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O hiperconsumo na sociedade moderna : uma análise da sustentabilidade ambiental através da teoria do risco com enfoque nos impactos ambientais dos resíduos sólidos das empresas coureiro-calçadistas no município de Portão, RSLermen, Inácio Fabiano 03 May 2017 (has links)
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Previous issue date: 2017-08-07
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O carpe diem da sociedade de consumo contemporânea: uma análise a partir da Campanha 4G da Vivo / The carpe diem of the contemporary consumer society: an analysis from the 4G CampaignMenezes, Fabrícia Vilarinho de 29 May 2018 (has links)
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Previous issue date: 2018-05-29 / The research analyzes how the senses of carpe diem are inserted in a message when the materiality
of latin expression, writing or speech, is not present. It is considered that, although the term does
not occur explicitly in the current media, its senses can be present because they were constructed
ideologically over the years. Coined by the poet Horace in the first century b. C, the carpe diem
principle exhorts us to live the today because of the brevity of life. In this way, the two guiding
elements of the research are chosen in the search for the updated senses of carpe diem, both related
to temporality: ephemerality of life and enjoyment of the present. The meanings of the Horace’s
precept can be perceived in various media, serving, over the years, for different purposes. In
contemporary society, denominated of Hypermodernity by the philosopher Gilles Lipovetsky, it is
perceived that the Horace’s themes are mediated by the consumption. It is possible to analyze the
theme by illustrating its use through publicity videos with the aid of Discourse Analysis, especially
from the perspective of Brazilian researcher Eni P. Orlandi, with contributions by authors Rosalind
Gill, Dominique Maingueneau. The publicity film images are discussed together with the text,
according to the concepts of Gillian Rose. Thus, using mainly the example of Campaign 4G of the
Vivo company of telephony, it which have the presence of the guiding axes of the Horace’s theme
(brevity and enjoyment) in the slogan and images, this analyses looks to understand how the
principle of carpe diem, which dates back to antiquity, is updated in contemporary times by the
consumer society and how this can be perceived in Vivo's message. Inserted in the context of the
consumer society, the carpe diem is determined by consumerism, immediacy and speed of time as
a value. In this sense, the contemporary carpe diem is defined by a paradoxical temporality
established by a valuation of the present time, which at the same time deals with the future and the
past, balancing between ephemerality and duration. / A pesquisa analisa como os sentidos do carpe diem estão inseridos em uma mensagem quando a
materialidade da expressão em latim, escrita ou fala, não encontra-se presente. Considera-se que,
ainda que o termo não ocorra de forma explícita nas mídias atuais, seus sentidos podem estar
presentes visto que foram construídos ideologicamente ao longo dos anos. Cunhado pelo poeta Horácio no século I a.C., o princípio do carpe diem exorta a colher o dia de hoje mediante a
brevidade da vida. Desse modo, elegem-se os dois elementos norteadores da pesquisa na busca dos
sentidos atualizados do carpe diem, ambos relacionados à temporalidade: efemeridade da vida e
gozo do presente. Os sentidos do preceito horaciano podem ser percebidos em variadas mídias,
servindo, ao longo dos anos, a diferentes propósitos. Na sociedade contemporânea, denominada de
Hipermodernidade pelo filósofo Gilles Lipovetsky, percebe-se que os temas horacianos encontramse
mediados pelo consumo. Opta-se por analisar a temática exemplificando seu uso por meio de
vídeos publicitários com o auxílio da Análise de Discurso, a partir especialmente da perspectiva da
pesquisadora brasileira Eni P. Orlandi, com contribuições dos autores Rosalind Gill, Dominique
Maingueneau. As imagens fílmicas publicitárias são interpeladas em análise conjunta ao texto,
segundo os pressupostos de Gillian Rose. Desse modo, utilizando principalmente o exemplo da
Campanha 4G da empresa Vivo de telefonia, na qual percebe-se a presença dos eixos norteadores
da temática horaciana (brevidade e gozo) no slogan e imagens, busca-se compreender como o
princípio do carpe diem, que remonta à antiguidade, é atualizado na contemporaneidade pela
sociedade de consumo e de que modo isso pode ser percebido na mensagem da Vivo. Inserido no
contexto da sociedade de consumo, observa-se que o carpe diem apresenta-se determinado pelo
consumismo, imediatismo e velocidade do tempo como valor. Nesse sentido, o carpe diem
contemporâneo é definido por uma temporalidade paradoxal estabelecida por uma exacerbada
valorização do presente que ao mesmo tempo ocupa-se do futuro e passado, equilibrando-se entre o
efêmero e o duradouro.
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O consumismo pós-moderno como gerador de resíduos : logística reversa como instrumento da política nacional de resíduos sólidos para a gestão dos riscos e danos ambientaisMilani, Matheus 13 March 2015 (has links)
Com o avanço da modernidade a sociedade passa a ser definida através de novas características e elementos. O consumismo é um dos atributos da modernidade tardia ou pós-modernidade. O consumo não mais satisfaz as necessidades individuais de subsistência, passando a ser um atributo social, que define a sociedade. Enquanto elemento essencial, o consumismo traz inúmeros riscos, de ordem social, econômica e especialmente ambiental. O consumo cada vez maior de produtos gera uma pressão sobre o planeta na extração de matérias-primas ao mesmo tempo que aumenta a geração de resíduos sólidos. Os resíduos sólidos são um dos novos desafios ambientais que devem ser enfrentados. Para isso, o Brasil editou a Política Nacional de Resíduos Sólidos, política pública que tem o intuito de enfrentar os riscos e desafios que envolvem os resíduos sólidos. A Política Nacional de Resíduos Sólidos tem diversos instrumentos, dentre os quais se destaca a logística reversa. A logística reversa é uma das maneiras encontradas para reduzir a geração de resíduos sólidos que são levados à destinação final, e também uma maneira de reinserir matérias-primas na cadeia produtiva. Portanto, não é a solução para os riscos ambientais e não combate diretamente o consumismo, mas atua nas consequências desta sociedade que consome cada vez mais, ao mesmo tempo em que descarta cedo seus bens e produtos. / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior. / With the advancement of modernity the society becomes defined through new features and elements. Consumerism is one of the attributes of the late modernity or postmodernity. The consumer no longer meets the individual needs of subsistence, becoming a social attribute, which defines the society. As an essential element, consumerism brings many risks social, economic and especially environmental issues. The growing consumer products creates a pressure on the planet in the extraction of raw materials at the same time increases the generation of solid waste. Solid waste is one of the new environmental challenges that must be faced. For this, the Brazil published the National Solid Waste Policy, public policy that aims to address the risks and challenges involving solid waste. The National Solid Waste Policy has several instruments, among which stands out the reverse logistics. Reverse logistics is one of the ways found to reduce the generation of solid waste that is taken to the final destination, and also a way to reinsert raw materials in the production chain. So it is not the solution to environmental risks and not directly combat consumerism, but acts in the aftermath of this society that consumes more and more, while they early discard their goods and products.
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A superação do consumo hedonista e a contribuição da participação popular para o enfrentamento do problema socioambiental do resíduos sólidos urbanosHensel, Andréia Rosina 06 October 2016 (has links)
A sociedade pós-moderna erigiu uma cultura que tem como traços característicos do indivíduo a idolatria ao consumo de bens materiais, o hedonismo, o hiperindividualismo e a apatia na participação política. O consumo, no contexto do modelo capitalista do último século, passou a ser tão intenso que superou a capacidade de sustentação dos recursos naturais repercutindo de forma danosa no meio ambiente. Esse fato fez surgir no plano normativo os direitos ecológicos que, a partir da sua inserção na Constituição Federal de 1988, redesenharam as estruturas jurídicas até então vigentes estabelecendo uma nova dimensão à noção de participação popular. A partir de então as práxis do consumo hedonista, do hiperindividualismo e do isolamento social passaram a representar uma antinomia face as condutas reclamadas pela esfera legal, quais sejam: o consumo consciente, a postura coletiva e o exercício da cidadania participativa. Para além da crise ambiental a pós-modernidade consolidou também uma crise do espírito humano onde o indivíduo, apartado de autonomia, tempo livre, equilíbrio, liberdade, sensibilidade, solidariedade, vive a Era do Vazio. Visando a superação dessa crise da civilização os direitos ecológicos traduzem não só a defesa do meio ambiente, mas também o resgate dos valores da solidariedade, da cooperação e da ética pela vida de todos os seres vivos imprescindíveis ao início da desejada superação paradigmática. Nesse sentido, a Política Nacional de Resíduos Sólidos representa um grande avanço no campo legislativo e também cultural na medida em que enaltece a importância da participação da sociedade na tutela do direito fundamental ao meio ambiente equilibrado, congregando o espírito de coletividade e de solidariedade no enfrentamento de questões ambientais, mais especificamente no que pertine ao manejo adequado dos resíduos sólidos. Ela propõe como instrumento gerador dessas práticas a educação ambiental, reforçando a importância desta disciplina para transposição dos atuais conceitos e valores que impedem a formação de um novo arquétipo ambiental. / Postmodern society has erected a culture that has as characteristic features of the individual idolatry to the consumption of material goods,the hedonism, the hyper-individualism and the apathy in political participation. The consumption, in the context of the capitalist model of the last century, has become so intense that exceeded the sustentation capacity of natural resources reflecting in a harmful way in the environment. This fact caused to rise in the normative level the ecological rights, from its inclusion in the Federal Constitution of 1988, reshaped the legal structures in force until then establishing a new dimension to the notion of popular participation. Since then the práxis of hedonistic consumption, hyper-individualism and social isolation have come to represent an antinomy face the claimed conduct by the legal sphere, namely: conscious consumption, collective posture and exercise of participatory citizenship. To beyond of the environmental crisis the postmodernity also consolidated a human spirit crisis where the individual, deviated of autonomy, free time, balance, freedom, sensitivity, solidarity, lives the Era of Emptiness. Aiming to overcome this crisis of civilization the ecological rights reflect not only the defense of the environment, but also the rescue of the values of solidarity, cooperation and ethics for the life of all living beings essential to the beginning of the desired paradigmatic overcoming. In this sense, the National Policy on Solid Waste means a major advance in the legislative field and also cultural in the means that exalt the importance of society's participation in the tutelage of the fundamental right to a balanced environment, bringing the spirit of collectivity and solidarity in confronting environmental issues, specifically in respect to the proper management of solid waste. It proposes as the generator tool of these practices the environmental education, reinforcing the importance of this discipline for transposition of current concepts and values that prevent the formation of a new environmental archetype.
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[en] THE FAST OBSOLESCENCE OF CELL PHONES: WHAT YOUNG USERS OF THIS TECHONOLOGY THINK AND FEEL ABOUT IT / [pt] A VELOZ OBSOLESCÊNCIA DOS APARELHOS CELULARES: O QUE PENSAM E SENTEM JOVENS USUÁRIOS DESTA TECNOLOGIAPRISCILLA DA SILVA MARX ANDRADE 11 August 2008 (has links)
[pt] Vivemos em uma época marcada por grandes transformações
tecnológicas e conseqüentemente por muitas mudanças
subjetivas. Nos dias de hoje, é possível perceber o
significativo aumento de usuários de celulares na nossa
sociedade. O mercado multiplica-se rapidamente
revelando um cenário em franca expansão. Este estudo
objetiva, principalmente, investigar como os jovens da
classe média do Rio de Janeiro lidam com questões como a
obsolescência, o consumo e as freqüentes inovações
tecnológicas no campo dos aparelhos celulares.
Para alcançar esse objetivo, foi realizada uma pesquisa
qualitativa com 15 jovens de ambos os sexos. Esses jovens
tinham, em média, 26 anos de idade. Quase todos eram
profissionais com nível superior e usuários
assíduos de celulares há mais de 5 anos. As entrevistas
foram realizadas on line, através do programa de
conversação MSN Messenger. A análise dos depoimentos dos
participantes revelou o papel central que os celulares
vêm assumindo. A maioria dos entrevistados admite ter o
celular por perto e ligado o tempo todo. No que se refere
ao consumo de celulares, contudo, os depoimentos foram
contraditórios. A maioria dos entrevistados fica com o
mesmo celular um curto período de tempo,
alegando os mais diferentes motivos para trocar de
aparelho. Afirmam que se deve mudar de celular somente
quando este pára de funcionar. Mesmo assim, trocam de
aparelho muito antes do tempo previsto. As
razões para esse comportamento estão, principalmente, no
fato de eles se sentirem fortemente atraídos pelas
freqüentes inovações tecnológicas dos aparelhos. / [en] We live in a time of ever-increasing technological changes.
Nowadays, we can clearly see a significant growth in the
number of cell phone users, which shows how fast the this
market is expanding. The purpose of the present study was
to find out how middle class young people deal with the
obsolescence, consumption and constant innovations
in cell phones. To reach this goal, a qualitative study was
carried out with 15 young people, both male and female,
whose average age was 26. Most of them were professionals
and had a university degree. All had been
intensively using cell phones for more than 5 years. The
interviews were carried out on-line through the MSN
Messenger chat program. The results showed that cell phones
play a central role in their lives. Most of the
interviewees admitted that they always carry their cell
phones and never switch them off. However, in what concerns
their consumption, the participants` statements were
contradictory. Most of the interviewees keep
the same model of cell phone for a short period of time,
providing a host of different reasons for changing it. They
all say that a new model should be bought only in case of
malfunction of the previous one. However, all of
them admit changing phones long before this happens. And
the reasons for this behavior lie in the fact that they are
attracted by the constant technological innovations.
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Tělo, tělesnost a identita v románu Klub rváčů / Body, physicality and identity in Fight club novelAlferyová, Jana January 2017 (has links)
This thesis examines the issues of body, embodiment and indentity in relation to the novel Fight Club by Chuck Palahniuk. The duality between speech and embodiment is explored in depth, both in the story of the novel and in the author's narrative style. Furthermore, the issue of power in relation to the society as well as towards one's own identity is discussed.
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Hudba jako výraz životního stylu ve Velké Británii v šedesátých letech 20. století. Příspěvek k evropské konzumní společnosti po roce 1945 / Music as an Expression of the Lifestyle in the UK in 1960s. Contribution to the European Consumer Society after 1945.Vlčková, Petra January 2010 (has links)
This thesis focuses on the British music scene in the 1960s. Popular music was one of the main manifestations of consumerism and influenced the behavior of most young people. The aim of the thesis is to explain the extent in which popular music played a role in the establishment of a consumer society and, above all, the impact caused by interpreters and music groups on the lifestyle of their listeners and audiences.The thesis also examines how the British music developed in the Sixties and how it was characterized.The thesis is based on the assumption that the 1960s' is a key decade in the postwar history of modern society, a time when fundamental changes occurred in the value systems of most Western societies, notably the British. New generations of young people associated with economic prosperity surfaced at that time, fostering the development of the phenomenon of consumer society, thus changing people's lifestyles.The first part of the thesis is dedicated to economic and social assumptions of the development of the consumer society. The second part of the thesis addresses the social structure of the British society, focusing on the youth - arguably, the social extract that was most appealed by popular music. The core part of the thesis analyses the British music scene in the 1960s, with focus on the music groups and also the music industry and its impal on the lifestyle of youth.
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O hiperconsumo na sociedade moderna : uma análise da sustentabilidade ambiental através da teoria do risco com enfoque nos impactos ambientais dos resíduos sólidos das empresas coureiro-calçadistas no município de Portão, RSLermen, Inácio Fabiano 03 May 2017 (has links)
No description available.
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Obraz reality - Postoj mladých umělců k environmentálním problémům v tvorbě i v osobních životech / The image of reality - young artist's attitude to environmental problems in their creative activity and personal livesShiriaeva, Inessa January 2021 (has links)
This qualitative diploma thesis deals with a specific view of art from the perspective of social science disciplines and in connection with the environmental problems of today. The theoretical part of the work is devoted to selected social and cultural concepts of the contemporary world, especially consumer society, waste and art, which puts in the context of the climate crisis. It describes the attributes of consumer society, the consequences of overproduction and consumption in the form of waste, which I further look through with the artistic eye. It addresses the social functions of art, its anchoring in social consciousness and the relationship with science. The empirical part of the work offers a view of the artistic environment, especially young artists on the climate crisis in both personal life and creation. It describes their motivations and limits leading to the sustainable implementation of the concept or activist approach to the audience in order to contribute to a better society. The work thus deals with the important role of artistic creation in our society. Keywords mass production, consumer society, climate change, recycling, waste material, art, activism
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Rädda världen för 100 kronor i månaden : En kvalitativ textanalys av UNICEF Sveriges hemsida / Save the World with a 100 SEK Donation per Month : A qualitative textual analysis of UNICEF Sweden's homepageBackström, Elin, Bäckman, Jens January 2014 (has links)
This study was conducted by using a qualitative textual analysis on UNICEF Sweden’s website with the purpose of problematizing the role of UNICEF Sweden in today’s globalised society. This was done in the context of how organisations of civil society have gained influence. Following questions were answered: How does UNICEF Sweden legitimise its operation? Which strategies does UNICEF Sweden use to encourage involvement and donations? The study shows how UNICEF Sweden legitimises its work by promoting a unique influence, their unique methods of work and by showing how the organisation helps the most disadvantaged children. This is interpreted as strategies to establish donor trust. UNICEF Sweden encourages involvement and donations by packaging relief efforts into products that conveys a sensation of helping others, which can be understood in relation to the consumer society. UNICEF Sweden’s role in society appears to be significant. It is problematic though that the donor phenomenon tends to simplify the social problems and reduces aid efforts into commercialised products. / Denna studie genomfördes med kvalitativ textanalys av UNICEF Sveriges hemsida i syfte att problematisera den roll som UNICEF Sverige spelar i dagens globaliserade samhälle. Detta inom kontexten av att civilsamhällets organisationers inflytande har ökat. Följande frågeställningar besvarades: Hur legitimerar UNICEF Sverige sin verksamhet? Vilka strategier använder sig UNICEF Sverige av för att uppmana till engagemang och stöd? Studien visar att UNICEF Sverige legitimerar sin verksamhet genom att hävda sitt unika inflytandet, sin unika arbetsmetod samt genom att påvisa att organisationen hjälper de barn som är mest utsatta. Detta tolkas som strategier för att etablera givartillit. UNICEF Sverige uppmanar till engagemang och stöd genom att förpacka hjälpinsatser till produkter som förmedlar en upplevelse av att hjälpa, vilket kan förstås i relation till konsumtionssamhället. UNICEF Sveriges roll i samhället framstår som mycket betydelsefull. Emellertid är det problematiskt att givandefenomenet tenderar att förenkla sociala problem samt reducerar hjälpinsatserna till kommersialiserade produkter.
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