Disertacijoje analizuojama, kokiomis sąlygomis nematomi žymenys atlieka pagrindinę prekių ženklo funkciją, t.y. atskiria vieno asmens prekes ir paslaugas nuo kito asmens prekių ir paslaugų. Atsakant į šį klausimą aptariamos pagrindinės kvapo, skonio ir garso charakteristikos, išskiriamos pagrindinės kvapo, skonio ir garso žymenų rūšys, identifikuojami nematomų žymenų funkcionalumo aspektai, identifikuojami pagrindiniai konkurenciniai aspektai, analizuojami išeikvojimo doktrinos taikymo ypatumai nematomų prekių ženklų atžvilgiu. Taip pat disertacijoje analizuojama nematomo žymens galimybės būti pavaizduotam grafiškai problematika. Aptariama grafinio pavaizdavimo reikalavimo esmė, paskirtis ir vieta absoliučių reikalavimų prekių ženklui sistemoje, analizuojami atskirų tipų nematomų žymenų grafinio pavaizdavimo ypatumai, atskirai aptariant šiuo metu žinomus nematomų žymenų grafinio pavaizdavimo metodus: žodinį žymenų aprašymą, cheminę formulę, nematomų žymenų pavyzdžių (angl. specimen) tinkamumą, atvaizdą, kvapo diagramas, kvepalų radarą, muzikinę penklinę ir garso diagramas. / This dissertation investigates the conditions under which a non-visible sign performs the primary function of a trade mark, i.e. to distinguish the goods or services of one undertaking from those of other undertakings. To answer this question, the dissertation identifies the main characteristics of smell, taste, and sound, the main types of smell, taste and sound signs, the functionality of non-visible signs, the main competitive aspects, and the peculiarities applying the depletion doctrine with respect to non-visible signs. The dissertation deals with the capability of a non-visible sign to be represented graphically. It describes the essence, purpose and role of the graphical representation requirement in the array of absolute requirements for a trade mark, also analyses the peculiarities of representation of different types of non-visible signs, by focusing more on graphical representation methods known today, such as verbal description of signs, chemical formula, relevance of specimen of non-visible signs, image, diagrams of smell, perfume radar, musical staves, and diagrams of sound.

The Master thesis consistently analyses peculiarities of Community trade mark regulation in comparison with national trade mark legal systems in member states (primarily Lithuania, Germany and United Kingdom) and Protocol relating to the Madrid Agreement Concerning the International Registration of Marks. The author takes notice of although requirements for the marks which have to be registered as Community trade marks are similar to those in member states, however there are several differences in registration proceedings. In the third part of the work, consequences upon infringement of Community trade mark proprietor rights are analyzed. Enforcement of rights problem is one of the least disclosed issue in the regulation No.40/94 and one of the most complicated part of Community trade mark system. In accordance with laws operating in the Community and in member states, case law and jurisprudence, the author looks for peculiarities estimating jurisdiction and applicable law, as well peculiarities applying remedies of rights enforcement, and proposes various approaches concerning solutions to problematic issues.

Pursuant to the European legislation it is required to use a registered trade mark genuinely. However, it does not directly follow from that legislation what exactly does the term “genuine use” represents. Finding of the proper meaning of the concept of genuine use requires profound analysis of the case-law of the CJEU which has made many comments to this issue in dozens of its decisions. Since these decisions usually deal with different specific questions relating to the concept of genuine use, the relevant case-law seems fragmented. However, putting these decisions together, it is possible to get fairly clear idea about the concept and what it requires. Therefore, this thesis provides its reader with a complex description and analysis of the concept of genuine use within the EU and its interpretation as presented by the CJEU. Besides, the thesis clarifies certain procedural aspects connected with the concept of genuine use, namely these related to proving of genuineness of a use of a trade mark and also these related to utilization of the concept of genuine use in various trade mark proceedings. Finally, the thesis analyses the relationship between the concept of genuine use and trade mark licenses.

Depuis ses premières jurisprudences mettant en balance la libre circulation des marchandises et le droit de marque, La Cour de justice n'a cessé de remodeler le droit de marque. Elle lui a découvert une finalité concurrentielle, une fonction de garantie d'origine et un objet spécifique qui ne figurent dans aucuns textes mais qu'elle utilise pour déterminer le contenu du droit de marque et ses conditions d'exercice. Elle évoque depuis plusieurs années de nouvelles fonctions de ce droit et elle les a récemment énumérées et expressément intégrées au périmètre du droit. Pour appréhender le droit de marque, il convient aujourd'hui de rechercher l'apport de ces nouvelles fonctions au droit, les éventuelles modifications de la finalité qu'elle engendre et la manière dont elles influencent son contenu. Considérant que la finalité est le point de départ de la création d'un droit nous allons chercher la finalité du droit de marque pour pouvoir l'appréhender. / Since its early case law by balancing the free movement of goods and trade mark law, the Court of Justice has continued to reshape the trademark right. She has discovered a competitive purpose, as a guarantee of origin and a specific object. They don't appear in any texts but it uses to determine the content of the right brand and its operating conditions. She mentioned several years ago some new features of this right and it has recently listed and expressly incorporated in the content of the right. To understand the trade mark right now, we should be to seek the contribution of these new functions to the right, possible amendments to the purpose that it engenders and how they influence its content. Considering that the purpose is the starting point for creating a right we'll collect the purpose of trade mark rights in order to apprehend him.

The thesis deals with the analysis of exhaustion of trade mark rights, it focuses mainly on the comunnity-wide exhaustion. It is based mainly on the interpretation of the case law of the European Court of Justice which is used both to describe the creation and development of the principle and to help to evaluace its importace on the field of the common market and its practical conclusions. Appart from the community-wide exhaustion, big part of the thesis is represented with the global exhaustion whose possible introduction has been topic of many discussions.

Thesis is focused on corporate identity with accent on corporate design. It describes roles and relationships among particular components of CI. More detailed is aimed at corporate design. Practical part of thesis describes redesign process and presents results of research on this theme.

The aim of this thesis is to evaluate the trademark portfolio of the company Karlovarska Becherovka a.s. At the beginning I am preparing a qualitative model, which is used to choose an appropriate method to evaluate the trademarks. Consequently, I am evaluating Karlovarska Becherovka trademarks and determining the economic value added of all intangible assets. Finally, it addresses a question of the proportion of the company value that is represented by intangible assets and by trademark portfolio.

No description available.

The EU Sustainable Development Goals have long been a resemblance of the urgent call forclimate action and sustainable development. With increasing attention for climate change anda subsequent call for action from states, consumers’ preferences have now also changedtowards opting for sustainable goods and services. The fact that sustainability has becomeincreasingly important to consumers has not gone unnoticed by manufacturers and sellers ofgoods and services. Consequently, trade marks are increasingly used to label goods asenvironmentally sound and to create a sustainable image. With trade marks, certification marksand geographical indications being a valuable source of information, capable ofcommunicating this green reputation, there is also a significant risk of consumer deceptionthrough greenwashing. Nevertheless, trade mark law is used as a means of fosteringsustainable development. Consequently, trade mark law is concerned with sustainability. Thisbegs the question to what degree EU trade mark law is tailored to achieve the EU SustainableDevelopment Goals. To answer this question, a thorough assessment is made of the currentlegal framework of EU trade mark law. Multiple aspects of this system are discussed with afocus on descriptive and deceptive marks, as well as the right to repair, certification marks andgeographical indications. The assessment comprises of a look into the influence on sustainabledevelopment, together with the discerning of shortcomings in the way the respective aspectsof EU trade mark law can add to the achievability of the EU Sustainable Development Goals.After the individual assessments it is argued that there are multiple points of improvement.Further, solutions are introduced to remedy these points of improvement. In specific, aguideline including a non-exhaustive list of terms that should be avoided when registering atrade mark, CJEU recognition of sustainability as a characteristic through which the public canbe deceived and the introduction of sustainable production standards for EU certificationmarks and GIs, possibly through governmentally issued certification marks and GIs, are the keyimprovements of the EU trade mark regulatory system to improve the achievability of the SDGs.It is concluded that EU trade mark law is to a great extent tailored to achieve the EU SustainableDevelopment Goals, but that with the help of the suggested remedies, EU trade mark law canbecome a true catalyst of sustainable development.

Legal protection of domains in relation to the right of indication The subject of this thesis is a legal protection of domain names. Domain names are used as humanly memorable names for Internet and serve as simple address to access websites. Each domain name has to be unique, it is not possible to register two or more identical names. This makes them very valuable and worth of protecting. The registration process of domain names is very simple and cheap, mostly based on the principle "first come, first served". No one has an automatic right to a particular name. This cause many conflicts, because the principles of registration are often abused by domain speculators. However, the domain names are not subject of special legal regulation in the most countries (Czech republic included). The thesis is composed of two parts. The first part is divided in five chapters. Initiative chapters are focused on defining the concept of domain names, their technical aspects, hierarchical structure and types. In this part is also mentioned Internet Corporation for Assigned Names and Numbers (ICANN) and its Uniform Dispute Resolution Policy (UDRP). Further, this part contains a description of the registration process of domain names under the country-code top level domain ".cz" (ccTLD.cz) and the legal aspects of domain...