Made available in DSpace on 2015-04-11T13:52:35Z (GMT). No. of bitstreams: 1 Vitor Picanco.pdf: 1033903 bytes, checksum: 37d40769f15c8524be9918da3ee427d8 (MD5) Previous issue date: 2012-04-11 / This thesis aims at analyzing the evolution of concentration of exports from the Consumer Electronics Subsector Industrial Manaus Polo - PIM, verifying the possible implications of this phenomenon in terms of affection within the same business. The survey data comprise two levels: secondary data on foreign trade, from the system for monitoring and controlling the flow of exports from the Ministry of Industry and Trade - MDIC and the Superintendence of Manaus Free Trade Zone - SUFRAMA, and primary data from semi-structured interviews applied to institutional managers working in the context of discussions of international trade and development in the Amazon. In parallel interpretation of these two matrices are developed interpretative analysis of the institutional perception with regard to the dynamics of concentration of export products and destinations found in PIM in the period 2001 to 2010. Verification of the results of statistical analyzes and institutional perceptions found that the concentration of exports in the electronics sub-sector has been neglected with regard to policy statements that promote the development of industrial production in the Amazon from the logic of strengthening of international integration of consumer electronics PIM / Esta dissertação tem como objetivo principal analisar a evolução da concentração das exportações do Subsetor de Eletroeletrônicos do Polo Industrial de Manais - PIM, verificando as possíveis implicações de tal fenômeno em termos de afetação no âmbito comercial do mesmo. Os dados da pesquisa compreendem dois níveis: dados secundários de comércio exterior, provenientes dos sistemas de acompanhamento e controle do fluxo de exportações do Ministério da Indústria e Comércio MDIC e Superintendências da Zona Franca de Manaus SUFRAMA; e dados primários provenientes de entrevistas semiestruturadas aplicadas a gestores institucionais atuantes no contexto das discussões de comércio internacional e desenvolvimento no Amazonas. Em interpretação paralela dessas duas matrizes se elaborou análise interpretativa da percepção institucional no que se refere à dinâmica da concentração de exportações em produtos e destinos verificadas no PIM no período de 2001 a 2010. Da verificação dos resultados das análises estatísticas e das percepções institucionais constatou-se que a concentração de exportações dentro do subsetor de eletroeletrônicos tem sido negligenciada no que se refere à formulação de políticas afirmativas que promovam o desenvolvimento da produção industrial no Amazonas a partir da lógica do fortalecimento da inserção internacional dos produtos eletroeletrônicos do PIM

Bakgrund: Det råder en i allmänhet ökad efterfrågan om hållbara leverantörskedjor. Tillverkningen av hemelektronik är däremot både socialt och miljömässigt icke-hållbar vilket på senare år har uppenbarat sig i stor omfattning. Med tanke på att återförsäljarna av hemelektronik är många gånger fler än tillverkarna är återförsäljarna i en potentiell beroendeställning gentemot tillverkarna vilket väcker intresse för hur svenska återförsäljare av hemelektronik bör verka för hållbara leverantörskedjor. Syfte: Denna studie avser att beskriva konsumenters efterfråga och myndigheters påverkan på hållbara leverantörskedjor, beskriva den potentiellt asymmetriska relationen mellan tillverkare och återförsäljare på hemelektronikmarknaden samt utforska hur svenska återförsäljare bör verka för en hållbar leverantörskedja. Detta med tanke på den i allmänhet ökade efterfrågan på hållbara leverantörskedjor och den potentiellt svaga förhandlingskraft som återförsäljare av hemelektronik i Sverige innehar gentemot tillverkare. Slutsats: Konsumenters efterfrågan om hållbara leverantörskedjor i hemelektroniken är låg medan myndigheters efterfrågan om hållbar hemelektronik yttrar sig i form av striktare lagar. Beroendeställningen som svenska återförsäljare av hemelektronik har till tillverkare påverkar möjligheten att upprätthålla sina egenformulerade uppförandekod gentemot leverantörer, möjligheten till leverantörsbyte och garantin av en genomgående hållbarhet leverantörskedjan. För att påverka leverantörskedjorna till att bli mer hållbara använder sig återförsäljarna av styrmedel som uppförandekoder för leverantörer, relationsbyggande, utbildning och tillit. För att dessa ska ha största möjliga effekt rekommenderas en kombination av flera styrmedel. Formella som informella. Kunskapsbidrag: Då studien varit inriktat mot den svenska hemelektronikmarknaden har gjort resultatet till en vidareutveckling av befintliga teorier. Studien förväntas vara ett bidrag för framförallt återförsäljande aktörer och branschorganisationer på den svenska hemelektronikmarknaden Vidare är även resultatet användbart för organisationer som identifierar sig i den beroendeställning som studiens fallföretag befinner sig i samt ämnar att påverka hållbarheten i sina leverantörskedjor. / Background: There is a generally growing demand for sustainable supply chains. On the other hand, the production of consumer electronics is both socially and environmentally unsustainable, which has been revealed in recent years. Considering that the retailers of consumer electronics are many times more than manufacturers, dealers could potentially be in a state of dependence against manufacturers, which raises interest in how Swedish retailers of consumer electronics can work for sustainable supply chains. Aim: This study intends to describe consumers’ demand governments’ impact on sustainable supply chains, describe the potentially asymmetric relationship between manufacturers and retailers in the consumer electronics market, as well as investigating how Swedish retailers should work for a sustainable supply chain. This in view of the generally increased demand for sustainable supply chains and the potentially weak negotiating power that retailers of consumer electronics in Sweden hold against manufacturers. Conclusion: Consumers' demand for sustainable supply chains in consumer electronics is low, while authorities demand for sustainable consumer electronics expresses itself in the form of stricter laws. Swedish electronic retailers dependency on manufacturers affects the ability to maintain their proprietary code of conduct vis-à-vis suppliers. Moreover it affects the possibility of switching suppliers and the guarantee of an overall sustainable supply chain. In order to influence the supply chains to become more sustainable, retailers use instruments such as codes of conducts for suppliers, relationship building, education and trust. In order for these to have the greatest effect, a combination of several instruments is recommended. Formal as informal. Contribution of knowledge: Since this study has been focused on the Swedish consumer electronics market has made the result a development of existing theories. The thesis is expected to be a contribution primarily for retailers and industry organizations that are active on the Swedish consumer electronics market. Furthermore, the result is also useful for organizations that identify themselves in the same dependency as the study’s cases and intend to influence the sustainability on their supply chain.

Purpose: This study aims to test which values from the mass customization process that affect the willingness to pay for products in the consumer electronics industry. Method: We have used a quantitative method with a deductive approach. The study is based on the confirmatory factor analysis (CFA) performed on the test and survey which was inspired by the CPVT model. Primary data has been manually gathered from the survey via Google Forms and later analyzed in EXCEL, SPSS as well as AMOS. The timeperiod for the survey lasted between 2020-11-01 to 2020-12-01. The final sample amounted to 145 observations. Conclusion: This study found that creative achievement value (which refers to the customers pride of authorship and is directly connected to the codesign process in the product configurator), had an effect on the perceived satisfaction (the enjoyment which comes from the mass customization process) which in turn effected their willingness to pay (an increase or decrease in incitement to pay for a product after going through the mass customization process). There was a strong positive covariance (correlation between the variable groups) between the factor for satisfaction and the factor for willingness to pay in the factor correlation matrix. / Syfte: Denna studie avser sig testa vilka värden från kundanpassningsprocessen som påverkar betalningsviljan för produkter inom hemelektronikbranschen. Metod: Vi har använt oss av en kvantitativ metod med en deduktiv ansats. Studien baserar sig kring en konfirmativ faktoranalys (CFA) som gjordes på det test och enkät som inspirerats av CPVT modellen. Primärdata har manuellt samlats in från enkäten via Google Forms och analyserats i EXCEL, SPSS samt i AMOS. Tidsperioden för undersökningen varade mellan den 2020-11-01 och 2020-12-01. Det slutliga urvalet uppgick till 145 observationer. Slutsatser: Studien fann att kreativt prestationsvärde (vilket syftar till kundens upplevda stolthet vid vetskapen av att ha skapat något och är direkt kopplat till designprocessen i produktkonfiguratorn) påverkade kundens upplevda tillfredsställelse (den belåtenhet som kommer från kundanpassningsprocessen) som i sin tur påverkade kundens betalningsvilja (en ökning eller minskning av incitamentet till att betala ett högre pris för produkten efter att ha gått igenom kundanpassningsprocessen). Det fanns en starkt positiv kovarians (korrelationen mellan variabelgrupperna) mellan tillfredsställelse och betalningsvilja i väg-diagrammet samt en godtycklig korrelation mellan faktorn för tillfredsställelse och faktorn för betalningsvilja i faktor-korrelationsmatrisen.

The wireless charging market has seen exponential growth in recent years and wireless charging is quickly becoming the standard in consumer electronic devices to eliminate inconveniences of wired chargers. The adoption of wireless charging technology is most visible in the smartphone industry. This thesis report elicits the process involved in designing a Wireless charger that complies with the Qi- Wireless Standards set by the Wireless Power Consortium. The drawbacks of current product offerings and user needs are identified, and conceptual solutions that could strengthen the wireless charging experience are explored. The most promising solution is developed upon which results in a full-scale functional prototype.

[pt] Esta tese é composta por três artigos empíricos que utilizam dados de venda de uma cadeia de lojas de produtos eletroeletrônicos e de características de seus clientes. O primeiro investiga o efeito de características, como gênero, idade, escolaridade e renda, na probabilidade do cliente de receber desconto. Ele tem o objetivo de averiguar se a autoridade de decisão de preço final dada aos vendedores está sendo bem usada. Quando há discriminação de preços, clientes com renda mais alta devem ter menor probabilidade de receber descontos. Por outro lado, descontos podem ser dados por outros motivos, diferentes daquele desejado pela firma. Uma vez que o cliente percebe que o vendedor tem poder de decisão sobre o preço final, ele pode desejar começar um processo de barganha para reduzir o preço que pagará. O resultado deste processo pode também depender das características do cliente, se estas afetarem a habilidade de barganhar. Neste caso, quanto maior a habilidade do cliente de barganhar pelo desconto, maior este será. Como encontramos que a probabilidade de receber descontos aumenta com a renda e escolaridade do cliente, e o valor do desconto também é maior para pessoas com mais alta renda e mais educadas, concluímos que o desconto não está sendo dado como resultado de discriminação de preços, mas como o resultado de uma barganha. O segundo artigo estima o efeito de informação assimétrica sobre o financiamento da compra de produtos, usando o plano de pagamento escolhido e as características não observadas do cliente. Decompomos o efeito em seleção adversa e um componente causal, usando técnica similar à usada por Adams, Eivan and Levin (2009). Encontramos um efeito marginal significante e concluímos que o efeito causal da escolha do plano de pagamento é maior que aquele causado pela seleção adversa. Um aspecto chave da estratégia de identificação é a escolha da variável exógena. Usamos uma variável binária que é um quando a compra é feita num mês de saldão, meses estes quando há um plano especial: onze parcelas sem juros. A variável usada claramente influencia a escolha do plano de pagamento, mas o repagamento não depende diretamente dela, uma vez que nosso instrumento não está associado ao valor do colateral do empréstimo. O terceiro artigo estuda o repasse para os preços da primeira redução de IPI de 2009. A redução ocorreu para quatro diferentes produtos: refrigeradores, fogões, máquinas de lavar e tanquinhos. Observamos o efeito do IPI nos preços e nas características dos clientes. Encontramos que a ocorrência da redução do IPI gera uma redução de 5,97 porcento no preço, quando usamos um modelo linear simples e uma redução de 2,98 porcento no preço, quando usamos um efeito fixo de produto. Gênero, idade, renda e escolaridade dos clientes que compram eletrodomésticos não mudam significativamente com a redução do IPI. / [en] This dissertation is composed of three independent empirical articles that use data on home and kitchen appliances and image equipment sales of one specific chain store and their clients characteristics. The first one investigates the effect of the client s characteristics, such as gender, age, education and income, on the probability of receiving a discount. It intends to investigate if the pricing authority that is delegated to the salespeople is being well used. If the effect of delegation were to implement price discrimination, clients with higher income would have a lower probability of getting a discount. On the other hand, discounts can be given for a different reason than the one desired by the firm. Once the customer recognizes that the salesperson has some discretion over the prices, she may wish to engage in bargaining to decrease the final price. The outcome of this process may also depend on the customer s characteristics if they affect the customer s skill in bargaining. In this case, the greater the client s ability, the bigger the discount. Since we find that the probability of receiving a discount is increasing in the client s income and education, and the value of the discount is also bigger for people with higher income and better education, we conclude that the discount giving is not a result of price discrimination, but a result of a bargaining process. The second article estimates the effect of asymmetric information on consumer loans, using the payment plan chosen by the client and his observable characteristics. We decompose the effect into an adverse selection and a causal component using a technique similar to Adams, Einav and Levin (2009). We find significant marginal effects for both components and that the causal effect of the payment plan choice is greater than the one caused by the adverse selection. A key aspect of the identification strategy is the choice of the exogenous variable. We use a dummy variable that is one when the month of the purchase is one of the saldão months, that is, when one special payment plan is also available: eleven monthly payments, with zero interest rate. The variable used clearly influences the payment plan choice but the repayment behavior does not depend directly on it, since it is not directly related to the value of the debt collateral. The third article studies the retail market effects of the first tax stimulus episode of 2009, when the government reduced the IPI (Industrialized Products Tax) of certain categories of kitchen and home appliances. Tax rates vary depending on the product. The reduction occurred to four different products: refrigerators, stoves, washing machines and non automatic washing machines. We estimate the effect of the IPI reduction on prices and the composition of demand. We find that the IPI reduction lead to a 5.97 percent reduction on price, when we use a simple linear model and a 2.98 percent reduction, when we control for product fixed effects. The characteristics of consumers who acquire the appliances do not change significantly with the reduction.

Made available in DSpace on 2016-06-02T19:06:14Z (GMT). No. of bitstreams: 1 6118.pdf: 3001954 bytes, checksum: 5643531722be67da01c9dfa9c79f4ecb (MD5) Previous issue date: 2014-05-22 / Financiadora de Estudos e Projetos / Computer graphics and virtual reality technologies allow audiovisual experiences with high level of realism, as the ones achieved in video games and movies. The synthetization of media with high degree of audiovisual realism demands specialized systems with high performance computing capacity. The profusion in the last decade of personal computing consumer electronics such as mobile and portable devices, encourages the interest in making possible, also in these devices, applications with high level of visual realism. However, due to the intrinsic limitations of the computing capability of mobile and portable devices, regarding to the physical characteristics of these devices, such as dimensions, electrical consume and heat dissipation, it s not possible directly process media with the same level of visual realism that is found in specialized systems. This research suggests the exploration of a traditional solution: the remote interaction with these applications. Challenges resulting from this approach are identified and studied. Solutions are proposed, analyzed and formalized in a architecture for reference. As a proof of concept the architecture is used in the development of applications on two scenarios: one in a local network with a media characterized by its low tolerance in delay of interaction response and another with a high tolerance media through the Internet. Also is showed the flexibility of the proposed architecture by integrating one of the applications developed with a multimedia context. / As tecnologias de computação gráfica e realidade virtual permitem experiências visuais e auditivas com alto nível de realismo sensorial, como alcançado em jogos eletrônicos e no cinema. A sintetização de mídia com alto grau de realismo visual e auditivo demanda sistemas especializados com capacidade computacional de alto desempenho. A profusão na última década de eletrônicos de consumo computacionais pessoais, como dispositivos móveis e portáteis, desperta o interesse em tornar possível, também nesses dispositivos, aplicações visuais com alto nível de realismo. Devido às limitações da capacidade computacional intrínsecas dos dispositivos móveis, decorrentes de suas características físicas, como dimensões, restrições de consumo e dissipação térmica, não é possível a execução direta de mídia interativa com o mesmo grau de realismo encontrado em sistemas especializados. Este trabalho sugere a exploração de uma solução tradicional: o processamento e a interação remota com esse tipo de mídia. Desafios decorrentes dessa solução são identificados e estudados. Soluções são propostas, analisadas e formalizadas em uma arquitetura de referência. Como prova de conceito da arquitetura explorou-se o desenvolvimento de aplicações em dois cenários: um em rede local com mídia de baixa tolerância a atrasos no tempo de resposta às interações e outra através da Internet com mídia de maior tolerância a atrasos. Mostrouse também a flexibilidade da arquitetura desenvolvida com a integração do componente cliente a um sistema com múltiplas mídias, em que a mídia remota relaciona-se integralmente com o contexto multimídia.

<p>Основни циљ истраживања у дисертацији је испитивање примене дистрибуираних акустичких сензора на проблем аутоматског препознавања говора. Услед реверберације говора у затвореном простору долази до проблема да снимљени сигнал садржи више одјека и шума него директног звука. Овај проблем се решава применом различитих алгоритама базираних на обради сигнала помоћу микрофонских низова и решетки. На основу аналитичког модела простора са реверберацијом реализован је систем дистрибуираних акустичких сензора за подршку говорне комуникације у паметним кућама. Добијени резултати указују да<br />је једноставним дистрибуираним сензорима могуће остварити тачност препознавања говора попут тачности код комерцијалних система.</p> / <p>Osnovni cilj istraživanja u disertaciji je ispitivanje primene distribuiranih akustičkih senzora na problem automatskog prepoznavanja govora. Usled reverberacije govora u zatvorenom prostoru dolazi do problema da snimljeni signal sadrži više odjeka i šuma nego direktnog zvuka. Ovaj problem se rešava primenom različitih algoritama baziranih na obradi signala pomoću mikrofonskih nizova i rešetki. Na osnovu analitičkog modela prostora sa reverberacijom realizovan je sistem distribuiranih akustičkih senzora za podršku govorne komunikacije u pametnim kućama. Dobijeni rezultati ukazuju da<br />je jednostavnim distribuiranim senzorima moguće ostvariti tačnost prepoznavanja govora poput tačnosti kod komercijalnih sistema.</p> / <p>The main goal of the dissertation is to examine the application of distributed acoustic sensors to the problem of automatic speech recognition. Due to the reverberation of indoor speech, there is a problem that the recorded signal contains more echoes and noise than direct sound. This problem is solved by applying different algorithms based on signal from microphone arrays and microphone grids. Based on the analytical model of the reverberated space, a system of distributed acoustic sensors was realized to support voice communication in smart home environment. Results show that simple<br />distributed sensors can achieve recognition performance similar to those found in state&ndash;of-the-art systems available on the market.</p>

Denna studie är en undersökning om hur Covid-19 pandemin har förändrat kundupplevelsehantering för svensk hemelektronikhandel. Vidare undersöks hur svenska hemelektronikföretag och konsumenter svarat och agerat på dessa förändringar. Forskningen har använt triangulerande datainsamlingsmetoder. Kvantitativ data har samlats in genom enkätundersökningar med konsumenter. Kvalitativ data har samlats in från intervjuer med representanter på svenska hemelektronikföretag. Studien ägde rum under Covid-19 pandemin och utfördes därmed på distans med hjälp av digitala verktyg. Studiens resultat tyder på att Covid-19 pandemin lett till ett hopp på tre år i utvecklingen av handeln inom hemelektronik och därmed bidragit med en övergång från interaktion via fysiska butiker till digitala kanaler. Företag inom hemelektronik har även fokuserat mindre på hur konkurrenter agerat och mer på vad konsumenter efterfrågar. Detta har lett till utveckling av nya kanaler och helt nya sätt att interagera med kunder. De nya kanalerna integrerar mänsklig natur i dess interaktion genom video samt direkt kommunikation mellan kund och anställd. Kunder är mer nöjda med deras upplevelser hos företagen under pandemin än innan pandemin och företagen förutspås fortsätta i den utveckling pandemin bidragit till. / This study investigates how the Covid-19 pandemic has changed customer experience management for the Swedish consumer electronics trade. It also examines how Swedish consumer electronics companies and consumers have responded and acted on these changes. The research has used triangulating data collection methods. Quantitative data have been collected through surveys with consumers. Qualitative data have been collected from interviews with representatives of Swedish consumer electronics companies. The study took place during the COVID-19 pandemic and was thus carried out remotely using digital tools. The results of the study indicate that the Covid-19 pandemic has led to a three-year jump in the development of trade in consumer electronics and thus contributed to a transition from interaction via physical stores to digital touchpoints. Home electronics companies have also focused less on how competitors have acted and more on what consumers demand. This has led to the development of new touchpoints and completely new ways of interacting with customers. The new touchpoints integrate human nature in its interaction through video and direct communication between customer and employee. Customers are more satisfied with their experiences with companies during the pandemic than before the pandemic and the companies are predicted to continue in the development the pandemic has contributed to.

Abstracts in English and Venda / Online shopping gained importance with the increase in Internet adoption. The development in the e-commerce industry, with opportunities created for retailers, demanded research on factors influencing online shopping behaviour. The purpose of the study is to determine factors influencing consumers’ behaviour towards online shopping for consumer electronics in Gauteng, South Africa. The study employs a descriptive research methodology involving a quantitative research design. The study adopts a convenience sampling method for collecting data by intercepting individuals in Cresta Mall in Johannesburg and Sunnypark Shopping Centre in Pretoria. Self-administered, printed questionnaires were distributed, and data were collected from 207 respondents. This research followed the correct protocol for administering surveys, questionnaire design, measures to ensure data integrity and appropriate analysis strategy, providing reliable and valid research. The data were subjected to factor analysis and the descriptive statistics were also conducted. The parametric, independent sample T-test and Analysis of variance tests were employed for hypothesis testing. The study results suggested that demographic, utilitarian and hedonic factors affect consumers’ online shopping behaviour. This study concludes that demographic factors affect online shopping consumer behaviour traits of electronic goods. It also found statistical differences amongst demographic factors, against hedonic and utilitarian factors. The study also tested whether utilitarian values influence consumer behaviour towards online buying of electronic goods, concluding the existence of a significant relationship between utilitarian values towards online shopping behaviour. Lastly, the study determined if hedonic factors influence consumer behaviour when shopping online. It is concluded that hedonic factors influence consumer behaviour when shopping online. Findings of this study provide a positive contribution to e-commerce research in South Africa by assessing practices of online consumers and factors influencing online shopping adoption. The study recommends further longitudinal research concerning customer behaviour towards online shopping while supporting further studies to focus on the identified factors influencing online shopping. / Ku xava eka inthanete ku vile ka nkoka ku ya hi engetelo wa inthanete. Nhluvukiso eka swa indhasitiri yo xava hi inthanete, ni ku tumbuluxiwa ka miintirho ka vaxavisi, ndzavisiso wa swilo swo kucetela mahanyelo yo xava hi xielekitironiki. Nkongomelo wa dyondzo leyi i ku kumisisa swilo leswi kucetelaka mahanyelo ya vatirhisi loko va xava eka inthanete switirisi swa xielekitironiki eGautengi, Afirika-Dzonga. Dyondzo yi tirhisa endlelo ya ndzavisiso wo hlamusela hi ku hlawulekisa ku katsa na dizayini ya ndzavisiso wa nhlayonhlayo. Dyondzo yi tirhisa endlelo ra kahle ro sampula ku hlengeleta data hi ku vutisisa vanhu emolweni wa le Joni wa Cresta na Senthara ya Sunnypark yo Xava ePitori. Swivutiso leswi u swi lawulaka, no swi kandziyisa swi hangalasiwile, na swona data yi hlengeletiwile ku sukela ka 207 wa vavutisiwa. Ndzavisiso wu landzelerile maendlelo yo hetiseka ku lawula milavisisontsongo, tidizayini ta swivutiso, swipimelo ku endlela leswaku data yi va hi xiyimo xa kahle na xitirateji analysis lexinene, lexi nyikaka ndzavisiso lowu kamberiweke no khorwisa. Data a yi fanele ku analayiziwa na nhlayonhlayo wo hlamusela hi ku hlawulekisa wu endliwile. Mimbuyelo ya ndzavisiso yi nyikile miehleketo ya leswaku nhlayonhlayo ya vanhu na swilo swa utilitarian na hedonic swi khumbaka mahanyelo ya vatirhisi yo xava emolweni hi xielekitironiki. Dyondzo leyi yi gimeta leswaku swilo swa nhlayo ya vanhu hinkwavo swi khumbanaka mahanyelo yo xava tinhundzu Ku kumeka na ku hambana ka nhlayonhlayo exikarhi ka nhlayo ya vanhu hinkwawo mayelano na timhaka ta hedonic no tirhiseka. Dyondzo yi kamberile loko mikoka ya swithirisiwa yi kucetela mahanyelo ya vanhu eku xaveni ka tinhundzu hi xielekitironiki, no gimeta vukona bya nkoka wa vuxaka exikarhi ka mikoka yo tirhiseka ka mahanyelo yo xava hi xielekitironiki. Xo hetelela, dzondzo yi kumisisa loko timhaka ta hedonic ti kucetela mahanyelo ya vatirhisi loko va ri ku xaveni hi xielekitironiki. Ku gimetiwile leswaku timhaka ta hedoniki ti kucetela mahanyelo ya vatirhisi loko vax ava hio xielekitironiki. Leswi swi nga kumeka ka dyondzo swi na xiave xa kahle ka ndzavisiso wa e-commerce eAfirika-Dzonga hi ku xopaxopa mintolovelo ya vatirhisi ya xielekitironiki na timhaka to kucetela ku tirhisa ku xava ka xielekitironiki. Dyondzo yi bumabumela ku yisa emahlweni na ndzavisiso wa longitudinal mayelana mahanyelo ya vashavi eka ku xava hi xielekitironiki na ku seketela ku yisa emahlweni tidyondzo to kongomisa ka timhaka to kucetela ku xava eka inthanete. / Business Management / M. Com (Business Management)

本論文では、急成長を遂げているインド家電市場を取り上げ、同市場に進出した多国籍企業の競争戦略について多国籍企業論の視点から理論的かつ実証的に考察を行った。主にLG電子インド法人が行った市場参入戦略はじめ、各戦略行動について明らかにした。多国籍企業の現地化とグローバル統合化戦略は多次元的な要素を持っており、現地国の環境要素、産業の特性及び、企業の状況に合わせて現地化のレベルを決定する必要があるという含意が得られた。 / In this paper I have taken up the India consumer electronics market, which has achieved rapid growth, and theoretically and empirically examined the competitive strategies of multinational corporations, which have advanced into said market from the point of view of multinational corporation theory. I have expounded upon various strategic activities centrally including the market entry strategy conducted by LG Electronics India Pvt. Ltd. The localization and global integration strategies of multinational corporations include many multidimensional factors, and I have established the implication that it is necessary to establish the level of localization to fit the environmental factors of the country in question as well as the features of the industry and state of the company. / 博士(商学) / Doctor of Commerce / 同志社大学 / Doshisha University