The purpose of this essay is to show how femininity is construed in a visual hipster discourse. The material used mainly consists of four adverts from the fashion company American Apparel and four blogs with the word hipster in the title. The method used is inspired by semiotics and discourse analysis and the theory is based on feminist visual culture. Focus is placed on both a deep analysis of the images and texts individually, and a review of the discourse and context in which they interact, in order to discover how femininity is construed among hipsters. Throughout the course of the analysis, gender and sexuality is a consistent focus and leads to other aspects related to power not being prioritised. The analysis section is divided into two main areas of focus where American Apparel is the first part and the hipster blogs the other. Each section begins with an analysis of images and text and is concluded with a summary. In the concluding discussion, it becomes clear that sexist images are used to represent women primarily by American Apparel, but this stereotype is also apparent in the blogs. It is also clear from the analysis of the material that unique and alternative fashion is promoted. Rather than re-contextualising femininity, the traditional objectification of women is hidden behind the hipster ideal. The essay concludes with several brief thoughts and discussion on whether it is possible to apply this ideal of women on a larger part of society than just hipsters.

Made available in DSpace on 2016-07-27T14:21:49Z (GMT). No. of bitstreams: 1 Marleny da Penha Oliveira Santana.pdf: 509292 bytes, checksum: 1c5ab09f818c1f0713edfe249299ecf7 (MD5) Previous issue date: 2009-04-22 / This study aims at investigating prejudice against women through the men's opinions regarding to feminine insertion in a profession considered masculine: information technology. Specifically, we planned to answer to the following question: how do men evaluate women that act in professions of masculine prevalence? Our sample was constituted by 253 men. Of these, 54.2% were information technology students and 45.8% were emplyees in two information technology companies, one federal and one municipal. The mean age was 31.4 years (DP=10.7 years), with minimum of 18 and maximum 58 year-old. Two thirds of participants (66.6%) were married or lived with somebody. The participants answered a questionnaire formed by open questions and Likert-type scales. Taken together, the results indicate that the adhesion to the hostile sexism and the benevolent sexism co-exist among the participants, however, a tendency exists to higher levels of hostile sexism among the students. Those results are discussed from the perspective of the Theory of the Realistic Conflicts (Sherif, 1967). / Este estudo tem como objetivo principal investigar o preconceito contra as mulheres por meio das opiniões dos homens a respeito da inserção feminina em uma profissão considerada masculina: a tecnologia da informação. Especificamente, planejamos responder à seguinte questão: como os homens avaliam mulheres que atuam em profissões de predomínio masculino? Nossa amostra foi constituída por 253 homens, dos quais 54,2% eram estudantes da área de informática e 45,8% atuavam em duas empresas de tecnologia da informação, uma federal e outra municipal. A idade média foi de 31,4 anos (DP=10,7 anos), com idade mínima de 18 e máxima de 58 anos. Dois terços dos participantes (66,6%) eram casados ou moravam junto com alguém. Os participantes responderam a um questionário formado por questões abertas e em formato Likert. Tomados em conjunto, os resultados indicam que tanto a adesão ao sexismo hostil quanto ao benevolente co-existem entre os participantes, no entanto, existe uma tendência ao sexismo hostil ser mais alta entre os estudantes. Esses resultados são discutidos à luz da Teoria dos Conflitos Realistas (Sherif, 1967).

The purpose of this study was to examine female Twitch streamers and compare the gaming- discourse in Swedish and English language environments from a gender perspective. Twitch as a platform for gamers and streamers has grown to be one of the largest online gaming communities in the world. Earlier studies focused on gender and sexual harassment have shown that sexism is a regular phenomenon in the world of gaming, although little research has been done comparing gaming discourses based on the language. The empirics are based on three Swedish-speaking female streamers and three English-speaking, who all stream full time, meaning that they get their income from their streaming activities. Methods used in the study were a multimodal analysis combined with a critical discourse analysis. The results of the study show that women tend to be dominated by men in the gaming discourse’s power relations. Sexism also occurred frequently both in the Swedish-speaking gaming discourse as well as in the English-speaking, although the sexism in the Swedish-speaking discourse was milder than in the English-speaking one.

The existence of sexism in American society is well known but seldom remedied in modern-day workplaces. One method of understanding this is to turn to third and fourth-wave feminism, which promote a meritocratic belief system, highlighting the importance of individual empowerment, personal agency, and success. Third and fourth-wave feminism have been criticized for lacking theory, as well as for inadvertently fortifying sexism by neglecting systemic and structural forces of discrimination. Coupled with the current emphasis on political correctness in American society, overt expressions of sexism (hostile sexism) have become subtler or even imperceptible (benevolent sexism). Therefore, the study explored how women internalize benevolent and hostile sexism in the workplace. The goal of the study was to investigate what women perceive is the cause of being denied a promotion at work: personal failings (internal locus of causality) or systemic external forces related to sexism (external locus of causality). The results revealed attributions of stability and controllability are important in determining causality for both hostile and benevolent sexism conditions, but not for the no sexism control condition. An advanced feminist identity is related to internalized hostile sexism when the scenario is perceived as unstable, whereas denial of sexism is related to internalized hostile sexism regardless of other factors. Both primary and advanced stages of feminist identity are related to internalized benevolent sexism when the scenario is perceived as unintentional. Meritocracy beliefs are directly related to internalized benevolent sexism. Meritocracy beliefs do not directly impact internalization of hostile sexism after taking into account feminist identity and other attributional factors. Therefore, a sense of empowerment may be most detrimental for modern day forms of sexism.

This study aims to investigate how isiZulu literary texts that are prescribed at secondary schools perpetuate and reinforce gender stereotypes. Situated within the interpretive paradigm, the study is a qualitative case study of one secondary school at Nkandla area, in Northern KwaZulu-Natal. Semi-structured interviews with teachers at the school as well as the Department of Education official were used to collect data. The DoE official that was interviewed is one of the personnel responsible for the selection of isiZulu literary texts for schools. Teachers interviewed were also responsible for the selection of isiZulu literary texts in the school for grades eight to ten. A semi structured interview schedule was developed as a research instrument. Content analysis was used to analyse selected literary texts as well as the Department of Education guidelines document for the selection and prescription of isiZulu literary texts. Pharr's (1988) theory of oppression as well as two of the five faces of oppression formulated by Young (1990) were used to develop a conceptual framework for the study. Findings of the study indicate that in ten out of the eleven books that were analysed, both males and females are stereotypically represented. In these books women are portrayed as nurturers, housewives, dependent, and so on. On the other side, men are portrayed as heads of families, independent, successful, artful, business people, strong, and so on. Only one book was found to challenge the stereotypes about women and men. Recommendations were formulated. Among others, it is recommended that further research be conducted to explore gender issues during the process of selection and prescription of isiZulu literary texts to be used in schools. Lolu cwanmgo luWose ukuhlola ukuthi imibhalo yobuciko yesiZulu efundwa ezikoleni zamabanga aphezulu iyigqugquzela kanjani imibono emlswe ngokobulili. Ngaphansi kwepharadaymu yomhumusho (interpretive paradigm) lolu lucwaningo lwesimo sotho (qualitative case study) lwesikole esisendaweni yaseNkandla, enhla nekwaZulu-Natali. Kusetshenziswe inhlololwazi esakuhleleka ukuqoqa ulwazi kothisha nasesikhulwini soMnyango WezeMfundo. Isikhulu soMnyango WezeMfundo esahlanganyela kulolu cwanmgo slymgxenye ekuqokweni kwemibhalo yobuciko yesiZulu efundwayo ezikoleni. Othisha abangabahlanganyeli (ababebambe iqhaza) kulolu cwaningo bayingxenye futhi ekuqokweni kwemibhalo yobuciko yesiZulu yamabanga esishiyagalombili kuya kweleshumi esikoleni abafundisa kuso. Kusetshenziswe isheduli yenhlololwazi esakuWeleka ukuthola ulwazi esikhulwini soMnyango WezeMfundo kanye nakothisha. Kuphinde kwasetshenziswa uhlaziyo lokuqukethwe (content analysis) ukucubungula imibhalo yobuciko kanye nomhlahlandlela woMnyango WezeMfundo olawula ukuqokwa kwezincwadi (imibhalo yobuciko. / Thesis (M.Ed.)-University of KwaZulu-Natal, 2007.

Thesis (Ph. D.)--University of Toronto, 2006. / Source: Dissertation Abstracts International, Volume: 67-07, Section: A, page: 2538. Includes bibliographical references (leaves 171-190).

In this study we investigated the relations between gender roles, siblings and sexism. We wanted to know if boys who spent more time with their sisters were less sexist than those who did not. Another question we asked was if girls who identified with their traditional gender roles were more sexist than those who did not. We sampled 127 high school students in the ages of 15 to 19. The results showed that time spent with sisters among boys, did not significantly correlate with sexism. However boys were more sexist than girls. Girls who identified with their traditional gender roles were less sexist than those who did not. Another important finding was that boys not identifying with the feminine gender role were more sexist than those who did. In conclusion, Contact with sisters did not have a relation to boys being sexist. However, gender and gender roles did. Unexpected findings included the importance of the feminine gender role. Where not identifying with feminine gender role traits for boys showed higher tendencies for sexism. Whereas girls who identified with the feminine traits showed lower tendencies for sexism. / I denna studie undersökte vi relationen mellan könsroller, syskon och sexism. Vi ville veta om pojkar som spenderade mer tid med sina systrar var mindre sexistiska än dem som inte gjorde det. En annan fråga vi undersökte var om flickor som identifierade sig med sin traditionella könsroll var mer sexistiska än dem som inte gjorde det. Vårt urval bestod av 127 gymnasieelever i åldrarna 15 till 19 år. Resultaten visade att tid spenderad med systrar inte var signifikant korrelerat med sexism bland pojkar. Däremot var pojkar mer sexistiska än flickor. Flickor som identifierade sig med sin traditionella könsroll var mindre sexistiska än de som inte gjorde det. En annan viktig upptäckt var att pojkar som inte identifierade sig med den feminina könsrollen var mer sexistiska än de som gjorde det. Sammanfattningsvis, kontakt med systrar hade ingen relation till pojkars sexism. Däremot, hade kön och könsroller det. Oväntade resultat visade betydelsen av den feminina könsrollen där pojkar som inte identifierade sig med den feminina könsrollens egenskaper visade högre tendenser till sexism, medan flickor som identifierade sig med dessa egenskaper visade mindre tendenser till sexism.

Although blatant sexism persists in the workplace, there is a subtler type of sexism that is not often discussed. Some of the harmful outcomes that concern organization employees and leaders include decreased job satisfaction and morale, increased stress and turnover, damaged workplace relationships, barriers to career development for women, and decreased feelings of safety in law enforcement employees. Subtle sexism is often disguised as friendliness or chivalry, and therefore is difficult to detect, so it is often ignored or trivialized. The harms are cumulative and compound over time. The purpose of this qualitative, phenomenological study was to gather data about how women experience subtle forms of sexism in the National Park Service (NPS) workplace. Semistructured telephone interviews assisted with the gathering of data from 12 women employed by the NPS. Feminist theory and critical theory guided the research process. Moustakas’s phenomenological method was used as an approach to data analysis. The findings that emerged included: (a) impacts on workplace culture, (b) harmful effects on individuals, (c) coping with subtle sexism, (d) organizational impacts, and (e) organizational change. The study promotes positive social change by providing a more nuanced understanding of how women experience and perceive subtle sexism. The results could help organizations to find more effective ways of dealing with this type of sexist behavior and decrease the negative outcomes.

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Do women suffer from a societal Stockholm Syndrome which leads them to display high levels of modern and traditional sexist behavior? Does a woman*s level of modern or traditional sexist behavior influence her political choices? Female gender resentment and sexist biases are an understudied area of the extant literature on sexism. Typically the focus is placed on men*s sexist attitudes and treatment of women, but is it possible that women also contribute to the subordination of their gender through sexist practices? These are questions which this thesis attempts to answer. The findings indicate that working women under the age of 39 are more likely to display modern sexist behavior and that female homemakers under the age of 39 display high levels of traditionally sexist behavior. These attitudes carry over into the political decision making processes and have a negative impact on whether a woman would be likely to support a female presidential candidate.