Submitted by FRANÇOISE WILHELM FONTENELE E VASCONCELOS PACHECO null (bragafontenele@yahoo.com.br) on 2016-05-10T12:36:04Z No. of bitstreams: 1 TESE FINAL - FRANÇOISE FONTENELE - 2016.pdf: 9576585 bytes, checksum: f8be0de87259129b0cfb98f3dd319f19 (MD5) / Approved for entry into archive by Felipe Augusto Arakaki (arakaki@reitoria.unesp.br) on 2016-05-13T11:47:19Z (GMT) No. of bitstreams: 1 pacheco_fwfv_dr_rcla.pdf: 9576585 bytes, checksum: f8be0de87259129b0cfb98f3dd319f19 (MD5) / Made available in DSpace on 2016-05-13T11:47:19Z (GMT). No. of bitstreams: 1 pacheco_fwfv_dr_rcla.pdf: 9576585 bytes, checksum: f8be0de87259129b0cfb98f3dd319f19 (MD5) Previous issue date: 2016-02-19 / Os Bancos Comunitários de Desenvolvimento são uma alternativa para a exclusão financeira, além de funcionarem como agentes impulsionadores do crescimento de pequenos territórios, quando devidamente configurados e entendidos dentro da perspectiva da Economia Solidária. No Brasil, a exclusão financeira ainda esta presente na forma de “sub bancarização”, principalmente nos pequenos municípios. Entre os prejuízos dessa, a falta de acesso ao crédito e aos demais serviços financeiros, provoca muitas vezes uma migração da renda dos municípios desprovidos desses serviços para outros, que os possuam. Isso provoca a diminuição da circulação de dinheiro nos municípios “sub bancarizados” e compromete o comércio local. O município de São João do Arraial-PI tem em 2007 a implantação do Banco Comunitário dos Cocais, uma ação mediada pela ação política local e apoiada pela maioria da população. A atuação do Banco no município proporcionou ganhos relativos ao alcance de serviços financeiros e acesso ao crédito solidário de “consumo”, por meio da moeda social “Cocal”, possibilitando maior circulação do dinheiro no município. Assim, este trabalho objetiva identificar as representações sociais construídas pela população e representantes de empreendimentos locais de São João do Arraial-PI, acerca da atuação do Banco dos Cocais no município, bem como a inserção deste por meio da moeda social “Cocal”. Para tal, fez-se pesquisa analítica-descritiva, utilizando-se de formulários, com os quais entrevistou-se 99 representantes de empreendimentos locais e 326 sujeitos constituintes da população. Para o estudo das representações sociais utilizou-se da análise de conteúdo (BARDIN, 2011) e da estatística com o auxílio do programa Statistical Package for the Social Sciences - SPSS. A construção territorial do município foi realizada por meio de pesquisa em documentos e entrevistas com moradores antigos. O trabalho mostrou que o Banco dos Cocais tem sua representação social fortemente ancorada na imagem de um correspondente bancário, muitas vezes sendo solicitado a agir como tal. A figura do Banco está mais representada na expectativa de benefícios individuais, em detrimento dos coletivos, o que prejudica a construção do território solidário. Este, por sua vez, ocupa uma dimensão espacial efetiva, em termos numéricos, mas ainda insuficiente em termos qualitativos, no sentido da compreensão do ideal de um Banco Comunitário. / The development of community banks are an alternative to financial exclusion fleeing the bank traditional model of the National Financial System (SFN), boosters and agents growth of small territories, when properly configured and understood from the perspective of Solidarity Economy. In Brazil, financial exclusion is still present in the form of "sub banking", especially in small municipalities. Among the losses that the lack of access to credit and other financial services, often causes a migration of the income of municipalities deprived of financial institutions for others that have, causing poor circulation of money in the city and committing local businesses . The municipality of São João do Arraial-PI has in 2007 the implementation of the Community Bank of Cocais, an action mediated by the local political action and supported by the majority of the population. The activities of the Bank in the city provided gains for the achievement of financial services and access to mutual credit, offered in form of "consumption" through social currency "Cocal", allowing greater circulation of money in the city. This work identified the social representations built by the population and representatives of local enterprises of São João do Arraial-PI, about the role of the Bank of Cocais in the municipality as well as the insertion of this through social currency "Cocal". The research is analytical and descriptive, and used forms, with whom was interviewed 99 representatives of local enterprises and 326 subjects constituents of the population. For the study of social representations we used content analysis (Bardin, 2011) and statistics with the help of Statistical Package for Social Sciences - SPSS. The territorial construction of the city was carried out through research on documents and interviews with former residents. The work showed that the Bank of Cocais has its strongly anchored social representation in the image of a correspondent bank, often being asked to act like it. The figure of the Bank is more represented in anticipation of individual benefits, the collectives. The social currency is accepted by all municipal trader, and only 7 people in the population do not use it. Thus having a penetration of 100% in the municipality, but keeping restrictions on its use, by some.

Submitted by André Luis Milagres Fernandes (andreluis.fernandes@gmail.com) on 2018-07-26T17:21:45Z No. of bitstreams: 2 TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2018-08-01T14:14:55Z (GMT) No. of bitstreams: 2 TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) / Made available in DSpace on 2018-08-06T18:29:30Z (GMT). No. of bitstreams: 2 TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) Previous issue date: 2018-07-10 / O objetivo desta pesquisa é compreender fatores que influenciam a intenção de uso da moeda social digital, especificamente a influência da Percepção de Confiança Inicial, Percepção de Facilidade de Uso, Percepção de Risco e da Oportunidade de Experimentar o aplicativo da moeda social. O referencial teórico fundamenta-se nas teorias que buscam compreender a intenção de uso dos serviços de pagamentos móveis (M-payment). Os dados foram coletados a partir de um questionário em um levantamento amostral aliado a um experimento de campo aplicado a 256 usuários da moeda social em cédula de três bancos comunitários. A Oportunidade de Experimentar foi uma condição experimental aleatorizada para permitir uma inferência causal mais consistente. Para o teste das hipóteses de pesquisa empregamos o método de PLS-SEM (partial least squares - structural equation modeling). Os resultados indicam que a Oportunidade de Experimentar o aplicativo afeta positivamente a intenção de uso da moeda social digital por meio de seu efeito na percepção de facilidade de uso e percepção de risco sobre o aplicativo. A percepção de confiança também se mostrou como um fator que aumenta a intenção de uso da moeda social digital. / This study aims to understand factors that affect the intention to use a digital social currency, namely the influence of the Initial perception of trust, Perception of ease of use, perception of risk and opportunity to try the app of the digital social currency. The theoretical framework is based on theories that try to explain the intention to use mobile payment services (M-payment). The empirical data was collected by means of a questionnaire in a survey experiment applied to 256 users of the paper social currency of three different community banks. The opportunity to try the app was an experimental condition randomly assigned in order to allow for robust causal inference of its effects. Hypotheses were tested using Partial Least Squares structural equation models (PLS-SEM). Results indicate that the opportunity to try the app positively affects the intent to use the digital social currency by means of its effect on the perception of ease of use and the perception of risk about the app. Trust also showed a positive effect on the intention to use the digital social currency.

The rise in the popularity of digital communication and social media platforms has increased the speed of information exchange among customers, and enabled them to instantaneously voice their thoughts and opinions about brands. This trend however has created certain challenges for marketers since they could no longer exert the sole control over the identities of their brands. Past research has confirmed that social interaction plays a key role in development of strong relationships among individuals (e.g. Nahapiet and Ghosal, 1998; Lobschat et al., 2013). In branding context, social interactions and the benefits derived from them establish a brand’s social value, and contribute to the formation of solid customer-brand relationships. As an attempt to better capture a brands’ social value, Lobschat et al. (2013) recently introduced the concept of social currency. Their findings reveal the importance of social currency as a key antecedent to several components of brand equity such as perceived quality, brand loyalty, and brand trust. Due to the newness of the social currency construct, however, its relationship with many other key variables of consumer behavior has not been much verified yet. In particular, there has been very little investigation of the potential links between social currency and the two emerging paradigms of experiential and transformational branding. Accordingly, the current study explores the role of brand’s social currency in providing experiential and transformational benefits in the context of cosmetics consumption. It further investigates the roles of brand experience and customer transformation in shaping greater customer attachment towards the brand. To test these relationships, the Structural Equation Modeling (SEM) method is applied. In total, 373 participants took part in this study. Self-administered questionnaires were distributed, and participants were invited to report on their consumption of their favorite cosmetic brands. Findings confirm that the various dimensions of social currency lead to experiential and transformational benefits in different ways. Results further suggest that both experiential and transformational benefits contribute to the enhancement of customer-brand relationships. Theoretical and managerial contributions are discussed.

Submitted by Fabio Daneluzzi (fdaneluzzi@gmail.com) on 2018-04-08T15:15:38Z No. of bitstreams: 1 Dissertação V20 - Final.pdf: 23221778 bytes, checksum: 08811caddd6c098711b3b93a70d8665c (MD5) / Approved for entry into archive by Mayara Costa de Sousa (mayara.sousa@fgv.br) on 2018-04-10T17:20:13Z (GMT) No. of bitstreams: 1 Dissertação V20 - Final.pdf: 23221778 bytes, checksum: 08811caddd6c098711b3b93a70d8665c (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-04-10T17:28:22Z (GMT) No. of bitstreams: 1 Dissertação V20 - Final.pdf: 23221778 bytes, checksum: 08811caddd6c098711b3b93a70d8665c (MD5) / Made available in DSpace on 2018-04-10T17:28:22Z (GMT). No. of bitstreams: 1 Dissertação V20 - Final.pdf: 23221778 bytes, checksum: 08811caddd6c098711b3b93a70d8665c (MD5) Previous issue date: 2018-03-12 / Criptomoedas criadas em blockchain representam um novo modelo de moedas digitais. Caracterizadas por permitirem uma alta descentralização, sem a necessidade de um emissor e controlador central, essas novas moedas têm sido criadas com maior velocidade desde 2009 com o surgimento do Bitcoin, a primeira a se utilizar de tal tecnologia. Nesse contexto, um grupo particular de criptomoedas tem surgido, que nesta pesquisa serão chamadas de 'Criptomoedas Complementares'. Tais criptomoedas visam atender demandas específicas da sociedade como, por exemplo de inclusão financeira, desenvolvimento social ou de preservação ambiental e, em alguns casos, destinadas a comunidades específicas, assim como ocorre com as 'clássicas' moedas complementares e comunitárias. Por ser um fenômeno recente, existem poucos estudos que visam compreendê-lo. Este, portanto, é o objetivo desta pesquisa. A partir de um estudo sobre 28 diferentes criptomoedas complementares e utilizando como base 8 modelos de classificação de moedas complementares e comunitárias já presentes na literatura, esta pesquisa permitiu a criação de uma tipologia específica para tal universo. Composta por 4 dimensões, essa tipologia final permitiu segregar as criptomoedas complementares em 10 diferentes grupos, dando maior clareza sobre suas semelhanças e diferenças em aspectos estratégicos e técnicos. Espera-se que esta pesquisa contribua para que profissionais, instituições e pesquisadores envolvidos ou interessados em temas como finanças solidárias, moedas complementares e criptomoedas possam melhor compreender esse novo fenômeno e suas particularidades, através não apenas do mapeamento de criptomoedas complementares que foi realizado, mas também da tipologia criada, utilizando-a como um modelo para melhor categorizar, diferenciar e comparar projetos desta natureza. / Blockchain-based cryptocurrencies are a new group of digital currency. By allowing a highly decentralization, without the need of a central issuer to control the digital system, those new currencies have been created with increasing speed since 2009 after the emergence of Bitcoin, the first digital currency based on such technology. In this context, a particular group of cryptocurrencies have arisen, called 'Complementary Cryptocurrencies' in this research. These cryptocurrencies seek to meet specific demands of society, such as financial inclusion, social development or environmental preservation, in some cases at specific communities, as well as do the 'traditional' complementary and community currencies. Since this phenomenon is quite new, there are few studies that aim to understand it. This, therefore, is the goal of this research. Through a study of 28 different complementary cryptocurrencies and based on 8 different classification models designed to complementary and community currency already present in the literature, this research allowed the proposal of a new, specific typology for such a universe. Composed by 4 dimensions, this typology allowed to segregate the complementary cryptocurrenciesin 10 different groups, allowing greater clarity about their similarities and differences in strategic and technical aspects. It is expected that this research helps professionals, institutions and researchers involved or interested in themes such as solidarity finance, complementary currencies and cryptocurrency, to understand this new phenomenon and its particularities, not only through the mapping of complementary cryptocurrency done, but also through the typology created, using it as a model to better group, distinguish and compare projects of this nature.

This study is based on interviews with local business owners in the Brazilian municipality of Maricá, Rio deJaneiro, conducted in November 2021. The municipality receives royalties from the rich oil reserves that werefound in the bottom of the pre-salt area of the Atlantic Ocean, and has implemented a basic income programcalled Renda Básica de Cidadania (RBC). The RBC benefit is paid through a social digital currency via the localcommunity bank, which is a model developed by the Conjunto Palmeiras in Fortaleza that has spread throughoutBrazil as the ‘Palmas model’. The Palmas model does not include a basic income but uses community banks todevelop a ‘solidarity economy’ with a local social currency, whose circulation is restricted to within thecommunity. This thesis discusses how the RBC interacts with the Palmas model and considers potentialproblems and solutions arising in the case of Maricá in relation to local economic development, political trustand political participation. The study uses previous research about basic income, social currencies, solidarityeconomies, political trust and political participation to look at how public institutions and civil society interactwith the local market in Maricá. The study also investigates how this relationship is affected by the basic incomeprogram and by the move toward a solidarity economy with a local social currency.The study finds that the business owners who were interviewed participated in the implementation of the RBCthrough their usage of the social currency Mumbuca. They have accepted the social currency and the use ofMumbuca is well consolidated and normalized as a currency among the local business owners interviewed.They do not participate in any more active way in the community bank, but the study shows that through theiruse of the currency they are important actors for the consolidation of a solidarity economy in the municipality ofMaricá. The study shows that the respondents did not see the RBC as a basic income, but as a cash-transfer tothe poor. The majority of respondents believed that the implementation of the RBC and the social currency hadcontributed to the local economic development of the municipality, but that the main factor in the localeconomic development was the wealth of the municipality. The study shows that the respondents' level of trusttoward public institutions was considerably high.

Uppsatsens syfte är att kartlägga hur nio svenska turistföretag ser på sociala mediers och konsumentens roll inom marknadsföring online. Vidare vill uppsatsförfattarna analysera potentiella effekter av virala marknadsföringskampanjer. Detta utifrån fyra teoretiska ramverk: webb 2.0, word-of-mouth, viral marknadsföring samt social valuta. I uppsatsens analys besvaras tre frågeställningar: hur ser turistföretagen på marknadsföring genom sociala medier, vad har konsumenternas sociala nätverk för betydelse i turistföretagens virala marknadsföring, samt vilka är de upplevda effekterna av virala marknadsföringskampanjer? Uppsatsens empiri baseras på data insamlad via nio semistrukturerade intervjuer. De generella resultaten visar på att konsumentens sociala nätverk online har en stor betydelse för företagens marknadsföring online, konsumenterna äger varumärket genom att de i sina sociala kanaler kan sprida både positiv och negativ word-of-mouth till det sociala nätverket. Sociala medier är en viktig faktor i turistföretagens marknadsföring och företagen måste idag vara närvarande på sociala medier då allt fler konsumenter befinner sig online. Studien har även visat att företagen endast upplever positiva effekter av företagens virala marknadsföringskampanjer. Kampanjerna leder till att konsumenterna integreras i marknadsföringen och sprider företagets varumärke till dess sociala nätverk. I och med detta bildas en positiv relation mellan företag och konsument. / The aim of this essay is to identify how nine Swedish tourism companies view the role of social media and the consumer in online marketing. Furthermore, the authors will analyze the potential effects of viral marketing campaigns. This is based on four theoretical frameworks: web 2.0, word-of-mouth, viral marketing and social currency. The analysis answer three questions: how tourism companies looks on marketing through social media, what consumer social networks importance of tourism businesses viral marketing, and what are the perceived effects of viral marketing campaigns? The essays empirics are based on data collected through nine semi-structured interviews. The overall results show that the social networks of consumers have a great significance for the companies’ online marketing. Through their social media channels, consumers can spread both positive and negative word-of-mouth to their social networks, this has the effect that consumers now can be said to own the companies’ brands. Social media is an important element of the tourism companies’ marketing strategies. Consumers increasing usage of social media means that companies today must be present online. Furthermore, the study has shown that tourism companies have only seen positive effects of their viral marketing campaigns. The campaigns have the effect of consumers integrating with the companies’ marketing and spreading the companies’ brands within their social networks. This creates a positive relation between company and consumer.