I Sverige sker det ständig en ökning av antal köpcentrum, vilket medför att konkurrensen om kunderna ökar. För att möta en ökande konkurrens och kunders krav har olika köpcentrumägare i allt större utsträckning börjat differentiera köpcentrumen. Syftet med vår uppsats är att undersöka hur val av inriktning påverkar utformning och strukturering av två olika köpcentrum, Triangelns Köpcentrum och Gallerian Storgatan, i Malmö. Vi ska dessutom undersöka hur differentiering och profilering påverkas beroende av deras inriktning.Beroende av inriktning är ett köpcentrum riktat till olika kundsegment. För att nå och tilltala denna kategori försöker köpcentrumets förvaltare stärka varumärket och profilera sig med hjälp av marknadsföring och utformning. Mixen av hyresgäster och deras placering är också viktiga faktorer för att skapa en attraktiv atmosfär för den kategori människor man valt att vända sig till. Gallerian Storgatan är ett köpcentrum som riktar sig till en smal målgrupp genom en typ av produkter, medan Triangelns Köpcentrum riktar sig till en bredare målgrupp genom flera produktgrupper. De olika inriktningarna påverkar mixen av hyresgäster och hur förvaltarna arbetar med mångfald av butiker. I köpcentrumen styrs utformning och strukturering på olika sätt, vilket påverkar valet av butiker, caféer och restauranger. Med detta som utgångspunkt försöker de skapa en egen profil och koncept. / The property owners' strategies for shopping centers - A comparative study of two shopping centers. In Sweden there are a constantly increasing number of shopping centers, which proportionally increases the competition for customers. To meet escalating competition and customer demands, shopping centers have begun diversifying, some quite extensively.The purpose of our study is to examine how the concept affects the design and structure of two different shopping centers in Malmö, Triangelns Köpcentrum and Gallerian Storgatan. We shall also examine how this diversification affects the profile and marketing strategies of these two shopping centers depending on which target groups they aim to obtain.The shopping center owners target different customer groups depending on marketing strategies. Managers try to strengthen their images toward the right customer groups through the use of attractive marketing and profiling policies. Using a correct mixture of tenants creates a harmonic feeling throughout the shopping center and this plays an important roll in attracting the desired customer groups.Gallerian Storgatan wants to attract a smaller target group of customers and therefore has a limited product range, while Triangelns Köpcentrum that wants to attract a larger customer group and therefore has a larger product range. The range of tenants in a shopping center and the placement of shops, cafés and restaurants are strongly influenced by the managers different structuring and design ideas. With this under consideration, we can conclude that the managers are trying to create their own unique concept and profile.

Summaries in English and Afrikaans / Key terms in English and Afrikaans / Titles in English and Afrikaans / The first fully enclosed, airconditioned shopping mall in a black township in South Africa opened in 1979 in Umlazi, outside Durban. The provincial development corporation (Ithala) spearheaded emerging market shopping centre development in KwaZulu-Natal to the extent that, with the involvement of the private sector, substantial knowledge and experience have been gained in shopping centre development in emerging markets over the past two decades. The study focuses on black shopping patterns and household income and expenditure in townships and rural areas in KwaZulu-Natal. The assessments include: • empirical trade areas; • geodemographics and geographic information systems (GIS); • buying power modelling; • market share estimates; • retail hierarchies; • viability and feasibility studies; • centre design (including taxi rank developments); • informal trading; and • tenant mix; location; financing and research strategies. The study formulates a universal buying power model for KwaZulu-Natal that transcends ethnic and geographic classifications, to enhance, with the aid of computer technology and census information, the accuracy and cost effectiveness of viability and feasibility studies in shopping centre development. An Integrated Commercial Assessment Model (ICAM) is formulated whereby demographic data of a trade area and financial feasibility parameters are integrated to assess the viability of a shopping centre. The study concludes that although there are many unique features associated with shopping centres in emerging market locations, the fundamental principles that apply all over the world in shopping centre development, also apply to emerging markets in KwaZulu-Natal. Relatively low disposable incomes limit the sustainable size of the emerging market shopping centre. Shopping centre locations are linked to the interdependence on public transportation by emerging market patrons. Factors conducive for shopping centre development, such as high private vehicle ownership, high disposable income, willing retailers, effective town planning and state assistance, have not yet reached levels that would benefit the widespread development of shopping centres in townships. Emerging market shopping centre developments in the central business districts of rural towns, however, have been generally very successful and are setting the benchmarks in South / Die opening van die eerste ingeslote winkelsentrum met sentrale lugreeling in 'n swart woonbuurt in Suid-Afrika, het in 1979 in Umlazi (buite Durban) plaasgevind. Die provinsiale ontwikkelingskorporasie (Ithala) het aan die spits van winkelsentrum ontwikkeling in opkomende markte in KwaZulu-Natal gestaan. Die toetrede van die privaatsektor tot die mark het verder ook substansieel bygedra tot kennis en ondervinding in winkelsentrumontwikkeling oor twee dekades in opkomende markte. Hierdie studie fokus op swart kooppatrone en huisgesin inkomste and uitgawes in swart woonbuurtes en landelike gebiede in KwaZulu-Natal. Die ondersoeke sluit die volgende in: • empiriese handelsgebiede; • geodemografie en geografiese inligtingstelsels (GIS); • koopkrag modellering; • markaandeel skatting; • kleinhandel hierargie; • lewensvatbaarheid en uitvoerbaarheid studies; • sentrum ontwerp (ingesluit taxi staanplek ontwikkelings); • informele handel; en • huurdersamestelling, ligging, finansiering en navorsingsstrategie. Die studie formuleer 'n universele koopkrag model vir KwaZulu-Natal wat etniese en geografiese klassifikasies oorskry en met die hulp van 'n rekenaar en sensus inligting, die akkuraatheid en koste effektiwiteit van lewensvatbaarheid en uitvoerbaarheid studies in winkelsentrum ontwikkeling, moontlik maak. 'n Geintegreerde kommersiele evalueringsmodel (GKEM) is geformuleer waarmee demografiese data van 'n handelsgebied en finansiele data geintegreer word on die lewensvatbaarheid van 'n winkelsentrum te evalueer. Die studie kom tot die gevolgtrekking dat, ongeag die baie unieke eienskappe van winkelsentrums in opkomende markte, die fundamentele reels wat reg oor die wereld met winkelsentrumontwikkeling toegepas word, ook vir die opkomende markte van KwaZulu-Natal geld. Relatief lae besteebare inkomstes beperk die drakrag grootte van winkelsentrums in opkomende markte. Winkelsentrumliggings word verbind met die interafhanklikheid van publieke vervoer van die marksegment. F aktore gunstig vir winkelsentrumontwikkeling soos hoe privaat motorbesit, hoe besteebare inkomste, gewillige kleinhandelaars, effektiewe stadsbeplanning en staatsondersteuning het nog nie vlakke bereik wat die grootskaalse ontwikkeling van winkelsentrums in swart woonbuurtes bevoordeel nie. Winkelsentrumontwikkeling in die sentrale sakegebiede van landelike dorpe is wel, in die algemeen, suksesvol en stel tans die standaard vir winkelsentrumontwikkeling vir opkomende markte in Suid Africa / Geography and Environmental Studies / D.Litt. et Phil. (Geography)

Retail stores rely on consumers to maintain their businesses and growth. Much of their success depends on the safety and security of consumers. The more people come and buy the products, the more profitable the stores become. If the safety and security of consumers (or their perceptions thereof) at a shopping centre where a retail store is sited is in question, consumers may well stop frequenting such centres and do their shopping at other retail centres at which they perceive to be more safe and secure to do their shopping. Consumers’ ‘peace-of-mind’ plays a vital role in their selection of which retail store(s) to frequent and will often determine whether a repeat visit will occur. The extent of incidents of crime of whatever nature at a particular shopping centre will also impact negatively on shoppers’ perceptions of ‘how safe it is to shop’ at particular centres. Security measures differ from one retail store to another and also between the size and layout, as well as the location of the retail store. The rate at which criminal offences take place at retail stores is currently vague or unknown. Therefore, it is vital that specific risks confronting these retail stores should be identified and analysed with the intention of recommending specific security measures. Business crime and violence present significant threats to consumers’ safety and security in South Africa. High levels of business associated crimes have compelled communities and business bodies such as retail stores to provide their own security for the protection of their assets, as well as consumers. Effective security measures are a prerequisite at retail stores to ensure the safety and security of consumers whilst visiting retail stores. Precaution ought to be taken when dealing with any crime problem that affects consumers at any business environment, in this study more precisely: retail stores. The study explored the existing security measures at retail stores for the protection of consumers. The researcher employed qualitative methods: one-on-one interviews with participants and site observations at selected retail stores. There were 30 participants (20 consumers and 10 security officers). The study found the following:  Retail stores were exposed to security risks such as theft; shoplifting; common robbery; armed robbery; fraud; arson and assaults (grievous bodily harm) and burglary.  The security measures that are currently in place are not adequate to protect retail stores. These security measures differ from one retail store to the next.  In order to improve safety and security at retail stores there should be a security standard that is applicable to the retail stores. Based on the findings, some of the recommendations were as follows:  Retail stores should be protected in line with the level of risk of the area where the retail store is situated: low risk; medium risk; and high risk.  Security managers should conduct security awareness regularly.  Threat assessments should be conducted regularly as well.  Consumers are encouraged to report to the Security manager at the retail store any suspicious actions; persons; objects; and vehicles. / Criminology and Security Science / M. Tech. (Security Management)

Summaries in English and Afrikaans / Key terms in English and Afrikaans / Titles in English and Afrikaans / The first fully enclosed, airconditioned shopping mall in a black township in South Africa opened in 1979 in Umlazi, outside Durban. The provincial development corporation (Ithala) spearheaded emerging market shopping centre development in KwaZulu-Natal to the extent that, with the involvement of the private sector, substantial knowledge and experience have been gained in shopping centre development in emerging markets over the past two decades. The study focuses on black shopping patterns and household income and expenditure in townships and rural areas in KwaZulu-Natal. The assessments include: • empirical trade areas; • geodemographics and geographic information systems (GIS); • buying power modelling; • market share estimates; • retail hierarchies; • viability and feasibility studies; • centre design (including taxi rank developments); • informal trading; and • tenant mix; location; financing and research strategies. The study formulates a universal buying power model for KwaZulu-Natal that transcends ethnic and geographic classifications, to enhance, with the aid of computer technology and census information, the accuracy and cost effectiveness of viability and feasibility studies in shopping centre development. An Integrated Commercial Assessment Model (ICAM) is formulated whereby demographic data of a trade area and financial feasibility parameters are integrated to assess the viability of a shopping centre. The study concludes that although there are many unique features associated with shopping centres in emerging market locations, the fundamental principles that apply all over the world in shopping centre development, also apply to emerging markets in KwaZulu-Natal. Relatively low disposable incomes limit the sustainable size of the emerging market shopping centre. Shopping centre locations are linked to the interdependence on public transportation by emerging market patrons. Factors conducive for shopping centre development, such as high private vehicle ownership, high disposable income, willing retailers, effective town planning and state assistance, have not yet reached levels that would benefit the widespread development of shopping centres in townships. Emerging market shopping centre developments in the central business districts of rural towns, however, have been generally very successful and are setting the benchmarks in South / Die opening van die eerste ingeslote winkelsentrum met sentrale lugreeling in 'n swart woonbuurt in Suid-Afrika, het in 1979 in Umlazi (buite Durban) plaasgevind. Die provinsiale ontwikkelingskorporasie (Ithala) het aan die spits van winkelsentrum ontwikkeling in opkomende markte in KwaZulu-Natal gestaan. Die toetrede van die privaatsektor tot die mark het verder ook substansieel bygedra tot kennis en ondervinding in winkelsentrumontwikkeling oor twee dekades in opkomende markte. Hierdie studie fokus op swart kooppatrone en huisgesin inkomste and uitgawes in swart woonbuurtes en landelike gebiede in KwaZulu-Natal. Die ondersoeke sluit die volgende in: • empiriese handelsgebiede; • geodemografie en geografiese inligtingstelsels (GIS); • koopkrag modellering; • markaandeel skatting; • kleinhandel hierargie; • lewensvatbaarheid en uitvoerbaarheid studies; • sentrum ontwerp (ingesluit taxi staanplek ontwikkelings); • informele handel; en • huurdersamestelling, ligging, finansiering en navorsingsstrategie. Die studie formuleer 'n universele koopkrag model vir KwaZulu-Natal wat etniese en geografiese klassifikasies oorskry en met die hulp van 'n rekenaar en sensus inligting, die akkuraatheid en koste effektiwiteit van lewensvatbaarheid en uitvoerbaarheid studies in winkelsentrum ontwikkeling, moontlik maak. 'n Geintegreerde kommersiele evalueringsmodel (GKEM) is geformuleer waarmee demografiese data van 'n handelsgebied en finansiele data geintegreer word on die lewensvatbaarheid van 'n winkelsentrum te evalueer. Die studie kom tot die gevolgtrekking dat, ongeag die baie unieke eienskappe van winkelsentrums in opkomende markte, die fundamentele reels wat reg oor die wereld met winkelsentrumontwikkeling toegepas word, ook vir die opkomende markte van KwaZulu-Natal geld. Relatief lae besteebare inkomstes beperk die drakrag grootte van winkelsentrums in opkomende markte. Winkelsentrumliggings word verbind met die interafhanklikheid van publieke vervoer van die marksegment. F aktore gunstig vir winkelsentrumontwikkeling soos hoe privaat motorbesit, hoe besteebare inkomste, gewillige kleinhandelaars, effektiewe stadsbeplanning en staatsondersteuning het nog nie vlakke bereik wat die grootskaalse ontwikkeling van winkelsentrums in swart woonbuurtes bevoordeel nie. Winkelsentrumontwikkeling in die sentrale sakegebiede van landelike dorpe is wel, in die algemeen, suksesvol en stel tans die standaard vir winkelsentrumontwikkeling vir opkomende markte in Suid Africa / Geography and Environmental Studies / D.Litt. et Phil. (Geography)

Submitted by PATRICIA HELENA MILANI null (patriciah.milani@gmail.com) on 2017-01-13T22:09:53Z No. of bitstreams: 1 Tese_Patrícia_Final.pdf: 5890753 bytes, checksum: 4fc6a070cf109e1149421337cb22d0ed (MD5) / Approved for entry into archive by LUIZA DE MENEZES ROMANETTO (luizamenezes@reitoria.unesp.br) on 2017-01-17T13:48:44Z (GMT) No. of bitstreams: 1 milani_ph_dr_prud.pdf: 5890753 bytes, checksum: 4fc6a070cf109e1149421337cb22d0ed (MD5) / Made available in DSpace on 2017-01-17T13:48:44Z (GMT). No. of bitstreams: 1 milani_ph_dr_prud.pdf: 5890753 bytes, checksum: 4fc6a070cf109e1149421337cb22d0ed (MD5) Previous issue date: 2016-12-07 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / La production de la différenciation socio-spatiale est analysée, en tenant compte de leurs dimensions objectives et subjectives, à partir de la comparaison entre deux villes de taille moyenne avec de différents niveaux de complexités, Catanduva et São José do Rio Preto. Le quotidien, tandis qu’une unité de l'espace et de temps est notre dimension de l’analyse, en ayant les pratiques spatiales des sujets sociaux étudiés, alors que le plan analytique, qui nous a permis d'identifier la façon dont le processus de fragmentation socio-spatiale s’exprime dans la production de l'espace urbain, surtout à partir des espaces vécus, donnant du sens et de la signification à des pratiques, qui entourent des relations contradictoires entre l'intérieur et à l'extérieur, avant et après, le changement et la permanence, l'espace et le temps. Sur la base de la réalisation de 22 entretiens et des observations sur le terrain, la recherche a révélé que, dans le discours d'une recherche de sécurité, les personnes interrogées, des habitants des espaces résidentiels fermés de classe moyenne et de l'élite, valorisent et produisent des stratégies de distinction socio-spaciale, auxquelles l'espace est dimension stratégique qui ne se limite pas au cadre d’habiter. Telle recherche modifie les façons de comme ces sujets sociaux connaissent l’urbain et ce qui lui est inhérente, étant la ville de plus en plus vécue et représentée dans les fragments. Cette tendance à la séparation, présente dans les deux villes étudiées, étend également aux pratiques de consommation, ce qui démontre de manière plus significative à São José do Rio Preto, une ville où il y a une plus grande présence de espaces fermés, d’ habitation et de consommation, largement valorisés par les segments de la classe moyenne et de l’élite. À Catanduva, il reste encore des pratiques de consommation «traditionnelles», dans le centre-ville traditionnel. Cependant, quand nous opérons à partir du processus de mise à l'échelle commune, en tenant compte les pratiques des consommations des interviewés de Catanduva qui fréquentent certains centres commerciaux de Sao Jose do Rio Preto, on vérifie que la production de la différenciation socio-spatiale est efficace, mais il exige une transposition de l'échelle intra-urbaine à être considérée dans le contexte des villes non métropolitaines. Nous concluons qu'il ne traite pas de mesurer dans quelle ville le processus se produit avec plus ou moins d'intensité, mais d'identifier les logiques qui guident les processus d'urbanisation dans la période contemporaine. / A produção da diferenciação socioespacial é analisada levando em conta suas dimensões objetivas e subjetivas, a partir da comparação entre duas cidades médias com diferentes níveis de complexidades, Catanduva e São José do Rio Preto-SP. O cotidiano, enquanto unidade de espaço e tempo, é nossa dimensão de análise, tendo as práticas espaciais dos sujeitos sociais pesquisados, enquanto plano analítico, o que nos permitiu identificar como o processo de fragmentação socioespacial se expressa na produção do espaço urbano, sobretudo a partir dos espaços vividos, conferindo sentidos e significados às práticas, que envolvem relações contraditórias entre dentro e fora, antes e depois, mudança e permanência, espaço e tempo. Com base na realização de 22 entrevistas e em observações de campo, a pesquisa revelou que, sob o discurso da busca por segurança, os sujeitos pesquisados, moradores de espaços residenciais fechados de classe média e elite, valorizam e produzem estratégias de distinção socioespacial, nas quais o espaço é dimensão estratégica que não se limita ao âmbito do morar. Tal busca modifica as maneiras como esses sujeitos sociais vivenciam o urbano e aquilo que lhe é inerente, sendo a cidade cada vez mais vivida e representada em fragmentos. Essa tendência à separação, presente nas duas cidades pesquisadas, estende-se também para as práticas de consumo, evidenciando-se de maneira mais significativa em São José do Rio Preto, cidade na qual há maior presença de espaços fechados de moradia e consumo, amplamente valorizados. Em Catanduva, ainda há permanências das práticas tradicionais de consumo, no centro principal da cidade. Porém, quando operamos a partir do processo de articulação escalar, levando em conta as práticas de consumo dos entrevistados de Catanduva que frequentam certos shopping centers de São José do Rio Preto, verifica-se que a produção da diferenciação socioespacial se efetiva, mas exige uma transposição da escala intraurbana para ser apreendido no contexto de cidades não metropolitanas, sobretudo cidades médias nos limiares. Concluímos, assim, que não se trata de medir em que cidade a diferenciação ocorre com maior ou menor intensidade, mas de identificar as lógicas que guiam os processos de urbanização no período contemporâneo. / The production of socio-spatial differentiation is analyzed in this paper considering its objective and subjective dimensions, through the comparison of two midsize cities with different complexity levels, Catanduva and São José do Rio Preto. The daily life, understood as a space-time unity, is our analysis dimension, and the spatial practices of the researched subjects are our analytical plan, which allowed us to identify how the social and spatial fragmentation process is expressed in the production of the urban space. This occurs mainly in relation to the lived spaces, which attributes meaning and significance to the practices that involve contradictory relations between the inside and the outside, the before and the after, the transformation and the continuity, space and time. We conduct our research through 22 interviews and field observations, which revealed that the researched subjects – middle class and elite residents of gate communities -, under the speech of search for security, value and produce strategies of social and spatial distinction, in which the space is a strategic dimension that is not restricted to the scope of inhabiting. This quest modifies the ways these social subjects experience the urbane, with all the things that are connected to it, and in this manner the city is progressively lived and represented in fragments. This tendency to separation, observed in the two researched cities, also reaches the purchasing practices, despite being more significant in São José do Rio Preto, because there are more gated spaces of residence and purchase in this city. In Catanduva, there still are traditional practices of purchasing in the center of the city. However, when we operate in the scale articulation process, considering the purchasing practices of the interviewed subjects that live in Catanduva but attend the shopping centers of São José do Rio Preto, we observe the existence of the differentiation process as well. The difference is that this process requires a transposition of the intra-urban scale in order to be apprehended in the context of non-metropolitan cities, mainly in the case of threshold midsize cities. Our conclusion is that we should not consider the size of the city in order to analyze the process, but to identify the logics that drive the urbanization processes in the contemporary period.

O presente trabalho consistiu em identificar a imagem do Shopping Center Iguatemi Caxias, sob a ótica dos consumidores locais. Entende-se que as imagens estão organizadas como uma rede de significados ou esquemas associados e organizados em torno de alguns elementos centrais, que são socialmente aceitos e compartilhados. A identificação das imagens mentais que os consumidores têm a respeito do shopping center é relevante para direcionar estratégias e ações de marketing. A partir de uma pesquisa exploratória, foi utilizado o Método de Configuração da Imagem (MCI), um instrumento de pesquisa testado e validado na identificação das imagens de organizações, produtos, serviços e marcas, procurou-se identificar, em uma amostra de 400 consumidores, qual a imagem coletiva dos consumidores relativa ao shopping center em estudo. Com base na Teoria do Núcleo Central, foram identificados os atributos e as dimensões (cognitiva, emocional, funcional e simbólica) relacionadas às imagens formadas pelos consumidores. Os resultados foram dispostos no Gráfico de Configuração da Imagem (GCI), que apresenta os atributos que compõem as imagens do shopping center, a proximidade destes atributos com a Imagem Central e a dimensão a que pertencem. Por meio dos resultados, entende-se que a imagem do shopping center está mais ligada a elementos funcionais, ou seja, as características físicas que o mesmo oferece e aos elementos simbólicos, ou seja, o significado que o shopping transmite e representa para os consumidores. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-06-04T16:24:40Z No. of bitstreams: 1 Dissertacao Francieli Montanari Gasparin.pdf: 992716 bytes, checksum: 1731f706ecd03d031fab657ce33d2110 (MD5) / Made available in DSpace on 2014-06-04T16:24:40Z (GMT). No. of bitstreams: 1 Dissertacao Francieli Montanari Gasparin.pdf: 992716 bytes, checksum: 1731f706ecd03d031fab657ce33d2110 (MD5) / The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged around a few central elements, socially accepted and shared. Identifying the mental image that consumers have regarding mall is relevant to direct marketing strategies and actions. Starting from exploratory research was used Method of Imagem Configuration (MCI), an already tested and validated research instrument for identification of images in organizations, products, services and brands, we tried to identify, within a sample of 400 consumers, to identify which is the collective image of consumers on the mall under study. With base on the Central Nucleus Theory, was identified the attributes and dimensions (cognitive, emotional, functional and symbolic) related to images formed by the consumers. The results were displayed in the Graphic of Image Configuration (GCI), which presents the attributes that make up the images of the mall, the proximity of these attributes with the Central Image and the size they belong. Based on the results, it is understood that the image of the mall is more closely linked to functional elements, that means, the physical features it offers and symbolic elements, that is, the meaning that the mall represents and conveys to consumers.

O presente trabalho consistiu em identificar a imagem do Shopping Center Iguatemi Caxias, sob a ótica dos consumidores locais. Entende-se que as imagens estão organizadas como uma rede de significados ou esquemas associados e organizados em torno de alguns elementos centrais, que são socialmente aceitos e compartilhados. A identificação das imagens mentais que os consumidores têm a respeito do shopping center é relevante para direcionar estratégias e ações de marketing. A partir de uma pesquisa exploratória, foi utilizado o Método de Configuração da Imagem (MCI), um instrumento de pesquisa testado e validado na identificação das imagens de organizações, produtos, serviços e marcas, procurou-se identificar, em uma amostra de 400 consumidores, qual a imagem coletiva dos consumidores relativa ao shopping center em estudo. Com base na Teoria do Núcleo Central, foram identificados os atributos e as dimensões (cognitiva, emocional, funcional e simbólica) relacionadas às imagens formadas pelos consumidores. Os resultados foram dispostos no Gráfico de Configuração da Imagem (GCI), que apresenta os atributos que compõem as imagens do shopping center, a proximidade destes atributos com a Imagem Central e a dimensão a que pertencem. Por meio dos resultados, entende-se que a imagem do shopping center está mais ligada a elementos funcionais, ou seja, as características físicas que o mesmo oferece e aos elementos simbólicos, ou seja, o significado que o shopping transmite e representa para os consumidores. / The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged around a few central elements, socially accepted and shared. Identifying the mental image that consumers have regarding mall is relevant to direct marketing strategies and actions. Starting from exploratory research was used Method of Imagem Configuration (MCI), an already tested and validated research instrument for identification of images in organizations, products, services and brands, we tried to identify, within a sample of 400 consumers, to identify which is the collective image of consumers on the mall under study. With base on the Central Nucleus Theory, was identified the attributes and dimensions (cognitive, emotional, functional and symbolic) related to images formed by the consumers. The results were displayed in the Graphic of Image Configuration (GCI), which presents the attributes that make up the images of the mall, the proximity of these attributes with the Central Image and the size they belong. Based on the results, it is understood that the image of the mall is more closely linked to functional elements, that means, the physical features it offers and symbolic elements, that is, the meaning that the mall represents and conveys to consumers.

Cette thèse établit l’œuvre architecturale commerciale de Victor Gruen dans l’histoire de l’architecture moderne. Elle analyse ses fondements architectoniques, relate les conditions économiques, politiques et sociologiques qui la promurent. Cette thèse révèle également la réception critique d’époque et la compare à l’historiographie de l’architecture moderne. Enfin, cette thèse démontre que l’œuvre architecturale commerciale de Victor Gruen a toutes les qualités architectoniques requises pour intégrer les monographies traitant de l’histoire de l’architecture moderne.<p>This thesis establishes the retail work of Victor Gruen in the history of modern architecture. It analyses its architectonic values, establishes the economic, politic and sociologic conditions that promoted its creation. In addition, this thesis reveals how Gruen’s work was perceived at the time of its creation and compares the critiques’ welcome to the historiography of Modern Architecture. Ultimately, this thesis demonstrates that the architectonic qualities of Victor Gruen’s retail architecture should be included in Modern Architecture history monographs.<p> / Doctorat en Histoire, art et archéologie / info:eu-repo/semantics/nonPublished

The private security industry is tasked with protecting lives and property against an evolving array of personal and property threats. Rendering such services comes with many market related challenges for private security providers. These services are rendered to various types of clients like government departments, hospitals, universities and shopping malls amongst others. These clients have unique and different needs and expectations, therefore shopping malls as clients of the private security industry were selected for the purpose of this research. The qualitative research approach was used for this study wherein a questionnaire was used to obtain information from private security and shopping mall personnel working in shopping malls in Gauteng. The findings of this study reveals that there are indeed client retention challenges that are facing private security companies providing services to shopping malls. Based on the findings, recommendations for the private security providers and further research in shopping mall security management are made. / Security Risk Management / M.Tech. (Security Management)