This diploma thesis deals with the analysis of FC ZBROJOVKA BRNO, a. s. and its subsequent management optimization and ensuring its financial stability. The thesis is divided into s number of sections. The first section defines theoretical background and the next section provides analysis of the club using the SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model and budget analysis. On the basis of findings, I provide proposals for solutions and their benefits resulting from the performed analyses.

The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.

Title: Reflections of the New Civil Code in the life of sports clubs at the local level. Objectives: The goal of this diploma thesis is to specify the changes in the life of sports clubs at the local level after the New Civil Code, which came into effect on 1. 1. 2014. The main object is to discover the changes in the structure of the non-profit sport organizations, tax management of the sports clubs and also to offer concrete advices, which would help to cope with the transformation to the New Civil Code. Methods: In this thesis the qualitative method is used. Semi-structured interviews are helping to get the complex overview of the problems and concrete issues. In case of availability, the legislative documents of interviewed non-profit sport organizations are analyzed to specify and verify their answers. Research is supplemented by basic analyzes of public register, which will help to describe current situation of reactions on the New Civil Code. Results: Thanks to the research it was discovered that non-profit sport organizations, which have the help of private sector, support of umbrella organization or advantage of having professional member with experiences in accounting, taxes or law, will more likely manage with all the changes caused by the new legislative. Rest of the non-profit sport...

children's lifestyle řešen problém pedagogiky volného času především z hovného. Záměrem této studie je zkoumat vlivy volnočasových aktivit na dítě. Její hlavní otázka směřuje k volnočasovým aktivitám dětí a budoucí životní styl, přístup dalšímu vzdělávání či výběru profesní dráhy. Klade si oblastech působí pravidelná sportovní činnost na rozdělena na část teoretickou a teoretické části se autorka věnuje popisu středisek volného času z různých pohledů, dále oblasti pedagogiky volného času, různým činnostem, mapuje oblast životního stylu dětí a sportovní aktivity. Součástí teorie jsou také profesní orientaci. Empirická část obsahuje kvalitativní výzkum. Výzkumné šetření bylo provedeno pomocí polostrukturovaných rozhovorů a dotazníků, výsledky byly následně analyzovány. Empirická část zjišťuje, v jakých oblastech působí pravidelná sportovní činnost na životě dětí, které byly sportovními aktivitami nejvíce ovlivněny.

The thesis deals with the analysis of the MSK Břeclav s.r.o. company, identification of particular risks of the company and subsequent optimization of its management and ensuring financial stability. The thesis is divided into several parts. The first identifies theoretical background, the second analyses the club using the organization structure analysis, SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model, MCKinsey 's 7S model and RIPRAN risk analysis method. Based on the identified data, the thesis then provides proposed solutions and their benefits resulting from the performed analyses.

Тренд на цифровизацию экономики существенно меняет экономическую реальность, проникая во все бизнес-процессы компаний. В мировой спортивной индустрии внедрение новейших цифровых инструментов связано, как правило, с повышением качества методик тренировочного процесса, передового анализа разнообразных спортивных показателей. Также цифровизация позволяет упросить процесс организации спортивных мероприятий, взаимодействие с участниками соревнований, в том числе в виртуальном пространстве. На сегодняшний день внедрение цифровых инструментов в сфере физической культуры и спорта в России развито слабо. Несмотря на повсеместную цифровизацию экономики, большая часть спортивных организаций не торопятся внедрять цифровые инструменты. Проблема медленной цифровой трансформации спортивной сферы актуальна по причине непонимания позитивных эффектов такой трансформации и сомнений в их экономической целесообразности. Цель работы – разработка и оценка эффективности проекта цифровой трансформации спортивного клуба «Kwon». Практическая значимость заключается в возможности применения разработанного проекта цифровизации в практике других спортивных клубов, а также последующем масштабировании полученных результатов на различных уровнях: от регионального до федерального. / The trend towards the economy digitalization significantly changes the economic reality, penetrating into all business processes of companies. In the global sports industry, the introduction of the latest digital tools is usually associated with improving the quality of training methods, advanced analysis of various sports indicators. Digitalization also makes it possible to simplify the process of organizing sports events, interaction with participants of competitions, including in virtual space. Nowadays, the introduction of digital tools in the field of physical culture and sports in Russia is poorly developed. Despite the widespread digitalization of the economy, most sports organizations are in no hurry to introduce digital tools. The problem of slow digital transformation of the sports sphere is relevant due to a lack of understanding of the positive effects of such transformation and doubts about their economic feasibility. The purpose of the work is to develop and evaluate the effectiveness of the digital transformation project of the sports club “Kwon”. The practical significance lies in the possibility of applying the developed digitalization project in the practice of other sports clubs, as well as the subsequent scaling of the results obtained at various levels: from regional to federal.

The master´s thesis subject is a sports club, which has a partial basement standing on a slightly sloping area with a basement and three floors. Roofing is solved over one part of a single-layered flat roof above the other parts of the wooden rafter in the form of double-layer roofs. The sports club is a restaurant, sports facilities and in the 2 and 3 floor are rooms for guests. The facade is designed contact system ETICS. External object dimensions 47.96 x 49.78 m The building is a parking lot, which leads driveway. Fundamentals are formed foundation passports, which are made of concrete C20/25. Perimeter load-bearing walls tl.400mm basement is constructed of concrete formwork system with the BTB B410 horizontal reinforcement and interior bearing walls tl.250mm basement are made of ceramic bricks POROTHERM. All perimeter bearing walls and floors tl.300mm 400 mm are designed ceramic block POROTHERM, internal bearing walls tl.250mm and 300mm are made of ceramic bricks POROTHERM. Partitions tl.100mm and 150 will be made also of ceramic bricks POROTHERM. The horizontal soffit is solved from the ceiling panels prestressed girder system and SPIROLL POROTHERM. The staircase is made concrete slab.

1948年5月，上海舉辦第七屆全中國運動會，臺灣首次組隊參賽即一鳴驚人，榮獲男子田徑總冠軍，同時更展現守秩序、法紀律、團結合作、服從裁判的運動精神。不論場內的運動實力和場外的運動風範，皆被大會評為「全國第一」。究其因，實肇基於日本統治期間致力發展體育運動所展現的成果。事實上，臺灣在日本統治之前，近代式體育運動僅在西洋勢力所及的範圍內施行，成效自是相當有限，迨至日治時期，乃藉由學校教育與社會體育兩大方向，開始全面性、普遍地提倡體育運動而獲致相當程度的發展成果。值是之故，本論文主旨即在探討日本統治下的臺灣，究竟為何／如何發展體育運動，以及有何成效。 本文係以當時臺灣地區運動員的競賽為主，包含內地人(日本人)、本島人(臺灣人)以及高砂族(原住民)，因為此三種族群皆是當時臺灣運動代表隊的組成份子，以做為主要的論述對象更能得知當時臺灣體育運動的發展情況。在論文內容方面，首先，從近代西洋體育運動的興起與發展談起，隨著歐美列強國力的擴張將其科技文明與生活形態傳至亞洲，再至日本明治維新前後追求改善國民體格而向學習歐美體育運動，而臺灣即在此時代背景之下被納為日本殖民地。其次，探討日治時期各界人士對於體育運動所提出的觀念看法，以說明發展體育運動的動機與目的。再次，討論推行體育運動的主要機構，主要著眼於人事、經費以及如何運作等方面，以瞭解是由哪些人／在什麼樣的時代背景之下／如何從事體育運動的發展。第四、討論臺灣運動選手參加各項運動競賽的成績表現，主要以全島性比賽，以及與鄰近的朝鮮、滿洲、日本、菲律賓等地的比賽成績作較，可大致明瞭臺灣的運動技術水準。第五、分析社會領導階層人士所從事的休閒運動，以考察當時是哪些休閒運動最受是有錢有閒階級的喜愛，並從中討論體育運動的發展概況。 經由本文的討論發現，日治時期體育運動的發展係在官方強力主導、民間配合實施之下進行推廣。其次，臺灣的體育組織是日本帝國體育組織在殖民地的分支機構，臺灣全島性的運動比賽成為日本全國性比賽的地方預選賽，臺灣優秀的運動選手與隊伍在島內勝出者即成為地區性代表隊，順理成章前往日本參加更高層級的比賽。此外，體育是現代教育不可偏廢的項目，不僅能改善個人體格發育，也有助促進健康衛生；同時，體育並非僅是單純的身體運動而已，有時亦被視為國力的象徵，發展體育運動有助陶冶國民性格和促進日臺融合。最後，隨著日本統治的時間漸久以及統治程度的強化，臺灣體育運動呈現日漸普及的趨勢，而另一方面，則漸帶有濃厚的日本色彩，甚至許多日式運動術語發至今仍是使用中的辭彙即是明證。至於日治時期臺灣體育運動的成績表現究竟如何呢？整體而言，不僅與殖民母國日本仍然相去甚遠，即便連同為殖民地的朝鮮、滿洲、菲律賓等地亦有所不及。然而，雖然未見日治時期臺灣運動選手與中國正面交手的紀錄，但從1948年的上海全國運動會成績可推知，日治臺灣體育運動的整體水準，似乎不在同時期的中國之下。 關鍵字：日治時期 臺灣 體育史 體育觀 武德會 體育俱樂部 臺灣體育獎勵會 臺灣體育協會 明治神宮體育大會 甲子園 網球 棒球 田徑 游泳 登山 馬術 高爾夫 / In May 1948, the 7th China Sports Game was held in Shanghai. The athletic performance of male track and field athletes amazed the world by winning the overall championship though it was the debut of Taiwan in this athletic event. These male athletes disciplined themselves, obeyed the rules, cooperated with one another, obeyed the referees’ orders, and exhibited good sportsmanship. Both their athletic performance and sportsmanship on the sports field or beyond sports field were ranked as “national champion” by the sponsor. Their great performance actually was the achievement from the devotion to developing athletic sports during Japanese Occupation Period. In fact, before the colonization of Japan, modern athletic sports in Taiwan were only practiced in few regions where foreigners aggregated and the effect of athletic performance was quite limited. The overall promotion of athletic sports was put into practice through school education and social sports activities until the Japanese Occupation Period and so was the great performance achieved at that time. The main purpose of this study is to investigate why and how the Japanese developed athletic sports in Taiwan and the effects. The research subjects were mainly the athletes at that time in Taiwan, including the Japanese, the Taiwanese, and the aboriginals (indigenous people) since these three groups were all members of sports representatives in Taiwan at that time. These subjects were investigated to find out about the development of athletic sports in Taiwan at that time. Firstly, the study probed into the rise and the development of modern western athletic sports. With the expansion of national powers of European countries and the U.S., their science, technology, and life styles were spread to Asia. Moreover, after Meiji Restoration, the Japanese started to put emphasis on improving their physique and hence learnt the western athletic sports. And Taiwan was colonized by Japan under this background. Secondly, it investigated the concepts and viewpoints on athletic sports proposed from all walks of life during Japanese Occupation Period to demonstrate the motives and purposes of athletic sport development. Thirdly, it investigated the major facilities responsible for promoting athletic sports from the aspects of personnel matters, funds, and the operation methods to understand who were involved, how they developed athletic sports, and under what kind of background were athletic sports developed. Fourthly, it investigated the performance of athletes in each kind of sports games, especially national games. The study also compared the athletic performance of Taiwan with that of nearby countries such as Korea, Manjou, Japan, and Philippine to understand the athletic level of Taiwan. Fifthly, it analyzed the leisure sports that the leaders of the society engaged in to explore the preferences of leisure sports of the rich at that time and further investigate the profile of athletic sports development. This study found that the development of athletic sports in Taiwan during Japanese Occupation Period was dominated by the government with the cooperation of non-government in promotion. The sports organizations in Taiwan were the colonial branches of sports organizations in Japanese Empire and the national sports competitions in Taiwan became local preliminaries of Japanese national competitions. The outstanding athletes in Taiwan and the winners of local preliminaries would become the local sports representatives to participate in competitions of higher level in Japan. In addition, the study found that physical education is indispensable in modern education, which not only improves the physical development of individuals but also improves health. Meanwhile, athletic sports ability not simply teaches a kind of physical movement and it is sometimes viewed as a symbol of national powers. The development of athletic sports helped cultivate the personality of people and improved the integration ethnic integration between Taiwan and Japan. With the increase of colonization time and the reinforcement of governance, the athletic sports in Taiwan gradually became more and more popular. On the other hand, it was found that the sports activities in Taiwan was greatly influenced by Japan and even the Japanese sports vocabularies are still used now in sports activities. As for the athletic performance of Taiwan during Japanese Occupation Period, as a whole, the athletic performance of Taiwan was better than Japan and other colonies of Japan, such as Korea, Manjou, and Philippine. Although the athletes in Taiwan during Japanese Occupation Period did not compete with the athletes of China, it could be inferred from their athletic performance that the overall level of athletic sports in Taiwan during Japanese Occupation Period was equivalent to that of China. Keywords: Japanese Occupation Period, Taiwan, sports history, viewpoint of sports, Dai-Nippon Butokukai, sports club, Taiwan sports sponsorship association, Taiwan sports association, Meigi-jingu Athletic Meet, Koshien, tennis, baseball, track and field, swimming, mountain climbing, equestrian, golf