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This thesis concerns about the hidden problems of public sphere in contemporary society. Through social thinker, Zygmunt Bauman¡¦s liquid modernity theory, we can make sense for this topics,and uses Zygmunt Bauman¡¦s liquid modernity theory as the basis for analyzing.My basic proposition is that the public sphere is now in the predicament as the transition of modernity, and faces new challenges. Briefly speaking, the act of translating private troubles into public issues is in danger of falling into disuse and being forgotten. I primarily sum up three major causes to this situation: the forces of individualization, globalization, and consumption behavior of capitalism. I hope this research can help we think about public sphere issues and strengthen the awareness of the obligations of citizens and importance of their participating.

Due to the interdisciplinary nature of eco-labelling, the sense of the phenomenon itself is lost when studied in isolation. With this consideration, a balance of research between practical and theoretical approaches, between environmental sociology, environmental economics, international trade relations, consumer society, sustainability and marketing theory was explored. Eco-labelling has far-reaching ramifications in society, not just in the commercial relationship between producer and consumer, but in socio-cultural norms and values. It combines economic and social forces via the marketplace. The research of this paper focuses on 1) the socio-cultural aspects of eco-labelling, 2) the economic incentive which drives eco-labelling and 3) the global institutional structures which influence the eco-labelling dimension. Chapter 1 provides an overview of eco-labelling and introduces ecological modernization, the theoretical foundation of this paper. Chapter 2 is a summary of interviews which were conducted with eco-labelling managers around the world. Chapter 3 analyses the economic impact of eco-labelling, the effects on international trade and the environment, and how eco-labelling affects consumers and producers. Chapter 4 deals with the social context of eco-labelling, and the social paradigms of consumer society and sustainability, merging in the case of ecological modernization. Chapter 5 looks at opportunities and challenges to eco-labelling, and concrete recommendations with respect to the design of eco-labelling programmes are made. Eco-labelling is the only tool which functions within the conflicting social forces of consumer society and sustainability. As a market-based instrument for environmental management that functions within the producer - consumer relationship, eco-labelling can be seen as the ecological marketisation of consumer society. Best practices in eco-labelling rely on accepting the fundamental market principles combined with social trends. (author´s abstract)

Submitted by Irene Nascimento (irene.kessia@ufpe.br) on 2016-07-21T17:43:16Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) distinçãosocialdissertação.pdf: 79432351 bytes, checksum: 48552eacac2823f31ec79f1677313104 (MD5) / Made available in DSpace on 2016-07-21T17:43:16Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) distinçãosocialdissertação.pdf: 79432351 bytes, checksum: 48552eacac2823f31ec79f1677313104 (MD5) Previous issue date: 2015-07-24 / FACEPE / O objetivo desta pesquisa é analisar o morar nos condomínios fechados não como uma simples resposta a crescente violência urbana, fortalezas defensivas contra os perigos e ameaças à espreita nas ruas, mas como uma forma de distinção e status. Assim, o enfoque volta-se ao entendimento dessa tipologia urbana como a transfiguração de um tipo de habitação em objeto de consumo, atravessada pela publicidade e permeada de conotações com diferentes significados e hierarquias, de prestígio e de moda, parte de uma lógica da diferenciação característica da sociedade de consumo sobre a qual discorreu Jean Baudrillard. A partir dessa referência teórica optou-se, como procedimento metodológico, privilegiar a análise de conteúdo proposta por Bardin dos anúncios imobiliários dos residenciais AlphaVille-SP, de modo a mostrar como esses anúncios tornaram os condomínios uma moradia extremamente atraente, dialogando com valores caros à sociedade contemporânea. / The objective of this project research is to analyze the living in gated communities not as a simple response to the growing urban violence, defensive fortresses against the dangers and threats lurking on the streets, but as a way of distinction and status. Thus, the focus turns to the understanding of this urban typology as the transfiguration of housing in a consumer object, crossed by advertising and fraught with connotations with different meanings and hierarchies of prestige and fashion, part of a logic of differentiation feature of the consumer society on which Jean Baudrillard argued about. From this theoretical framework was chosen, as methodological procedure, to privilege the analysis of content proposed by Bardin of the real estate ads of AlphaVille-SP residentials, in order to show how these ads made condominiums a very attractive housing, interacting with important values to the contemporary society.

In the past years there has been an increase in interest regarding the environment and this combined with the technological advancement has resulted in new opportunities to secondhand consume. The stigmatisation regarding second-hand consumption is in present day often considered something of the past. The aim of this study is to contribute to the understanding of second-hand consumption as a phenomenon. Questions asked are how second-hand consumption interacts with the ideals of the consumer society, as well as what second-hand consumers can consider to buy or not buy second-hand and why this is. Previous research shows that the second-hand commodity is chosen for its value relative to its price, how second-hand consumption can contribute to overconsumption as well as how the perceived threat of the previous owner affects the second-hand commodity. This study, based on qualitative interviews with second-hand consuming students, indicates that second-hand consumption enables inadequate consumers to become adequate. The result also shows that second-hand consumption enables environmentally conscious consumers to follow the ideals of the consumer society with good conscience and that there is still some stigmatisation regarding second-hand consumption. However this stigma seems to be undergoing a revaluation process on both an individual and societal level. / Under de senaste åren har det ökade intresset för miljön och den tekniska utvecklingen öppnat upp nya möjligheter att andrahandskonsumera. Stigmat kring andrahandskonsumtion beskrivs numera som något förgånget. Syftet med denna studie är att bidra till förståelsen av andrahandskonsumtion som fenomen. Detta utifrån frågeställningarna hur andrahandskonsumtion interagerar med konsumtionssamhällets ideal samt vad andrahandskonsumenter kan tänka sig att köpa respektive inte köpa begagnat och vad detta kan bero på. Tidigare forskning har visat hur andrahandsvaran väljs för sitt värde i förhållande till varans pris, hur andrahandskonsumtion kan bidra till överkonsumtion samt hur det upplevda hotet från den tidigare ägaren påverkar andrahandsvaran. Denna studie, som baseras på kvalitativa intervjuer med andrahandskonsumerande studenter, visar hur andrahandskonsumtion möjliggör för fattiga konsumenter att konsumera enligt normen. Resultatet visar även att andrahandskonsumtion möjliggör för miljömedvetna konsumenter att med gott samvete följa konsumtionssamhällets ideal samt att det ännu finns ett stigma kring andrahandskonsumtion. Detta stigma tycks dock befinna sig i en omvärderingsprocess på både individ och samhällsnivå.

[pt] Este trabalho tem como objetivo discutir a sociedade de consumo, o rock and roll e a manifestação da melancolia na segunda metade do século XX, em especial a partir dos anos 1990. Conjugados, esses termos representam um diálogo íntimo e combinatório, que nos ajuda analisar a sociedade sob diferentes aspectos: a produção musical e seus reflexos sociais; a melancolia – e sua conceituação – com crescente relevância em diagnósticos e percepções; a sociedade de consumo como campo, tanto para o surgimento do rock quanto para a aparição do fenômeno melancólico; e a própria relação rock x melancolia que ora denuncia, ora é produtora de significados sociais. Entram em discussão as noções sobre individualismo, linearidade, invisibilidade social, fetichismo mercadológico e a falência do conceito de progresso. / [en] This thesis discusses the consumer society, rock and roll and the manifestation of melancholia in the second half of the twentieth century, especially since the 1990s. Together, these terms represents an intimate dialogue which helps us to analyze the society in different aspects: music production and its social consequences; melancholia - and its concept - with an increasing relevance in diagnostic and perceptions; consumer society as field for the emergence of rock as to the appearance of the phenomenon melancholia; and the relation rock x melancholy that produces social meanings. Also discusses notions about individualism, linearity, social invisibility, market fetishism and failure of the concept of progress.

This study seeks to understand ways in which members’ experience a sense of belonging within Sephora’s own commodified community: Beauty Insider. Three research questions are presented, the final one being of highest importance: in which way do members of Beauty Insider experience a sense of belonging? To be able to understand the members, previous research is presented where Muniz & O’Guinn’s (2001) study on Brand Communities is essential, as well as the study conducted by Dholakia et al. (2004) on participation within communities. To better understand what activities members engage in within communities, a theoretical framework based on fan cultures, consumer culture and participatory culture is presented to gain a better understanding of the aspects of a community. This study will approach the research questions mainly using focus group interviews, as well as a necessary description of the discourse content of the platform to better understand the context of the study. The study concludes by presenting a result and an analysis that is, mostly, in line with previous research as well as discovering new aspects of members attitudes towards Beauty Insider and which meaning members experience as a result of participating in different activities within the community.

<p>The purpose of this essay is mainly to study the reason behind students' visits to restaurants, and also their restaurant habits. The study also intends to find a possible difference in students dining habits among the different social classes; working class and middle class.</p><p><strong> </strong></p><p><strong> </strong>This study contains qualitative methods. The qualitative research method is in the shape of deep interviews with ten students from different social classes who’s registered at Södertörns  högskola.</p><p><strong> </strong></p><p>The results of this investigation show that the consumer society along with the respondent’s habitus and access to capital, has influenced and created their opinions and habits around eating out. This has also created the similarities and differences between them.</p><p> </p><p>Keywords:</p><p>Habtitus, consumption, restaurant, social class, consumer society</p>

The purpose of this essay is mainly to study the reason behind students' visits to restaurants, and also their restaurant habits. The study also intends to find a possible difference in students dining habits among the different social classes; working class and middle class.    This study contains qualitative methods. The qualitative research method is in the shape of deep interviews with ten students from different social classes who’s registered at Södertörns  högskola.   The results of this investigation show that the consumer society along with the respondent’s habitus and access to capital, has influenced and created their opinions and habits around eating out. This has also created the similarities and differences between them.   Keywords: Habtitus, consumption, restaurant, social class, consumer society

Darbe pateikiama dviejų vienos žymiausių lietuvių populiariosios bei postmoderniosios prozos rašytojos Jurgos Ivanauskaitės romanų „Ragana ir lietus“ (1993) ir „Placebas“ (2002) analizė pasirinktu aspektu. Romanai pasirinkti dėl pagrindinių veikėjų panašumų: jas jungia gyvenimo isto-rijos, patiriamos meilės jausmas, gyvenimas modernybės laikais, vartotojiškoje visuomenėje. Darbe analizuojamos trys veikėjos: Viktorija („Ragana ir lietus“), Rita ir Julija („Placebas“). Akcentuojamos sąsajos tarp šių veikėjų nesugebėjimo patirti meilės, jos painiojimas su daugybe nebrandžių meilės formų: mazochistine, sadistiška, erotine, užvaldančia, stabmeldiška. Darbe keliama problema: Kas lemia veikėjų nesugebėjimą mylėti J. Ivanauskaitės ro-manuose? Svarbiausiu meilės jausmo degradacijos veiksniu, lemiančiu individo negebėjimą patirti meilės bei užmegzti su kitais asmenimis brandžių tarpusavio santykių, laikomas gyvenimas vartoto-jiškoje visuomenėje, kurioje vertybių skalė yra suardyta. Tiek vyrai, tiek moterys šiuolaikinėje visuo-menėje, kurioje vyrauja jaunystės ir gražaus kūno kultai, neišvengiamai išgyvena asmens tapatumo krizę. Remiantis Vytautu Kavoliu, juos galima vadinti krizės asmenybėmis, šios sąvokos aiškinimas dominuoja visame darbe. Tai asmenybė, nesugebanti sąmoningai konstruoti savo tapatumo, svyruojan-ti tarp daugybės pasirinkimų ir kraštutinumų, linkusi į savinaiką ir destrukciją. Nesugebėjimas patirti meilės tampa sprogstamuoju užtaisu, sunaikinančiu ne tik veikėjų... [toliau žr. visą tekstą] / The thesis provides for an analysis from certain point of view of two novels, “The Witch and the Rain” (1993) and “Placebo” (2002), written by Jurga Ivanauskaitė, one of the best-known Lithuanian authors of popular and post-modern prose. The novels were chosen due to the similarity of their key characters: they are united by the histories of their life, the feeling of love they are experiencing, life in the modern times, in the consumer society. Three characters are analysed: Viktorija (“The Witch and the Rain”), Rita and Julija (“Placebo”). The links between the characters with regard to their inability to feel love are emphasized, they are muddled up with many immature forms of love: masochistic, sadistic, erotic, overwhelming, and idolatrous. The problem raised in the thesis is as follows: What has determined the inability of the characters to love in the novels by J. Ivanauskaitė? Life in the consumer society, the scale of values in which is tattered, is the key factor of degradation of the feeling of love that determines the inability of an individual to feel love and enter into mature relations with other persons. Both men and women in the modern society, where youth and the cult of a beautiful body predominate, are inevitably experiencing the identity crisis. According to Vytautas Kavolis, they can be called crisis personalities, and the explanation of this concept predominates in the entire thesis. This is a person unable to consciously construe his/her identity... [to full text]