Syftet med uppsatsen är att undersöka hur streetstyle-bilder förhåller sig till sin visuella kultur i det nya bloggmediet genom att besvara följande frågor: ”Hur möter betraktaren dessa bilder?”, ”Vilka omständigheter finns kring fotografens bildskapande?”, ”Hur förhåller sig bilderna till sin visuella kontext” samt ”Hur påverkas genren streetstyle-bilder till den nya bloggkontexten?”. Uppsatsen har en performativ utgångspunkt och hör hemma på området visuella kulturstudier. Den använda metoden undersöker seende- och produktionskontext samt bildkonventioner för streetstyle-bilder i två utvalda bloggar: The Sartorialist samt JAK&JIL. Resultatet av studien är att identifikation är central för betraktandet av dessa bilder. Interaktion mellan konsument och producent av bilderna påverkar både hur bilderna skapas och hur de läses. De bildkonventioner som gäller kan härledas både till modefotografi och dokumentärfotografi men har smält samman i genren streetstyle. Det nya bloggmediet har påverkat bilderna genom att större produktion av bilder är nödvändig när tillgängligheten till dem ökar. Fotograferna har genom det nya mediet fått ökad synlighet och status som livsstilsregissörer. Denna status kan de omvandla till ekonomiskt kapital när de genom bloggmediet marknadsför sig i modebranschen och då kan få flera uppdrag. Det nya mediet har även lett till en globalisering av bildkonventioner för streetstyle-bilder som i sin tur speglar det mer globala samhället.

This is a report that goes through the design process of designing and illustrating a virtual clothing shop with the theme ”Stockholm Streetstyle” for the website ”Stardoll.com”. The purpose of the report is to examine how you can manage to get as close to designing a certain style or theme as possible, and also how the process of designing a clothing line can work, The illustrations were made in Adobe Illustrator and the final result of the project was an illustrated fashion collection with 21 parts, in the total of 6 outfits, and also a background for the shop.

Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2016-03-22T22:51:01Z No. of bitstreams: 1 Disserta??o Helena Gabrielle vers?o final 2016 CD ok.pdf: 6539256 bytes, checksum: 4f1abc9b5632d67eb0336d36f6feb4db (MD5) / Made available in DSpace on 2016-03-22T22:51:01Z (GMT). No. of bitstreams: 1 Disserta??o Helena Gabrielle vers?o final 2016 CD ok.pdf: 6539256 bytes, checksum: 4f1abc9b5632d67eb0336d36f6feb4db (MD5) Previous issue date: 2015-09-22 / This research investigates, based on modern social dynamics, the construction of the concept of Technological Design Interactive Rio Etc blog, in order to broaden the conceptions of design as an image it projects, communicates and can be constantly reinterpreted through a perspective interdisciplinary, seeking to recognize design as design, purpose and intent, then, is beyond its instrumentality and representation of human action through a pencil and a sheet of paper. Among the goals, I try to identify through the web interface analysis, while visual image, as shown blog design Rio Etc by proposing a street fashion concept on the Internet. I seek to do so, to express how is the formation of a Technology Interactive Design; attentive to fashion's image as a mediating element between man and culture in the digital environment and point out the street-style as contemporary phenomenon in tribalisation of subjects inserted in the group that plans and produces photographic images to the blog (main content of posts Rio Etc) and portrays the street fashion as a lifestyle, and spread this idea over the internet through the blog tool. Based on this, the Comprehensive Sociology appears to support, in the Interdisciplinary methodology, the unfolding of man as a social being who participates in the cyberculture as a producer designs and puts them at the disposal of Internet users. In this qualitative research, we present an overview of images collected in Rio Etc blog over two years of research, focused on illustrative presentation of archived records in the blog since 2007 (rise of the Rio electronic diary), incorporating the text images that best could set the observed phenomena. I emphasize that the concept of street-style produced by Rio Etc does not include the capital in its territorial and economic diversity, but rather part of a cutout on the street fashion that moves specifically for the south of the city. / A pesquisa investiga, com base na din?mica social moderna, a constru??o do conceito de Desenho Tecnol?gico Interativo do blog Rio Etc, com a finalidade de ampliar as concep??es acerca do desenho enquanto imagem que transmite, comunica e pode ser constantemente ressignificado por meio de uma perspectiva Interdisciplinar, buscando reconhecer o desenho como projeto, prop?sito e intento, logo, est? para al?m da sua instrumentalidade e representa??o da a??o humana atrav?s de um l?pis e uma folha de papel. Entre os objetivos, procuro identificar atrav?s da an?lise da interface web, enquanto imagem visual, como se apresenta o desenho do blog Rio Etc ao propor um conceito de moda de rua na internet. Busco, para isso, expressar como se d? a forma??o de um Desenho Tecnol?gico Interativo; atento para a imagem de moda como elemento mediador entre o homem e a cultura no meio digital e aponto o street-style como fen?meno contempor?neo na tribaliza??o dos sujeitos inseridos no grupo que planeja e produz imagens fotogr?ficas para o blog (principal conte?dos das postagens do Rio Etc) e retrata a moda de rua como estilo de vida, al?m de difundir esta ideia atrav?s da internet por meio da ferramenta blog. Com base nisso, a Sociologia Compreensiva aparece para sustentar, na metodologia Interdisciplinar, os desdobramentos do homem enquanto ser social que participa da cibercultura como produtor de des?gnios e os coloca ? disposi??o dos internautas. Nesta pesquisa qualitativa, apresento um apanhado de imagens coletadas no blog Rio Etc ao longo de dois anos de pesquisa, centrada na apresenta??o ilustrativa de registros arquivados no blog desde o ano de 2007 (surgimento do di?rio eletr?nico carioca), incorporando ao texto imagens que melhor pudessem configurar os fen?menos observados. Destaco que o conceito de street-style produzido pelo Rio Etc n?o contempla a capital na sua diversidade territorial e econ?mica, mas sim, parte de um recorte sobre a moda de rua que transita especificamente pela Zona Sul da cidade.