didn’t use the detailing of the project just for the sake if it, to solve a problem that perhaps didn’t need to be solved. Instead embrace the challenge of a given situation as a seed from which a design process can grow. By briefly zoom in on a specific situation I hoped to develop a common language of the building as a whole. To create something that belongs to the building and not considered as an addition.

This diploma thesis is focused on marketing strategy and communication plan for the new wellness complex "Vitality". The status of the wellness center is still being discussed and that it why was appropriate to create a whole marketing strategy that executives know how much money such promotions will cost. The whole finished diploma thesis will executives get for their own use.

The aim of this diploma thesis is to prepare a business plan of the new sauna center in Prague. The purpose of the work is to compile individual parts of the business plan in order to provide sufficient information about the feasibility of the project. The thesis consists of theoretical and practical part. Practical part contains a proposed business plan for building a new sauna center in Prague. An integral part of the work is also a financial plan that serves as information for potential investors, whether this plan is feasible. Provided sensitivity analysis defines the extreme values, when the project is still effective and it is worth to realize it.

This diploma thesis solves a project Sports and wellness center. This object is located on land number 1241/549, 1241/571in cadastral office Velké Bílovice. The plot is located on a street Podivínská in Velké Bílovice. Velké Bílovice are smaller town in South Moravia. The building has two floors ane one underground floor. The building is constructed of brick systém SUPERTHERM HELUZ. The perimeter wall is constructed from ceramic blocks HELUZ STI 49. Ceilings are monolithic reinforced concrete. The building offers three squash courts, a fitness center, snack bar, sauna with massage. The entire building is expected movement of persons with reduced mobility. The roof is flat and angled wooden beam. Entrance doors and window are Aluminium

In this thesis I’ve been working with a proposal for an outdoor bath complex in the village Sandvik on the north-west coast of Öland. The research questions asked in the beginning of the process were: - How can an outdoor bath complex (kallbadhus) be formed so as to match the needs of the summer tourists as well as the permanently living inhabitants of the island and a be well functioning institution all year round? - How can the baths be formed to meet and take care of the existing qualities of the site? - How can I in the working process get grip of and develope the sensual, non-visual aspects of the architecture? The working process has been a dialogue between the inner spaces of the structure and the bigger landscape. The sensual experience of specific spaces of the baths and how they relate to the landscape has been essential, both from the perspective of being inside the structure and from the outside. The baths consist of a group of buildings – some wooden and some made of concrete – placed around 60 meters from the coast. It’s, as mentioned, directed towards both summer tourists and the normal inhabitant of Öland, and it offers different kinds of sauna and bathing situations such as dry saunas, steam sauna, shower rooms, and various forms of outdoor bathing. / I detta projekt har jag arbetat med ett förslag till ett kallbadhus, beläget på Ölands nordvästra kust i byn Sandvik. De initiala frågeställningarna var: - Hur kan ett kallbadhus utformas för att möta såväl sommarturisters som permanent boendes behov och blir en fungerande verksamhet året runt? - Hur kan kallbadhuset utformas för att platsens befintliga värden ska förvaltas på bästa sätt? - Hur kan jag i arbetsprocessen fånga upp och utveckla arkitekturens icke-visuella aspekter? Förslaget har kommit till i en dialog mellan byggnadens inre rum och det omgivande landskapet. Upplevelsen av de individuella platserna inuti komplexet samt hur dessa möter och relaterar till sin omgivning har stått i centrum. Kallbadhuset består av en grupp av byggnader, vissa i trä och andra i betong, placerade cirka 60 meter från kusten. Badet är riktat till såväl sommarturister som permanent boende på Öland och erbjuder olika typer av bastu- och badmöjligheter såsom ångbastu, torrbastu, duschrum samt utomhusbad.