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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
461

Cruzeiros marítimos e Stakeholders: perspectivas de desenvolvimento da infraestrutura de cruzeiros no Brasil / Cruises and Stakeholders: perspectives of cruise infrastructure development in Brazil

Farias, Wallace Bezerra 12 September 2016 (has links)
Com o desenvolvimento do mercado nacional de cruzeiros marítimos, a partir dos anos 2000, o número de cruzeiristas passou a crescer ano a ano até o final da primeira década. Entretanto, esse mercado tem declinado nos últimos anos, tendo a infraestrutura de cruzeiros como um dos fatores que justificam essa queda. Em contrapartida, neste mesmo período, o Brasil se destacou pelos investimentos na área de infraestrutura, dentre elas a estrutura dos portos brasileiros. A falta de estudos sobre o tema dos cruzeiros marítimos e a baixa expectativa sobre o desenvolvimento do setor, criaram um cenário de incertezas e controvérsias sobre o desenvolvimento de sua infraestrutura para os próximos anos. Neste contexto, o estudo visou analisar quais as perspectivas de desenvolvimento da infraestrutura de cruzeiros marítimos no Brasil, baseando-se na investigação suas características, na participação dos stakeholders-chave indicadores de poder, influência e interesse e na discussão de estratégias para o seu desenvolvimento. Esta pesquisa caracteriza-se como qualitativo de natureza descritiva e exploratória, baseando-se na revisão de literatura e na investigação documental. Utilizou-se a entrevista semiestruturada e a amostragem snowball como técnica de coleta de dados. A análise e tratamento dos dados tiveram como princípios a triangulação de dados e a análise de stakeholders. Identificaram-se como stakeholders-chave no processo de desenvolvimento da infraestrutura de cruzeiros brasileira: as armadoras (companhias) de cruzeiros, os investidores privados, a Secretaria de Portos, o Ministério do Turismo e as associações CLIA-Abremar e Brasilcruise. A burocracia e a legislação brasileira apresentam-se como elementos que impedem o desenvolvimento da infraestrutura de cruzeiros, devido à grande variedade de stakeholders envolvidos, em diferentes esferas e competências de atuação, tornando o setor uma estrutura organizacional complexa, lenta e burocrática, revertida em elevados custos operacionais e em grandes barreiras na retomada do crescimento do setor. O segmento de cruzeiros, por sua vez, exige que todas as ações sejam feitas em conjunto e de maneira articulada com os interesses dos stakeholders envolvidos. Apesar disso, apresentam-se expectativas positivas diante da chegada de novos navios ao mercado brasileiro, a partir de 2020, enquanto o seu atual declínio encontra-se principalmente baseado na baixa competitividade do país em relação aos novos destinos emergentes, como Austrália, Nova Zelândia, Cuba e China. Por fim, concluiu-se que a atividade tem nas parceiras parcerias público-privadas um caminho promissor, necessitando de ações integradas entre armadoras, investidores privados, associações e o poder público para o seu pleno desenvolvimento / With the development of the market of sea cruises, mainly from the 2000s, the number of cruise passengers began to grow until the end of the first decade. However, this market has declined in the recent years and the cruise infrastructure is a factor that justify this fall. In contrast, during the same period, Brazil was highlighted by investments in infrastructure, such as the structure of Brazilian ports. The lack of studies on cruises and the low expectations about the industry development created a scenario of uncertainty and controversy about the development of cruise infrastructure in the coming years. In this context, the study aims to analyze what are the perspectives of cruise infrastructure development in Brazil, based on the research of its characteristics, key-stakeholders participation power, influence and interest indicators and discussion of strategies for its development. This qualitative research is also descriptive and exploratory, based on the literature review and documentary research, using semi-structured interviews and snowball sampling as data collection technique. The analysis and processing of the data had the principles of triangulation data and stakeholders analysis. In the process of cruise infrastructure development have been identified as key-stakeholders: cruise lines, private investors, Ports Secretariat, Tourism Ministry and associations CLIA-Abremar and Brasilcruise. The bureaucracy and the Brazilian legislation are presented as elements that prevent the development of cruise infrastructure due to the wide range of stakeholders involved, in different areas and kills, making the industry a complex, slow and bureaucratic organizational structure, converted in high operating costs and high barriers in reactivating the sector\'s growth. Cruise industry, in turn, requires that all actions are made together and meshing with the interests of the stakeholders involved. On the other hand, there are positive expectations about the arrival of new ships to the Brazilian market from 2020, while its current decline is based on the low competitiveness of the country in relation to new emerging destinations such as Australia, New Zealand, Cuba and China. In addition, cruise infrastructure has public-private partnerships as a promising path, requiring actions between cruise lines, private investors and local government
462

Influência da relação com os stakeholders na presença de indicadores de sustentabilidade: estudos de casos no setor de mineração do Brasil / Influence of relationship with stakeholders on presence of sustainability indicators: case studies in the Brazilian mining sector

Castro, Paulo Henrique de 29 January 2019 (has links)
Este trabalho teve como objetivo geral: entender como as priorizações dadas aosstakeholders e o engajamento com mesmos podem refletir na presença de indicadores de sustentabilidade das organizações mineradoras no Brasil. Os objetivos específicos foram: revelar quem são osstakeholders priorizados e o por quê; e perceber qual a importância tem o engajamento com as partes interessadas na busca pelo desenvolvimento sustentável das mineradoras. Na fundamentação teórica foram abordados os principais conceitos da teoria de stakeholders, desenvolvimento sustentável, modelos e indicadores para mensurar o desenvolvimento sustentável e influenciadores do desempenho socioambiental. Dois estudos de casos foram realizados, tendo como fontes de dados: entrevistas em profundidade, relatórios oficiais, observação direta e a literatura. Os dados foram tratados conforme técnicas de análise de conteúdo e puderam evidenciar a priorização dada às comunidades locais e colaboradores. Todas as fontes de dados apresentaram indícios do tratamento diferenciado desses dois grupos de stakehoders. Os impactos causados às comunidades e colaboradores juntamente com o posicionamento estratégico e a necessidade de legitimidade para operar parecem ser os grandes impulsionadores da priorização apresentada. O engajamento com os grupos de partes interessadas ocorre desde o planejamento inicial das operações até o fechamento da mina. O contato permite o compartilhamento de boas práticas, o que pode contribuir para o desenvolvimento sustentável das mineradoras e grupos envolvidos. As empresas assumem responsabilidades perante os stakeholderse garantem ações que evidenciem os compromissos, inclusive o monitoramento das questões consideradas importantes por grupos salientes. Assim, os indicadores presentes refletem a priorização dada às comunidades e colaboradores bem como o engajamento contínuo com os mesmos. Os resultados podem contribuir com literatura ao apresentar novas formas de priorizar os stakeholders diferentes daquelas já consagradas na teoria. Isso sugere uma discussão da efetividade dos antigos modelos de priorização nos variados tipos de indústrias. Quanto à contribuição gerencial, o setor de mineração poderá encontrar subsídio para melhorar o relacionamento com os stakeholders em busca pelo desenvolvimento sustentável, algo essencial para perenidade desse setor cuja importância é significativa para a economia brasileira / The objective of this study was to understand how the prioritizations given to stakeholders and the engagement with them can reflect the presence of sustainability indicators of mining organizations in Brazil. The specific objectives were: to reveal who are the prioritized stakeholders and why; realize the importance of engagement with stakeholders for the sustainable development of mining companies.Inthe backgroud, the main concepts of stakeholder theory, sustainable development, models and indicators to measure sustainable development and influencers of social and environmental performance were addressed. Two case studies were carried out, having as data-base: interviews, official reports, direct observation and the literature. The data were treated according to content analysis techniques and showed the prioritization given to the local communities and employees. All data sources showed evidence of differential treatment to these two groupsofstakehoders. The impacts caused to communities and employees, the strategic of the companies and the need for legitimacy to operate are the main drivers of the prioritization presented. Engagement with stakeholder groups occurs since the initial planning of operations to the closure of the mine. The contact allows the sharing of good practices, which can contribute to the sustainable development of the mining companies and groups involved. The companies assume responsibilities to the stakeholders and guarantee actions that evidence the commitments, including the measurement of issues considered important by salient groups. Thus, the present indicators reflect the prioritization given to the communities and employees as well as the continuous engagement with them. The results can contribute to literature by presenting new ways of prioritizing stakeholders different from those already established in theory. These are suggests for a discussion about the effectiveness of the established prioritization models in the various types of industries. Regarding the managerial contribution, the mining sector can find support to improve the relationship with the stakeholders for the sustainable development, that is essential for the continuity of this sector which has significant importance for the Brazilianeconomy.
463

Understanding an organic cluster from the perspective of different stakeholders : an integrated look

Lopes, Cynthia Mikaela Chemello Faviero January 2018 (has links)
The increase in organic production and consumption demonstrates a movement in favor to alternative forms of food production, aiming to achieve modes that provide health and wellbeing for the producers and consumers, together with environmental preservation. People’s interest in organically produced food is increasing worldwide. Even so, many challenges are faced by the producers, and in this context new forms of organization appear in this market: clusters. The cluster constitute a way to gain competitiveness. In order to explore and better understand this phenomenon, this dissertation aimed, as main objective, to understand the formation of an organic cluster from the perspective of different stakeholders. Through a single embedded case study, this research had a qualitative approach, being the exploratory type. A research protocol along with other cautions in order to gain rigor in the qualitative research. The data were collected through documentary research, in-depth interviews and participatory observations, and analysed through content analysis. As evidence resulting from this study, the following points are highlighted: (1) it was possible to map the cluster and the relations established by the agents; (2) the main drivers of the cluster are mostly related to the pioneerism, institutionalization of the arrangement and its form of management. The barriers are mostly the lack of prepare to deal with tourists, and the marketing initiatives were considered both as a driver and a barrier, since needs to be better developed, but even incipient has some actions established; (3) the main motivations and barriers for the agents to work with organics were confirmed from the literature. The will to educate the consumers, although, was an interesting finding, as one of the drivers; (4) four pillars were identified as fundamental for the cluster, and their structuration and fortification might help the development of the arrangement: to product, to preservate, to show and to educate.
464

Only connect : a phenomenographic study exploring stakeholders' conceptions of information literacy across an international middle school community

Cunningham, Veronica January 2017 (has links)
The dynamic information context is challenging school communities to calibrate their ways of understanding information literacy. However empirical research reports a lack of shared understanding and vision around information literacy that is negatively impacting its development. The solution it is argued is to increase the level of multi stakeholder dialogue about the information literacy phenomenon. The purpose of this study was to create a platform for dialogue within an international school community by identifying and comparing conceptions of information literacy across multiple stakeholder groups to proactively inform information literacy practice. Working within the qualitative paradigm and invoking a phenomenographic methodological approach the research drew from a trans-disciplinary theoretical background in the information, management and education sciences. Using recorded focus group discussions stakeholders including students, parents, teachers, library staff, IT personnel, administration and leadership shared their perceptions of the information context as a stepping stone to sharing their conceptions of information literacy. The findings show that stakeholder groups perceived the information context to be characterised by environmental, social human and affective dimensions; that stakeholders did not hold one singular conception of information literacy but rather they shared a series of conceptions of information literacy to varying degrees, and that the variation in the ways information literacy was conceptualised prevailed across three continuums namely the individual-collective, affective-cognitive and competency–personal mastery continuums. Furthermore, the comparative analysis of the series of conceptions of information literacy created the opportunity to develop a model of the common ground of conceptual understanding of information literacy thereby making an original contribution to knowledge. The study provides compelling insights for information literacy practitioners recommending that a shared conceptual understanding of information literacy requires accommodating its complex socio-contextual nature and anchoring that understanding in the philosophical, pedagogical and strategic thinking of the learning community.
465

Comunicação, governança e sustentabilidade: como desenhos de interação influenciam o engajamento de empresas com stakeholders / Communication, Governance and Sustainability: how interaction designs influence businesses-stakeholder engagement practices

Smith, Vivian Paes Barretto 03 December 2015 (has links)
Práticas de responsabilidade social e sustentabilidade são desenvolvidas por empresas como forma de responder às contestações da sociedade. Em especial as de engajamento com stakeholders. No entanto, são baseadas em teorias estratégicas da administração e não garantem resultado satisfatório do ponto de vista das melhorias socioambientais. Com o intuito de avaliar a qualidade dessas práticas para a promoção da sustentabilidade, um estudo multidisciplinar comparado entre teorias de administração e de comunicação apontou para diferentes modelos de engajamento chamados desenhos de interação. Baseado na pensamento comunicacional de Deetz foi possível identificar desenhos de interação - Colaboração, Diálogo e Democracia Generativa - com propensões suscetíveis a sustentabilidade, pois geram criatividade e relações de mútuo benefício aos stakeholders. / Corporate social responsibility and sustainability practices are developed by companies in order to address stakeholder claims. The stakeholder engagement practices are especially interesting. They are based on managerial and strategic theories and have not performed environmentally well lately. In order to evaluate the quality of those practices to promote sustainability, a multidisciplinary study took place. Communication and management theories were compared and different types of engagement, named interaction designs, were identified. Based on Deetz communication theories it was possible to understand specific designs - Collaboration, Dialogue and Generative Democracy - and its propensities to promote sustainability, due to their ability to generate mutual benefits and creativity.
466

Belöningar till ledande befattningshavare : Hur har det påverkat AMF, Ericsson, SEB och Volvo? / Rewards to senior executives : How has it affected AMF, Ericsson, SEB and Volvo?

KARIN, LEE, LIN, LIEU January 2011 (has links)
Bakgrund/Problem: Rörlig lön har under det senaste kvartalet utgjort en alltmer betydande del av ledande befattningshavares lön i hela västvärlden. I Sverige har rörlig lön även blivit vanligare. Rörlig lön eller ersättning kan till exempel vara bonus, aktie- eller optionsbaserad ersättning. Ett typiskt belöningssystem till chefer består vanligtvis av baslön, förmåner, rörlig lön, långsiktig incitament och en pensionslösning. Sammansättningen av en ledande befattningshavares totala ersättning har ofta diskuterats där bland annat ersättningsnivåerna till chefer bör vara legitima och möta förståelse bland företagets intressenter. Flera företag har infört någon form av belöningssystem men det finns inga optimala belöningssystem utan ett företag måste välja ett belöningssystem som är anpassad för företagets specifika situation. Vid implementering av belöningssystem i företag kan belöningssystemet medföra effekter. Ett väl utformad belöningssystem kan leda till positiva effekter för företaget.Syfte: Syftet med studien är att analysera hur användning av belöningssystem till ledande befattningshavare påverkar AMF, Ericsson, SEB och AB Volvo. Vår avsikt är att få en förståelse om vilka effekter som kan uppstå från att använda belöningssystem till ledande befattningshavare. Vi vill även få en förståelse för hur dessa företag och deras intressenters uppfattning om belöningssystem till ledande befattningshavare är.Metod: Vi har tillämpat en indirekt induktivt ansats där vi har pendlat fram och tillbaka mellan teori och empiri. Vi har främst använt en kvalitativ forskningsstrategi i studien. Litteraturgenomgången består av litteratur och vetenskapliga artiklar som berör belöningar, agentteorin och motivation. Empirin består av tidningsartiklar där våra studerade företags belöningssystem har uppmärksammats i massmedia.Slutsats: Vi har kommit fram till att belöningssystemet huvudsakligen har påverkat de studerade företagen på ett negativ sätt, på grund av att de inte har beaktat vissa faktorer. Vi har identifierat att utformningen av belöningssystem är en utlösande faktor som har påverkat AMF, Ericsson, SEB och AB Volvo. Vi har då funnit att belopp och prestation är utlösande faktorer till hur intressenter, särskilt aktieägare uppfattar programmet. Medan andra intressenter ser företagets moraliska handlingar som central. Dessa företag bör då ta hänsyn till sina intressenter vid utformning av belöningsprogram för de är beroende av sina intressenter på ett eller annat sätt som arbetskraft och kapital. Om inte hänsyn tas kan det leda till att de studerade företagens legitimitet påverkas. Företag använder belöningssystemet som ett konkurrensmedel för att behålla medarbetarna. / Program: Civilekonomprogrammet
467

Collaborative and partnership opportunities in the area of research and development for paediatric antiretroviral drugs for low income countries

Martin, Gregory 28 June 2011 (has links)
This research was motivated by the urgent need for global health institutions like the World Health Organization and UNITAID to adopt an informed, market based approach to engaging with the research and development pipeline for drugs that treat children infected with the HIV virus. As the market size for these products declines over the next decade, the usual incentives for pharmaceutical and biotech companies to invest in the development of new drugs and new formulations of existing drugs is likely to dwindle. Innovated solutions are needed if a business case is to be made that addresses this important public health need. The objectives of the research include firstly, describing the public health need for research and development into paediatric Antiretroviral drugs; secondly describing the various stakeholders and their interests; and finally exploring and indentifying potential collaborative / partnership opportunities that can be employed to address the existing public health need while satisfying the various stakeholder interests at play.
468

Investigating socially responsible purchasing perceptions : perspective from the food and drink supply chains in Nigeria

Ogunyemi, Titilayo C. January 2017 (has links)
The purpose of this research was to examine how social issues are perceived and addressed in the food and drink sector, focusing on the narrower context of Nigerian purchasing practices, identifying the drivers, and barriers to the adoption of socially responsible purchasing (SRP) in the organisational supply chains. This research is underpinned by the stakeholder and institutional theories with the use of Carroll's CSR pyramid to explain the perceptions of stakeholders and the level at which each of the practices is in the pyramid. An in-depth study was conducted in multinational and indigenous food and drink organisations in Nigeria. Data was gathered from practitioners comprising of employees, managers, and executives by means of questionnaires and semi-structured face-to-face interviews to triangulate data sources. Drawing on the data collected, respondents' perspective of the meaning of socially responsible purchasing provided new insights into the phenomenon with various meanings and contestations. The findings suggest that socially responsible purchasing practices have a moderate positive influence on the organisations' supply chains within an unstable economic environment. Some of the practices were perceived to be voluntary and having an ethical underpinning while others were related to legal responsibilities. The findings suggest that the moderate influence is due to internal and external factors within the institutional environment. This research context was restricted to private organisations in the food and drink sector in Nigeria which might limit the generalisation of the findings. However, the findings may be transferable to other sectors of the economy where socially responsible purchasing issues are addressed in the supply chains. In practice, SRP is perceived to be an important element of CSR and supply chains despite the barriers to its implementation. The practices should be properly implemented to help in the sustenance of organisational supply chains. This research will be insightful for other industrial sectors as well as developing economies in Africa. The findings advance the stakeholder and institutional theories by providing an in-depth perception of various stakeholders and SRP practices within the institutional environment of organisations' supply chains. The research has contributed to enriching the literature on CSR and supply chains sustainability in Nigeria which has a relative shortage of literature on CSR and supply chain.
469

Communicating ethical business practices and its effects on the knowledge, perception and behaviour of stakeholders

Ross, Heather Fiona January 2018 (has links)
Concern about the economic, social and environmental impacts caused by the production and consumption of products and services has resulted in an escalation in the monitoring of companies by stakeholders. Scrutiny has been enhanced by an expanding array of behaviour-modulating instruments, which span a voluntary to mandatory continuum, in the form of ethical identifiers that range from collaborative partnerships, through codes and standards, to regulations, directives and laws. Such identifiers are now becoming more-widely used by businesses in the formulation and communication of their Corporate Social Responsibility and sustainability (CSRS) related strategies. In a business environment undergoing closer examination, individual companies must determine the extent to which they will endorse CSRS, as well as deciding on their level of public disclosure of related practices. However, despite an increasing number of tools that are available for communicating ethical disclosure, there is currently no agreed standard format for presenting the relevant data. This can create difficulties for stakeholders who may wish to compare and contrast the ethical business practices of different companies and can reduce the pressure for meaningful change to be brought about. In the course of the research reported in this thesis, philosophical, ethical and legitimacy theories were drawn upon to understand the approaches that underpin CSRS disclosure, whilst the engagement of key stakeholders was evaluated by applying the principles involved in stakeholder mapping and ethical business strategy communication. For practical reasons, the study focusses on a single global business sector with identifiable CSRS interests, the apparel sector, which has well-publicised issues regarding both its social and environmental impacts, while also possessing constituent parts that are applicable to a variety of other consumer goods markets (for example, extended supply chains). Using a pragmatic methodology, the primary research consisted of two phases carried out in sequence; quantitative research first, then qualitative investigation. The first phase utilised findings from previously published quantitative research to pinpoint five fashion sector brands. The brands’ web-based CSRS-related disclosure was examined by means of a longitudinal four-stage content analysis, which involved an assessment of the click paths created by brands to enable interested parties to access information about their ethical business practices. The ethical identifiers disclosed were then classified and enumerated to quantify the range and complexity of the CSRS-related information provided by each brand. The information gained from the findings was also used to inform the development of a framework for identifying, grading and communicating CSRS disclosure to enable comparative analysis of the approaches adopted by different companies and their suitability to different types of stakeholders. The second phase of the research utilised a qualitative methodology to probe the results from the quantitative phase and to develop an improved communication tool. In-depth interviews were undertaken with fifteen key informants on CSRS, encompassing policy makers, advisors and representatives from commerce; as well as five consumer focus groups divided by age (20s, 30s, 40s, 50s, and 60 years and over). As a result of the research findings, ten stakeholder types were identified as key audiences for CSRS-related information, while stakeholder engagement with the data was classified into three levels ranging from ‘active’, through ‘aware but ambivalent’, to ‘inactive’. Stakeholders who were categorised as ‘active’, responded to triggers created by CSRS-related knowledge and readily participated in behaviours that were sympathetic to promoting social responsibility. The ‘active’ stakeholders were likely to be professionals working in the area of CSRS and consumers personally committed to ethical goals. The participants who demonstrated ‘awareness but ambivalence’ to CSRS information possessed knowledge of CSRS issues, but were not emotionally committed to its goals. They used behavioural filters to explain the rationale supporting a position of commitment that was flexible and dependent on circumstances; hence their tendency to consider the information was affected by a range of additional factors. By contrast, ‘inactive’ stakeholders created blockers or barriers to justify why the responsibility for CSRS lay not with themselves, but with second and third parties in the supply chain. They displayed limited or no commitment to CSRS goals and were not swayed in their behaviour by associated knowledge. The multi-layering of stakeholder perspectives emphasises the need for a reporting framework designed to satisfy the requirements of a growing and diverse body of interested parties. To address this need, ethical identifiers used in CSRS disclosure were divided into deontological and teleological indicators to provide greater classification exclusivity than previous models. From this division, the current research proposes a new communications framework suited to a variety of levels of stakeholder commitment and CSRS complexities by using a three concentric circles (TCC) format, with core, intermediate and outer circles identifying respectively what a company is required to do (mandatory and co-regulatory actions), agrees or chooses to do (self-regulatory and voluntary activities), and is going to do (through ethical collaborative partnerships). If applied digitally, the proposed framework could provide further detail relating to the ethical identifiers contained in each circle and expand the level of information available. When current CSRS disclosure by five sample brands was analysed using the TCC format, voluntary aspects (intermediate and outer circles) were found to dominate in number over mandatory obligations (core circle). However, the deontological actions or activities within which the companies engaged (core and intermediate circles) were seen to have greater longevity than their teleological collaborations and partnerships (outer circle). Bringing together the proposed framework for communicating CSRS information and the stakeholder engagement categories, the potential for full-disclosure access to ethical indicators, and their details, was designed for the ‘active’ group, who were the most likely category to create change-making pressure on companies. The availability of basic and concise ethical data was favoured by the ‘aware but ambivalent’ group, whislt an identifiable logo, indicating that a company was disclosing its practices was considered more than adequate for the requirements of the ‘inactive’ group who were unlikely to seek further information. The stance adopted by this latter group highlighted that business accountability is not demanded by all potential stakeholders and illustrated why mandatory intervention can be needed to enforce behavioural expectations on companies. At a time when the primary and secondary rules of society are increasing the expectation of CSRS-related disclosure from companies, as well as imposing a minimum level of annual reporting on them, the current research provides theoretical, practical and public policy-based contributions to progress the discipline of ethical communications.
470

“Man startar väl inte ett kaffeföretag för att rädda miljön” : En studie om Generation Y:s attityder och åsikter på kaffeproducenters CSR-arbete och CSR-kommunikation

Reutermo, Elin, Axelsson, Mathilda January 2019 (has links)
The coffee industry affects both people and the environment in a negative way, which is an aspect coffee producers are forced to relate to. Today, more and more organizations are involved in CSR and communication about CSR. Therefore, the aim of this study is to examine young consumers of Generation Y, their attitudes and opinions towards coffee producers' CSR work and its communication on CSR. The study has two research questions “what does Arvid Nordquist communicates about its CSR work through their official website?” and “what kind of attitudes and opinions does a group of young consumers have on coffee producers' CSR work and communication on CSR?” For this study two theories have been used, the CSR theory Triple Bottom Line as a theoretical starting point and Deegan Unerman’s theory on the social contract, based on Freeman’s stakeholder theory, as a theoretical framework. This qualitative study used two methods of data collection. First, a document analysis of Arvid Nordquists offical website. Secondly, a focus group interview with young consumer of Generation Y. The conclusion that can be drawn from our research is that consumers from Generation Y are positive to CSR as a phenomenon, but that communication of CSR is followed by scepticism in combination with ignorance. This paper sheds light on a issue that in previous research has used quantitative methods, while this study uses qualitative methods. The importance of this paper is its contribution to how organizations can improve their communication of CSR to young consumers.

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