The purpose of the study was to inquire into pupils’ attitude towards the current beauty ideal from a gender- and an ethnicity perspective. The study was based on a quantitative survey among 116 young students about prevailing beauty ideal from two different schools in the Stockholm area. The result showed that the students are partially characterized by the stereotyped images of women and men but that there are tendencies towards another view especially among the girls. It is however clear that appearance still is important. A majority of the boys agreed in the statements that it is important to have a good-looking girlfriend and that girls should be thin. Both sexes believed that a person who is beautiful gets better treatment. Both also agreed in the statement that boys should be well trained. Most of the students are however satisfied with their own appearance and body and would not want to change. The study has shown that there are differences in attitudes when it comes to both gender and ethnicity. The emerged results were introduced in three different themes and were analyzed on the basis of gender-theory and metacognition and were compared with prior research, which showed that there were both similarities and differences.

The purpose of this essay is to examine what can be considered as obscene in the work of Joel Peter Witkin and Marc Quinn, what the similarities and differences are. The essay concerns the human body, the norms around it and the old vision of the ideal body. To get closer to my question I’ve been examine the meaning of anti-ideal, what it means and what kind of history it has. The works I’ve been using to reach to my purpose are Marc Quinn’s sculpture Alison Lapper (2005) and Joel Peter Witkin’s photography Abundance (1997). Both of the works are taking the position that use to belong to the classical beauty. The analysis of these works focuses on the old classical symbol interpretation, the character of the work and the doubt in the old ideal norms of the classical beauty.

Tidigare studier som gjorts inom området visade att kvinnor anser att kvinnors skönhet inte är värderad enligt rimliga normer i vårt samhälle. Hård retuschering motarbetas på många håll, bland annat genom att organisationer som ASA (Advertising Standards Authority) och politiska partier som Liberaldemokraterna i Storbritannien arbetar för att missledande retuschering ska försvinna. En studie har visat att det, för att öka annonsers attraktionskraft, är viktigt att den ökade skönheten hos en modell är relevant för produktens användningsområde, då betraktaren anstränger sig intellektuellt vid betraktandet av bilden. Det finns dock inga tidigare studier som bevisar om en retuscherad modell faktiskt ökar målgruppens köplust av skönhetsprodukter vid rådande samhällsattityder och skönhetsideal. Två enkätundersökningar gjordes därför med sammanlagt 1480 deltagare. Produkten i studien var en fiktiv hudkräm. Genom att i den ena undersökningen låta betraktaren möta modellbilden i en situation som efterliknade verkligheten, på så sätt att de inte fick veta om den var retuscherad, kunde studien svara på om retuschering ökade köplusten. Bilder med bortretuscherade skönhetsfläckar och utväxt prefererades. Att retuschera bort flyghår ökade inte köplusten. I den andra jämförande undersökningen kunde betraktaren jämföra den retuscherade med den oretuscherade modellbilden. Resultaten visade att skönhetsfläckar och flyghår tillåts och prefereras borttagna, men inte utväxt. I intervjuer med fem kvinnor hördes målgruppens attityder om vad som ansågs var tillåtet att retuschera. Svaren tydde på att en relevant och försiktig retuschering prefererades. Att lämna några födelsemärken ökade trovärdigheten. / This study aims to answer whether retouching of models in beauty ads increases the desire to buy in the target group and the attitudes held about what is allowed to retouch. Two surveys with 1,408 participants was made. In one the participant was shown a beauty ad in a situation imitating the reality where the participant did not know if the picture was retouched. The study showed that the participant preferred that the model's beauty spots and outgrowth were removed. To remove stray hair did not increase the desire to buy. A second study in which participants could compare the retouched picture to the unretouched showed that blemishes and stray hair was preferred and allowed to be removed. Removing outgrowth did not increase the desire to buy the skin cream. Interviews with five women revealed that a prudent and relevant retouching, such as removing blemishes, but to leave some birthmarks, increased the reliability in the ad.

<p>Against the dominant contemporary options of usefulness and disinterestedness, this dissertation attempts to display that beauty is better--more fully, richly, generatively--described with the categories of fittingness and gratuity. By working through texts by Gregory of Nyssa, this dissertation fills out what fittingness and gratuity entail--what, that is, they <italic>do</italic> for beauty-seekers and beauty-talkers. After the historical set-up of the first chapter, chapter 2 considers fittingness and gratuity through Gregory's doctrine of God because Beauty, for Gregory, is a name for God. That God is radically transcendent transforms (radicalizes) fittingness and gratuity away from a strictly Platonic vision of how they might function. Chapter 3 extends such radicalization by considering beauty in light of Christology and particularly in light of the Christological claims to invisibility, poverty, and suffering. In a time when beauty is wending its way back from an academic exile enforced by its associations with the `bourgeois,' such considerations re-present beauty as deeply intertwined with ugliness and horror. Chapter 4 asks how it is a person might perceive such beauty, which calls for pneumatological and anthropological reflections on Gregory's doctrine of the spiritual senses. The person who sees beauty rightly, for Gregory, is the person who is wounded by love.</p> / Dissertation

Glioblastoma multiforme (GBM), the most common and malignant brain tumor, is characterized by high molecular and cellular heterogeneity within and among tumors. Parameters such as invasive growth, infiltration of immune cells and endothelial proliferation contribute in a systemic manner to maintain the malignancy. Studies in this thesis show that the expression of Sox2 is correlated with Sox21 in human gliomas. We demonstrate that an upregulation of Sox21 induces loss of proliferation, apoptosis and differentiation in glioma cells in vitro and in vivo and seems to correlate with decreased Sox2 expression. Induced expression of Sox21 in vivo significantly reduces the tumor size and increase the survival extensively, suggesting that Sox21 can act as a tumor suppressor Our studies indicate that the balance of Sox21-Sox2 in glioma cells is decisive of either a proliferative or a non-proliferative state. Several TGFß family members have an important role in glioma development. TGFß promotes proliferation and tumorigenicity whereas BMPs mostly inhibit proliferation. We demonstrate that BMP7 can induce the transcription factor Snail in glioma cells and that this reduces the tumorigenicity with a concomitant increase in invasiveness. Thus, we have identified a mechanism to the double-edged sword of proliferation versus invasiveness in GBM, the latter contributing to relapse in patients. Experimental gliomas were induced with the Sleeping Beauty (SB) model in mice with different immunological status of their T cells. The tumors that developed were either GBMs or highly diffuse in their growth, reminiscent of gliomatosis cerebri (GC). GC is a highly uncommon form of glioma characterized by extensive infiltrative growth in large parts of the brain. It is an orphan disease and today there is practically a total lack of relevant experimental models. The SB system would constitute a novel experimental model to study the mechanisms behind the development of diffusely growing tumors like GC. The presence or absence of T cells did not affect tumor development. The work in this thesis demonstrates that the proliferative and the invasive capacities of glioma cells can be dissociated and that the SB model constitutes an excellent model to study the highly proliferative cells in GBMs versus the highly invasive cells in diffuse tumors like .GC.

Syftet med denna studie är att undersöka hur tjejer på gymnasiet upplever könsnormativa förväntningar gällande skönhetsideal samt utbildnings- och yrkesval. Vidare vill vi undersöka om och hur dessa upplevelser är förbundna och relaterar till varandra. För att besvara vårt syfte har vi genomfört en kvalitativ intervjumetodik där vi har intervjuat sex tjejer som går tredje året på gymnasiet i ett studieförberedande program. Vi har även valt att presentera relevant forskning och litteratur inom ämnet. I studien fann vi att tjejerna inte upplevde de könsnormativa förväntningarna gällande både skönhetsideal samt utbildnings- och yrkesval som ett krav utan tjejerna valde att följa dessa förväntningar på grund av de medföljande förmånerna. Tjejerna upplevde även att de könsnormativa förväntningarna skapade en samhörighetskänsla bland tjejer. Upplevelser gällande skönhetsideal samt utbildnings- och yrkesval är förbundna genom att det finns könsnormativa förväntningar för båda som tjejerna följer. Förväntningarna gällande båda relaterar till varandra på så sätt att de är förknippade med femininitet och den kvinnliga rollen. / The purpose with this studie is to examine how girls in high school perceive gender related expectations of beauty ideals and gender related expectations regarding choice of education and occupation. Furtheron we want to study if and how these expectations are connected and associated with each other. To answer the purpose of the study we have implemented a qualitative method of interviewing where we have interviewed six girls in their third year on a study preparatory program in high school. We have also chosen to present relevant research and litterature on the subject. I the study we found that the girls did not perceive the gender related expectations regarding both beauty ideals and for choice of education and occupation as demands. The girls chose to follow these expectations because of the benefits they generate. The girls also perceieved that the gender related expectations create a sense of belonging among girls. Perceptions regarding both beauty ideals and educational and occupational choice are connected by both implying gender related expectations which the girls follow. The expectations considering both relate to each other by being connected with femininity and the female role.

The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. This thesis provides a framework for L’Oréal to fulfill their objectives of using product samples – from strategy formation to tactical practice. Davies’s (1992) model “Using promotions as part of a strategic plan” is used as a sorting mechanism. We created a three-step process based on the model as a structure for this thesis: strategy preparation, strategy implementation, and strategy follow-up. Qualitative interviews and a quantitative survey proved that different product sample types require different strategies depending on the aim of the promotion. As a complement, targeted product samples via GlossyBox enabled L’Oréal to gain market insight and use product samples more strategically.

The intention of this study is to find out how the female celebrity is portrayed in women’s magazines directed at women of different age groups. The magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group. This thesis is done from a gender perspective in order to elucidate what distinguishes the celebrity in the context of the celebrity being female. The frameworks of theories are the following: culture theory, ideology, stereotypes, homo-sociality and connotation and denotation. The methods used to analyse the texts were content analysis and qualitative discourse analysis. Since images of the female celebrities have also been of importance, I have used the method of semiotics for picture analysis. I discovered that there are both differences and similarities in how the female celebrity is portrayed, in relation to different age categories. It appears there are more types of women celebrities in Damernas Värld in-comparison to Frida and Veckorevyn, as not only do the celebrities in Damernas Värld have more varied occupations, they also engage in more topics in their interviews. I found that the celebrity woman is not always portrayed in exactly the same light. However, I could identify the average woman which appears most frequently in all the magazines. The portrayal of the celebrity woman is usually built on contrasts and stereotypes. The occupation is typically an actress or a singer; she is usually white, heterosexual and rich. Her traits are typically being tough and independent, yet in conjunction considerate and friendly. She is also glamorous but ordinary, sexy but sweet. The underlying preconceptions of femininity are never challenged by the journalist’s way of portraying the celebrities.

<p>This dissertation examines how perceptions of beauty in Brazil reflect both the existing social inequalities and the struggles to produce a more egalitarian society. While hegemonic discourses about beauty in Brazil foster an upper-middle class, white standard, the working-class make claims to citizenship by redefining beauty according to their own affective, sensory experiences. As I see it, the affective relationship that plastic surgery patients have towards their own bodies is central to understanding why beauty is a source of social recognition in Brazil. In this dissertation, I argue that even though discourse attempts to discipline the body to perceive only the "truths" it produces, subjects reinhabit discourses through their immediate sensory experiences, opening up the political space to generate social change.</p> <p>In order to access this form of "cosmetic citizenship," however, working-class patients undergo low-cost aesthetic surgeries in public hospitals, which are subsidized by the State and help build the national reputation of plastic surgeons. I argue that this national investment in beauty establishes personal appearance as a precondition for citizenship and inclusion in the nation. While media narratives construct beauty as a vehicle for upward mobility in Brazil, the medical discourse about beauty imagines the Brazilian population as becoming progressively homogeneous through "miscegenation" and surgery. These discourses depend on the raciology established by Neo-Lamarckian eugenics at the beginning of the twentieth century, and later popularized by the work of Gilberto Freyre.</p> / Dissertation

The thesis aims to explore how Virginia Woolf indicates the individual beauty in Mrs. Dalloway to free the meaning of a human being from the social construction. The social condition of Clarissa and Septimus as a woman and a mad man shows that an individual could be marginalized in the dominating ideology of the society. The relationship in which people judge and overwhelm one another with their own ideas and beliefs exposes similar violence. Through the aesthetic perspectives expressed in the characterization of Septimus and Mrs. Dalloway, however, Woolf discloses the beauty of existence itself. The aesthetics liberates the value of a human being from the social value systems and manifests the aesthetic relationship between different individuals who transcend the boundaries of time as well as body. In addition to Introduction and Conclusion, the thesis is divided into three chapters. In Chapter One, I investigate Mrs. Dalloway¡¦s and Septimus¡¦s marginalized social positions as a woman and a mad man in Britian in the early 20th century. As a woman, Mrs. Dalloway was confined to her domestic role and Septimus, as a mad man, was secluded from society. In this chapter, I argue that Mrs. Dalloway¡¦s party and Septimus¡¦s mad writing, as their way to change the status quo of the society, are their offerings to the world. Chapter Two investigates the dark desire to wield power over the others. Septimu¡¦s death and Mrs. Dalloway¡¦s perception of the beauty of the existence are taken as an escape/exit from this violence. Chapter Three explores the beauty of the existence and the aesthetic relationship between individuals beyond the violence of judgments and social construction Woolf reveals in Mrs. Dalloway.