Global ETD Search

1	Le détournement publicitaire sur Internet : quelles sont les influences sur le récepteur? Faucher, Marie-France 20 December 2013 (has links) Le détournement publicitaire est une nouvelle pratique par laquelle l’internaute modifie une publicité dans le but, entre autres, de dénoncer, de se moquer ou de s’amuser aux dépens d’un produit ou d’une marque. Cette publicité détournée générée par les utilisateurs (DPGU) peut être propagée via les médias sociaux et atteindre un nombre d’internautes et de visionnements important. Mais influence-t-elle le récepteur? Peut-elle nuire à l’entreprise ou à la marque? Dans le cadre de cette étude quasi expérimentale, nous analysons la cognition envers le DPGU et la cible, c’est-à-dire la compréhension qu’en a le récepteur. Puis, nous mesurons son attitude (niveau d’appréciation) envers le DPGU et la cible. Enfin, nous voyons si ces deux variables modifient l’intention d’acheter des récepteurs. En parallèle, nous nous intéressons à la question de la propagation des DPGU dans la communauté virtuelle. Internet Détournement publicitaire subvertising effets publicité médias sociaux design quasi expérimental
2	Le détournement publicitaire sur Internet : quelles sont les influences sur le récepteur? Faucher, Marie-France January 2014 (has links) Le détournement publicitaire est une nouvelle pratique par laquelle l’internaute modifie une publicité dans le but, entre autres, de dénoncer, de se moquer ou de s’amuser aux dépens d’un produit ou d’une marque. Cette publicité détournée générée par les utilisateurs (DPGU) peut être propagée via les médias sociaux et atteindre un nombre d’internautes et de visionnements important. Mais influence-t-elle le récepteur? Peut-elle nuire à l’entreprise ou à la marque? Dans le cadre de cette étude quasi expérimentale, nous analysons la cognition envers le DPGU et la cible, c’est-à-dire la compréhension qu’en a le récepteur. Puis, nous mesurons son attitude (niveau d’appréciation) envers le DPGU et la cible. Enfin, nous voyons si ces deux variables modifient l’intention d’acheter des récepteurs. En parallèle, nous nous intéressons à la question de la propagation des DPGU dans la communauté virtuelle. Internet Détournement publicitaire subvertising effets publicité médias sociaux design quasi expérimental
3	A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing Stasko, Carly 14 December 2009 (has links) This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming. media literacy critical literacy holistic education culture jamming consciousness high school alternative rave Madvertisement Media Collective Hodgkin's Lymphoma qualitative research semiotics community center holistic philosophy transformation philosophy of education cancer survivor school commercialism english alienation public pedagogy poetry hip hop underground self-publishing independent media environment internet ecology democratic post-traumatic stress hacking holistic pedagogy digital media consumer culture commercialism graffiti decolonize advertising youth marketing sexism embodied healing personal professional knowledge immune system expression white blood cell street art decolonizing holistic pedagogy public art personal professional knowledge ecology mass media body image spirituality wellness embodied learning embodied wisdom awareness relationship meditation visualization communication Billboard Liberation Front signification courageous vulnerability youth Youth Media Literacy Project critical Chinese Medicine Qi Gong holistic media literacy obsolescence interconnection meta-cognitive Kalle Lasn transformative learning critical viewing critical pedagogy integration curriculum teaching subvertising learning positive psychology interpretation Megan Boler narrative medium production dancing representation expression Youth Media Literacy Project resistance cognitive re-framing subversion Negativeland reclaiming philosophy narrative inquiry education reading alternative education Fierce Light students university No Logo Situationists Naomi Klein menstruation storytelling experience writing language emotional physical facebook psychological Guy Debord Association for Media Literacy grassroots felt-sense stories performance grounded authentic expression perspective visual culture youtube chemotherapy visuality deconstruction women's studies Media Education Foundation détournement Reclaim the Streets movement spectatorship passive medicine social justice arts-informed research subway party gratitude guerilla post-modern media activism mindshare complex symbolic activity CBC radio art Toronto pre-service students oncology fashion healing spiral Adbusters sub-culture feminism podcast Trevor Norris street theater holistic learning medical language inter-personal film David Buckingham Renee Hobbs training Paulo Friere John Dewey political theater Sut Jhally Media Education Foundation Douglas Kellner Princess Margaret Hospital play Robert McChesney Action Coalition for Media Education Mediacs Association for Media Literacy Toronto District School Board Ontario Ministry of Education Marshall McLuhan Susan Sontag Jennifer Sandlin cure improvisation symbolic creativity Evolutionary Healing Paul Willis pop culture media collective Barry Duncan Kathleen Tyner Carly Stasko Girls Who Bite Back art therapy Next Wave Cultures zine Imagitate the State Intrinsik interacting narratives digital storytelling technology tactical media public space science creativity empowerment 0727 0708 0453 0273 0279 0515 0516 0733 0998 0680 0530 0092 0525
4	A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing Stasko, Carly 14 December 2009 (has links) This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming. media literacy critical literacy holistic education culture jamming consciousness high school alternative rave Madvertisement Media Collective Hodgkin's Lymphoma qualitative research semiotics community center holistic philosophy transformation philosophy of education cancer survivor school commercialism english alienation public pedagogy poetry hip hop underground self-publishing independent media environment internet ecology democratic post-traumatic stress hacking holistic pedagogy digital media consumer culture commercialism graffiti decolonize advertising youth marketing sexism embodied healing personal professional knowledge immune system expression white blood cell street art decolonizing holistic pedagogy public art personal professional knowledge ecology mass media body image spirituality wellness embodied learning embodied wisdom awareness relationship meditation visualization communication Billboard Liberation Front signification courageous vulnerability youth Youth Media Literacy Project critical Chinese Medicine Qi Gong holistic media literacy obsolescence interconnection meta-cognitive Kalle Lasn transformative learning critical viewing critical pedagogy integration curriculum teaching subvertising learning positive psychology interpretation Megan Boler narrative medium production dancing representation expression Youth Media Literacy Project resistance cognitive re-framing subversion Negativeland reclaiming philosophy narrative inquiry education reading alternative education Fierce Light students university No Logo Situationists Naomi Klein menstruation storytelling experience writing language emotional physical facebook psychological Guy Debord Association for Media Literacy grassroots felt-sense stories performance grounded authentic expression perspective visual culture youtube chemotherapy visuality deconstruction women's studies Media Education Foundation détournement Reclaim the Streets movement spectatorship passive medicine social justice arts-informed research subway party gratitude guerilla post-modern media activism mindshare complex symbolic activity CBC radio art Toronto pre-service students oncology fashion healing spiral Adbusters sub-culture feminism podcast Trevor Norris street theater holistic learning medical language inter-personal film David Buckingham Renee Hobbs training Paulo Friere John Dewey political theater Sut Jhally Media Education Foundation Douglas Kellner Princess Margaret Hospital play Robert McChesney Action Coalition for Media Education Mediacs Association for Media Literacy Toronto District School Board Ontario Ministry of Education Marshall McLuhan Susan Sontag Jennifer Sandlin cure improvisation symbolic creativity Evolutionary Healing Paul Willis pop culture media collective Barry Duncan Kathleen Tyner Carly Stasko Girls Who Bite Back art therapy Next Wave Cultures zine Imagitate the State Intrinsik interacting narratives digital storytelling technology tactical media public space science creativity empowerment 0727 0708 0453 0273 0279 0515 0516 0733 0998 0680 0530 0092 0525

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