The world is becoming more complicated; our lives develop into multiple facets. This master thesis focuses on defining a future typology in vehicle design representing a hybrid lifestyle. New technologies bring convenience to people but sometimes the amount of information exceeds our needs. Jeep Black Label is designed to escape all that in the year 2040. An unplugged lounge experience for the city and a great analogue getaway into nature. A holistic research method was used to understand the context for this vehicle. The design process followed an inside-out approach. First a dynamic interior space was generated based on users’ needs. The nal step was to ideate and choose a meaningful exterior appearance following the goal to communicate brand identity, automation and hybrid driving modes.

Problem Area With the introduction of the Bugatti Veyron in 2005, a new breed of sportscars was born: the hypercar. It was celebrated as a technological masterpiece, its todays hybrid counterparts, the McLaren P1, Ferrari LaFerrari and Porsche 918 Spyder were named the ‘holy trinity’ of sportscars. However, only a few hundreds of these cars will ever be built, and most enthusiasts will only be able to experience their performance in the virtual world in a racing simulator. The few lucky owners though face a similar problem: These machines are so fast and their traction limit is so high that they can hardly be driven flat-out on open roads, which turns many of them into a track-only toys or garage queens. Design process The design process used is fairly traditional, starting with a research phase, an ideation phase which is being followed by a refinement phase and ultimately the execution of the design in form of a physical scale model and digital renderings. However it needs to be stated that the availability of VR reviews already has a very positive impact on the design workflow. Many design solutions, ergonomics and proportions were modeled directly in 3D and immediately tested in VR, similar to a continously updated 1:1 clay model in the industry. Final result The final result is a lightweight sportscar that makes most out of its limited power resources. Not only does it use state-of-the art technologies and materials to be as efficient as possible, it also boosts the driving experience with several innovative design solutions. The styling is modern and in line with Porsche’s carefully developed current design DNA, but also links to the past. Connaisseurs of the Porsche heritage will find several references to models from the past, yet all these elements are respectfully interpreted in a contemporary yet timeless way. Other, more high-volume manufacturers also produce versions of their models with ridiculously powerful engines - similar to the era of the muscle cars in the late 60ies. In some cases, it seems that this is more of an engineers game of numbers, a marketing strategy or a method to please the ego of the companies’ board members. The fun of sportscar driving however is where the driver and or the machine reach their physical limits - in speed, revs, reaction time, grip and g-forces. Finding and riding along on this edge is the challenge of driving a sportscar, and this project claims that this can be brought back to a level that is far below that of hypercars. The challenge of this project is therefore to develop a car that can deliver an exciting, memorable driving experience with less financial, energy and material resources. At the same time, in an age of Uber, Lyft and the advent of autonomous vehicles, this car should attract younger customers to keep the following generations interested in the driving aspect of cars, a key factor in the emotionality that ultimately leads to higher profits for the manufacturer and above all, an exciting leisure time experience for the customer. Design process The design process used is fairly traditional, starting with a research phase, an ideation phase which is being followed by a refinement phase and ultimately the execution of the design in form of a physical scale model and digital renderings. However it needs to be stated that the availability of VR reviews already has a very positive impact on the design workflow. Many design solutions, ergonomics and proportions were modeled directly in 3D and immediately tested in VR, similar to a continously updated 1:1 clay model in the industry. Final result The final result is a lightweight sportscar that makes most out of its limited power resources. Not only does it use state-of-the art technologies and materials to be as efficient as possible, it also boosts the driving experience with several innovative design solutions. The styling is modern and in line with Porsche’s carefully developed current design DNA, but also links to the past. Connaisseurs of the Porsche heritage will find several references to models from the past, yet all these elements are respectfully interpreted in a contemporary yet timeless way.

What is next for the luxury experience when autonomous technology is replacing your private chau eur and there is no need for improving the performance of a vehicle? What if consumers simply get bored of rare and expensive materials as the only reference to luxury? There is a potential to change the mindset and rethink the value of mobility. As it is already happening, people start to treasure experiences rather than ownership. Vehicles play multiple important roles in our lives and some of our most precious stories can happen during a ride. Inspired by such insights, this project pushed the boundaries to envision a new kind of luxurious mobility experience designed to be slow. Research, ideation, storytelling, 3D modelling and visualisation were used to propose a shared airborne mobility service for the megacity. A system composed of dirigibles and docking stations, inspired and fictitiously operated by the Lexus brand.

The automotive industry is blooming with new interpretations of what future cars will be in the future. Progressive technologies, environmental awareness and people’s behavioral change o er new opportunities for creating more sustainable vehicles. While these are primarily being developed to solve problems in urban environments, similar developments should be aimed to preserve our natural surroundings. During this project I traveled to Iceland to explore the country and learn how we can improve the experience of travel. I used my research, observations and the Land Rover heritage to look for opportunities in an autonomous o -road scenario. Furthermore I wanted to explore of how renewable energy sources can be used to benefit vehicle development and usage. Project outcome is Land Rover Melrakki, a vehicle developed to explore Iceland while sustaining main traveller needs in a downscaled solution.

Aus der Einleitung: "In den Forschungs- und Entwicklungsabteilungen der Automobilhersteller werden in sehr früher Phase unterschiedlichste Fahrzeugkonzepte erstellt. Diese reichen von Abwandlungen gegenwärtiger Serienfahrzeuge (Derivate, Nachfolgemodell) bis hin zu gänzlich neuartigen, unkonventionellen Fahrzeugkonzepten. Die Entwicklung eines neuen Fahrzeugkonzeptes stellt dabei eine ganzheitliche Aufgabe dar, die unter Einbeziehung der verschiedensten Fachbereiche und Anforderungen zu bewältigen ist (Gusig & Kruse 2010, Braess & Seiffert 2007)."

Aus der Einleitung: "In den Forschungs- und Entwicklungsabteilungen der Automobilhersteller werden in sehr früher Phase unterschiedlichste Fahrzeugkonzepte erstellt. Diese reichen von Abwandlungen gegenwärtiger Serienfahrzeuge (Derivate, Nachfolgemodell) bis hin zu gänzlich neuartigen, unkonventionellen Fahrzeugkonzepten. Die Entwicklung eines neuen Fahrzeugkonzeptes stellt dabei eine ganzheitliche Aufgabe dar, die unter Einbeziehung der verschiedensten Fachbereiche und Anforderungen zu bewältigen ist (Gusig & Kruse 2010, Braess & Seiffert 2007)."

This thesis concerns the implementation of car sharing technology into a semi autonomous future city sportscar. The vehicle is aimed towards the young rebellious generation who will be living an urban, compact lifestyle. The goal was to create a design language and practical supporting features that would appeal to the target group and express sharing technology. The car can change its visual expression depending on the mode or kind of use. The trunk window is a transparent screen displaying information about availability. In order to enter the car, the window scans the user’s iris and recognises if the person is a subscriber of the service. While using the car, the trunk window turns opaque and the front windows turn transparent. Methods used during the design process included research, sketching, package study, clay modelling, CAD modelling, final visualisation and a physical model.

UME Friluftsliv is a mobility solution focusingon Rural coliving communities. The author hasexperienced the huge transition of urbaniza-tion. After more than 15 years of urban life,the author occasionally missed the old daysand questioned if there was any other choice.During the study in Sweden, the author learnedthe Scandinavian concept “Friluftsliv” whichtranslates literally as free air living. It is a lifestyleattaching much importance to connecting withnature and spending time outdoors. The authorhad practiced along the journey and benefitedfrom it a lot. Hence, Friluftsliv was chosen as theproject theme to promote such a lifestyle and toevoke the audience to join.During the research, it was found that with amore flexible working pattern, coliving becameincreasingly popular and promising. And thecommunity spirit is the core. Among diversecoliving spaces, coliving in rural regions offerscommunities and more outdoor explorationopportunities, while the locations are likely onthe radar. For better understanding, the authorconducted a case study on the Arctic Cowork-ing Lodge, which is located in Lofoten Islands,Norway.The creative process is based on the case studyresults of Arctic Coworking Lodge, enhancingthe rural coliving experience for everyone wasthe priority. Collaborating with colleagues, thepackage was defined by mock-up in the stu-dio as a space configuration of concentrate,exchange and relax. Hand sketching was usedprimarily for initial exploration, and then build-ing up 3D drafts helped to coordinate variouscomponents into the package. The design focusof this project is the community spirit. Modulardesign was applied to make the vehicle versatilefor the different persona in different scenarios.The concept is the modular interior componentscan be detached and shared out to supportoutdoor activities.

This project originated from the question of “whatis the intersection between architecture andmobility in the future urban landscape? ”Mobility and architecture are two seperate fieldscontinously evolving in parallel, yet they exist ina very symbiotic relationship with one another. Mobility influences urban planning and urbanplanning influences mobility. So to understand the future of mobility, it isessential that we try to understand the future ofthe context mobility will reside in. Globally our cities are growing, the density keepsincreasing and people’s living space is becomingsmaller. To sustain the ongoing growth citieswill have to expand by focusing on dynamicarchitecture, such as pre-fabricated homes thatare smaller and quicker to set up. The aim of this project is to rethink what mobilityand especially the car as we know today can provideto us besides transportation. In recent years newtechnologies and developments have proved thatfuture of the car will go beyond explusively beinga means of transport, but also a mobile space fornew experiences and use cases. The image of thecar as we know could be redrawn.This project takes its foundation in the futureurban landscape of Copenhagen. Although afictional setting, the context is build on researchand masterplans for Copenhagen and other citiescarried out by several architecture firms. Amongthem noticeably JAJA Architects’ masterplanwhich reimagines the old “five-finger-plan” forCopenhagen where a more democratic and slowertraffic structure is implemented. Copenhagen-based studio SPACE10’s “Spaces on Wheels”and Toyota and BIG’s “Woven City” also servedas a benchmark in regards to how vehicles willbecome moving spaces as an extentions of thecity architecture.The process for the development of the projectincluded research into emerging technologieswithin mobility, a look into the future urban setting,and the complexities of living there as a youngfamily. Site visits and talks with young parents gaveinsights into the home space and the experiencesthat goes on in there.The design exploration was carried out throughanalogue and digital sketching, technicalpackaging and feasibility studies as well asscenario-mapping and brainstorm sessions. The project was strongly inspired by NIO’sdesign language and principles of Pure, Human,Progressive and Sophisticated. Also Scandinaviandesign played an important role in the designfunctionality and aesthetic. The result is NIO Homi, a fully autonomous smallfootprint car that works as an extension to thehome by providing the family with a space forwork, play and relaxation as well as a means oftransportation.

Climate change is progressing and society must act now to crea- te a future worth living in. This means changing the structure and behaviour of society. We will have to live together with nature again. The rebuilding of society to create this change creates new values and new ways of living in the future. Nature is changing because of our society‘s im- pact, so society must change to have less impact. The inspiration came from current trends that are happening. Groups like Greenpeace and Ex- tinction Rebellion are actively fighting for positive change to create a desirable future. On the other hand, people are changing more quietly by mo- ving to Eco Villages. It‘s a principle of living toge- ther in a community where minimising the impact on the environment is a top priority. But it also has other benefits, such as feeling more connec- ted to people and also feeling needed in life by doing a job for the community. By interviewing the eco-village Schloss Tempelhof in Germany, Igot a great overview of their living structure and their daily habits and needs. The biggest benefit for the people living in this community is that it creates a more meaningful life for them, which has a positive effect on everyone‘s happiness. To- day, more than 10,000 people live in Eco Villages.The process began by combing the research on current trends with past trends. In the past, punks in England challenged the mainstream and the sta- tus quo to make a positive impact on the world. They used fashion to stand out and shock. It hel- ped them to make a statement and it created a sense of obligation to dress like them to be part of that group. This was combined with an urgent need to be and live sustainably in the future. This com- bination created the persona of the Eco-Warrior. They fight to minimise human impact on the en- vironment and to achieve this they live together in ecovillages around the world. They have their local energy supply from wind, water and solar systems. They also grow their own seasonal food locally to maintain the food supply for the community. Furt- hermore, their fashion is used to show their belon- ging to a group and their beliefs. By creating a sub- culture and trend, more people could be attracted and feel the desire to join and be part of the change.Through the interview with Schloss Tempelhof, the vehicle requirements were identified and transla- ted into the future. Firstly, a vehicle must have a low impact on the environment. It has to be chan- geable by renewable and local energies, so being electric is advantageous for a small impact. Se- condly, it belongs to everyone in the community. The vehicle is parked at the community house to be available to everyone. The vehicle is used toge- ther and alone. So there is a relationship between comfort and footprint. If you are travelling alone, you do not want to feel guilty about driving a car that is too big, but if you are travelling together, you need a certain footprint. When driving alone, the driver sits comfortably in the back. When driving together, more people can sit on the front bench at an angle of 90 degrees to the direction of travel.Comfort is not a priority here, so more people sit closer together to keep the footprint small. The final need is to transport the fruit and vegetables pro- duced in the village to the neighbouring ecovillage.During the design process, several proposals were tried out in order to learn what worked and what did not. By creating different variations when imple- menting the identified needs and testing different sizes and proportions, the right proportion could be identified. By having serval design languages, the one that represented the Eco Warrior could also be found and developed further in the final proposal.The final proposal is a maximally reduced ve- hicle. Its open structure reduces the amount of materials used. The vehicle belongs to everyo- ne in the community, which is also represented by the open design. Through its multiple uses, a vehicle can be used as much as possible during its lifetime. In addition, the provocative aest- hetics bring together the pragmatic, utilitarian side with the rebellious side of the eco-warrior.