The aim of this thesis was to explore and analyze the sponsored debates on Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars? To answer these questions we used both a quantitative survey and a qualitative survey. To examine how the sponsors use Newsmills seminars for marketing purposes we conducted a qualitative analysis which included three of the eleven seminars - a total of 26 articles. We examined how the sponsors conveyed the picture of themselves and if the written content in Newsmills seminars contained any hidden marketing. We could see that the sponsor has a great deal of influence on the seminars and also used them to market their brand with hybrid messages. Sponsors often tried to relate their brand to a public issue in order to camouflage their commercial purposes. The quantitative survey aimed to map the seminars and answer the question “Who is allowed to write in Newsmills seminars?”. We observed how many of the writers were male/female, had a Swedish/foreign name, had a certain position in society and if the writer had any connection to, or wrote about, the sponsor. We examined all articles ever published in Newsmills seminars, up to the day of the survey. A total of 164 articles in 11 different seminars. Our result showed that female writers are a minority group in Newsmills seminars. So are people with foreign names and people who lack a position which grants them authority.

Univ., Diss.--Bremen, 2006.

Th. Univ. de Lausanne, 2008. / Bibliogr.

<p>The aim of this thesis was to explore and analyze the sponsored debates on Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars?</p><p>To answer these questions we used both a quantitative survey and a qualitative survey.</p><p>To examine how the sponsors use Newsmills seminars for marketing purposes we conducted a qualitative analysis which included three of the eleven seminars - a total of 26 articles. We examined how the sponsors conveyed the picture of themselves and if the written content in Newsmills seminars contained any hidden marketing. We could see that the sponsor has a great deal of influence on the seminars and also used them to market their brand with hybrid messages. Sponsors often tried to relate their brand to a public issue in order to camouflage their commercial purposes.</p><p>The quantitative survey aimed to map the seminars and answer the question “Who is allowed to write in Newsmills seminars?”. We observed how many of the writers were male/female, had a Swedish/foreign name, had a certain position in society and if the writer had any connection to, or wrote about, the sponsor. We examined all articles ever published in Newsmills seminars, up to the day of the survey. A total of 164 articles in 11 different seminars.</p><p>Our result showed that female writers are a minority group in Newsmills seminars. So are people with foreign names and people who lack a position which grants them authority.</p>

Sponsoring really deserves its place among marketing tools. Its significance indicates not only the fact that in real life it is being used increasingly by companies, it is also being paid greater attention in the literature. This work comes with a synthesis that seeks to promote the perception of sponsoring as a specific and comprehensive marketing tool. With comparison of sponsoring within the frame of marketing tools; a detailed comparison with a tool of PR, and with reasons for and against the inclusion sponsoring under the PR. Specific part is focused on new trends in sponsoring-related change in society, and defines the concept of CSR in the frame of social sponsoring. The practical use of sponsoring is studied on example of Czech Savings Bank (Česká spořitelna, a. s.), and describes various processes associated with the sponsoring of the ČS, then describes selected projects of sponsoring and in detail describes and reviews the project Bike for Life (Kolo pro život). The aim of sponsoring in the context of marketing tools is primarily to increase the value and perception of the sponsor`s brand. Enhance sponsor`s image and promote and contribute to a positive public opinion, the last part is therefore devoted to an overall evaluation of sponsorship activities of ČS with measures for their improvement.

The aim of this diploma thesis is to analyze every form of commercial communications on television. These forms are commercial, sponsoring, teleshopping, teletext,television grouting and product placement. The thesis has five chapters. The first and second chapters are theoretical bases of this thesis. These chapters contains information about marketing, marketing and communication mix, marketing and commercial communications. The third chapter describes media and medial environment. The fourth chapter contains detailed information about television or more precisely television medium. The fifth chapter contains the analysis of forms of commercial communications used on television. The part of this chapter is among others the analysis of data provided by Admosphere, s.r.o. and interviews with specialists from television, medial environment.

Title: Motivations and objectives of the Czech Olympic team partners Supervisor: Mgr. William Crossan PhD Objectives: The aim of the thesis is to identify motivations of companies for entering into partnership with the Czech Olympic team. Furthermore, to examine objectives sought through the sponsorship agreement and determine their importance for each company. Findings are subsequently compared with those of similar studies made in past. Part of this thesis is dedicated to the analysis of marketing of the Czech Olympic committee and partners opinion concerning the Olympic park Sochi - Letná 2014. Methods: Qualitative research through semi-structured interviews conducted with sponsor representatives and the marketing director of the Czech Olympic committee. In-depth study of similarly oriented sponsor motivation research was also made. Sponsors were also asked to rank the importance of given sponsorship objectives. Results: The main motivation behind the decision to become a Czech Olympic team partner was found to be the connection with a strong, unique brand, as well as the desire to exploit the positive perception of the Olympic attributes with the possibility of its transfer to the partner. The most important objectives found were increasing brand value and enhancing company image. Another...

Made available in DSpace on 2015-12-04T11:45:36Z (GMT). No. of bitstreams: 1 Jose_Aluisio_Vieira.pdf: 688481 bytes, checksum: 400ed5239f3fabdbbc48b9fe8378f227 (MD5) Previous issue date: 2005-08-29 / The subject of this paper is to discuss fastly the internal control concepts and components, including the that publicated by Committee of Sponsoring Organizations of the Treadway Commission - COSO, the recomended principles recommended by Basel Committee, the brasilian regulations context and the Basel Accords I and II influences. After this fast concepts discuss, the papaer show a quickly analysis of compliance, comparing the brasilian rules with the international principles and requiriments, precisly the Basel Accords I and II. Concern the first Basel Accord, are criticaly presents the twenty-five principles and is maked a comparison with brasilian legislation published from 1994 at today. Yet concern the second Basel Accord, the analysis stay centred on the requiriments of disclosure and is maked a comparison with the actuals rules. In addition is maked a quick analysis the accounting impacts implementation that the requiriments are requesting of the financial instituitions and many comments about the Brasilian Central Bank Comunicate N?? 1.276 that was edited at the end 2.004 subjecting to begin the the New Basel Accord compliance process. How consequence of the analysis realized is attributed for each iten the compliance degree at the international rules. Finally, based on the precedent comparisons and analysis, is realized a valuation and present a table about the compliance degree of the brazilian rules to the international principles ane requirements essentially those recommended by Basel Committee. / O presente trabalho tem como objetivo discutir sucintamente os conceitos e componentes de controles internos, inclusive aqueles publicados pelo Committee of Sponsoring Organizations of the Treadway Commission - COSO, os princ??pios recomendados pelo Comit?? da Basil??ia, o contexto das normas brasileiras em vigor e as influ??ncias dos Acordos da Basil??ia I e II. Ap??s essa breve discuss??o conceitual, o trabalho apresenta uma r??pida an??lise de ader??ncia, comprando as normas brasileiras com os princ??pios e requerimentos internacionais, mais precisamente os Acordos da Basil??ia I e II. Com rela????o ao primeiro Acordo da Basil??ia s??o apresentados criticamente os vinte e cinco princ??pios e ?? feito um confronto com a legisla????o brasileira editada a partir de 1994 at?? os dias atuais. J?? com respeito ao segundo acordo, a an??lise fica centrada nos requerimentos de divulga????o (disclosure) e ?? feita uma compara????o com as normas em vigor. Adicionalmente ?? feita uma breve avalia????o dos impactos cont??beis da implementa????o que os requerimentos est??o a exigir das institui????es financeiras e alguns coment??rios sobre o Comunicado N?? 1.276 do Banco Central do Brasil que foi editado ao final de 2.004 objetivando iniciar o processo de ader??ncia ao segundo Acordo da Basil??ia. Como consequencia da an??lise levada a efeito ?? atribuido a cada ??tem o grau de ader??ncias ??s normas internacionais. Por fim, com base nos confrontos e an??lises precedentes, ?? feita uma avalia????o e apresentada uma tabela sobre o grau de ader??ncia das normas brasileiras aos princ??pios e requerimentos internacionais assencialmente aqueles recomendados pelo Comit?? da Basil??ia.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-01-10T11:33:37Z No. of bitstreams: 1 Débora de Fátima Domingues.pdf: 1458320 bytes, checksum: 1be484475700367f8a680320ff9225fb (MD5) / Made available in DSpace on 2017-01-10T11:33:37Z (GMT). No. of bitstreams: 1 Débora de Fátima Domingues.pdf: 1458320 bytes, checksum: 1be484475700367f8a680320ff9225fb (MD5) Previous issue date: 2017-12-13 / The internal control environment through the COSO methodology contributes to the organization seeking to mitigate its business risks and for this, establishes guidelines for the organization, senior management, leadership and employees. At the heart of the issue of the control environment, it is the intellectual capital that, in the condition of an intangible asset, is considered the age of the knowledge and information, the great differential of competitive advantage to achieve results. Referring to intellectual capital as a competitive differential, it is only considered if it manifests in the organizational environment the skills needed for this contribution to the organization. In this sense, this research aimed to conduct a study on Internal Controls in companies and the improvement and engagement of intellectual capital in the control environment. The data collection was done through a questionnaire sent by email using structured questionnaire with closed questions, which was applied to employees of large companies. During the processing and analysis of the result, the correlation matrix was performed, which consists of the existence or not of a correlation between variables, which in this work, refers to the COSO elements with the Intellectual Capital and the control environment and the Individual Competences. The results show the strong correlation between the blocks of questions, especially regarding the intelligent controls, those that attend to the mutations and uncertainties to which they are submitted to the current organizations and being respected and valued. Moreover, the environment promotes human competence in practice, aimed at constant improvements of the controls, justifying the interdependence of the control environment with the improvement of intellectual capital / O ambiente de controles internos, através da metodologia do COSO, contribui para a organização na busca de mitigar riscos para os seus negócios e, para isso, estabelece diretrizes à organização, à alta administração, à liderança e aos colaboradores. No centro da questão do ambiente de controles, encontra-se o capital intelectual que, na condição de ativo intangível, é considerado na era do conhecimento e da informação, o grande diferencial de vantagem competitiva para atingir resultados. Referindo-se ao capital intelectual como diferencial competitivo, ele só é assim considerado se manifestar no ambiente organizacional as competências necessárias para a contribuição à organização. Nesse sentido, esta pesquisa objetivou conduzir um estudo sobre os controles internos nas empresas e o aprimoramento e engajamento do capital intelectual no ambiente de controle. A coleta de dados foi realizada por meio de pesquisa enviada por e-mail com a utilização de questionário estruturado com questões fechadas, o qual foi aplicado aos colaboradores de empresas de grande porte. Durante o processamento e as análises do resultado, foi realizada a matriz de correlação, que consiste na existência ou não de correlação entre variáveis, que neste trabalho, diz respeito aos elementos do COSO com o capital intelectual e o ambiente de controle e as competências individuais. Os resultados mostram a forte correlação entre os blocos de questões, principalmente no que tange aos controles inteligentes, aqueles que atendem às mutações e incertezas à que estão submetidas às organizações da atualidade e sendo respeitados e valorizados, e o ambiente que promove colocar a competência humana em prática, voltada para melhorias constantes dos controles, justificando a interdependência do ambiente de controle com o aprimoramento do capital intelectual

<p>Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.</p>