Bakalauro darbo autorius IV kurso turizmo ir sporto vadybos programos Lietuvos sporto universiteto studentas Laimonas Alionis. Darbo tema - sporto renginių organizaciniai aspektai Kaišiadorių rajone. Šiuo darbu buvo norima išanalizuoti ir ištirti sporto renginių Kaišiadorių rajone organizavimo aspektus. Tikslinė auditorija - 46 - 55 metų, aukštąjį išsilavinimą turintys tarnautojai, kurių mėnesinės pajamos 1501 - 2500 litų. Pagrindiniai sporto renginių Kaišiadorių rajone organizavimo aspektai yra šie: renginio planavimo procesas, renginio tikslas, tikslų nustatymo mechanizmas, pajamų šaltinių nustatymas, pajamų paskirstymas, reklama, žmogiškųjų išteklių valdymas, savanorių dalyvavimas ir netikėtumo veiksnio analizė. Sporto renginiai Kaišiadorių rajone yra vykdomi nuosekliai. Daug dėmesio skiriama renginio planavimo etape tikslų nustatymui, kurių yra laikomasi iki renginiui pasibaigiant. Sporto renginiai organizuojami sporto visiems principu, kuriuo siekiama masiškumo, tačiau savivaldybės parama į renginio biudžetą yra nedidelė. / The author of the bachelor work is the IV course Lithuanian sport university student Laimonas Alionis of tourism and sport management program. The object of the work is sport events and their organizing aspects in Kaisiadorys district. The aim of the work is to analyze and investigate the aspects of the sport events in the Kaisiadorys district. Target audience - 46 - 55 years old, higher educated employees, with a monthly income of 1501 - 2500 LTL. The main aspects of organizing sport events in the Kaisiadorys district are: events planing process, the aim of event, the mechanism of aim setting, indentifying the sources of income, income distribution, advertising, human resources management, volunteering and the analyses risk factor. The sport events in the Kaisiadorys district are enforced consistently. A lot of attention is on the sport event planing and the stage purpose setting, which needs to be followed until the end of the event. The events are planned by the principle: sports for everybody, aimed to attract the masses, but the support from the municipal is not enough for the budget of the event.

This study aims to create a greater understanding of how mega-sports events can be used as a means of nation branding to influence the destination image and travel intention of the host nation. In this thesis, the authors, through a deductive approach and a quantitative research strategy, conducted a survey of Swedish people interested in sports. The Statistical Package for Social Sciences (SPSS) program was used to process the collected quantitative data from the questionnaire. The empirical results of the thesis were analyzed with previous research to strengthen the study. The result of the study shows that mega-sports events can be a pull-factor for tourist’s travel intentions and mega-sports events can also be used as a means for nation branding. Furthermore, the study shows that interest in sports functions as a push-factor when traveling, for Swedish people interested in sports. However, the effects of nation branding on the destination image and travel intentions vary, and largely depend on whether people have visited the event or not. Media surrounding a mega-sport event also has an impact, as do the host countries' geographical and cultural differences to the targeted market. Differences in the empirical result mean that it is not possible to draw conclusions about how mega-sports events affect the destination picture.

The increased competition among charity sport events (CSEs) require charity organizations to utilize more sophisticated marketing programs - segmenting and targeting diverse participants more effectively. The study examines the effectiveness of demographic, psychographic, behavioral segmentation variables. In-depths interviews with 14 participants were conducted to obtain profiles of the four segments of survivor-centered teams, family and friends, company-sponsored teams, and other organization teams. The distinct profile of each segment had a combination of psychological, behavioral and demographic characteristics. Participation mode was identified as a proxy segmentation variable that can be easily obtained by event organizers at the time of participant registration Management of participant segments was discussed. / text

Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on the image of state. To accomplish these goal I used case study – formation of brand Ukraine before hosting European Football Championship 2012 (EURO 2012). To investigate  brand strategy of Ukraine and analyze implemented projects I conducted in-depth interviews with government officials and independent experts, who are involved in promo campaigns of Ukraine. The research concluded that Ukraine is in the process of  brand formation, but it is too early to to assume the existance of the comprehensive brand of the country. For Ukraine, EURO 2012 impulses change of negative perceptions of the country and  is a step towards complex strategy of brand creation. Future of this strategy therefore depends on conducting preliminary studies of each promo project and coordinated collaboration between all actors who take part in creation of brand Ukraine. Research also provides recommendations on how to make brand campaign more efficient.

Title: Financing and promotion of the Junior marathon Objectives: This thesis deals with the characteristics of the Junior marathon, its financing and promotion. The aim of the thesis is identification and evaluation of current sources of financing and types of promotion and at the same time suggestion of new ways of financing and promotion. Results: New alternatives and recommendations for effective promotion. Suggestions of other ways of financing. Methods: The main part of information crucial for writing of this thesis was obtained in an interview with a representative of Prague International Marathon, spol. s r.o. There was also a market search carried out. The target group was among high school students participated in a last years Junior Marathon. Key words: Running, sport event, promotion, financing, sponsorship

The purpose of the presented research is to evaluate the presence of the protest paradigm on a non-violent protest during a sport event, using the national anthem and the national flag as its strategy. The study will examine the protest performed by Mahmoud Abdul-Rauf in 1996, Carlos Delgado in 2004 and Colin Kaepernick in 2016. The empirical data is collected from three major newspapers reporting about the protest and a content analysis is performed to evaluate the presence of negative framing. Drawing from previous research an analytical framework is constructed and used to evaluate the material, presenting a number of negative frames present. The study finds that the protest paradigm is present in all three cases, however with some variations. The articles often discuss the strategy of the protest over the claim being made. Characteristics like the individual’s salary or performance, the public opinion of outsiders or the response from the authorities are highlighted. The analysis state that the use of a national symbol is problematic for an activist as this tends to become the main story in articles rather than the claim of the protest.

<p>Aim: Vätternrundan is one of three cycling rides organised yearly in Motala,Sweden. It is one of the world’s largest cycling events in number of participants, but staying at the top requires constant reinvention and reconfiguration. The purpose of this study is to formulate a strategic marketing plan for the business unit Vätternrunda answering the following questions for effectiv marketing management.</p><p>- How can competitive advantage be achieved?</p><p>- What is the holistic current situation of the business?</p><p>- What marketing strategy can and should be used?</p><p>Method: The work of formulating a plan is a creative process involving analysis of internal data, supplemented by market research. Empirical data has been collected from secondary sources such as existing documents and earlier studies complemented by the researchers observations, experiences and interviews with key actors.</p><p>Result & Conclusions: The results show a growing potential market, provided that it is properly targeted. The strategies possible are brand strengthening, product development and differentiation. Of great importance is also internal marketing and partner relationship development. The key to effective implementation is the organizational capabilities and core competence.</p><p>Suggestions for future research: How to amplify the efficiency of an organization where social and profit-making objectives meet.</p><p>Contribution of the thesis: The study brings strategic guidance to the company being studied but also additional knowledge of the market for other similar events as well as being a case study of possible interest to fellow academics.</p>

Aim: Vätternrundan is one of three cycling rides organised yearly in Motala,Sweden. It is one of the world’s largest cycling events in number of participants, but staying at the top requires constant reinvention and reconfiguration. The purpose of this study is to formulate a strategic marketing plan for the business unit Vätternrunda answering the following questions for effectiv marketing management. - How can competitive advantage be achieved? - What is the holistic current situation of the business? - What marketing strategy can and should be used? Method: The work of formulating a plan is a creative process involving analysis of internal data, supplemented by market research. Empirical data has been collected from secondary sources such as existing documents and earlier studies complemented by the researchers observations, experiences and interviews with key actors. Result &amp; Conclusions: The results show a growing potential market, provided that it is properly targeted. The strategies possible are brand strengthening, product development and differentiation. Of great importance is also internal marketing and partner relationship development. The key to effective implementation is the organizational capabilities and core competence. Suggestions for future research: How to amplify the efficiency of an organization where social and profit-making objectives meet. Contribution of the thesis: The study brings strategic guidance to the company being studied but also additional knowledge of the market for other similar events as well as being a case study of possible interest to fellow academics.

Events have been recognized as one of three contributors to destinations. Event tourism has become a new tourism alternative in recent years. This research examines the relationships between the marketing and organizing of a recurring hallmark sport event and the marketing of a tourism destination hosting the event in terms of how their marketing strategies can be coordinated for multiple benefits. The specific purposes of this paper are: (1) to look at the destination marketing and the event marketing strategies during and after a recurring hallmark sport event by the destination marketers and the event organizing committee, (2) to examine the stakeholders relationships in destination marketing and sport event marketing for multiple benefits, and (3) to develop an incorporated destination marketing model in sport events that is relevant to China. The results of the research reveal both applicability and incongruence between the two contexts in terms of the organization structure, stakeholders and their relationships, and strategic integrated planning procedures. In addition, the finding of this research supports the view that coordination of event marketing and destination marketing could generate more benefits for both event and destination organizations. However, there currently is no significant integration, especially in the planning procedures in the case of Xiamen. The researcher - by referring to the literature and the situations in Xiamen - thus proposes three strategies for considerations in future integration, and formulates a tentative integrated planning model in the context of China.

Events have been recognized as one of three contributors to destinations. Event tourism has become a new tourism alternative in recent years. This research examines the relationships between the marketing and organizing of a recurring hallmark sport event and the marketing of a tourism destination hosting the event in terms of how their marketing strategies can be coordinated for multiple benefits. The specific purposes of this paper are: (1) to look at the destination marketing and the event marketing strategies during and after a recurring hallmark sport event by the destination marketers and the event organizing committee, (2) to examine the stakeholders relationships in destination marketing and sport event marketing for multiple benefits, and (3) to develop an incorporated destination marketing model in sport events that is relevant to China. The results of the research reveal both applicability and incongruence between the two contexts in terms of the organization structure, stakeholders and their relationships, and strategic integrated planning procedures. In addition, the finding of this research supports the view that coordination of event marketing and destination marketing could generate more benefits for both event and destination organizations. However, there currently is no significant integration, especially in the planning procedures in the case of Xiamen. The researcher - by referring to the literature and the situations in Xiamen - thus proposes three strategies for considerations in future integration, and formulates a tentative integrated planning model in the context of China.