A l’heure de la globalisation des relations économiques, il est nécessaire que les décisions stratégiques soient prises au plus haut niveau, celui, dans un groupe, de la direction centrale. Or, construit autour du paradigme de la subordination juridique du salarié à l’égard de son employeur, le droit du travail néglige la dépendance économique, voire juridique, de ce dernier à l’égard d’entités juridiquement distinctes. L’employeur placé dans une telle situation peut voire ses choix stratégiques influencés ou commandés. S’esquisse alors l’image d’un « décisionnaire » étranger à la relation contractuelle nouée qui, néanmoins, influence l’exécution des relations de travail dans le groupe. Cette dichotomie dans l’adoption des décisions ne doit pas avoir pour corollaire l’oubli des responsabilités légitimes. Sans aller jusqu’à faire plier l’autonomie juridique des entités constituant le groupe, il convient d’en amender les effets pour que chacun assume les conséquences de ses décisions. Le droit ne peut rester indifférent au réel. / At a time of globalization of economic relations, strategic decisions have to be made on the highest level, that is, on the group's level. However, french employment law, which was built up around the paradigm of the employee's legal subordination to the employer, disregards the latter's economic or even legal dependence on other legal entities. Yet in such a situation, an employer's strategic choices may well be influenced or even dictated. Thus showing through are the outlines of an external decision-maker, third-party to the contractual relationship, who nonetheless influences the performance of the employment relationships within the group. This dichotomy in the decision-making process should not correlatively incur total oblivion as to the rightful responsibilities. Accordingly, without overriding the legal autonomy of corporate bodies, the legal consequences should be adapted so that everyone takes responsibility for their decisions.

Face au phénomène de désindustrialisation de certains territoires français, accompagné par des mouvements de délocalisation, et dans un contexte de concurrence mondiale exacerbée, la question de l'attractivité des territoires infranationaux se pose avec acuité. Cette thèse porte sur l'attractivité territoriale entendue comme la capacité à retenir des activités économiques étrangères de sorte à favoriser le développement territorial. Ainsi, ces travaux de recherche posent la question du lien théorique et empirique entre action publique locale et ancrage territorial des filiales étrangères / The question of attractiveness of subnational territories is particularly raised due to the fact that some French territories are facing the phenomenon of deindustrialization accompanied with movements of relocation in a context of worldwide competition. This thesis will focus on the territorial attractiveness intended as the capacity to retain foreign economic activities so that favoring local development. Thus, the research works raise the question of the theoretical and empirical link between local public action and the territorial anchoring of foreign subsidiaries. The idea is to understand what this anchoring consists of in terms of local public action, and the way it affects it

Made available in DSpace on 2016-10-13T14:09:55Z (GMT). No. of bitstreams: 1 Maite Alves Bezerra.pdf: 3089595 bytes, checksum: 4b732db01b39da0972cda3bb94b15ec7 (MD5) Previous issue date: 2014-03-27 / It is widely recognized that multinational enterprises' capabilities derive from its ability to acquire knowledge from different sources. However, with the recent emersion of emerging-market multinational enterprises (EMNE) scholars start asking how EMNEs capacities are built. As traditional MNEs, EMNEs seek knowledge in foreign markets. Although EMNEs tend to engage in technological asset-seeking, once they origin country lacks technological knowledge. Using the institutional and network approaches, I argue that the local institutional environment and the embeddedness in local networks jointly affect the reverse transfer of technological capabilities in EMNEs, specifically in Brazilian EMNEs. The sample is composed by a survey applied to 78 foreign Brazilian EMNEs subsidiaries and the data was analyzed through structural modeling equation, using the partial least square (PLS) approach. The results confirm that subsidiaries located in well-developed environments and highly embedded in local suppliers network are more likely to transfer technological product capabilities in to headquarter. Subsidiaries highly embedded in supplier and clients' local networks are more likely to transfer technological process capabilities to headquarter. However, the latter was only significant to subsidiaries established through acquisition. Another interesting finding is that Brazilian EMNEs subsidiaries seem to present low-performance in exploring local knowledge sources and that there is apparent evidence that Brazilian EMNEs engage more in market-seeking than knowledge-seeking FDI. Nevertheless, these evidences need to be better explored in future researches. With this research I hope to contribute to the extension of existing IB theory with a better understanding about reverse transfer of technological capabilities in EMNEs. / É amplamente reconhecido que as capacidades das empresas multinacionais derivam de sua habilidade de adquirir conhecimento de fontes distintas. Entretanto, a recente emersão das empresas multinacionais emergentes (EMNEs) fez surgir questionamentos acerca de como as capacidades que as levam a competir internacionalmente são constituídas. Assim como as MNEs tradicionais, as EMNEs buscam conhecimento em mercados estrangeiros. Porém estes conhecimentos tendem a ser de cunho tecnológico, já que possuem carência tecnológica em seu país de origem. Por meio das lentes teóricas das redes em negócios internacionais e da teoria de sistemas de inovação, é proposto que o desenvolvimento do ambiente institucional em conjunto com a imersão nas redes locais impactam o processo de transferência reversa de capacidades tecnológicas em EMNEs, especificamente brasileiras. A amostra do estudo é composta por 78 subsidiárias de EMNEs brasileiras instaladas no exterior. Os dados foram analisados por meio da modelagem de equação estrutural pelo método dos mínimos quadrados parciais (PLS). Os dados mostraram que a transferência reversa de capacidades tecnológicas em produto é mais propícia em subsidiárias localizadas em mercados avançados e altamente imersas na rede local de fornecedores. A transferência reversa de capacidades tecnológicas em processo é mais propícia a subsidiárias altamente imersas na rede local de fornecedores e de clientes, contudo a segunda se mostrou significante apenas a unidades estabelecidas por meio de aquisições. Os achados mostraram também que as subsidiárias tendem a ser mais imersas na rede local de clientes em ambientes desenvolvidos, ao passo que o ambiente não mostrou influência na imersão na rede de fornecedores. Outros achados de destaque foram o aparente baixo aproveitamento das fontes de conhecimento disponíveis às subsidiárias e a aparente tendência das EMNEs brasileiras de se internacionalizarem mais em busca de mercados do que em busca de tecnologia. No entanto esses achados necessitam de futuras análises. Espera-se com este estudo contribuir para a extensão da literatura de negócios internacionais existentes e para um melhor entendimento acerca da transferência reversa de capacidades tecnológicas em EMNEs.

Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T13:13:28Z No. of bitstreams: 1 Debora Atala Mendes Pires.pdf: 2097569 bytes, checksum: 4967cf78e4eb671223d70b08179964b5 (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T13:13:46Z (GMT) No. of bitstreams: 1 Debora Atala Mendes Pires.pdf: 2097569 bytes, checksum: 4967cf78e4eb671223d70b08179964b5 (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T13:38:36Z (GMT) No. of bitstreams: 1 Debora Atala Mendes Pires.pdf: 2097569 bytes, checksum: 4967cf78e4eb671223d70b08179964b5 (MD5) / Made available in DSpace on 2016-11-29T13:51:14Z (GMT). No. of bitstreams: 1 Debora Atala Mendes Pires.pdf: 2097569 bytes, checksum: 4967cf78e4eb671223d70b08179964b5 (MD5) Previous issue date: 2014-05-06 / This research proposes an analysis of international marketing strategies and its influence on the performance of Brazilian subsidiaries of foreign multinationals. On the grounds of three dimensions - strategy, structure and marketing processes, this study sought to assess its influence on the strategic performance of the subsidiary. The literature review encompasses concepts of resource-based view (RBV), multinational companies, the role of subsidiaries and international marketing. To verify the hypotheses of the study, a survey was conducted from a base of 611 foreign subsidiaries in Brazil, from September to November of 2013, the total respondents considered valid was a sample of 109 subsidiaries. Through multivariate analysis as a technique for data analysis, hypotheses were verified. As a result, it is understood that the subsidiaries are adopting a standardized brand strategy, while the other components of the marketing mix are adapted to the local market. The same occurs with the dimensions of structure and marketing processes. Only the variables of brand, advertising and the process of exchange information between leadership showed moderate association with strategic performance. This work brings up as theoretical contributions, new developments about the dimensions of strategy, structure and processes and how decisions are made in emerging markets regarding these dimensions. From the managerial point of view, this research provides inputs to operationalize marketing strategies in emerging markets, understanding that former strategic patterns must be adapted. Therefore, the search for competitive advantage in emerging markets comes from the ability to seamlessly configure dimensions - strategy, structure and marketing processes. When skillfully harnessed, these dimensions provide bases for sustainable competitive advantage, which cannot be easily copied or substituted, and increase efficiency and effectiveness in the implementation of a chosen strategy thus influencing the strategic performance. / Este estudo propõe uma análise sobre a estratégia de marketing internacional e a influência no desempenho estratégico das subsidiárias de multinacionais estrangeiras no Brasil. Pautando-se em três dimensões – estratégia, estrutura e processo de marketing, busca-se avaliar a influência no desempenho estratégico da subsidiária. A revisão teórica engloba conceitos da visão baseada em recursos (RBV), empresas multinacionais, o papel das subsidiárias e o marketing internacional. Para verificar as hipóteses do estudo, foi realizado um survey a partir de uma base de 611 subsidiárias estrangeiras no Brasil, nos meses de setembro a novembro de 2013, sendo que o total de respondentes considerados válidos foi uma amostra de 109 subsidiárias. Por meio de análises multivariadas, como técnica de análise de dados, foram verificadas as hipóteses. A partir dos resultados, compreende-se que as subsidiárias optam por uma estratégia de marca padronizada, enquanto os demais componentes do marketing mix são adaptados ao mercado local. O mesmo ocorre com as dimensões estrutura e processos de marketing. Apenas as variáveis: estratégia de marca, propaganda e processos de troca de informação da liderança apresentam associação moderada sobre o desempenho estratégico da empresa. Como contribuições teóricas, este trabalho traz à tona novas questões sobre as dimensões estratégia, estrutura e processos e como tais decisões são feitas em mercados emergentes. Gerencialmente, este trabalho oferece insumos para operacionalizar estratégias de marketing em mercados emergentes, entendendo que antigos padrões estratégicos devem ser adaptados. Ou seja, busca pela vantagem competitiva em mercados emergentes advém da capacidade em configurar harmoniosamente as dimensões - estratégia, estrutura e processo de marketing. Quando habilmente aproveitadas, essas dimensões oferecem bases de vantagem competitiva sustentável, que não podem ser facilmente copiados ou substituídos e, aumentam a eficácia e a eficiência na implantação de uma estratégia escolhida influenciando assim, no desempenho estratégico.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-08-07T14:25:34Z No. of bitstreams: 1 Aldo_ Jose _Brunhara 15.dez.2017 (4).pdf: 1847598 bytes, checksum: cc07db41a902201f1c611a2b40107b13 (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-08-07T14:26:43Z (GMT) No. of bitstreams: 1 Aldo_ Jose _Brunhara 15.dez.2017 (4).pdf: 1847598 bytes, checksum: cc07db41a902201f1c611a2b40107b13 (MD5) / Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2018-08-07T16:19:23Z (GMT) No. of bitstreams: 1 Aldo_ Jose _Brunhara 15.dez.2017 (4).pdf: 1847598 bytes, checksum: cc07db41a902201f1c611a2b40107b13 (MD5) / Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2018-08-07T16:19:23Z (GMT) No. of bitstreams: 1 Aldo_ Jose _Brunhara 15.dez.2017 (4).pdf: 1847598 bytes, checksum: cc07db41a902201f1c611a2b40107b13 (MD5) / Made available in DSpace on 2018-08-07T16:19:48Z (GMT). No. of bitstreams: 1 Aldo_ Jose _Brunhara 15.dez.2017 (4).pdf: 1847598 bytes, checksum: cc07db41a902201f1c611a2b40107b13 (MD5) Previous issue date: 2017-12-05 / The objective of this thesis was to verify the association of the Ambidexterity strategy with the formation of non-localized capacities (NLB-FSAs) in subsidiaries of Multinational Companies. The theoretical framework that underpinned the thesis was the resource-based view in international business and the OLI paradigm reflected in the discussion of the organizational capacities of foreign subsidiaries. The quantitative survey was conducted in April 2017 with foreign subsidiaries operating in Brazil. A total of 289 valid responses were received from various segments: industry, commerce and services. To test the model, multiple regression techniques were applied using the PLS (Partial Least Squares) system. The results confirm that Ambidexterity is associated with NLBFSA formation indirectly. Ambidexterity leads to local capacity building, in the form of LB-FSAs (Located Bound - Firm Specific Advantages). Subsidiaries with LB-FSAs present greater competitiveness, which in turn enables the subsidiary to transfer knowledge in the form of NLB-FSAs for the multinational's network. In theoretical terms, this research strengthens the RBV - Resource Based View and Dunning’s OLI theory (1980), more specifically, Ownership and Internalization, whereby through the ownership and exploitation of its resources abroad, MNEs develop and internalized capabilities, in the form of NLB-FSAs, from emerging markets. Regarding to the studies on Ambidexterity, the thesis shows that ambidextrous companies develop NLB-FSAs from the LB-FSAs capabilities that allow the improvement of Competitiveness. Additionally, it fulfills a gap in the studies on Ambidexterity since there are no studies on the impact of Ambidexterity on the formation of organizational capacities, LB-FSAs and NLB-FSAs in subsidiaries of multinational companies operating in Brazil. In terms of contribution to management, it supports in the definition of the strategic management model of multinationals, since, by using ambidextrous strategies, it enables the development of competitive organizational capacities from an emerging country. / O objetivo desta tese foi o de verificar a associação da estratégia de Ambidestria, com a formação de capacidades não locais (NLB-FSAs - Non Located Bound - Firm Specific Advantages) em subsidiárias de Empresas Multinacionais. O marco teórico que sustentou a tese foi a visão baseada em recursos em negócios internacionais e o paradigma OLI refletido na discussão das capacidades organizacionais de subsidiárias estrangeiras. A pesquisa quantitativa, do tipo survey foi conduzida em abril de 2017 com subsidiárias estrangeiras que operam no Brasil. Foram recebidas 289 respostas válidas, de segmentos variados: indústria, comércio e serviços. Para testar o modelo, técnicas de regressão múltiplas foram aplicadas utilizando-se o sistema PLS (Partial Least Squares). Os resultados confirmam que a Ambidestria está associada à formação de NLB-FSA de maneira indireta. A Ambidestria leva à formação de capacidades locais, em forma de LB-FSAs (Located Bound - Firm Specific Advantages). Subsidiárias com LB-FSAs apresentam maior Competitividade, que por sua vez possibilita a subsidiária transbordar o conhecimento na forma de NLB-FSAs para a rede da multinacional. Em termos teóricos, a pesquisa fortalece a teoria VBR - Visão Baseada em Recursos e do OLI de Dunning (1980), mais especificamente, Ownership e Internalization, em que por meio da propriedade e exploração de seus recursos no exterior, as EMNs desenvolvem capacidades internalizadas, na forma de NLB-FSAs, a partir de mercados emergentes. Com relação aos estudos sobre Ambidestria, a tese evidencia que empresas ambidestras desenvolvem NLBFSAs a partir das capacidades LB-FSAs que possibilitam a melhoria da Competitividade. Adicionalmente, preenche um gap nos estudos sobre Ambidestria, uma vez que há ausência de estudos sobre o impacto da Ambidestria na formação de capacidades organizacionais, LB-FSAs e NLB-FSAs por subsidiárias de empresas multinacionais que atuam no Brasil Em termos de contribuição para gestão, auxilia na definição do modelo de gestão estratégica das multinacionais, uma vez que, ao usar estratégias ambidestras, possibilita o desenvolvimento de capacidades organizacionais competitivas a partir de um país emergente.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-04T15:46:29Z No. of bitstreams: 1 PMDGI - MARIA LUCIA RIGHETTI.pdf: 3456056 bytes, checksum: 1998d0b7c2f9d73fa0d98f5f187f72bd (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-04T15:47:11Z (GMT) No. of bitstreams: 1 PMDGI - MARIA LUCIA RIGHETTI.pdf: 3456056 bytes, checksum: 1998d0b7c2f9d73fa0d98f5f187f72bd (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-04T18:49:30Z (GMT) No. of bitstreams: 1 PMDGI - MARIA LUCIA RIGHETTI.pdf: 3456056 bytes, checksum: 1998d0b7c2f9d73fa0d98f5f187f72bd (MD5) / Made available in DSpace on 2018-10-04T18:49:59Z (GMT). No. of bitstreams: 1 PMDGI - MARIA LUCIA RIGHETTI.pdf: 3456056 bytes, checksum: 1998d0b7c2f9d73fa0d98f5f187f72bd (MD5) Previous issue date: 2018-02-20 / This work investigates the phenomenon of the reverse transfer of knowledge in subsidiaries with a multidimensional approach. The main objective is to verify in an empirical way if the strategies and actions of marketing, autonomy and integration of marketing has influence in the reverse knowledge transfer in the foreign multinationals enterprises located in Brazil. As control it was verify the time of international experience and the type of industry can be influence the reverse knowledge transfer. To test the hypotheses, a survey was conducted with managers of 104 subsidiaries of foreign multinationals located in Brazil. The data were analyzed by multiple linear regression and cluster analysis. To deepen the analysis, the empirical part also includes qualitative exploratory research through of the multiple case study with three subsidiaries of foreign multinationals. The results in both empirical researches show that product innovation and the integration between subsidiary and headquarter have a positive effect on the reverse knowledge transfer. This study contributes for academic paradox showing elements to the view of authors and refutes other theoretical perspectives, such as Rugman (2009), Narula (2006), Dunning (1988) and Dunning and Narula (1996) and Ghauri et al (2016) and Yip (1995). Managerially, this work deepens the factors that determine the reverse knowledge transfer like the development of innovations and the high integration between subsidiary and headquarter. Exposing to managers the importance of managing communication with the headquarter and to invest in human resources with creativity and innovation capacity. Also, it became evident that the marketing operations of foreign multinationals in Brazil are developed in the same time between subsidiary and headquarter. The results are expected to contribute to the extension of international marketing literature and provides a better understanding of the phenomenon of reverse knowledge transfer in the brazilian context. / Este trabalho investiga o fenômeno da transferência reversa de conhecimento em subsidiárias com uma abordagem multidimensional. O objetivo principal é verificar de modo empírico se as estratégias e ações de marketing, a autonomia e a integração de marketing influenciam na transferência reversa de conhecimento em multinacionais estrangerias no Brasil. Como controle verifica-se se o tempo de experiência internacional e o tipo de indústria influenciam na transferência reversa de conhecimento. Para testar as hipóteses apresenta-se uma survey com gestores de 104 subsidiárias de multinacionais estrangeiras localizadas no Brasil. Os dados foram analisados por meio de regressão linear múltipla e análise de conglomerados. Para aprofundar as análises, a parte empírica inclui também pesquisa qualitativa exploratória realizada por meio de estudo de caso múltiplo realizada com três subsidiárias de multinacionais estrangeiras. Os resultados em ambas pesquisas empíricas demostram que inovação de produto e a integração entre subsidiária e matriz possuem efeito positivo na transferência reversa de conhecimento. No que se refere a paradoxo acadêmico, este estudo contribui sustentando a visão de autores e refutando outras óticas teóricas, como Rugman (2009), Narula (2006), Dunning (1988) e Dunning e Narula (1996) e Ghauri et al (2016) e Yip (1995). Gerencialmente, este trabalho aprofunda os fatores que determinam a transferência reversa de conhecimentos, o desenvolvimento de inovações e a alta integração com a matriz. Expondo aos gestores a importância de gerir a comunicação com a matriz e investir em recursos humanos com criatividade e capacidade de inovação. Ainda, ficou evidente que as operações de marketing de multinacionais estrangeiras no país são desenvolvidas de forma dividida entre matriz e subsidiária. Espera- se com os resultados contribuir para a extensão da literatura de marketing internacional e para uma melhor compreensão acerca do fenômeno transferência reversa de conhecimento no contexto brasileiro.

The thesis investigates how FDI intra-industry spillovers are affected by MNE ownership modes and sub-national locations. A conceptual framework is developed which utilises IB theories to propose how MNE ownership modes and sub-national locations are likely to matter for FDI spillovers. The research propositions are explored quantitatively using an unbalanced firm-level panel dataset of 1624 Indian manufacturing firms (1991-2008) with 5203 firm-year observations. The model estimation is carried out in STATA 13.0 in two stages; firstly, by using semi-parametric (Levinsohn-Petrin) method to derive the dependent variable (TFP of domestic firms); and secondly, by using fixed effects model estimated in first-differences to relate TFP of domestic firms' with different measures of foreign presence. Results from the first model reveal that WOSs and MAJVs have positive spillover effects whereas MIJVs have negative spillover effects in the Indian manufacturing sector. The second model finds that the net spillover effect in non-metropolitan regions is higher than in metropolitan regions. The thesis discusses the possible major policy implications of the results and considers possible reasons for the differences in the spillovers for different ownership modes and sub-national locations.

<p>Topic:When an MNC seeks to enter a foreign country, it must choose the most appropriate entry mode for that specific market, such as exporting, licensing, a turnkey project, franchising, joint ventures or wholly-owned subsidiaries. There are many factors which affect the choice of entry modes. Influential factors contributing to the entry mode decision can have different degrees of impact for each particular country. As a consequence, an MNC has to use different entry modes in order to adapt to the specific situations it faces in its international expansion strategy.</p><p>Research Problem: Our research problem is to find the answer to two specific research questions while investigating in a particular MNC: Starbucks. The relevant questions are: (1.) What factors affected Starbucks’ entry mode decisions? (2.) Which entry mode strategies did Starbucks use foreign markets and why?</p><p>Method: We collected data through a qualitative method. We regarded that a qualitative research method would provide us the necessary data to understand entry mode decisions. We collected data through literature, books, journals, and Internet resources. We have decided to focus our qualitative research on exploring Starbucks’ entry mode decision in some specific markets. In particular, we have concentrated on Spain, New Zealand and the United Kingdom.</p><p>Conclusions: The choice of entry mode is a critical decision made by MNCs. The choice is influenced by several factors; we have divided these into internal and external factors. We have found both groups are important in the decisions made by Starbucks. However, the degree of influence is different in each case. Moreover, it is possible that some influential factors in the choice of entry mode can differ by case. Finally, we have found external factors have been critical in affecting Starbucks’ choice of entry modes. Starbucks has sought to adapt to those external factors and local needs and requirements by using different entry modes.</p>

Topic:When an MNC seeks to enter a foreign country, it must choose the most appropriate entry mode for that specific market, such as exporting, licensing, a turnkey project, franchising, joint ventures or wholly-owned subsidiaries. There are many factors which affect the choice of entry modes. Influential factors contributing to the entry mode decision can have different degrees of impact for each particular country. As a consequence, an MNC has to use different entry modes in order to adapt to the specific situations it faces in its international expansion strategy. Research Problem: Our research problem is to find the answer to two specific research questions while investigating in a particular MNC: Starbucks. The relevant questions are: (1.) What factors affected Starbucks’ entry mode decisions? (2.) Which entry mode strategies did Starbucks use foreign markets and why? Method: We collected data through a qualitative method. We regarded that a qualitative research method would provide us the necessary data to understand entry mode decisions. We collected data through literature, books, journals, and Internet resources. We have decided to focus our qualitative research on exploring Starbucks’ entry mode decision in some specific markets. In particular, we have concentrated on Spain, New Zealand and the United Kingdom. Conclusions: The choice of entry mode is a critical decision made by MNCs. The choice is influenced by several factors; we have divided these into internal and external factors. We have found both groups are important in the decisions made by Starbucks. However, the degree of influence is different in each case. Moreover, it is possible that some influential factors in the choice of entry mode can differ by case. Finally, we have found external factors have been critical in affecting Starbucks’ choice of entry modes. Starbucks has sought to adapt to those external factors and local needs and requirements by using different entry modes.

Submitted by Juliana Sampaio (jsampaio82@gmail.com) on 2015-02-23T14:50:06Z No. of bitstreams: 1 Dissertação Juliana Sampaio - Versão Final.pdf: 553042 bytes, checksum: 5f5e442204c8a6a912bf21c01f7868fe (MD5) / Rejected by Renata de Souza Nascimento (renata.souza@fgv.br), reason: Prezada Juliana, boa noite Seu trabalho foi rejeitado por não estar de acordo com as normas da ABNT. Encaminhei por e-mail o que deve ser alterado (Somente alguns detalhes). Att Renata on 2015-02-23T22:52:02Z (GMT) / Submitted by Juliana Sampaio (jsampaio82@gmail.com) on 2015-02-23T23:59:07Z No. of bitstreams: 1 Dissertação Juliana Sampaio - Versão Final.pdf: 553115 bytes, checksum: c7d8f3a68dcbf604051728b13fc52f6f (MD5) / Approved for entry into archive by Renata de Souza Nascimento (renata.souza@fgv.br) on 2015-02-24T00:18:39Z (GMT) No. of bitstreams: 1 Dissertação Juliana Sampaio - Versão Final.pdf: 553115 bytes, checksum: c7d8f3a68dcbf604051728b13fc52f6f (MD5) / Made available in DSpace on 2015-02-24T13:41:33Z (GMT). No. of bitstreams: 1 Dissertação Juliana Sampaio - Versão Final.pdf: 553115 bytes, checksum: c7d8f3a68dcbf604051728b13fc52f6f (MD5) Previous issue date: 2015-01-26 / O presente estudo analisa o modo de expansão das multinacionais no Brasil, país emergente e de dimensões continentais que apresenta enormes desigualdades regionais. Assim, foram analisadas as estratégias de expansão dos dez maiores grupos estadunidenses no Brasil entre 2004 e 2013, sob a ótica das teorias tradicionais de internacionalização e da teoria dos ativos complementares de Hennart. Verificou-se que as diferentes características regionais brasileiras levam as multinacionais a realizarem aquisições quando iniciam atividades em novas regiões. Ademais, foi constatado que outros fatores, como dificuldades intrínsecas aos setores de atuação e a entrada do grupo multinacional em novas atividades que não a sua predominante, afetam o modo de expansão das multinacionais, levando-as a realizar aquisições e joint ventures. Tais aquisições e joint ventures são explicadas pela dificuldade das multinacionais em acessar ativos complementares locais, em conformidade à teoria de Hennart. Por outro lado, e em contrariedade às teorias tradicionais, foi verificado que a experiência das multinacionais no Brasil nem sempre influencia o seu comprometimento nos países hospedeiros, levando ao estabelecimento de subsidiárias integrais. / This work analyzes the expansion decision made by multinational groups in Brazil, an emerging nation showing sizeable regional differences. We analyzed the expansion strategies of the 10 major US groups in Brazil between 2004 and 2013 based on traditional local internationalization theories and Hennart’s bundling model. We found evidence that the different Brazilian regional characteristics cause multinationals to carry out acquisitions when they need to enter in a new region. Also, we found that Brazilian market factors such as concentration, growth, industries’ intrinsic features and the engagement in new activities affect the expansion mode of multinationals, causing such corporations to carry out acquisitions and establish joint ventures. The acquisitions and joint ventures are explained by the difficulty in obtaining access to local complementary assets in these specific cases, a result in line with Hennart's assertions. On the other hand, we noticed that the experience of multinationals in Brazil not always influences its commitment in the host countries and gives rise to the establishment of wholly-owned subsidiaries.