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Vyhodnocení projektu financovaného z veřejných prostředků / Evaluation of a project which was financed from public fundsKojdecká, Klára January 2010 (has links)
This thesis deals with an evaluation of a project which was financed from public funds. All of the theoretical bases were analyzed in detail focusing on a project management in a small and medium sized companies, management of soft projects and financing from EU funds. A practical part of this thesis is based on this theoretical knowledge. There is described and evaluated a project in a company Gravograf Ostrava, s.r.o. in the practical part. This project dealed with organizing retraining course called Commercial advertising designer - graphic designer and using cutting and engraving plotters. This project is described and evaluated from different points of view and includes suggestions to improve the processes within project management.
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Mobiliser et maîtriser le foncier pour le logement : outils et pratiques en agglomérations moyennes / Producing and controling land for housing development : tools and practices in medium-sized agglomerationsPersyn, Nicolas 20 November 2014 (has links)
La crise du logement en France pose la question de la production de foncier pour le logement. Les collectivités locales sont souvent désignées comme responsables majeurs de la pénurie foncière, que ce soit par manque de volonté politique, par manque de moyens, ou par une difficile coordination des échelles de décisions (commune/intercommunalité). Le parti pris de cette thèse est de questionner cette vision en effectuant un travail empirique. Il s’agit alors d’analyser les pratiques et stratégies des collectivités locales (communes et EPCI) en faveur de la mobilisation du foncier à destination de l’habitat. Cette analyse prend comme objet des agglomérations moyennes, le Pays Voironnais (Isère) et le Beauvaisis (Oise), qui doivent aujourd’hui retrouver un dynamisme économique et démographique tout en étant confronté à la crise des finances publiques. Ces territoires ont l’intérêt de présenter des profils de communes très différentes (urbain, périurbain, rural) qui peuvent jouer sur l’appréhension de la question foncière. Un éclairage comparatif est également apporté à partir d’un cas néerlandais (Nimègue). Nous développons une méthode d’analyse empirique en recensant l’ensemble des interventions foncières des collectivités pour identifier les leviers (outils, procédures, etc.) qui ont conduit à la mobilisation des terrains et à la maitrise des projets. Cette méthode permet de redéfinir les contours de ce qu’est concrètement une politique foncière locale, en tenant compte de la diversité des expériences et des modes de faire des collectivités. / The current French housing crisis rises the question of land production for housing development. Local authorities are often considered as the major responsible for the land unavailability, because of their lack of means or of political will, or because of bad scale coordination between local decision-makers (municipalities/multi-municipal administrations). The thesis addresses this view through an empirical study. We analyse practices and strategies of local authorities (municipalities and multi-municipal administrations) in favour of land production for housing development. This analysis applies to medium-sized agglomerations, the Pays Voironnais (Isère) and the Beauvaisis (Oise), which need to stimulate residential and economic development while facing local resources decrease. We find varied municipal profiles (urban suburban, rural) in those territories, which may influence the perception of land issues. Comparison is made with a Dutch case (Nijmegen). For our empirical analysis, we inventory all municipal interventions in land and property, in order to identify the levers (tools, procedures) that supports the land production and the control of housing projects. This method allows us to redefine the outlines of what is actually a land policy, taking into account the diversity of experiences and practices of local authorities. This work questions the obstacles and incentives of local land policies and gives sense to those practices that are rarely expressed as public policies.
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Consórcios de exportação no Brasil: um estudo multi-casos / Export Consortia in Brazil: a multi-case studyLima, Gustavo Barbieri 28 April 2006 (has links)
As empresas de pequeno e médio portes (PME´s) têm procurado estabelecer várias formas de cooperação atualmente, objetivando se manterem competitivas num mercado cada vez mais globalizado. As redes de empresas representam um tipo de cooperação bastante funcional para PME´s. As redes assumem várias formas, dentre elas: os consórcios de exportação, os arranjos produtivos locais ou clusters industriais, as cooperativas, os aglomerados, as organizações virtuais. O consórcio de exportação, que é a união de empresas de pequeno e médio porte do mesmo segmento produtivo e/ou complementares para juntas exportarem seus produtos, pode ser apontado como uma importante estratégia para a inserção daquelas empresas no mercado internacional. A sinergia obtida proporciona as seguintes vantagens para as empresas participantes: redução de custos gerais de exportação (em especial a promoção), minimização do risco de exportar individualmente, aumento de competitividade das empresas, efeito motivador sobre os participantes, maior segurança na penetração e diversificação de mercados, alavancagem das vendas externas, possibilidade de exportar com marca própria, maior poder político em negociações com entidades de apoio ao comércio exterior, entre outras. Para o desenvolvimento desta pesquisa, realizou-se o levantamento bibliográfico sobre Redes de Cooperação de Empresas, Estratégia de Entrada em Mercados Internacionais e Consórcios de Exportação. O objetivo geral desse trabalho é descrever o processo de inserção das pequenas e médias empresas no mercado internacional via consórcios de exportação, discutindo o papel dessa forma de organização em redes. Como objetivos específicos, têm-se: - Identificar as motivações das PME´s para a formação de consórcios (redes de cooperação de empresas); - Identificar características de estrutura e funcionamento de consórcios de exportação no Brasil; - Verificar o desempenho exportador de consórcios de exportação no Brasil. Utilizou-se o método de estudo de caso (YIN, 2001) para se analisar: o consórcio Brazilian Health Products (BHP), do setor Médico-Odontológico-Hospitalar, estabelecido em Ribeirão Preto ? S.P., o consórcio Components & Machinery by Brasil, do setor de Componentes para Calçados, estabelecido e em atividade em Franca ? SP e o Projeto Setorial Integrado (PSI), originado a partir de um consórcio, Wines from Brazil, do setor Vinícola, estabelecido em Bento Gonçalves - RS. Entrevistas em profundidade semi-estruturadas e análise documental foram conduzidas como parte do processo de elaboração dos estudos de caso. Entrevistas complementares foram conduzidas na APEX-Brasil, com o intuito de obter informações complementares sobre consórcios de exportação no Brasil. Como alguns dos resultados obtidos, têm-se: os consórcios constituem uma importante estratégia na inserção de pequenas e médias empresas no mercado internacional; o aporte financeiro concedido pela APEX-Brasil é fundamental para o funcionamento do consórcio; os consórcios estudados obtiveram um bom desempenho exportador durante suas atividades; o governo brasileiro (APEX-Brasil) tem direcionado sua estratégia de exportação dos consórcios para os Projetos Setoriais Integrados. / Nowadays, small industries have chosen to establish different ways to cooperate, intending to keep themselves competitive face to a globalized market. The inter-organizational networks represent a strategy of cooperation very efficient for industries. The networks can adopt different types: the export consortia, the industrial clusters, the cooperatives, the agglomerates, the virtual organizations. The export consortium, which is the union of small industries of the same industry and/ or complementary intending to export together their products, can be pointed out as an important strategy to insert those industries in the international market. The synergy obtained offers the following advantages for the participant industries: export costs reduction, minimization of the risk to export individually, increasing of industries competitiveness, motivating effect among participants, safety to penetrate and diversify markets, to boost international sales, possibility to export with its own brand, political power to deal with entities related to international business, among others. To develop this research, a bibliographic review was performed about Inter-organizational Networks, Modes of Foreign Entry and Export Consortia. The general goal of this research is to describe the insertion processes of small and medium industries (SMI) in the international market through export consortia, discussing the role of this kind of networks. The specific goals are: - To identify the SMI´s motivations to the consortia formation (inter-organizational networks); - To identify characteristics of structure and operationalization of export consortia in Brazil; - To verify the exporter performance of export consortia in Brasil.The case study method was used (YIN, 2001) to analyse: the consortium Brazilian Health Products (BHP) ? Medical-Odontological industry, established in Ribeirão Preto ? S.P., the consortium Components & Machinery by Brasil ? Components for Leather Shoes industry, established and operating in Franca ? S.P. and the Integrated Sectorial Project (ISP) which originated from a consortium, Wines from Brazil ? Wine industry, established in Bento Gonçalves - RS. Semi-structured interviews and documental analysis were conducted as part of the process to elaborate the study cases. Complementary interviews were conductcted at APEX-Brasil, aiming to get further information about export consortia in Brasil. As some results, we can mention: - the export consortia are an important strategy to insert small and medium industries in the international market; - the financial add offered by APEX-Brasil is fundamental to the consortia development; - the consortia studied have a very good export performance; - the Brazilian Government (APEX-Brasil) has been redirecting its export promotion strategy from export consortia to the ISP.
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Reestruturação urbana em cidades médias paulistas: a cidade como negócio / Urban restructuring in medium-sized cities in São Paulo: the city as a businessOtero, Estevam Vanale 10 June 2016 (has links)
A partir dos anos 2000 a produção do espaço urbano nas cidades médias de Bauru, Piracicaba e São José do Rio Preto acelerou-se significativamente. Assistiu-se à explosão da oferta de uma série de novos produtos imobiliários, voltados a um amplo leque de potenciais consumidores: residências em condomínios verticais e horizontais, bem como novos loteamentos urbanos, destinados a uma ampla gama de segmentos sociais, promoveram a modificação da paisagem e borraram os limites entre o rural e o urbano; grandes centros comerciais vieram conformar novas centralidades; os fluxos intra e interurbanos reconfiguraram-se, imprimindo novos sentidos à urbanização. O conjunto dessas modificações vem promovendo a reestruturação urbana dessas cidades, impactando e alterando as dinâmicas e condicionantes que configuraram seus espaços intraurbanos até fins do século XX, com profundas implicações na definição dos valores de uso e dos valores de troca das distintas localizações do território municipal. Condutor do processo, o circuito imobiliário vem adquirindo proeminência cada vez maior em suas economias locais, moldando as legislações urbanísticas conforme os interesses envolvidos na ampliação dos valores fundiários e imobiliários. A presente tese busca analisar e compreender os processos macroeconômicos e espaciais que conferiram relevância a esses centros urbanos, bem como a forma como se estruturaram seus tecidos urbanos ao longo do século XX. Tendo por base esta compreensão é desenvolvida análise sobre as transformações recentes na estruturação urbana dessas cidades médias, resultando em continuidades e rupturas, decorrentes da intensa atividade imobiliária de que são palco. / From 2000 the production of the urban space in the medium cities of Bauru, Piracicaba and São José do Rio Preto accelerated significantly. There was an explosion in the offer of a Series of new real estate products, aimed at a wide range of potential consumers: Residences in vertical and horizontal condominiums, as well as new urban subdivisions, A wide range of social segments, promoted the They blurred the boundaries between rural and urban; Large shopping centers have come to form new Centralities; Intra and interurban flows were reconfigured, imparting new meanings to the urbanization. These changes have been promoting the urban restructuring of these Cities, impacting and changing the dynamics and constraints that shaped their spaces The end of the 20th century, with profound implications for the Of exchange values of the different locations of the municipal territory. Process driver, the The real estate circuit has been acquiring increasing prominence in its local economies, Shaping the urban legislation according to the interests involved in the Land and property. This thesis aims to analyze and understand the processes Macroeconomic and spatial factors that have given relevance to these urban centers, as well as Urban fabrics throughout the twentieth century. Based on this An analysis of recent transformations in urban Of these medium cities, resulting in continuities and ruptures, due to the intense activity Real estate of which they are stage.
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Growing up in a business family : an analytic autoethnography of 'subtle coerced succession'Fürst, Helen January 2017 (has links)
Family businesses are the backbone of the German economy (Otten-Pappas, 2015). The word ‘family’ makes these companies distinct and indicates their influence on other parts of life. My interest stems from the fact that I was the only child of a business family. For 15 years, I was in charge of the business, contributing to its strong performance. Nevertheless, having achieved all this, I am not proud of myself and feel somehow detached in not having lived my own life. The purpose of this analytic autoethnographic study is to explore, portray and deepen understanding of the situation of growing up in a business family and what influences this has on the business, the family and the individual. The research was carried out within an analytic autoethnographic framework, reflecting the desire to make sense of my experience and to give this phenomenon a name in an ‘academic way’. The abductive nature of this study is due to the fact that I draw on theories which have not previously been brought together under the umbrella of describing and portraying the situation in a family business. This research argues that the phenomenon of ‘subtle coerced succession', which is exercised by parents to groom the natural successor for taking over the family business, exists and has a strong influence on the generational interaction. Being aware of the fact of being born in a business family may imply while being the natural successor brings a lot of stress to the individuals involved. Realising this influence on succession might reduce the number of family businesses not making it to the third generation or beyond. My contribution to knowledge is that ‘subtle coerced succession’ has various impacts on the identity development of children born into family businesses and being the natural successor by birth. This study advances the development of theory by demonstrating how theoretical frames borrowed from other research fields – the total institution, the double-bind, gender and symbolic interactionism – fit together to explain the phenomenon of the ‘subtle coerced succession’ in family businesses.
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Recursos do país na internacionalização de PMES de países emergentes : um estudo no contexto brasileiroWinckler, Natália Carrão January 2018 (has links)
Esta tese investiga a relação entre recursos do país e desempenho internacional de Pequenas e Médias Empresas (PMEs) brasileiras. Com a abertura dos mercados globais, PMEs de países emergentes enfrentam novos entrantes no mercado doméstico, se tornam multinacionais com expansão internacional tardia e características distintivas, e passam a lidar com recursos que devem ser adequados para estratégias voltadas ao mercado interno e externo, sendo a exportação o nível menos complexo e mais adotado de internacionalização dessas empresas. Compreender a internacionalização a partir das características da firma e da localização em um país de origem emergente mostra-se um desafio gerencial e teórico. A Visão Baseada em Recursos (VBR) é apropriada para esse tópico de pesquisa, pois permite abordar os recursos da firma e do país na geração de vantagem competitiva sob a lógica da internacionalização. Recursos do país são externos à firma e disponíveis a qualquer empresa localizada em um país (FAHY, 2002) e ainda não foram investigados quanto ao seu uso e relação com o desempenho na internacionalização de PMEs de países emergentes. Para suprir esta lacuna teórica, esta pesquisa se dividiu em duas fases: a etapa qualitativa e exploratória identificou recursos para internacionalização de PMEs de países emergentes. Adotaram-se técnicas de revisão sistemática de literatura, seguida de entrevistas com especialistas, instituições e PMEs no contexto brasileiro. Identificaram-se 11 recursos do país por meio de análise de conteúdo com apoio do software Nvivo. O grau de utilização e a relação dos recursos do país com o desempenho internacional das empresas foram verificados empiricamente na etapa quantitativa e descritiva da pesquisa, em uma Survey com 222 PMEs brasileiras. O desempenho internacional foi medido de modo subjetivo, por um construto de satisfação com atividades internacionais nos últimos três anos, e de modo objetivo, baseado na intensidade exportadora da empresa. A análise dos dados foi feita com técnicas estatísticas paramétricas e apoio do software SPSS. Os principais resultados apontam que os recursos do país mais utilizados são os de acesso à informação, infraestrutura logística e cadeias produtivas bem desenvolvidas, os quais explicam 9,4% do desempenho internacional subjetivo das PMEs brasileiras. Por outro lado, não há relação entre recursos do país e intensidade exportadora das empresas. Houve diferenças no uso de recursos do país quanto às características da empresa exportadora, como idade, escopo geográfico, intensidade tecnológica e tipo de gestão, o que não ocorreu quanto à experiência internacional. Embora os recursos do país sejam utilizados pelas PMEs brasileiras, destaca-se que não são determinantes para sua vantagem competitiva no mercado externo. As PMEs brasileiras estão otimistas em relação ao crescimento nas exportações. Os recursos do país associados à satisfação com atividades internacionais devem embasar políticas e projetos setoriais para internacionalização dessas empresas. Os resultados desta pesquisa cobriram lacunas teóricas sobre o tema de internacionalização de PMEs de países emergentes sob a Visão Baseada em Recursos e abriram novos caminhos de investigação. Pesquisas futuras podem comparar estes resultados com o contexto de empresas de diferentes portes e países emergentes. Possivelmente, os recursos do país menos estratégicos para PMEs brasileiras sejam estratégicos em outros contextos, o que deve ser verificado empiricamente. Por fim, sugere-se verificar quais recursos da firma estão associados ao uso de recursos do país e demais fatores determinantes no desempenho internacional de PMEs de países emergentes. / This thesis investigates the relationship between country resources and the international performance of Brazilian Small and Medium Enterprises (SMEs). With the opening of global markets, emerging market SMEs face new entrants in the domestic market, become multinationals with late international expansion and distinctive characteristics, and begin to deal with resources that should be adequate for strategies aimed at the domestic and foreign market. Export is the less complex and more used mode of entry of SMEs in foreign markets. Understanding the internationalization through the characteristics of the firm and its location in an emerging country of origin is a managerial and theoretical challenge. The Resource Based View (VBR) is appropriate for this research topic because it allows an approach to the country and the firm resources to create competitive advantage in internationalization. Country resources are external to the firm and available to any company located in a country (FAHY, 2002). There are no researches about the use and relation of country resources to internationalization performance of SMEs in emerging countries. To fill this theoretical gap, this research was divided into two phases: the qualitative and exploratory stage identified resources for internationalization of SMEs from emerging countries. Techniques of systematic literature review were adopted, followed by interviews with specialists, institutions and SMEs in the Brazilian context. Eleven country resources were identified through content analysis supported by Nvivo software. The use and the relation of country resources to the international performance of the SMEs were verified empirically in the quantitative and descriptive stage of the research, in a Survey with 222 Brazilian SMEs International performance was measured subjectively by a construct of satisfaction with international activities in the last three years, and in an objective way, based on the export intensity of the company. Data analysis was performed using parametric statistical techniques with SPSS software support. The main results indicate that the most used country resources are information access, logistics infrastructure and well-developed production chains, which are responsible for 9.4% of the subjective international performance of Brazilian SMEs. On the other hand, there is no relation between resources of the country and export intensity SMEs. There were differences in the use of country resources regarding the characteristics of the exporting SMEs, such as age, geographic scope, technological intensity and type of management. There were no differences regarding international experience of firms. Although country resources are used by Brazilian SMEs, it is highlighted that they do not generate competitive advantage in the foreign market. Brazilian SMEs are optimistic about the growth in exports. Country resources associated to the satisfaction with international activities should support policies and sectoral projects for the internationalization of these firms. The results of this research covered theoretical gaps on the theme of internationalization of SMEs from emerging countries under the Resource Based View and opened new avenues of research. Future research can compare these results with other firms with different sizes and from other emerging countries. Possibly, the less strategic country resources for Brazilian SMEs are strategic in other contexts, which should be verified empirically. Finally, it is suggested to verify which firm resources are associated to the use of country resources, as well as other determining factors to the international performance of SMEs in emerging countries.
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Production Planning Solutions for Mass Customised FashionMueller, Anne, Janssen, Berit January 2012 (has links)
This thesis concentrates on different production planning solutions for mass customised fashion with regard to machine setups. The purpose of this research is to reveal the significant aspects and challenges for SMEs that have to be considered when production steps need to be aligned to the mass customisation principle. Therefore a theoretical framework will approach the subject of production planning, as well as mass customisation. In addition, a case study will assure scientific support by developing and examining production planning solutions. The different levels of production set-ups induce the technological facilities that are indispensable for an integration of mass customisation. Finally it will be analysed and discussed whether it is feasible for an SME to invest in such a business strategy. Especially in a SME the boundaries between pure tailor- made customisation and pure mass customisation are often blurred, wherefore the findings should contribute to a clarification. Since mass customisation is a future- oriented concept, this paper is of definite interest to small companies, which intend to successfully achieve mass customisation. / Program: Master programme in Applied Textile Management
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Reestruturação urbana em cidades médias paulistas: a cidade como negócio / Urban restructuring in medium-sized cities in São Paulo: the city as a businessEstevam Vanale Otero 10 June 2016 (has links)
A partir dos anos 2000 a produção do espaço urbano nas cidades médias de Bauru, Piracicaba e São José do Rio Preto acelerou-se significativamente. Assistiu-se à explosão da oferta de uma série de novos produtos imobiliários, voltados a um amplo leque de potenciais consumidores: residências em condomínios verticais e horizontais, bem como novos loteamentos urbanos, destinados a uma ampla gama de segmentos sociais, promoveram a modificação da paisagem e borraram os limites entre o rural e o urbano; grandes centros comerciais vieram conformar novas centralidades; os fluxos intra e interurbanos reconfiguraram-se, imprimindo novos sentidos à urbanização. O conjunto dessas modificações vem promovendo a reestruturação urbana dessas cidades, impactando e alterando as dinâmicas e condicionantes que configuraram seus espaços intraurbanos até fins do século XX, com profundas implicações na definição dos valores de uso e dos valores de troca das distintas localizações do território municipal. Condutor do processo, o circuito imobiliário vem adquirindo proeminência cada vez maior em suas economias locais, moldando as legislações urbanísticas conforme os interesses envolvidos na ampliação dos valores fundiários e imobiliários. A presente tese busca analisar e compreender os processos macroeconômicos e espaciais que conferiram relevância a esses centros urbanos, bem como a forma como se estruturaram seus tecidos urbanos ao longo do século XX. Tendo por base esta compreensão é desenvolvida análise sobre as transformações recentes na estruturação urbana dessas cidades médias, resultando em continuidades e rupturas, decorrentes da intensa atividade imobiliária de que são palco. / From 2000 the production of the urban space in the medium cities of Bauru, Piracicaba and São José do Rio Preto accelerated significantly. There was an explosion in the offer of a Series of new real estate products, aimed at a wide range of potential consumers: Residences in vertical and horizontal condominiums, as well as new urban subdivisions, A wide range of social segments, promoted the They blurred the boundaries between rural and urban; Large shopping centers have come to form new Centralities; Intra and interurban flows were reconfigured, imparting new meanings to the urbanization. These changes have been promoting the urban restructuring of these Cities, impacting and changing the dynamics and constraints that shaped their spaces The end of the 20th century, with profound implications for the Of exchange values of the different locations of the municipal territory. Process driver, the The real estate circuit has been acquiring increasing prominence in its local economies, Shaping the urban legislation according to the interests involved in the Land and property. This thesis aims to analyze and understand the processes Macroeconomic and spatial factors that have given relevance to these urban centers, as well as Urban fabrics throughout the twentieth century. Based on this An analysis of recent transformations in urban Of these medium cities, resulting in continuities and ruptures, due to the intense activity Real estate of which they are stage.
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Sistemática para implantação de gerenciamento por categorias em supermercados de pequeno e médio portePereira, Diego Campos January 2016 (has links)
Com maior acesso à informação, disponível em múltiplos meios de comunicação, o comportamento do consumidor vem sofrendo uma acelerada transformação. O cliente, neste trabalho denominado de shopper, que realiza compras em um ponto de venda, está cada vez mais consciente e exigente com relação a o quê, quando, como e onde comprar. Diante deste desafio, a presente dissertação se propõe a definir um sequenciamento de etapas e ferramentas para operacionalização do gerenciamento por categorias (GC) em varejos de pequeno e médio porte, de forma a auxiliar o gestor no processo de tomada de decisão, visando atender às necessidades dos seus clientes. Desta forma, primeiramente, foi desenvolvido e aplicado um método para a identificação e priorização de atributos de compra que influenciam o shopper. Com base nestes atributos, em um segundo momento, foi desenvolvida uma sistemática para implantação de GC em varejo de pequeno e médio portes. Esta sistemática está baseada em um conjunto de ferramentas e de indicadores de desempenho que permitem às organizações melhorar a gestão dos seus departamentos. Por fim, a sistemática foi aplicada a um supermercado de médio porte, em seu departamento de hortifrutigranjeiros, sendo apresentados os resultados oriundos desta aplicação. / Considering the easier access to information, available in different types of media, the customer’s behavior is changing and very fast. The customer, so called shopper, who makes purchases in a selling point, is increasingly aware of what, when, how and where to buy things. Based on this challenge, this thesis aims to define a sequence of steps and tools for implementation of category management (CM) in small and medium-sized retailers, to help managers in the decision-making process, to meet the customer needs. Thus, first, it has developed and implemented a method for identification and prioritization of purchase attributes which influence the shopper. Based on these attributes, in a second moment, it was developed a systematic of CM applied to small and medium-sized retail. This systematic is based on a set of tools and performance indicators that enable organizations to improve their departments’ management. In the end, the systematic developed was applied to a medium-sized supermarket, in their fresh produce department, and the results arising from this application were presented.
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Quand la ville moyenne entre en gare : des projets entre mimétisme métropolitain et recompositions territoriales / When mid-sized city meets railway station : between metropolitan imitation and territorial reorganizationRoudier, Emilie 18 February 2019 (has links)
Depuis la fin des années 1990, de nombreux projets d’aménagement sont lancés dans et autour des gares centrales des villes françaises, encouragés à la fois par des évolutions de l’offre de transport, des politiques publiques et des stratégies des acteurs ferroviaires. Ces projets visent à transformer les gares, au sens stricto-sensu du bâtiment historique, mais aussi à requalifier leurs abords immédiats et/ou leur quartier. La notion de « pôle gare », introduite dans la recherche, désigne ces trois espaces et leurs interdépendances. Si la recherche urbaine a principalement étudié les projets des grandes gares parisiennes et des métropoles régionales, cette thèse s’intéresse à ceux conduits dans les villes moyennes, dont plus de soixante pôles gares ont fait l’objet de réaménagements. Ces projets s’inscrivent toutefois dans des contextes locaux singuliers marqués par des dynamiques socioéconomiques souvent plus limitées et la modestie des ressources financières et techniques des collectivités locales. Cette thèse entend ainsi analyser le décalage entre les enjeux, acteurs et modalités de programmation et de conduite de projet dans les grandes villes avec ce qui est observé dans les villes moyennes, afin de révéler les formes de territorialisation de l’action publique locale en matière d’aménagement des gares. Une comparaison a été réalisée entre les projets de trois pôles gares de villes moyennes françaises (Saintes, Périgueux et Saint-Omer), sur la base d’une enquête qualitative. Celle-ci est fondée en partie sur une immersion dans un bureau d’études qui conseille les collectivités dans l’élaboration de ce type de projets, complétée par des entretiens semi-directifs réalisés avec les différentes parties-prenantes. Les résultats montrent que les projets des villes moyennes sont loin d’être une simple reproduction, en plus petits, des projets métropolitains, même s’ils s’appuient sur les mêmes objectifs et - partiellement -sur les mêmes systèmesd’acteurs. La conduite de projet des collectivités locales se caractérise par des contraintes financières, techniques et politiques qui ont des conséquences dans l’ensemble du dispositif partenarial et leur conception est régie par desstratégies d’aménagement différentes, notamment en matière d’articulation des polarités, de coordination entre urbanisme et transport et de programmation avec une valorisation des aménagements fonctionnels et qualitatifs. De cette façon, cette thèse contribue à enrichir le regard posé sur les villes moyennes et à formuler une grille de lecture originale de la territorialisation de l’action publique locale / Since the end of the 1990s, a number of urban planning initiatives have been launched in and around French train stations, fueled by the evolution of transportation modes and services, public policies and changing strategies from railway operators. These initiatives have ambitioned to transform railway stations, altering the historical definition of the word, and extending this transformation to their immediate surroundings and neighborhoods. The notion of “station cluster”, presented in this paper, defines these three areas and the interlinkages that exist between them. While past theses have mainly studied projects focused on Paris’ main railway stations and major urban areas, this thesis shines the spotlight on station clusters redevelopments in medium-sized cities. More than sixty different such projects have been studied for this paper, each anchored in unique local contexts, marked by more limiting socioeconomic dynamics and by the modest financial and technical resources found in these local communities. This thesis therefore intends to analyze the gap between local issues, actors, zoning requirements and project management in major urban cores and their adjustment for medium-sized cities to try and reveal forms of adaptation and regionalization of public policies in regards to the planning of railway station projects. A comparison was made between the station clusters of three medium sized French cities (Saintes, Périgueux and Saint-Omer) based on a qualitative survey partly grounded in the involvement with a transportation consulting office working with local urban planning authorities and the conducting of semi-directive interviews with project actors. The results have shown that mid-sized city projects, while pursuing similar goals, and partially relying on the same players, are not the simple, yet shrinked, reproduction of major metropolitan projects. This thesis therefore contributes in putting the spotlight on medium-sized cities as well as providing an original reading grid of local public policies and actions.
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