The main aim of this diploma thesis is to analyse packaging free (zero waste) shops in the conditions of the Czech market from the point of view of consumers and selected zero waste stores. The thesis is divided into two parts: theoretical and practical. The theoretical part contains literary research which is mainly focused on basic information for understanding the essence of the diploma thesis. The practical part is based on two questionnaire surveys between consumers and selected packaging free shops. The objective of these questionnaire surveys is to confirm or reject predetermined hypotheses. The work concludes with summarization and evaluation of whole situation about this problem on the Czech market.

Essa dissertação teve como objetivos gerais (i) compreender as motivações que levam uma empresa a buscar a responsabilidade social e ambiental corporativa (RSAC), além de (ii) realizar um prognóstico elucidando os principais benefícios, desafios e fatores críticos de sucesso para uma empresa que deseja implementar a filosofia Lixo Zero em suas rotinas. Para atingir o primeiro objetivo foi proposto um questionário contendo as motivações comumente encontradas na bibliografia, o qual foi encaminhando para empresas de diversos portes e segmentos no Brasil. Os resultados apontam como principais motivações para RSAC no Brasil: atender às legislações e regulamentos nacionais (citado por 87% das empresas respondentes), buscar o reconhecimento de Empresa Sustentável e valorização da marca (62%), contribuir para a proteção ao meio ambiente e controle da poluição (58%), buscar a redução na geração de resíduos (53%) e diferenciar-se das demais empresas do segmento (47%). Foi identificado que essas motivações são representativas do cenário analisado, independentemente das características individuais de cada empresa como: porte, apoio da liderança, região, segmento industrial, atuação no mercado (local, nacional ou internacional) e cliente final da empresa, conforme indicado pelo teste Qui-Quadrado e Kolmogorov-Smirnov, contrariando os resultados verificados na bibliografia existente. Com o objetivo de atender ao segundo objetivo, primeiramente foi realizado uma revisão sistemática da literatura para compilar conceitos, princípios, ações, benefícios, desafios e fatores críticos de sucesso advindos da implementação do ZW em diferentes cenários. Tendo como base a compilação apresentada, foi conduzido um estudo de caso em uma metalúrgica de pequeno porte, localizada na região do Vale dos Sinos, no Brasil, com o intuito de identificar quais itens se relacionavam com a realidade da empresa em questão. Foram identificados 12 benefícios passíveis de serem obtidos através da implantação da filosofia ZW na empresa em questão, 9 desafios a serem suplantados durante a implantação e 21 fatores críticos de sucesso, imprescindíveis para o pleno atingimento das metas propostas pelo ZW. O presente estudo apresenta discussões sobre aspectos que necessitam ser desenvolvidos no cenário Brasileiro, de forma a incentivar e proporcionar a estrutura adequada para operacionalização da filosofia ZW corroborando para consolidação desta filosofia como referência em modelo de gestão de resíduos no cenário empresarial. / This study's main objectives were (i) to understand the main drivers leading Corporate Social Environmental Responsibility (CSER) and (ii) to do an analysis in order to elucidate the key benefits, challenges and critical success factors for a company applying Zero Waste into their process. To achieve the first objective, this research has proposed a questionnaire containing the drivers for CSER presented in the literature, which has sent to several companies from different segments and sizes in Brazil. The results indicate these main drivers for CSER in Brazil: meet national laws and regulations (cited by 87% of responding companies), seek recognition of Sustainable Enterprise and brand enhancement (62%), contributing to the protection of the environment and pollution control (58%), seek to reduce the generation of waste (53%) and differentiate itself from other companies in the sector (47%). It was identified that the drivers found for CSER are representative of the sample, regardless of the size, the leadership, the region, the industrial segment, the market activities (local, national or international), and the end customer of the company, as indicated by Qui-quadrado and Kolmogorov-Smirnov tests, contrary to the findings on literature. In order to achieve the second objective, it has performed a systematic review of the literature for compile concepts, principles, actions, benefits, challenges and critical success factors from the implementation of the ZW in different scenarios. Based on this compilation, it was conducted a case study in a small metallurgical, located in the Vale dos Sinos region, in Brazil, in order to identify which items were related to the company’s scenario. For this company, twelve benefits were identified, which can be achieved through ZW implementation, nine challenges were found to be overcome, and twenty-one critical success factors were identified, which are essential to achieve the goals proposed by the ZW. This study advocates some aspects that should be developed in the Brazilian scenario in order to support ZW implementation, corroborating to consolidate this philosophy as reference in waste management model in business scenario.

This study examines how to make trend fashion based ready-to-wear apparels with no fabric waste in the cutting phase through geometric pattern-making. To work with sustainability through geometrical pattern-making in construction, within the context of commercial fashion. The fashion industry is one of the world's top polluters. Several million tonnes of textile ends up in landfills all over the world every year, landfills are overwhelmed and that has a great impact on the environment. The purpose of this study is to investigate how the method of geometric pattern making can have a commercial value in sustainability. How it can bring benefits within fashion design to become more sustainable, and thus help tackle issues in relation to fabric waste in garment production. Significantly, the project discusses if there can be a way of making commercial clothes more sustainable through geometric pattern-making so no fabric is wasted when it is being cut. The work proposes potential solutions and expressions through this chosen methodology.

Hublová, J. Consumers and packaging free shops. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with packaging free shops with an emphasis on consumer behaviour. The main task of the thesis is to propose general marketing recommendations for packaging free shops and specific recommendations for the selected store. The thesis focuses on the experience of Czech consumers with packaging free shops and their willingness to buy there. To reach the goal, in-depth interviews (n = 26) were used, with shoppers and also with consumers who have not experienced this way of shopping. A questionnaire survey (n = 379) was carried out as well. Based on the results of the research, general recommen-dations were formulated and later specified for the selected shop.

Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. Method: A quantitative, descriptive study was conducted, during which primary data were collected through an online survey with 208 responses and analysed using descriptive statistics, correlation analysis and multiple regression. Conclusion: The empirical findings suggest that Attitude and Perceived Behavioural Control are strong predictors of purchase intention in the context of shopping at packaging-free stores.

The pollution of the oceans through plastics has received global wide media coverageover the last years. Also, micro-plastics in ground water and even in fish had beendetected, which leads to increased awareness of waste-reduction. Since the beginning ofthis decade, more bulk food stores open in Germany’s cities and provide an alternative toconventional, packaged products.Plastics and so-called micro-plastics have been found in the bodies of seabirds and in fish.There is an imminent danger of plastics ending up in the human bodies while it travels upthe food chain.In order to reduce their impact on the environment, an increasing number of customersengages in the zero-waste movement. To reduce single-use plastics, customers can shoptheir groceries in bulk-food stores, which allow shopping loose goods from largecontainers in contrast to individually packed items in regular supermarkets. Customerscan bring their own reusable packaging to buy mostly dry foods such as vegetables, pasta,nuts, grains but also some liquids such as oil, honey etc. The stores often also include anon-food section where additional consumable products can be bought.The paper identified a research gap in regards the store concept of bulk-stores which isan emerging trend in Germany since 2014.This thesis analyzes the motivators of bulk-food store shoppers in Germany based on anadapted version of the Theory of Planned Behavior by Izek Ajzen. The frameworkthereby builds upon research conducted by Maloney et al. (2014) who tested motivatorsof organic clothing customers.The research identified a significant positive influence of the Personal Norm and asignificant negative correlation between Perceived Expensiveness on the PurchaseIntention of the customers.The main barriers for bulk food shoppers were identified as the distance to the next store,the product portfolio and perceived high prices. Other issues have been discovered butwere – in comparison –only of secondary relevance.The paper contributes to closing the gap in literature between bulk foods and othersustainability-related topics, such as organic products and their production. Furthermore,it provides a foundation for future research on the topic.

The Environmental Protection Administration of Executive Yuan has been promoting the environmental protection policy for years, hoping to achieve the goal of ¡§zero waste¡¨ and meet the international environmental standard by executing source minimization and resource recycling. The study aims to investigate the causality between the disbursement incurred from waste management and the effectiveness of control measures of the 22 Taiwan¡¦s administrative regions from 2001 to 2010; variables of the examination are, disbursement incurred from waste management , disposal or treatment rate of municipal waste, and recycling rate of enforcement authority. After the gathering of data, the Granger test is conducted to determine the causality. Given that the data of disbursement incurred from waste management is hard to gather and the details of the actual disbursement of the evaluation indices are impossible to separate, the study postulates that, with consideration of the consistency and continuity of the budgeting process and the massive accident, all the disbursement incurred from waste management is used for the said purpose. The result of the empirical research indicates that disposal or treatment rate of municipal waste and disbursement incurred from waste management are not causally related. In the Granger test, the correlation between disbursement incurred from waste management and recycling rate of enforcement authority are significant at the 0.01 level; the correlation between recycling rate of enforcement authority and disbursement incurred from waste management are significant at the 0.1 level. Therefore, the ¡§Zero Waste¡¨ and ¡§source minimization and resource recycling¡¨ policy promoted by the Administration is effective in reducing the disbursement incurred from waste management. If we adhere to the environmental policy, we can not only improve the environmental health and life quality, but also be able to reduce the expense of waste management and invest the resource on other departments to achieve the effect of protecting the environment while maintaining economic growth.

Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. Purpose: The purpose of this thesis is to examine the purchase intention of German generation y consumers towards packaging-free products. An extended Theory of Planned Behavior forms the theoretical foundation to investigate which factors are influencing the purchase intention the most. In addition to the original TPB factors attitude, subjective norms and perceived behavioral control, the research model was extended by two new factors, namely environmental concern and barriers. Method: Through an explanatory research method, the data was collected in a quantitative online survey based on a sample of 422 respondents. In order to investigate the relationships among the factors and to further support or reject the study’s hypothesis, the data was analyzedby using descriptive statistics, Pearson correlation and simple and multiple regression. Finally, to determine differences among groups additional tests have been conducted. Conclusion: The findings of this study revealed new insights about predictors of the purchaseintention: German consumers’ intention is mainly impacted by their attitude, followed by thefactor barriers, and perceived behavioral control, whereas subjective norms do not. Further, the other newly added factor environmental concern indirectly impacts the purchase intention through attitude. Moreover, the importance of including new added factors to the original TPB model is shown as the extended TPB model has improved its power in explaining German generation y’s purchase intention towards packaging free. By that, the respondents of this studyare highly environmental concerned and overall intent to purchase packaging-free products in mainstream grocery stores, oats and milk respectively. This study’s results provide valuable insights for marketers of German mainstream grocery stores who are interested in selectively integrating packaging-free shopping to their stores.

The target of Zero Waste "Valuation and business planning" for a potential investor is to explore and evaluate the identified market opportunity. Business plan concerns the foundation of food and consumer goods retail business which is aimed towards reducing consumers negative impact on the environment, supporting local jobs and sustainable farming. The thesis is based on theoretical knowledge from the publications listed in the resources which were confronted with the reality in interviews with the owners of comparable businesses. Resulting from the business planning a calculation of present value of the proposed model enterprise has been made. Value calculated using discounted cash flows had shown that cannot be unequivocally recommended to establish the company. Pessimistic scenario shows a negative net present value and realistic option shows a positive net present value. However it is necessary to understand the thesis as a model business plan for valuation of such businesses. As for example with a different form of funding or reduction of initial investment, the company may change to a version that would be recommendable to implement.

Over the past decades, a widespread consensus has emerged regarding the anthropogenic causes and negative impacts of climate change. For instance, the environmental pollution reaches alarming dimensions on a global level implying immanent dangers to the future of humankind and nature. The need to take action in order to maintain the integrity of human and environmental systems has long been recognised by most political elites, business leaders, activists and the scientific community. Yet, it seems that political and economic institutions do not move on fast enough from words to actions. At the same time, a depoliticisation of the public sphere is observed repressing a radical critical discourse. Several political theorists and philosophers debate about the emergence of a post-political and postdemocratic condition, implying a state of politics of consensus. The thesis at hand aimed to investigate the post-political condition of climate change activism in the online realm by means of the case of a rather recent trend of environmental activism, the zero waste movement. A quantitative content analysis was conducted studying 500 #zerowaste tweets that were posted in April 2018. The content characteristics of the Twitter postings were analysed and a coding system developed to measure the post-political condition of communication practices in the environmental pollution debate on Twitter.  The study finds that in particular civic actors (citizen and public personalities), commercial and nonprofit organisations engaged in the zero waste debate distributing informative content mobilising the public to make certain lifestyle decisions. It is furthermore revealed that the #zerowaste debate on Twitter is evidently depoliticised. The communication practices on the social media platform incorporated in many ways discursive strategies such as universalisation and externalisation resulting in a rationalised and moralised representation of the problem of environmental pollution.