This thesis brings fresh light on the types of problems that contemporary democracies might face when interacting with private interests. More specifically, the study examines the separation between the state and private interests, based on the assumption that this separation is a precondition for maintaining democracy and legitimate governance. It is thereby a contribution towards understanding the social forces that allow private interests to penetrate the public realm, as well as the forces that protect the state from such penetration. Under which circumstances do private interests access state apparatus in ways that contradicts its universalistic principles? How does the state consider challenges against its legitimacy and how are such threats dealt with? These questions are answered by means of two case studies. The first concerns the interaction between a number of state authorities that receive sponsoring from business enterprises. The second concerns interaction - partially afflicted by corruption - between the state monopoly for selling alcoholic beverages (‘Systembolaget’) in Sweden and its private suppliers. Applying theories on organizational boundaries, exchange, trust, networks as well as legitimacy to these cases, the study demonstrates how state reforms, inspired by the logic of markets, has introduced new ways for private interest to access state affairs. In the case of ‘Systembolaget’, this is particularly evident. The possibility of access, the study argues, is a consequence of reshaping the internal boundaries of the state, broadening informal relations as well as extended scope of action for state employees. This replaced social differentiation as a mechanism of separation by the personal integrity of state employees. Interestingly, this finding should be considered in relation to how the state has attempted to sharpen its organizational boundaries through a strengthening of regulation and the businesslike relations of exchange.

Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.

This essay is based on a qualitative interview study with focus groups as a method and examines how sponsored videos from american influencers are received by their audience. Influencers are a new fenomena within the marketing business and therefore it is interesting to examine how this new marketing tactic is received by the viewers. We used two american beauty influencers with over one million subscribers on youtube as a conversation starter for the groups. We found that, after showing the videos to the participants, that the key to success for both influencer and viewer was that a relationship had to be established between viewer and influencer because if not the influencer did not come across as trustworthy since the viewer lacked the personal connection to him or her, but also they didn’t know their personalities. The women with this attitude did not, on a regular basis, follow any type of influencer in their daily life. However the women who did follow influencers regularly showed understanding in the concept and were also more likely to say that the influencers were in fact trustworthy. However, all of the women agreed that this is commercial and should always be regarded as that. They meant that as a viewer and consumer they should always be critical towards sponsored videos since there is large sums of money involved, and that means that the influencer could not be one hundred percent honest

This diploma thesis deals with the commercial communications market in Vietnam and describes its specifics. The guideline to comparison is the Czech market of commercial communications. The first chapter deals with the theoretical basis. Six forms of commercial communications (Advertising, Direct Marketing, Sales Promotion, Public Relations, Sponsoring and Online Communication) are included in a wider framework of marketing communications. The second chapter introduces Vietnam to the reader; the emphasis is laid on the economic situation of the country, history and culture. The third chapter provides information for understanding Vietnamese consumers in terms of cultural dimensions and consumer trends. The example of consumer segmentation based on age is also mentioned there. The fourth chapter characterizes the commercial communications market in Vietnam. The advertising chain and its functioning is described. Attention is paid to the legal regulation of the commercial communications market. The specifics at the local market are defined for each form. Valuable information for this part is provided by experts in commercial communications in Vietnam. The last chapter utilizes knowledge of the issue on the example of analyzing television campaign of an international brand in Vietnam.

This Thesis deals with the organization of a non-profit cultural project -- a photographic exhibition. It is based on the theory of project management and arts marketing, which is compared with the experience of Jan Foltán, an experienced organizer of such exhibitions. The Thesis is divided into seven chapters; the first one presents the person himself, his work and experience which forms the practical part of the following chapters. In the second chapter, I present the principles of project management, which form the theoretical ground of the Thesis. Another chapter is devoted to marketing of a cultural project where the emphasis is on Public and Media Relations. Part of that chapter is also devoted to the organization of openings of exhibitions and charity auctions of art works. The research of factors that influence the attendance of artwork exhibitions is also included in this chapter. An important part of PR and funding is sponsoring, the importance of which is evident from the chapter on financing. The fifth chapter deals with the realization of exhibitions including theme selection, ensurance of locations, logistics, and schedule. The following section is devoted to the connection of cultural projects with charity and human motivation to help others through their work. The last chapter deals with branding of artists; thus creating their brand which is also another very important part for ensuring the attendance at the exhibitions.

I takt med fotbollens kommersialisering har det blivit vanligt att europeiska fotbollsklubbar flyttat från klassiska arenor till multiarenor. Det hela är ett nytt fenomen i svensk och nordisk fotboll, där endast ett fåtal arenor kan klassas som multiarenor. Studien har till syfte att ge ökad förståelse för hur en allsvensk fotbollsklubb påverkas av att flytta till en multiarena, utifrån klubbekonomi och viktiga intressenter som supportrar och sponsorer. Uppsatsen avgränsar sig till de svenska klubbarna AIK och Hammarby, då klubbarna har flyttat till vardera multiarena i Stockholmsregionen, Friends Arena och Tele2 Arena. En kvalitativ forskningsstrategi har applicerats i form av semistrukturerade intervjuer. En teoretisk referensram bestående av intressentmodellen, interaktionsritualer, A-ERIC-modellen och Economic Impact Analysis har valts ut för att analysera fenomenet. Sett ur ett ekonomiskt perspektiv har flytten varit positiv för klubbarna, då faciliteterna på en multiarena har öppnat upp nya möjligheter gällande sponsring och affärsnätverk. Lyftet har visat sig i form av ökade intäkter från både sponsring och publik. Studien visar även att en flytt till en multiarena kan vara krävande för en allsvensk fotbollsklubb, då de traditionella arenorna var omtyckta av klubbarnas supportrar. För att kraftigt öka sitt publiksnitt vid en flytt till en multiarena visade det sig vara viktigt att tidigt engagera sig i flytten, för att skapa entusiasm och anpassa arenan efter klubbens behov. / In line with the development of profit-oriented football, it has become common for European football clubs to move from classic stadiums to modern multi arenas. The phenomena is new for Swedish and Nordic football, where only few stadiums can be classified as multi arenas. This study examines how a Swedish football club is affected by a move to a multi arena based on club finances and important stakeholders as supporters and sponsors. The study is limited to two of Sweden's largest clubs, AIK and Hammarby. AIK and Hammarby are chosen because of their moves to one of each multi arenas in Stockholm, Friends Arena and Tele2 Arena. A qualitative research strategy has been applied by semi-structured interviews to investigate it further. Following theories are applied: Stakeholder model, Interaction rituals, A-ERIC model and Economic Impact Analysis. Above mentioned theories have been applied to analyze the phenomena. According to the study the clubs have experienced an improvement from an economic point of view. The facilities at the multi arenas developed opportunities for the club sponsors and business networks with increased revenue from sponsorship and ticket sales. A move to a multi arena might be challenging to the clubs and their supporters because the old stadiums were popular among supporters. It was proven important for the clubs to engage in their move to the multi arenas at an early point to create enthusiasm and adjust the arena after the club’s needs.

Master's thesis comprehends informations about ways of financing nonprofit organization and about possible sources, that are available in fundraising. There is also list of important givers in last years. Next part of thesis comprehends informations about activities, that would be made by nonprofit organizations before appeal for grant. There are also informations about activities, that follow after pick up grant. Part of thesis presents ways of gain financial sources in nonprofit organization signály.cz, o.s.

Made available in DSpace on 2015-12-03T18:35:04Z (GMT). No. of bitstreams: 1 Ademar_Lucas.pdf: 1485296 bytes, checksum: 9ffbcd8ffda7505b281291f57926d773 (MD5) Previous issue date: 2008-05-01 / One of the main goals of the companies is to have a consistent internal controls system, with not only the objective of attending the legal rules, specially COSO and Corporate Finance, but also get prepared to be in compliance to the daily routines, turning them into a model when compared to the principal competitors and mainly the present and future investors. To attend and obtain the systems and internal controls mechanisms proposed by Sarbanes-Oxley certifications is actually a big challenge for most of the multinational companies registered in SEC (US Securities and Exchange Commission). Lean structures, rare resources with challenging deadlines assume the huge responsibility to attend the requirement that without a vigorous implementation project, in many cases fail or reach the objectives with high costs and end up destroying value instead of generating it. So, due to this scenario, this work has the objective of contributing to the analysis of this methodology, not only to attend the law but to reduce cost and generate value through the strengthen of the internal controls systems, turning them into animating value generation process mechanisms. So, the idea is to identify the main gaps in the theory through the literature revision and a case study in order to put a question to the main deficiencies, strong points or contributions through the evaluation of the noticed practices and the proposition of a model. Finally, we can say that as a result of the research and the analyses made in this case, the vast majority of executives and other employees recognize the benefit that Sarbanes-Oxley Act has brought to the company searched. Also recognize that, although there is still necessity for systemic adequacy and infrastructure, it helps reducing and controlling the risks and reinforce the system of internal controls in all ts areas of expertise. Approach and understand that there is need for a change in the other employees' culture to be inserted in the day-to-day routine as internal controls, attention to Sarbanes-Oxley and Corporate Governance, making the control cost smaller when compared to the benefits generated. / Dentre os principais objetivos das empresas, est?? o de possuir um sistema estruturado de Controles Internos, n??o somente visando o atendimento ??s regras e normas legais, notadamente as de COSO e Governan??a Corporativa, mas tamb??m preparar a empresa para estar em "compliance" com suas atividades rotineiras, bem como representar um referencial delas em rela????o aos seus principais concorrentes e principalmente aos investidores presentes e futuros. Atender e obter a certifica????o dos sistemas e mecanismos de Controles Internos propostos pela Lei Sarbanes-Oxley, ?? atualmente um grande desafio para a maioria das empresas multinacionais que tenha registro na SEC (comiss??o de Valores Mobili??rios dos Estados Unidos da Am??rica). Estruturas enxutas com recursos escassos, com prazos desafiadores assumem a imensa responsabilidade de atender aos requisitos, sendo que sem um projeto robusto de implanta????o, em muitos casos malogram, ou realizam seus objetivos com altos custos e acabam destruindo valor ao inv??s de gerar. Diante desse quadro, o presente trabalho tem como objetivo contribuir para a an??lise dessa metodologia, n??o somente para atendimento ?? Lei, mas para reduzir custos e gerar valor atrav??s do fortalecimento dos sistemas de Controles Internos, transformando-os em mecanismos impulsionadores do processo de gera????o de valor. Para tanto, a id??ia ?? buscar identificar as principais lacunas da teoria atrav??s da revis??o da literatura e da apresenta????o de um estudo de caso, para o levantamento das principais defici??ncias, pontos fortes ou contribui????es atrav??s da avalia????o das pr??ticas percebidas e a proposi????o do modelo. Finalmente, poder-se-ia afirmar que como resultado da pesquisa e das an??lises efetuadas que, no caso sob estudo, a grande maioria dos executivos e demais colaboradores reconhecem o benef??cio que a Lei Sarbanes-Oxley trouxe para a empresa pesquisada. Reconhecem ainda que, apesar de ainda haver necessidade de adequa????o sist??mica e de infra-estrutura, ajuda na redu????o e controle dos riscos e refor??a sobremaneira o sistema de Controles Internos em todas as suas ??reas de atua????o. Abordam e entendem que h?? necessidade de alguma mudan??a na cultura dos demais colaboradores, para que seja inserida no seu dia-a-dia a cultura de Controles Internos, atendimento ?? Lei Sarbanes-Oxley e Governan??a Corporativa, fazendo com que o custo de controle seja cada vez mais reduzido, em rela????o aos benef??cios por eles gerados.

The master´s thesis deals with the promotion of the firm called efF creative ateliér, that works in printing industry. This work is focused on analysis of marketing environment in and out of the firm and recognizes particular forms of marketing communication. On the basis of these analyses a new promotion for firm is suggested.

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