Auf der Makroebene der Blogosphäre gibt es die sogenannten „A-Blogger“. Diese zeichnen sich dadurch aus, dass ihr Weblog (Blog) im Gegensatz zur großen Mehrheit der Blogs über sehr viele Inlinks-verfügt. In der Literatur sind verschiedene theoretische Ansätze zu finden, die sich mit der Frage beschäftigen, welche Funktion den A-Bloggern in der Blogosphäre zukommt. So wird beispielsweise davon gesprochen, dass sie eine Agenda-Setting-Funktion für die Blogosphäre einnehmen. Das bedeutet, dass sie die in der Blogosphäre diskutierten Themen vorgeben und somit die anderen Blogs, die über deutlich weniger Links verfügen, in deren Themenwahl beeinflussen. Anhand eines Datensatzes (Burton, Java et al. 2009) soll überprüft werden, ob eine Agenda-Setting-Funktion der deutschen A-Blogger für die deutschsprachige Blogosphäre bestätigt werden kann. Als Methode wird die Hyperlinkanalyse eingesetzt.

The subject for this thesis stems from the recent world events, were Sweden has received its largest number of refugees and asylum seekers since World War II. At the same time integration policies all over Europe are getting stricter. People are concerned about the increasingly normalizing racist discourse in public debate. A cornerstone in an open and democratic society like Sweden is equal treatment and how we talk about each other effects how we treat each other. Hence great importance lies in the portrayal of all social groups, such as refugees. Using discourse as a unit - both as a theory and a method this thesis examine and analyze how refugees are represented in the Swedish newspaper Dagens Nyheter (DN). The thesis focuses on eight articles from the time period between January-April before the parliamentary elections in September 2014 and 2018. Questions were asked about how refugees are portrayed in DN and what differences and similarities could be identified between the time periods. With the help from theories concerning representation and agenda-setting the empirical analysis indicate similarities between the time periods regarding the representation of refugees. Differences was found in the portrayal of people from different places and how they were put in contradiction to each other. To deepen the analysis of the empirical material and to understand the textual discourses in the articles the thesis uses previous research, both international and national concerning the coverage of refugees.

D’origine anglo-saxonne, le lobbying, en tant que stratégie d’influence du décideur politique ou des politiques publiques est une pratique connue dans le monde entier. Le Burkina Faso, en Afrique de l’Ouest, ne fait pas exception à la règle. On observe en effet des organisations non gouvernementales (ONG) utiliser les techniques du lobbying pour promouvoir des causes nobles, à savoir la bonne gouvernance socio-politique, la lutte contre la corruption, l’accès gratuit des personnes vivant avec le VIH aux médicaments essentiels génériques et la promotion de l’hygiène/assainissement aux populations rurales défavorisées. Mais comment les actions de communication sont-elles mises en place ? Et comment peut-on les observer et les analyser du point de vue des Sciences de l’information et de la Communication, en général, et de la Communication des organisations, en particulier ? Notre méthode d’investigation est qualitative et inscrite dans une approche constructiviste. Un guide d’entretien semi-directif nous a aidé à interroger quatre groupes d’ONG, chaque groupe étant composé de quatre structures, soit 16 entretiens au total conduits. L’analyse thématique appliquée au contenu des entretiens, confrontée à d’autres sources d’information comme les articles de presse, nous confirme plusieurs choses. D’une part, il apparaît que les médias sont utilisés comme médiateurs entre Organisations de la société civile – auxquelles les ONG sont rattachées – et groupe des gouvernants. D’autre part, l’étude révèle que la maîtrise de l’information est capitale dans l’exercice de l’influence politique et que la mise en réseau (ou la construction de relations) avec des alliés joue en faveur des structures engagées dans les actions. Ensuite, il ressort le fait que le pouvoir en place, qui n’est pas totalement démocratique, est sensible à la fois aux stratégies de négociation et de confrontation avec les opérateurs de la société civile. Enfin, notre travail laisse voir que les événements focalisant l’attention publique sont des accélérateurs des processus de régulation sociale et politique. / Lobbying, which originates from an anglo-saxon culture, is nowadays widely known as influential efforts oriented towards policy makers and public policies. Burkina Faso, in West Africa, does not depart from this general rule. In effect, one can observe Non-Governmental Organizations (NGOs) using lobbying techniques to promote great causes including, for instance, good governance in the social-political area, the fight against corruption, the free access to antiretroviral drugs to people living with HIV/AIDS, the promotion of hygiene and sanitation services to disadvantaged rural populations. But how exactly are communications actions put in place? And how can one observe and analyze them from the standpoint of the “Sciences de l’Information et de la Communication” (Public Relations) in general, and the organizational communication, in particular? Our investigation method is qualitative based and constructivist. A semi-structured interview guide has helped collect data from 4 groups of NGOs, each composed of 4 entities, which makes a total of 16 people interviewed. The thematic analysis of the content of all interviews, faced with other sources of information including the media clippings, gave us confirmation of many things. First, we learnt that the media are being used as mediators between Civil Society Organizations (CSOs) – to which NGOs are attached – and the governing body. Secondly, it appears that the control of information is critical to exerting political influence and that networking (or coalition building) with allied people or organizations is also instrumental. Another finding shows that the regime in place, which is not totally democratic, (at the time the study was performed), is open to both negotiation and confrontation strategies with CSOs. Lastly, our study shows that “focusing events” on public opinion are accelerators of social and political regulation process.

Auf der Makroebene der Blogosphäre gibt es die sogenannten „A-Blogger“. Diese zeichnen sich dadurch aus, dass ihr Weblog (Blog) im Gegensatz zur großen Mehrheit der Blogs über sehr viele Inlinks-verfügt. In der Literatur sind verschiedene theoretische Ansätze zu finden, die sich mit der Frage beschäftigen, welche Funktion den A-Bloggern in der Blogosphäre zukommt. So wird beispielsweise davon gesprochen, dass sie eine Agenda-Setting-Funktion für die Blogosphäre einnehmen. Das bedeutet, dass sie die in der Blogosphäre diskutierten Themen vorgeben und somit die anderen Blogs, die über deutlich weniger Links verfügen, in deren Themenwahl beeinflussen. Anhand eines Datensatzes (Burton, Java et al. 2009) soll überprüft werden, ob eine Agenda-Setting-Funktion der deutschen A-Blogger für die deutschsprachige Blogosphäre bestätigt werden kann. Als Methode wird die Hyperlinkanalyse eingesetzt.

With the beginning of the Internet era a lot of the traditional media characteristics along with the classic media theories changed. The foundations of this diploma thesis are built on the question whether the traditional media and the new media are constructing different media images. The topic is further analyzed in the chapters about the construction of reality, media convergence, agenda-setting theory or social network. The analytical parts studied the main sources - television and social network - on the example of the Czech presidential election in 2018. After the data were gathered there were stated thirteen topic clusters and each unit of the collected data was categorized into those. There was also categorization on sources and the amount of representation of every candidate. After analyzing these data a comparison was made and after that a conclusion whether there are any differences between traditional and new media.

What effect do global news agencies have on foreign sections of Czech daily newspapers; that's the focus of this master thesis. The theoretical part of the thesis introduces two before-mentioned concepts of intermedia agenda-setting and globalization of news. Other theoretical concepts like gatekeeping, news values or media routine are also briefly presented. So are profiles of selected media outlets are also presented. Next part of the thesis introduces the reader to methodology upon which the research is based. The research itself is divided into two parts. The first one is a quantitative content analysis of ČTK's foreign news agenda during the specified period. The same analysis was also carried out for selected Czech daily newspapers. The research focused on several variables - what media sources are being used, what topics do the articles cover or who are the actors mentioned in the articles. The second part of the research focused on whether and on what scale do daily papers use texts provided by ČTK and if they're being used without adjustments. Main findings of the research with commentary are presented in the conclusion section of this thesis.

This diploma thesis examines the impact of the former US President Donald Trump's private Twitter account on agenda-building and how the Czech media work with information from this account. The diploma thesis is divided into two parts. The first part of the diploma thesis deals with the key theories and concepts of media studies such as the theory of agenda-setting, gatekeeping, news values, framing and intermedia agenda-setting. It also focuses on the contemporary form of political communication and the phenomenon of celebrity politics. The thesis also includes the overview of existing studies describing the political communication of the former US President Donald Trump on the social networking site Twitter and confirm the agenda-building role of this social network. The second part of the diploma thesis describes the research methodology and subsequent quantitative content analysis of news articles. The findings of quantitative content analysis are explained in the context of the theoretical concepts and previous studies. One of the main findings of this thesis is that Trump was able to some extent build media agenda, frame different topics and events and control his image in the media through his Twitter account.

The goal of here below presented text is the introduction of the concept of the agenda setting and to try to prove the validity of this theory on the thematic field of economic policy in the period from January 2009 to March 2010. For this purpose two data sets were used. The first one, which represents the public agenda, contains the data from continuous research of public opinion realized by the Public opinion research center (CVVM). The second one is the result of the quantitative content analysis of the TV news and presents the importance of the above mentioned thematic field in the media agenda. For proving of the causal relationship in between those two agendas the method of the pair correlations was used. The results confirm the relatively strong correlation between the media coverage of the topic and its position in the public agenda`s framework. It has been proved that an important role in the whole process represents the fact whether the news is domestic or foreign as well as the importance of gender. The time factor appeared also as a main intervening variable.

[pt] Nos últimos anos, a Primeira Infância entrou na agenda pública. Além do aumento da atenção por parte da academia, de órgãos internacionais e de organizações não governamentais, a agenda pública também passou a valorizar a temática, tendo como seu principal resultado a promulgação do Marco Legal da Primeira Infância (MLPI, Lei 13.257 de 2016). Partindo dessa constatação, essa dissertação teve como objetivo analisar os fatores que contribuíram para a escolha de políticas e ações que priorizam a Primeira Infância na agenda pública brasileira. Para analisar os fatores que fundamentam o surgimento e intensificação de políticas e ações voltadas para a garantia dos direitos das crianças na Primeira Infância, esta investigação, de caráter qualitativo, partiu da contribuição dos Estudos da Infância que veem a infância como construção social que se modifica ao longo do processo histórico. Para tanto, foram abordados aspectos relativos à construção social da Infância e da Primeira Infância; as principais abordagens que influenciaram as narrativas, legislações e programas sociais voltadas para a Primeira Infância; os ciclos das políticas públicas, formação de agenda e as diferentes maneiras como os diversos atores sociais se relacionam, além de uma análise do contexto socioeconômico brasileiro dos indicadores acerca da Primeira Infância. Concluiuse que, apesar do MLPI ter partido do princípio de garantia dos direitos, o discurso dominante no Brasil parte majoritariamente das perspectivas da neurociência e da economia no que tange à importância do investimento na Primeira Infância. Ademais, apesar da Primeira Infância ter entrado na agenda pública brasileira, estas conquistas ainda pouco se refletem nas vidas das crianças brasileiras. / [en] In recent years, Early Childhood has entered the public agenda. In addition to increased attention from academia, international organization and nongovernmental organizations, a public agenda has also started to value the issue, with the main result being the enactment of the Legal Framework for Early Childhood (MLPI, Law 13,257 of 2016) . Based on this finding, this dissertation aimed to analyze the factors that contributed to the choice of policies and actions that prioritize Early Childhood in the brazilian public agenda. To assess the factors that underlie the emergence and intensification of policies and actions aimed at guaranteeing the rights of children in Early Childhood, this qualitative investigation starts from the contribution of Childhood Studies that see childhood as a social construction that changes. throughout the historical process. To this end, aspects related to the social construction of Childhood and Early Childhood were analyzed; the main approaches that influence narratives, legislation and social programs aimed at Early Childhood; the cycle of public policies, agenda setting and how the different social actors relate to each other, in addition besides one to an analysis of the Brazilian socioeconomic context of indicators relating to Early Childhood. It was concluded that, despite the MLPI starting from the principle of guaranteeing rights, the dominant discourse in Brazil are mostly from the perspectives of neuroscience and economics. Furthermore, despite Early Childhood having entered the Brazilian public agenda, these achievements are still little reflected in the lives of Brazilian children.

In 1994 a brutal genocide took place in Rwanda were one part of the population killed over 800 000 of their own people over a period of one hundred days. Rwandan radio, the biggest and most influential medium in the country, played a crucial part in the tragedy and today, almost 22 years after the genocide, Rwanda is trying to rebuild the media system as well as the trust between the public and the journalists. Over recent years Rwanda has made a huge development within the media sector and keeps moving forward from its dark history. This study aims to examine how radio journalist at the government owned radio channel RBA, Rwanda Broadcasting Agency, experiences the changes in the media climate and focus will mainly lie on the period after the introduction of new media laws in 2013. This study also examines how journalists have experienced different international collaborations, especially between Western countries and Rwanda, that are aiming to develop the media system. In total eleven radio journalist from RBA were interviewed and our research questions were as follows; How do Rwandan radio journalists within the RBA experience the media situation in the country today? How do Rwandan radio journalists within the RBA regard their role within their profession? How can Rwanda’s media climate be interpreted through different normative media systems? To understand the media climate at RBA three theoretical perspectives were used as a base; Agenda Setting Theory, globalisation and domestication. To study the media situation an ethnographic method was applied and put into the context of Rwanda's history and culture. During our interviews we have talked about how the journalists regard their role in the society, how it has changed, what may still change, how they value their independency as journalists and what they think the future holds for Rwandan media development. The informants all agreed that Rwandan journalism is constantly developing and journalists are learning how to work in a society where the media's biggest aim is to be trusted by the public. Rwandan journalists and international journalists, the latter group also partly represented in the study, regard Rwanda's media situation differently but both parts agree upon the fact that the country has a long way to go to reach an open media climate. Our result leads up to a cultural conclusion; it is difficult to make a fair judgement of the media situation in Rwanda only by measuring the country's development and the journalistic competence according to Western ideals.