Com o anuncio da construção do estádio Arena Corinthians no bairro de Itaquera em São Paulo indagou-se sobre os possíveis legados e impactos para a população como contrapartida de sediar megaeventos esportivos. A presente pesquisa surgiu do questionamento: como as transformações exigidas pelos megaeventos esportivos Copa do Mundo FIFA de 2014 e Olimpíada 2016 podem influenciar as formas de uso e apropriação do estádio Arena Corinthians como parte do turismo e lazer na cidade de São Paulo? O objetivo geral foi analisar a importância das atividades turísticas na Arena Corinthians e os objetivos específicos se concentraram em: analisar as atividades que usufruam do equipamento turístico; examinar a percepção dos atores sociais do entorno sob perspectiva do legado e/ou atrativo para a região de Itaquera e da zona leste do município; identificar e refletir sobre possibilidades e potencialidades do uso do espaço. Para responder os questionamentos anteriores utilizou-se do método qualitativo de caráter descritivo e exploratório, dividido em três momentos: análise bibliográfica, análise documental e pesquisa de campo, compreendidas pela técnica de observação participante, entrevistas temáticas aos gestores da Arena Corinthians e da São Paulo Turismo (SpTuris), aplicação de questionários a cem visitantes dos eventos Tour Casa do Povo, Timão RUN, Monster Jam e Treino Aberto, e cinco moradores visitantes da Virada Cultural. Como resultados observou-se que os visitantes desconhecem o roteiro turístico da zona leste de São Paulo, parte deles estiveram no estádio pela primeira vez, nesse sentido, ressai a importância da captação de público por meio de eventos multiculturais e diversificados que não relacionados ao Sport Club Corinthians Paulista (SCCP). Os visitantes compreendem a Arena Corinthians como legado e atrativo turístico para a cidade. A percepção dos moradores corrobora sob percepção da atratividade turística, mas, diverge especialmente na questão do legado, justificado pela expectativa gerada e não cumprida no desenvolvimento do entorno. Apontam-se recomendações para ações que abranjam o público do entorno na perspectiva de apropriação, pertencimento e uso do estádio, além de aproximação ao trade turístico para alcançar a meta de ser o principal atrativo turístico na cidade de São Paulo / With the announcement of the construction the Arena Corinthians stadium in the district of Itaquera in São Paulo, inquired about the possible legacies and impacts for the population as a counterpart to hosting the sports megaevents. The present research emerged from the questioning: how the transformations demanded by the mega-sports events 2014 FIFA World Cup and 2016 Summer Olympics can influence the forms of use and appropriation of Arena Corinthians as a segment of tourism and leisure at the city of São Paulo? The overall aim was to analyze the importance of tourism activities at the stadium and, the specific objectives were focused on: to explore the activities that make use of the facilities; examine perception of the social actors of the environment under the perspective of the legacy and/or attraction for the region of Itaquera and the east zone of São Paulo; identify and reflect on the possibilities and potentialities of the use of space. In order to answer the previous questions, a choice of use of the qualitative method of descriptive and exploratory character was made, splited into three distinct moments: bibliographic and documentary analysis and field research, comprised by the participant observation technique, thematic interview, and made by the use of questionnaires to Arena Corinthians and São Paulo Turismo (SpTuris) managers, one hundred visitors from the Casa do Povo Tour, Timão RUN, Monster Jam and Football Open Training, and five visitors from Virada Cultural. As a result of the research, noticed that visitors were unaware of the tourist route at the east zone of São Paulo, some of them were at the stadium for the first time, in this sense, it stands out the importance of attracting the public through multicultural and diversified events that are not related to Sport Club Corinthians Paulista (SCCP). Visitors understand the Arena Corinthians as a legacy and tourist attraction for the city. The perception of the residents corroborates under perception of the tourist attractiveness, nonetheless, they differ especially in the matter of legacy, justified by the generated expectation and not fulfilled in the development of the surroundings. It also pointed out some recommendations for actions in order to cover the surrounding public in the perspective of appropriation, belonging and use of the stadium, as well as approaching the tourist trade to achieve the goals of being the main tourist attraction in the city of São Paulo

Esta pesquisa teve como objetivo principal investigar práticas de torcedores de futebol com relação aos novos estádios brasileiros, inaugurados para a Copa do Mundo de 2014. Para tanto, analisa-se o período compreendido como de mudança no local dos jogos da equipe do Sport Club Corinthians Paulista na cidade de São Paulo: o Estádio do Pacaembu e a Arena Corinthians. A realização da pesquisa de campo centralizou-se no acompanhamento das atividades dos torcedores em dias de jogos, situações em que as diferenças entre os locais puderam ser observadas a partir da ação. Destaca-se a circulação dos atores pela cidade com o intuito de problematizar não só aspectos da atuação destes no interior das praças esportivas, como implicações decorrentes nos usos de espaços e equipamentos urbanos. A partir das situações observadas, temas como representações da cidade, formas de torcer e consumos específicos foram entrecruzados ao longo da etnografia e, por meio do acompanhamento de distintos agrupamentos de torcedores, em diferentes estádios e locais da cidade, foi possível classificar dicotomias: torcedor organizado/sócio torcedor, transporte público/veículo particular, estádio/arena, Pacaembu/Itaquera. Pode-se, desta maneira, averiguar regularidades na atuação dos sujeitos que passaram por impactos decorrentes da mudança de estádios, bem como, entremeios que despolarizam tais noções dicotômicas. Trata-se, por fim, de investigar mudanças mais amplas no modo de conceber o espectador do futebol de espetáculo. / This research investigates practices of soccer supporters concerning new Brazilian stadiums, opened for the 2014 World Cup. The period analyzed was the change in the place of Sport Club Corinthians Paulista games: Estádio do Pacaembu (Pacaembu Stadium) and Arena Corinthians (Corinthians Arena). The field research was based on the accompaniment of supporters activities on game days, when the differences between places could be observed from the action. The flow of actors through the city is highlighted in order to question not only their action inside the sports arenas, but also implications from the uses of urban spaces and facilities. From the situations observed, subjects as city representation, supporting ways and specific consumption have been crossed along the ethnography and by following different supporters groups in different stadiums and city places, some dichotomies may be classified, such as: organized supporter/associated supporter, public transport/private vehicle, stadium/arena, Pacaembu/Itaquera. So, it was possible to verify regular actions of those subjects that have passed through impacts due to the change in stadium as well as clarify such dichotomy ideas. Finally, wide changes have been investigated in the way of conceiving the spectators of soccer spectacle.

Com o anuncio da construção do estádio Arena Corinthians no bairro de Itaquera em São Paulo indagou-se sobre os possíveis legados e impactos para a população como contrapartida de sediar megaeventos esportivos. A presente pesquisa surgiu do questionamento: como as transformações exigidas pelos megaeventos esportivos Copa do Mundo FIFA de 2014 e Olimpíada 2016 podem influenciar as formas de uso e apropriação do estádio Arena Corinthians como parte do turismo e lazer na cidade de São Paulo? O objetivo geral foi analisar a importância das atividades turísticas na Arena Corinthians e os objetivos específicos se concentraram em: analisar as atividades que usufruam do equipamento turístico; examinar a percepção dos atores sociais do entorno sob perspectiva do legado e/ou atrativo para a região de Itaquera e da zona leste do município; identificar e refletir sobre possibilidades e potencialidades do uso do espaço. Para responder os questionamentos anteriores utilizou-se do método qualitativo de caráter descritivo e exploratório, dividido em três momentos: análise bibliográfica, análise documental e pesquisa de campo, compreendidas pela técnica de observação participante, entrevistas temáticas aos gestores da Arena Corinthians e da São Paulo Turismo (SpTuris), aplicação de questionários a cem visitantes dos eventos Tour Casa do Povo, Timão RUN, Monster Jam e Treino Aberto, e cinco moradores visitantes da Virada Cultural. Como resultados observou-se que os visitantes desconhecem o roteiro turístico da zona leste de São Paulo, parte deles estiveram no estádio pela primeira vez, nesse sentido, ressai a importância da captação de público por meio de eventos multiculturais e diversificados que não relacionados ao Sport Club Corinthians Paulista (SCCP). Os visitantes compreendem a Arena Corinthians como legado e atrativo turístico para a cidade. A percepção dos moradores corrobora sob percepção da atratividade turística, mas, diverge especialmente na questão do legado, justificado pela expectativa gerada e não cumprida no desenvolvimento do entorno. Apontam-se recomendações para ações que abranjam o público do entorno na perspectiva de apropriação, pertencimento e uso do estádio, além de aproximação ao trade turístico para alcançar a meta de ser o principal atrativo turístico na cidade de São Paulo / With the announcement of the construction the Arena Corinthians stadium in the district of Itaquera in São Paulo, inquired about the possible legacies and impacts for the population as a counterpart to hosting the sports megaevents. The present research emerged from the questioning: how the transformations demanded by the mega-sports events 2014 FIFA World Cup and 2016 Summer Olympics can influence the forms of use and appropriation of Arena Corinthians as a segment of tourism and leisure at the city of São Paulo? The overall aim was to analyze the importance of tourism activities at the stadium and, the specific objectives were focused on: to explore the activities that make use of the facilities; examine perception of the social actors of the environment under the perspective of the legacy and/or attraction for the region of Itaquera and the east zone of São Paulo; identify and reflect on the possibilities and potentialities of the use of space. In order to answer the previous questions, a choice of use of the qualitative method of descriptive and exploratory character was made, splited into three distinct moments: bibliographic and documentary analysis and field research, comprised by the participant observation technique, thematic interview, and made by the use of questionnaires to Arena Corinthians and São Paulo Turismo (SpTuris) managers, one hundred visitors from the Casa do Povo Tour, Timão RUN, Monster Jam and Football Open Training, and five visitors from Virada Cultural. As a result of the research, noticed that visitors were unaware of the tourist route at the east zone of São Paulo, some of them were at the stadium for the first time, in this sense, it stands out the importance of attracting the public through multicultural and diversified events that are not related to Sport Club Corinthians Paulista (SCCP). Visitors understand the Arena Corinthians as a legacy and tourist attraction for the city. The perception of the residents corroborates under perception of the tourist attractiveness, nonetheless, they differ especially in the matter of legacy, justified by the generated expectation and not fulfilled in the development of the surroundings. It also pointed out some recommendations for actions in order to cover the surrounding public in the perspective of appropriation, belonging and use of the stadium, as well as approaching the tourist trade to achieve the goals of being the main tourist attraction in the city of São Paulo

Thesis (MTech. degree in Architecture (Professional) / In view of the 2010 FIFA World Cup, the study examines the need of the touring national soccer teams to have access to training grounds and base camps for their duration of stay in South Africa. Host stadiums will be used exclusively for match day events and training venues will have to be found elsewhere. In this study a proposal is set forth to modernise the Caledonian football grounds into a contemporary, world-class football stadium in preparation for the World Cup. The proposal is for a development according to the 'legacy' system, whereby the facility targets the requirements of the local Arcadia Shepherds Football club, but maintains the potential to be leased as a training ground by partaking teams in the 2010 event, to recuperate the finances required for constructing such a building.

published_or_final_version / Architecture / Master / Master of Architecture

Eighty-three Texas high school football stadiums have opened since 2008. Both pro stadiums and amateur stadiums have found their way into the ire of economists, who decry such expensive projects as lavish and foolhardy. Sociologists meanwhile point to ambition and pride as contributing to the growth of professional and amateur stadiums.

This study examined public relations in the context of sports to better understand the relationship management methods used during an issue to provide conclusions for how public relations can be applied to develop, improve, and maintain relationships between a team and its community, particularly during an issue.Using a content analysis, this study reviewed relationship management literature and applied strategies of relationship management to stages of Turner's (1974) social drama. The content analysis of 454 news articles revealed that although relationship management strategies were identifiable, they were not significantly utilized by franchises and supporters. The lack of relationship management techniques could be used to explain why the franchise-community relationship was unstable throughout the social drama and why the social dramas lasted longer than the sports franchises anticipated. It also supports public relations researchers who argue for the use of public relations management techniques during conflict in order to build and maintain relationships between an organization and their publics. / Department of Journalism

Thesis (M.E.S.)--Evergreen State College, 2009. / "June, 2009." Title from title screen (viewed 3/X/2010). Includes bibliographical references (leaves 69-75).

Thesis (Ph. D.)--Columbia University, 2004. / Includes bibliographical references (leaves 90-95).

Thesis (M.S.)--Ball State University, 2004. / Includes bibliographical references (leaves 42-43). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.