Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. Through discussion and research we will analyze the connection between the influencing factors for travel agencies. The data has been collected through questionnaires. The analysis includes a description of the samples and statistical tests in form of regressions. Findings: The analysis showed that there is a connection between the frequency of travel and the age of the travelers. There are also connections between the select ticket price and different cities. It is important for SME travel agencies make a ticket price strategy. Originality/value: According to this thesis, it is obvious that SME travel agencies have more problems with travelers and an unreasonable strategy in Hainan. Based on these findings we would argue that small and medium sized travel agencies should choose a group consisting of young and middle aged adults when they advertise, decide their ticket pricing strategy and when they develop new tourism products. This study has a value when it comes to analyzing the situation and develop suggestions for SME travel agencies in Hainan.

Title of thesis: Marketing of the club FK ERA-PACK Chrudim to fans Aims of the thesis: The main aim of the thesis is to suggest a new concept of the communication, which is supposed to improve communication process between fans. Methods: personal questioning, written questioning, marketing analysis, SWOT analysis Results: By using selected methods it was found, that the current marketing communication of the club is sufficient. On the base of this fact there was established the concept of communication and suggestions for improving of the current communication in the club. Key words: fans, FK ERA-PACK Chrudim, marketing communication, marketing research, situation analysis

This master thesis examines inception of the new web portal focused on shopping and its entry into Czech internet market. First part introduces methods of market situation analysis that are applied in second part of this master thesis. Thesis also includes analysis of Czech internet market from the perspective of on-line shopping and identifies potential customer segments for this new internet portal. Next part defines business objective of new internet portal and its marketing strategy. Results of this master thesis where applied during preparation phase of internet project CoKoupit.cz and will also be further applied during company start-up.

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The Master's Thesis is focused on the hotel marketing strategy issue. The theoretical section summarizes information about an issue of strategic situation analysis and it also involves marketing tools with focus on the hotel and spa industry. The goal of this paper is to design the situation analysis, evaluate the marketing tools used by the hotel and then summarize the results and include suggestions for the analyzed hotel. For the thesis were used literature sources as well as statistical yearbooks and internal information of analyzed hotel. The thesis is extended by consumer satisfaction survey and also web analytics tools as MajesticSEO and DoubleClick Ad Planner.

The main subject of the thesis is a marketing communication strategy in the automotive industry. First part of the thesis defines theory of marketing communication strategy and instruments of the communication mix. The practical part describes Mercedes-Benz Czech republic Inc. and propose marketing communications based on marketing situational analysis and analysis of an external and internal environment.

På Saab Dynamics genomförs metodikprojektet MBD ILS & Systemsäkerhet. Metodikprojektet genomförs för att skapa optimala förutsättningar för Concurrent Engineering (CE), som i stora drag handlar om att involvera fler funktioner redan tidigt i designfasen eller konstruktionsprocessen, även kallat integrerad produktutveckling, för att på så sätt inkludera livscykelperspektivet i större utsträckning under utvecklingsprocessen. Examensarbetet utfördes som en del av metodikprojektet och uppgiften var att utföra en nulägesanalys för att undersöka informationsutbytet, som är en förutsättning för CE, mellan disciplinerna Mekanik och ILS (Integrated Logistic Support). Nulägesanalysen genomfördes som en kvalitativ undersökning i form av intervjuer med de anställda på Saab Dynamics för att få fram deras upplevelser och åsikter om det nuvarande informationsutbytet. Intervjumaterialet sammanställdes och analyserades i förhållande till CE, för att ta fram punkter som representerade det nuvarande informationsutbytet och förbättringsbehov. Informationsutbytet ansågs vara bristfälligt i förhållande till CE. De anställda upplevde en avsaknad av beskrivningar och riktlinjer för informationsutbytet i gränssnittet mellan Mekanik och ILS. De förbättringsbehov som identifierades rör behov av återkoppling, ansvarstagande, förståelse och insikt i varandras arbete, som är faktorer som har stor påverkan på CE. För vidare arbete anses en intressant aspekt vara att undersöka olika typer och storlekar av projekt för att se hur informationsutbytet varierar. Även intervjuer med projektledare anses kunna tillföra ett bredare perspektiv på nuläget. / Saab Dynamics is implementing the methodology project MBD ILS & Systemssäkerhet. The project has the purpose of creating the optimum conditions required for Concurrent Engineering (CE). CE generally concerns the early involvement of all necessary functions during the product development process, which makes it possible to include the lifecycle perspective at a larger extent. CE is comparable to, the more common approach, integrated product development. The bachelor thesis was a part of the methodology project to analyse the exchange of information, which is a fundamental prerequisite for CE, between the disciplines Mechanics and ILS (Integrated Logistic Support). The analysis was characterized as a qualitative analysis. Interviews were carried out with the employees at Saab Dynamics to emphasize their opinions and point of view of the current information exchange. The data were collected and analysed relative CE to describe a representation of the current information exchange and the needs for improvement. The detected information exchange were considered to be lacking in compassion to CE. The employees experienced an absence of descriptions and guidelines for the information exchange in the interface between Mechanics and ILS. The need for improvements are concerning the need of feedback, accountability and insight in the other disciplines work, which are factors with great influence on the success of CE. For further studies, an interesting aspect would be to investigate different types and sizes of projects to be able to see how the information exchange varies. Also, interviews with project managers would add a broader perspective of the current information exchange and work flow.

Nowadays event extraction systems mainly deal with a relatively small amount of information about temporal and modal qualifications of situations, primarily processing assertive sentences in the past tense. However, systems with a wider coverage of tense, aspect and mood can provide better analyses and can be used in a wider range of text analysis applications. This thesis develops such a system for Turkish language. This is accomplished by extending Open Source Information Mining and Analysis (OPTIMA) research group&#039 / s event extraction software, by implementing appropriate extensions in the semantic representation format, by adding a partial grammar which improves the TAM (Tense, Aspect and Mood) marker, adverb analysis and matching functions of ExPRESS, and by constructing an appropriate lexicon in the standard of CORLEONE. These extensions are based on the theory of anchoring relations (Tem&uuml / rc&uuml / , 2007, 2011) which is a cross-linguistically applicable semantic framework for analyzing tense, aspect and mood related categories. The result is a system which can, in addition to extracting basic event structures, classify sentences given in news reports according to their temporal, modal and volitional/illocutionary values. Although the focus is on news reports of natural disasters, disease outbreaks and man-made disasters in Turkish language, the approach can be adapted to other languages, domains and genres. This event extraction and classification system, with further developments, can provide a basis for automated browsing systems for preventing environmental and humanitarian risk.

Nowadays event extraction systems mainly deal with a relatively small amount of information about temporal and modal qualifications of situations, primarily processing assertive sentences in the past tense. However, systems with a wider coverage of tense, aspect and mood can provide better analyses and can be used in a wider range of text analysis applications. This thesis develops such a system for Turkish language. This is accomplished by extending Open Source Information Mining and Analysis (OPTIMA) research group&#039 / s event extraction software, by implementing appropriate extensions in the semantic representation format, by adding a partial grammar which improves the TAM (Tense, Aspect and Mood) marker, adverb analysis and matching functions of ExPRESS, and by constructing an appropriate lexicon in the standard of CORLEONE. These extensions are based on iv the theory of anchoring relations (Tem&uuml / rc&uuml / , 2007, 2011) which is a cross- linguistically applicable semantic framework for analyzing tense, aspect and mood related categories. The result is a system which can, in addition to extracting basic event structures, classify sentences given in news reports according to their temporal, modal and volitional/illocutionary values. Although the focus is on news reports of natural disasters, disease outbreaks and man-made disasters in Turkish language, the approach can be adapted to other languages, domains and genres. This event extraction and classification system, with further developments, can provide a basis for automated browsing systems for preventing environmental and humanitarian risk.

The purpose of this diploma thesis is to analyze the process of purchasing decisions of tourist{\crq}s visiting the region of Český Krumlov and based on their preferences, to suggest suitable measures for the retail unit Renata, which I´ve done a research about in the second part of this thesis. Collection of primary data is done by using a questionnaire survey, which is divided into two parts. The first part of the research analyzes the purchasing behavior of a sample of tourist{\crq}s visiting Český Krumlov. The second part of the research analyzes the purchasing behavior of a sample of customers of the retail unit Renata in the Český Krumlov.