Name of thesis: Use of sports massages in the sports clubs in the region of Mladá Boleslav. Author: Kristýna Sobotková Tutor: PaedDr. Ladislav Pokorný Department: Department of physical education Aims of the thesis: The main aim of the thesis is to map and compare the usage of regenerative procedures. with a main focus on sports massages in sport teams in different kind of sports which are taking part in the highest level of competitions in the region of Mladá Boleslav. Methodology: Methods used in the thesis are analysis and comparison. The results of the thesis: The result is a detail exploration of professional sports clubs in Mladá Boleslav with an emphasis on regeneration and usage of sports massages. Among these sports clubs the football players and the hockey players have the widest possibilities for regeneration. These two clubs have similar facilities for regeneration. They can choose from a vast variety of regeneration's techniques and the masseurs are there every day for them. The floorball players have their own masseur, but they don't have sufficient facilities. They have an improvised massage room in a fitness and a vat with icy water in a changing room. They also receive benefits for attending public wellness in Mladá Boleslav. The minimal opportunity for regeneration have the girls...

Orientador: Roberto Rodrigues Paes / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Educação Física / Made available in DSpace on 2018-08-16T01:15:38Z (GMT). No. of bitstreams: 1 Galatti_LarissaRafaela_D.pdf: 2926611 bytes, checksum: 43b693e0591a275a0e697cf399db669c (MD5) Previous issue date: 2010 / Resumo: O esporte configura-se como fenômeno sócio-cultural, sendo suas características tão dinâmicas como a própria sociedade que o configura em suas ações cotidianas. Sua versão moderna data do final do século XVIII, na Inglaterra, e sua expansão foi impulsionada por instituições, em especial a escola e o clube. Na contemporaneidade o clube sócio-esportivo é ainda uma das principais organizações de fomento ao esporte em diferentes países, como no Brasil. Entretanto, nas últimas décadas, o esporte transformou-se e vem se adaptando ao mundo globalizado, à sociedade de consumo e mais individualizada, à velocidade dos meios de comunicação, manifestando-se de formas múltiplas e atendendo aos diferentes segmentos da sociedade. Diferentemente, o clube sócio-esportivo se divide entre aspectos tradicionais de sua gestão e funcionamento e as exigências atuais de diversificação e profissionalização, o que caracteriza o momento atual dessa instituição como de crise, em especial diante do modelo de esporte federado. A partir deste panorama, o estudo contempla a interface entre esporte e clube sócio-esportivo, objetivando compreender o atual momento no contexto brasileiro, a fim de sinalizar para novas possibilidades de relação do clube sócio-esportivo com o esporte. Para isso, a partir de pesquisa bibliográfica, descreve a evolução do esporte e o relacionamento do clube sócio-esportivo com o fenômeno desde seu período moderno até o contemporâneo, destacando o contexto brasileiro. Com base na discussão teórica, a pesquisa avança para um estudo de caso em um clube esportivo espanhol, o "Club Básquet Coruña", o qual vem apresentando êxito na oferta do basquetebol no modelo federado, apresentando nos últimos cinco anos um aumento de 374,5% de atletas federados vinculados ao clube e resultados de sua equipe adulta que os levaram a ascender em três ligas profissionais da modalidade no país. O estudo do caso se deu a partir de entrevista semi-estruturada com dirigentes da entidade a fim de identificar ações de gestão que tem viabilizado o crescimento esportivo e institucional na interface do clube com as possibilidades do esporte contemporâneo. O estudo foi organizado perspectivando contemplar cinco objetivos específicos: (1) descrever a relação do clube sócio-esportivo com o esporte ao longo de três períodos específicos, quais sejam, o moderno, a transição e o contemporâneo; (2) compreender o clube sócio-esportivo no contexto brasileiro; (3) estudar o clube esportivo no contexto espanhol; (4) sinalizar para possibilidades de fomento ao esporte via clube no contexto contemporâneo; (5) sinalizar para possíveis contribuições que o fomento ao esporte pode trazer à instituição clube. / Abstract: Sport appears as a socio-cultural phenomenon, characterized as dynamic as the society itself. Its modern version dates from the late eighteenth century in England, and its expansion has been driven by institutions that fostered, in particular schools and sporting clubs. In contemporary times, the social and sports club is still one of the leading organizations promoting the sport, especially in the western world, like Brazil. However, in recent decades sport changed and is adapting to the globalized world, to the consumer society and to the speed of the media, manifesting itself in multiple ways and contributing to different segments of society. The social and sports club, in contrast, is divided between traditional aspects of its management and operation and the current demands of diversification and professionalization, which characterizes the current moment of crisis, particularly related to federate sports. From this perspective, the study addresses the interface between sport and social and sports club in order to understand the current moment in the Brazilian context, intending to signal new opportunities for social and sports club with the sport. For this, it describes the evolution of sport and the relationship of the social and sports club with the phenomenon since its modern --- to contemporary period, emphasizing the Brazilian context. From this theoretical discussion, the study advances to a case study in a Spanish sports club, "Club Basquet Coruña", a club that has shown success in providing basketball in the federate model, with an increase of 374.5% federated athletes linked to the club in the last five years and also results for their basketball adult team that led them to ascend in three professional leagues in Spain. I was made from semi-structured interviews with directors of the club in order to identify management actions that have made possible the sportive and institutional growth at the club interface with the possibilities of contemporary sport. The study has four specific objectives: (1) describe de relationship between sport clubs and sport over there specific periods: modern, transition and contemporary; (2) understand the social and sporting club in the Brazilian context, (3) study the sports club in the Spanish context, (4) signal to the possibilities of promoting the sport through club in the contemporary context, (5) signal for club improving through sport. / Doutorado / Ciencias do Desporto / Doutor em Educação Física

Sammanfattning Ideella ledare är en stor del av idrotten i Sverige och dessa ledare är i sin tur väldigt viktiga för idrottsrörelsen då de kan anses vara de största bidragsgivarna idrottsrörelsen har. Ett ideellt engagemang är något man gör på sin fritid och är således oavlönat. Undersökningen riktar sig mot mindre föreningar och i synnerhet cykelföreningar. I mindre föreningar tenderar det ofta att vara samma personer som är aktivitets- och organisationsledare vilket skiljer sig ifrån större föreningar där man ofta är det ena eller det andra. Syftet med studien är att undersöka ideella ledare i mindre cykelföreningar. Detta för att förstå hur man ska behålla dessa ledare med en god motivation då de även ofta sitter på flera poster när det gäller mindre föreningar. För att svara på syftet och frågeställningarna så har jag använt mig av motivationsteorin Self-Determination Theory. Detta är en kvalitativ undersökning som omfattar sex respondentintervjuer inom mindre cykelföreningar. Jag har använt mig av halvstrukturerade intervjuer och därefter gjort en kvalitativ innehållsanalys för att tolka data. Huvudresultatet visar på att ideella ledare i föreningarna beskriver en inre motivation och att man tenderar att bemöta deltagarna med en öppenhet. I diskussionen visar jag studiens resultat med tidigare forskning och teorier. Resultaten visar även konkreta tips för att stärka den inre motivationen hos ideella ledare vilket kan vara till nytta för ideella föreningar och organisationer. / Abstract Sports in Sweden has its foundation among voluntary coaches. Those coaches are very important for Swedish sports as they are often seen to be very important to the sport. A voluntary engagement is something done in your spare time and it is unpaid. This study is aimed at smaller sports clubs, especially in the sport of cycling. Often it is the same person that is a coach for training and also are involved in organization, this differs from larger sport clubs. The aim of this study is to examine voluntary coaches in smaller cycling clubs. Understanding how to keep these coaches with great motivation is important also in other places within the organization because of the smaller club. To do this I have used a motivational theory named Self-Determination Theory. In this study I have used qualitative approach as well as I have done six interviews among coaches in cycle clubs. I have used semi-structured interview method and then I have analyzed my data with a qualitative content analysis. The main finding of this study shows that voluntary coaches often are inspired by an intrinsic motivation, and that the coaches often meet their followers with openness. In the discussion, the results of this study get related to earlier research and theories. There I also show a concrete tip for how to strengthen intrinsic motivation in voluntary coaches. This can be useful by voluntary clubs and organizations.

Title: Corporate identity of Water Sports Club, z. s. Objectives: Aim of this thesis is analysis of Water Sports Club association's contemporary corporate identity. On the basis of that analysis here will be created offers and recommendations to improve global corporate identity of organization and its image in general. Methods: In the thesis were presented special methods of qualitative research. I've used theoretical knowledge and information which I've found with the help of selected researching methods as the foundation for the contemporary documents' analysis and global corporate identity. Collection of the necessary information was made via depth non-structured conversation with the association's chairman and focus group which consisted of association's internal members. Results: The result of my doctoral thesis is analyzing the surroundings of the association. Alongside were created recommendations and ideas to improve corporate identity of the organization which would positively effect on the association's image in general. Keywords: public relations, corporate identity, SWOT analysis, Water Sports Club, z. s.

ANALYSIS OF MARKETING COMMUNICATIONS BK LOKOMOTIVA KARLOVY VARY SPORTS CLUB Objectives: The aim of this work is to analyze the current state of marketing communication with the audience and sponsors for women's basketball club BK Lokomotiva Karlovy Vary and propose a strategy for improving marketing communications. Methods: In this thesis were performed using the methods of observation and personal interviews examined subjects Results: An analysis of marketing communication club, thanks to which it was found that it is not good enough, and some elements of marketing communication is missing. Based on these findings, suggestions were made and recommendations for improvement of marketing. The designs were created, so that feasible and beneficial to the club. Keywords: Marketing, marketing communications, sports advertising, sponsorship, sports club

Title: Use of grants for development of the field hockey sports club Slavia Praha Objectives: The main purpose of this thesis was to set up preferred goals for the field hockey sports club Slavia Praha to ensure its successfull development, with an emphasis on the use of grants provided by the City of Prague. Another goal is to create a list of available grant programs for sports clubs in Prague. Methods: Two analysis methods were applied in this study. The first one was based on the analysis of the documents related to the application for available grants. Thanks to this method the overview of the available grants opportunities was created. The second method was SWOT analysis regarding the field hockey sports club Slavia Praha which contributed to the setting up of new partial and strategic task for the positive development of the club. Results: The field hockey sports club in Prague, which own or long term lease the sports real properties, can apply to the Ministry of Education, Youth and Sports for grants. The other field hockey sports clubs can apply for grants of the Prague City Hall or its town disctricts. The main results of this study were the set up of the strategic goals for the following 3 years period in relation to the provided grants and creation of sub-tasks to meet operational...

The aim of the thesis is to determine whether the fall in the economic cycle turned out also to the activities of sports clubs or not. Explore whether the environment of sport is so specific to their properties, that is better able to succeed in bad economic times than other sectors. The first part will focus and outlines the theoretical basis for the neoclassical theory of the firm, and behavioral. The thesis mentions specific features of sport companies (clubs) and diversification of their revenues and it analyzes what's the position of sport in the state budget and how much influence the sport industry has on economic performance. The analytical part will focuses on selected sport clubs. Based on information obtained it analyzes the changes in the structure of revenues and expenditures over the past few years and evaluate how much sport clubs were affected by the decline in economic cycle or not.

This study is about parents with young children and how parenthood affects their personal physical exercise habits and what would be done to facilitate those habits. Research has shown that a large part of the Swedish adult population do not exercise enough. Besides it has been shown that parents exercise less than adults without children. According to research, parenthood changes the life situation and with this occurs factors that complicates the possibilty to exercise regularly. The aim of this study was therefore to analyse parents’ view of and approach to their own exercise. This with the expectations to create knowledge that could be useful for local sports clubs about how they can operate to attract more parents to exercise in their organisations. Questions about how exercise habits changes when becoming a parent, what obstacles that can emerge and what is requested from the parents to be able to exercise were examined. The data was collected through means of qualitative interviews of parents. The results showed that parenthood involves a change of the life situation and with it many obstacles occurs such as changed prioritys, childcare and lack of time. Additionally to this parents feel neglected as a group and requests solutions of their obstacles. Therefore, the sportsclubs’ need to adapt so they can provide parents with their requests.

Darbo objektas. Lietuvos masinio sporto klubų tvaraus finansavimo užtikrinimo galimybės ir kliūtys. Darbo tikslas. Ištirti Lietuvos masinio sporto klubų tvaraus finansavimo užtikrinimo prielaidas. Darbo uždaviniai: 1. Apibrėžti masinio sporto ir masinio sporto klubo vystymo teorines koncepcijas; 2. Išanalizuoti masinio sporto klubų finansavimo ypatybes; 3. Išanalizuoti Lietuvos masinį sportą reglamentuojančius teisės aktus ir veiklos dokumentus; 4. Atlikti Lietuvos masinio sporto klubų tvaraus finansavimo užtikrinimo galimybių ir kliūčių analizę, apklausiant sporto šakų federacijų atstovus bei miestų savivaldybių sporto specialistus; Svarbiausi rezultatai ir išvados: 1. Masinis sportas – mėgėjų sportas, organizuotas nacionalinių sporto šakų federacijų lygmeniu ir kurio organizavimui labai svarbi savanorių pagalba. Masinis sportas dažnai vykdomas mėgėjų sporto klubuose – asociacijose, kurių nariai yra individualūs asmenys ir kurių esminis tikslas – suteikti visiems gyventojams galimybę užsiimti sportu vietiniame lygmenyje; 2. Masinio sporto klubai, ieškodami finansų savo funkcionavimui, gali remtis šiais šaltiniais: šalies gyventojų išlaidomis sportui, lėšomis iš nacionalinio bei vietinio biudžeto, savanorišku darbu, rėmėjų skiriamomis lėšomis; lėšomis, gautomis už žiniasklaidos teises; lėšomis iš loterijų, lažybų ir lošimų operatorių; lėšomis, gautomis per sporto sistemoje egzistuojančius finansinio solidarumo mechanizmus bei ES projektinio finansavimo lėšomis. 3. Lietuvos... [toliau žr. visą tekstą] / Object of this paper. Possibilities and barriers for Lithuanian grassroots sports clubs to ensure sustainable funding. Aim of this paper. To explore the presumptions for Lithuanian grassroots sports clubs to ensure sustainable funding. Tasks of this paper: 1. To define theoretical concepts of development of grassroots sports and grassroots sports club; 2. To analyze funding features of grassroots sports clubs; 3. To analyze legal acts and work documents, which regulates grassroots sports in Lithuania; 4. To analyze possibilities and barriers for Lithuanian grassroots sports clubs to ensure sustainable funding by interviewing representatives from national sports federations and sports experts from municipalities. Main results and conclusions: 1. Grassroots sports – amateur sports, organized at the level of national sports federations and which strongly depends on voluntary work. Grassroots sport is usually exercised in amateur sports clubs – associations, which members are individuals and which essential goal is to privide all people with oportunities to practise sports on local level. 2. Main funding sources for grassroots sports clubs are: households expenditures, finances from local and national budgets, voluntary work, media rights, finances from lotteries, gambling and betting operators, finances designated through financial solidarity mechanisms and EU funding programmes. 3. Laws in Lithuania influence grassroots sports clubs by regulating both direct and indirect state... [to full text]

Tyrimo objektas – 20 – 40 m. amžiaus žmonių, lankančių sporto klubą, motyvacijos raiška. Hipotezė: 20 – 40 m. vyrų ir moterų, lankančių sporto klubą, motyvacijos ypatumai priklauso nuo lyties. Tyrimo tikslas – nustatyti 20 – 40 m. vyrų ir moterų, lankančių sporto klubą, motyvacijos ypatumus. Tyrimo uždaviniai: 1. Atskleisti 20 – 40 m. moterų ir vyrų sportavimo motyvus. 2. Nustatyti ir palyginti 20 – 40 m. moterų ir vyrų laimėjimų motyvacijos ypatumus (motyvaciją išvengti nesėkmės ir motyvaciją siekti sėkmės). Tyrimo išvados: 1. Atskleista, kad lankantys sporto klubą vyrai ir moterys patikimai skyrėsi (p < 0,05) pagal vidinę motyvaciją VM – siekti tobulumo, pagal išorinę motyvaciją IM – identifikuotis, pagal išorinę motyvaciją IM – tiesioginį išorinį reguliavimą. 2. Nustatyta, kad vyrams, lankantiems sporto klubą, būdingas aukštas motyvacijos lygis siekti sėkmės, o moterims, lankančioms sporto klubą, būdingas vidutinis motyvacijos lygis siekti sėkmės (p<0,05). Atskleista, kad tiek vyrai, tiek moterys patikimai nesiskyrė pagal motyvaciją išvengti nesėkmės (p>0,05). / Object of the research: Motivation expression of 20-40 age old people who are going to sports club. Hypothesis: The motivation of the 20-40 age old men and women who are going to sports club depends from the gender. Aim of the research: To identify 20-40 age old men and women who are going to sports club motivation expression. The tasks of research: 1. To identify 20-40 age old men and women motivation for doing sport. 2. To identify and compare the 20-40 age old men and women winning motivation pecularities (motivation to avoid failure and motivation to pursue success). Summarizing the investigation results, the following conclusions can be drawn: 1. The results show that women and men who goes to the gym differs (p < 0,05) according inside motivation VM- to reach for perfection, according outside motivation IM- to identify themselves, according to outside motivation IM- the direct outside regulation. 2. It was identified, that for the men who goes to sport club, is natural the high motivation level to seek for success, and women who are going to sports club, has the middle motivation level to seek for success (p<0,05). It was identified that according to the motivation to avoid failure men and women did not differ ( (p>0,05).