<p>The purpose of this study is to investigate the suppliers’ view of their relation to Stora Enso. The study focuses on the relation between the central purchasing unit of Stora Enso and the suppliers but also gives indications of how the overall interface between Stora Enso and the suppliers works. The purpose is explored through a number of research objectives, which are presented below. </p><p>Areas essential for the functioning of the central purchasing unit: </p><p>- The overall organisation of Stora Enso’s purchasing activities, </p><p>- Stora Enso’s cross-functional purchasing teams, </p><p>- The internal coordination and communication, </p><p>- The relational bonds between Stora Enso and the suppliers </p><p>Important goals and visions for the central purchasing unit: </p><p>- Minimising the Total Business Cost, </p><p>- Being an attractive partner to the suppliers </p><p>Currently discussed issues within the central purchasing organisation: </p><p>- The potential for closer cooperation between Stora Enso and the suppliers, </p><p>- The professionalism of Stora Enso’s purchasers </p><p>Stora Enso is well organised for purchasing but the centrally coordinated cross-functional teams are not working as well as they could. The internal coordination has improved lately but the central purchasing unit’s mission to optimise for Stora Enso as a whole often creates tension within the organisation, as a result of the mills being profit centres. The internal communication is not efficient, and the suppliers are strengthening their bonds with the mills by taking over the responsibility for certain information flows. The central purchasing unit and the cross-functional teams have the responsibility but not the authority to carry out their task of identifying and reducing the Total Business Cost. Stora Enso is an attractive customer for their suppliers, mainly because of the big volumes they represent. The current negotiation strategies are not advantageous for the introduction of collaborative supplier relations but other factors in the relation between the suppliers and Stora Enso speak strongly in favour for such a strategic change. When it comes to professionalism and business moral the suppliers give the central purchasing unit a very positive evaluation.</p>

<p>Stora Enso Hylte Bruk är ett tidningspappersbruk beläget i Hyltebruk.</p><p>De fyra pappersmaskinerna startades 1972(PM1), 1974(PM2), 1976(PM3) och</p><p>1989(PM4).</p><p>Produktionen 2005 från dessa pappersmaskiner var 800 000 ton papper.</p><p>För att tillverka papper åtgår stora mängder energi i form av värme och el, Hylte</p><p>Bruk gjorde 2005 av med 1 % av Sveriges totala elenergibehov.</p><p>Den 1/7 2004 höjdes processrelaterad elskatt från 0 till 0,5 öre/kWh vilket ledde</p><p>fram till den lag som trädde i kraft den 1/1 2005, ”lag om program för</p><p>energieffektivisering” (PFE)1.</p><p>Ändamålet är att främja en effektiv energianvändning och ger energiintensiv</p><p>industri möjlighet att delta i ett 5-årigt program för energieffektivisering. De</p><p>företag som är kvalificerade att ingå i programmet och klarar av de krav som ställs</p><p>befrias från elskatten.</p><p>Som en del av det här programmet ingår att utarbeta en lista med</p><p>elenergieffektiviseringar som ska överlämnas till Statens Energimyndighet.</p><p>Detta examensarbete kan efter beslut av ansvariga på Hylte Bruk ingå som en del</p><p>av denna lista.</p><p>Syftet med examensarbetet var att undersöka effektiviteten hos tolv pumpar på</p><p>PM2 genom mätning av effekt, flöde och tryck. En del av dessa har varit i drift i</p><p>upp till 32 år, under denna tid har slitage skett, vissa pumpar har gått mot delvis</p><p>stängda ventiler samt förutsättningarna i form av produktion har ändrats sedan de</p><p>dimensionerades.</p><p>För alla de berörda pumparna kan en effektivisering göras, den kan bestå av: lägre</p><p>tryckhöjd, mindre flöde, pump med bättre verkningsgrad, eller en kombination av</p><p>ovanstående exempel.</p><p>De förslag som har en återbetalningstid kortare än tre år ger tillsammans en</p><p>energibesparing på 1 375 000 kWh/år, vilket motsvarar mer än ¼ av vad</p><p>pumparna förbrukar idag.</p><p>Om istället alla de förslagen som är framarbetade och genomförbara skulle</p><p>realiseras kan energibesparingen ökas ytterligare till 2 302 000 kWh/år, detta</p><p>skulle dock innebära en större investeringskostnad vilket resulterar i en längre</p><p>återbetalningstid.</p>

The purpose of this study is to investigate the suppliers’ view of their relation to Stora Enso. The study focuses on the relation between the central purchasing unit of Stora Enso and the suppliers but also gives indications of how the overall interface between Stora Enso and the suppliers works. The purpose is explored through a number of research objectives, which are presented below. Areas essential for the functioning of the central purchasing unit: - The overall organisation of Stora Enso’s purchasing activities, - Stora Enso’s cross-functional purchasing teams, - The internal coordination and communication, - The relational bonds between Stora Enso and the suppliers Important goals and visions for the central purchasing unit: - Minimising the Total Business Cost, - Being an attractive partner to the suppliers Currently discussed issues within the central purchasing organisation: - The potential for closer cooperation between Stora Enso and the suppliers, - The professionalism of Stora Enso’s purchasers Stora Enso is well organised for purchasing but the centrally coordinated cross-functional teams are not working as well as they could. The internal coordination has improved lately but the central purchasing unit’s mission to optimise for Stora Enso as a whole often creates tension within the organisation, as a result of the mills being profit centres. The internal communication is not efficient, and the suppliers are strengthening their bonds with the mills by taking over the responsibility for certain information flows. The central purchasing unit and the cross-functional teams have the responsibility but not the authority to carry out their task of identifying and reducing the Total Business Cost. Stora Enso is an attractive customer for their suppliers, mainly because of the big volumes they represent. The current negotiation strategies are not advantageous for the introduction of collaborative supplier relations but other factors in the relation between the suppliers and Stora Enso speak strongly in favour for such a strategic change. When it comes to professionalism and business moral the suppliers give the central purchasing unit a very positive evaluation.

Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. Previous studies within the subject of sponsorship show that generally sponsorship is a good affair for companies that engage in it. When it comes to sports sponsorship, hockey is the most developed sport in Sweden. Sports sponsorship is also an area where negative effects could occur due to sponsoring and the fact that many people are very passionate when it comes to sports and their favorite teams. Considering the massive amounts that companies invest in sponsoring it is of great interest to further investigate the effects of such activities. There is quite little research conducted within sports sponsoring in Sweden and therefore it is of interest both from businesses as well as the academic world to investigate the effects of sponsorship in a Swedish context. The main focus of this study is to investigate possible positive and negative attitudes towards sponsoring companies that sponsor different teams as well as effects on brand recall based on fan commitment. Method: In order to answer the purpose of this thesis a deductive approach was applied by collecting quantitative data from an experiment, control group and a follow-up study. Theories and previous research in the subject area was used in order to establish hypothesis that later has been tested.  The data retrieved through the research was processed and analyzed using SPSS. Conclusion: The results show that attitudes towards the sponsor are positive when associated with the supported team and negative when associated with the rival team. Fans viewer frequency did not have a significant impact on positive attitudes towards the supported team while fan commitment had a strong impact on negative attitudes towards the sponsor of the rival team. Brand recall was higher with highly committed fans and is correlated with fan commitment. It is concluded that negative attitudes are easily invoked by fan commitment while it is not as easy to build positive attitude with repeated viewings.

Stora Enso Hylte Bruk är ett tidningspappersbruk beläget i Hyltebruk. De fyra pappersmaskinerna startades 1972(PM1), 1974(PM2), 1976(PM3) och 1989(PM4). Produktionen 2005 från dessa pappersmaskiner var 800 000 ton papper. För att tillverka papper åtgår stora mängder energi i form av värme och el, Hylte Bruk gjorde 2005 av med 1 % av Sveriges totala elenergibehov. Den 1/7 2004 höjdes processrelaterad elskatt från 0 till 0,5 öre/kWh vilket ledde fram till den lag som trädde i kraft den 1/1 2005, ”lag om program för energieffektivisering” (PFE)1. Ändamålet är att främja en effektiv energianvändning och ger energiintensiv industri möjlighet att delta i ett 5-årigt program för energieffektivisering. De företag som är kvalificerade att ingå i programmet och klarar av de krav som ställs befrias från elskatten. Som en del av det här programmet ingår att utarbeta en lista med elenergieffektiviseringar som ska överlämnas till Statens Energimyndighet. Detta examensarbete kan efter beslut av ansvariga på Hylte Bruk ingå som en del av denna lista. Syftet med examensarbetet var att undersöka effektiviteten hos tolv pumpar på PM2 genom mätning av effekt, flöde och tryck. En del av dessa har varit i drift i upp till 32 år, under denna tid har slitage skett, vissa pumpar har gått mot delvis stängda ventiler samt förutsättningarna i form av produktion har ändrats sedan de dimensionerades. För alla de berörda pumparna kan en effektivisering göras, den kan bestå av: lägre tryckhöjd, mindre flöde, pump med bättre verkningsgrad, eller en kombination av ovanstående exempel. De förslag som har en återbetalningstid kortare än tre år ger tillsammans en energibesparing på 1 375 000 kWh/år, vilket motsvarar mer än ¼ av vad pumparna förbrukar idag. Om istället alla de förslagen som är framarbetade och genomförbara skulle realiseras kan energibesparingen ökas ytterligare till 2 302 000 kWh/år, detta skulle dock innebära en större investeringskostnad vilket resulterar i en längre återbetalningstid.