This thesis analyzes discourses of identity construction in the production and consumption of translated fiction in the contemporary British book culture. Drawing from ethnographic methods, it investigates what middle class, engaged readers make out of the translated novels they read, particularly in the ways that these books have been produced and marketed to them. The study concludes that translated fiction illustrates the multilayered meaning structures regarding taste and identity in reading communities and in the publishing industry in contemporary Britain. The theoretical framework of the thesis is based on sociological and anthropological studies on identity, intercultural communication and the consumption of art, alongside theories of reading and literary exchange from literary studies and translation studies. Data for the analysis on reading has been collected through participant observation/focus groups at over 30 book group meetings. Research methods also include interviews with individual readers and publishing industry professionals. Analysis of reading communities concentrates on responses to translated novels as texts that have undergone linguistic transference and as stories that portray other cultures. These responses are contextualized with the value orientations that arise from current trends of cultural consumption in the UK, such as monolingualism, cosmopolitanism and omnivorousness. The thesis also includes a case study on Turkish literature, exploring recent trends in literary production and the cultural role of literary translators. The study reveals the complex inflections of taste and identity in the practices of the agents of print culture. The textual-linguistic dimensions of translated texts are often the subject of negative evaluations when readers do not recognize the agency of the literary translator as an artist. Moreover, the opportunity of cultural encounter enabled by the reading experience activates varying discourses of intercultural communication, depending on readers’ cultural capital, their level of commitment to cosmopolitanism and the orientation of the book group’s discussion. In the production and consumption of translated fiction, the tension that arises between the pleasure and distinction dimensions of literary products translates into dilemmas between exoticism and cosmopolitan egalitarianism.

[pt] Esta dissertação tem como objetivo entender como os professores analisam o conteúdo dos produtos audiovisuais que assistem pela televisão e como isto pode interferir na sala de aula. A televisão é um meio de comunicação popular que se constituiu ao longo dos anos como um importante instrumento de homogeneização de hábitos, comportamentos e valores das sociedades contemporâneas. Saber o que os professores vêem na TV, do que gostam, do que não gostam e analisar como eles avaliam a qualidade e a relevância da programação televisiva são alguns dos principais questionamentos desse estudo. A pesquisa, de caráter qualitativo, foi realizada com professores da rede pública do Rio de Janeiro que participaram de cursos de capacitação em mídia-educação. A partir de entrevistas individuais e das respostas do questionário formulado para a pesquisa Juventude e mídia: contextos escolares e sociais, desenvolvida pelo GRUPEM - Grupo de Pesquisa em Educação e Mídia e pelo LAEd - Laboratório de Avaliação da Educação, analisamos o consumo cultural dos professores e suas práticas cotidianas, principalmente os modos de uso da televisão. Os resultados foram analisados a partir da teoria de Jesús Martin-Barbero, Guillermo Orozco Gómez e dos estudos de recepção latino-americanos, nos quais o consumidor de mídia é ativo e interage na relação com meios de comunicação. Relação que é mediada por vários tipos diferentes de mediações culturais. Esta pesquisa identificou que os professores interagem com poucas fontes de mediação cultural no cotidiano deles e isto pode interferir negativamente na relação com os conteúdos da televisão. / [en] This dissertation aims to understand how teachers analyze the content of audiovisual products that they watch in television and how it can interfere in the classroom. The television is a popular media that constituted throughout the years as an important instrument of homogenization of habits, behaviors and values of contemporary societies. Knowing what teachers see on TV, what they like, dislike and look at how they evaluate the quality and relevance of television programming are some of the main questions of this study. The research had a qualitative character and has been carried out with public school teachers in Rio de Janeiro, who participated in training courses on media-education. from interviews and questionnaire responses made to the research, Media and youth: educational and social contexts, developed by the GRUPEM - Research Group in Education and Media and the LAEd - Laboratory Evaluation of Education, we analyzed the cultural consumption of the teachers and everyday practices, especially the ways of use television. The results were analyzed based on the theory of Jesus Martin- Barbero, Guillermo Orozco Gómez and reception studies of Latin America, which understand the media consumer is active and interacts in the relation with Medias. That relationship is mediated by several different types of cultural mediation. This research found that teachers interact with few sources of cultural mediation in their everyday lives and this may negative affect the relationship with TV.

Post-industrial economic restructuring in developed countries has downgraded the role of blue-collar labour in regional growth, giving way, conversely, to occupations that demand high concentrations of human capital. Human capital has been documented to positively affect regional growth and income, signifying an urban planning shift towards amenities provision, as a human capital attraction tool. An emerging, highly-valued amenity in the post-industrial society is nightlife. Following Florida’s reasoning on the rising salience of the creative class, this paper investigates the hypothesis that nightlife attracts high human capital or skilled individuals. It focuses on the paradigm of Greece, using data acquired by the Greek statistics agency and, to a lesser extent, the Greek yellow pages. It employs two measures, the human capital one –calculated as the percentage of the population holding a bachelor degree and above- and an approximation of Florida’s creative class measure –occupational categorization according to job complexity. Bivariate correlations are applied to account for human capital attracting factors and structural equation modelling to assess nightlife’s impact on the two measures and respectively, on regional growth.

This research is about the behavior of cultural consumption on little theaters in Taiwan. Both the provider and the consumer are discussed in this thesis and their behaviors are checked with cultural theories. The result pointed out that, to discriminate certain people in a certain group or a certain social class is a major part of the motivation and behavior of the cultural consumption on little theaters. The research methods of this thesis are semi-structured interview, focus group and literature review, to study the behavior of cultural consumption on little theaters in Taiwan. Little theaters are theaters that are relatively small, might have some amateur affiliates. They have an avant-garde image, distinctive point of view on the theater aesthetic and are a part of high art. The providers of little theater are not only providing a product. These workers of little theater also put themselves in a certain group or class when they are making the decision of being a part of the little theater circle. The audiences (consumers) they attracted are the people who have the similar qualities of themselves. They are not approaching a mass audience. The providers expect their audiences have a certain ability to understand and interpret their works. This shows distinction. The consumers of little theater believe that it¡¦s their taste and a basic need to consume art. And is also a way to approach and understand the society. Even with the similar education background and social class, these people who choose to consume little theater (while some other doesn¡¦t) said that it¡¦s because they love art. They want to participate in a certain issue. Most important of all, it¡¦s a way to express themselves, an expression of who they are and what class in the society. Not only to consume or not separate these consumers from the others, during the process of consumption, the way they interpret the work also discriminate them from the others.

The rising importance of culture in social cohesion and economic development necessitates the analysis of cultural consumption from an economic point of view.This is important to understand household profiles which provide a certain typology on the socio-economic and demographic patterns of cultural consumption. In this thesis, we identify the households that spend on recreation and culture, the amount they spend and the potential factors that impact households&rsquo / recreation and culture expenditures in Turkey using the 2003 Household Budget Survey of the Turkish Statistical Institute. The results of a multivariate Tobit analyses suggest that total household expenditures, household size and its composition, age of household head and higher education level and place of residence are significant determinants of a household&rsquo / s expenditures on recreation and culture in Turkey. Our results also indicate recreation and culture to be luxury goods with an estimated income elasticity of 1.55. The multivariate analyses also showed very different expenditure patterns among household residing in different regions of the country. While this result may indicate different tastes and preferences of households residing in different regions it may also be that the supply of cultural goods differ between regions. The impacts of education level together with the socioeconomic factors on household recreation and culture expenditures provide useful insights not only for the suppliers of recreational and cultural goods and services, but also for the policymakers who can influence household consumption behavior (that includes both participation and spending) through using both demand and supply-side instruments.

This essay tries to understand how the Rio Grande do Sul identity is built concerning two kinds of regional music: rural music and tchê music .In the means of communication these styles are presented as rivals. They oppose the countryside to the city and the tradition to the modernity. This research is based in a case study with theory and methodological beginning in Latin American culture studies through the perspective of the cultural use offered by García Canclini . For the performance of this research were used as mediation of the familiar daily and cultural competence suggested by Martín Barbero. It was verified during the process of the culture establishment in Rio Grande do Sul by the public dominion by the Gaucho traditionalist movement and by the means of communication pass the use of different kinds. It can be important to the identity definition of these consumers. In this way it is possible to analyze the use of these musical kinds in daily routine. It was observed the contradictory and complemented tendencies: The use while distinction and communication (García Canclini, 1996). In this way it is available that social groups face each other and be competitors but in other way the contradiction between the cult and popular, modern and traditional is used to join and communicate different experiences. Concluding, it is understood that in the articulation between social position and cultural use is possible to analyze and understand the constitution of the identities in contemporary. / O trabalho procura compreender como se constitui a identidade no Rio Grande do Sul a partir do consumo de dois movimentos de música regional: a música campeira e a tchê music. Nos meios de comunicação, estes gêneros apresentam-se como concorrentes, opondo o campo à cidade e a tradição à modernidade. A pesquisa configura-se como um estudo de caso, tendo como princípio teórico e metodológico os estudos culturais latino-americanos através da perspectiva do consumo cultural, proposta por García Canclini. Para a execução da pesquisa foram utilizadas as linhas de mediação cotidianidade familiar e competência cultural, sugeridas por Martín Barbero. Verificou-se durante o processo que a institucionalização da cultura no Rio Grande do Sul pelo Poder Público, pelo Movimento Tradicionalista Gaúcho e pelos meios de comunicação perpassa o consumo de gêneros distintos, sendo determinante na definição de identidade destes consumidores. Neste sentido, ao se analisar o consumo dos gêneros musicais na vida cotidiana, o que se observa são tendências contraditórias e complementares: o consumo enquanto distinção e enquanto comunicação (García Canclini, 1996). Por um lado, ele permite que grupos sociais se confrontem e se mantenham como opositores; por outro, as hibridações entre o culto e o popular entre o moderno e o tradicional servem para unir e comunicar experiências diferenciadas e desiguais. Por fim, entendemos que é na articulação entre posição social e consumo cultural que se pode analisar e compreender a constituição das identidades na contemporaneidade.

Cette recherche doctorale se propose de discuter des modalités de construction et d’observation des modes de consommation culturelle pluriels à partir du cas de la bande dessinée. La revue de littérature de cette thèse met en évidence l’importance de rendre compte à la fois de la dimension multi-située(synchronique) et temporelle (diachronique) des pratiques culturelles observées. La perspective dispositionnaliste et contextualiste développée par Bernard Lahire (2005, 2013) semble répondre à cette exigence. En effet, les pratiques culturelles observées n’y sont jamais déconnectées des cadres qui participent à leur construction ni de ceux qui permettent leur observation en contextes. Pour rendre compte de cette double dimension des pratiques culturelles, ce travail s’appuie sur la réalisation de six portraits sociologiques (Lahire, 2005). Ces derniers permettent non seulement d’identifier la variété des cadres à l’origine de la construction des modes de consommation observés, mais également de rendre compte de la variété de leurs effets à l’échelle individuelle : les dispositions / This doctoral research aims to discuss the construction and observation of plural cultural consumption patterns based on the case of comics. The literature review seems to highlight the importance of reporting both the present (synchronic) and temporal (diachronic) dimensions of the cultural practices observed. Lahire's (2005, 2013) dispositionalist and contextualist perspective seems to be a response to this requirement. Indeed, the cultural practices observed are never disconnected from the frameworks that participate in their construction or from those that allow them to be observed in contexts. To reflect this dual dimension of cultural practices, this work is based on the production of six sociological portraits (Lahire, 2005). They allow not only to identify the variety of frameworks behind the construction of observed consumption patterns, but also to describe the variety of their effects at the individual level: the dispositions

The purpose of this study was to examine the relationship between white consumption of politically conscious rap music and the political beliefs of white rap music consumers. The guiding research questions included an exploration of why whites with little prior concern about racism consume rap music with politically conscious antiracist messages; if whites who consume this music believe the messages spoken are an accurate depiction of reality; and if a relationship exists between consumption of politically conscious rap music and an individual's political beliefs. Through interviews of white fans at politically conscious rap shows it was found that many individuals do not understand the music they are consuming is political in intent. Individuals highlighted themes that they could identify with, namely the need for unity and love, while ignoring others, such as the need to fight against injustice and racism. While independently individuals may have liberal political beliefs and consume politically conscious rap music, there appears to be no indication that consumption of rap music alters political beliefs. / Master of Science

Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T11:48:31Z No. of bitstreams: 1 Tatiana R Gomes Amorim.pdf: 3472009 bytes, checksum: 8209d3401639ca2f42fae13b68aac31a (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T11:48:45Z (GMT) No. of bitstreams: 1 Tatiana R Gomes Amorim.pdf: 3472009 bytes, checksum: 8209d3401639ca2f42fae13b68aac31a (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-29T11:50:04Z (GMT) No. of bitstreams: 1 Tatiana R Gomes Amorim.pdf: 3472009 bytes, checksum: 8209d3401639ca2f42fae13b68aac31a (MD5) / Made available in DSpace on 2016-11-29T11:50:25Z (GMT). No. of bitstreams: 1 Tatiana R Gomes Amorim.pdf: 3472009 bytes, checksum: 8209d3401639ca2f42fae13b68aac31a (MD5) Previous issue date: 2009-03-17 / The object of this dissertation is the consumption of cultural goods and its relations with the media, using Casa do Saber as a start point, an institution that offers arts, philosophy, drama, music an science courses in an extra academic space. With the objective to broach the role of media in glamorization process of the consumption of cultural goods –the theoretical concepts of Pierre Bourdieu is used in this paper – in a first part, we show how the consumption of these goods are present in the legitimation and identity’s construction process of the agents/consumers and how the valuation process occurs, which means the ethical aspects of this kind of consumption. In the second part of this dissertation we set our focus in the media and its reception of the agents/consumers. We research the aspects of the media’s production and afterward analyze its reception. In this part, we also work the aspects of production and reproduction of a “legitimate culture”, analyzing how this culture is offered an which are its definition criteria. Using a qualitative methodology for this investigation, joining the direct observation and in depth interview, we could perceive the media as more than a glamorizing instance of the consumption of cultural goods; its acts permeating the social relations in the institution and constitutes one kind of capital for the agents of this specific field. / O objeto de estudo desta dissertação é o consumo de bens culturais e suas relações com a mídia a partir da Casa do Saber, instituição que oferece cursos livres em um espaço extra-acadêmico nas áreas de artes, filosofia, teatro, música, ciências, etc. Com o objetivo de abordar o papel da mídia na glamorização do consumo de bens culturais, analisamos - a partir dos conceitos do sociólogo Pierre Bourdieu - numa primeira parte, como o consumo destes bens está presente nos processos de legitimação e construção identitária dos agentes/consumidores da instituição e como se dá a valoração dos mesmos, ou seja, os aspectos éticos deste consumo. Já na segunda parte da dissertação olhamos para a mídia e sua recepção com os agentes/consumidores. Para tanto, averiguamos primeiramente os aspectos da produção midiática para posteriormente analisarmos sua recepção. Nesta parte também trabalhamos a produção e reprodução de uma “cultura legítima”, analisando como se dá a oferta desta cultura e quais são os seus critérios de definição. Usando uma metodologia qualitativa de investigação, unindo a observação participante e pesquisa em profundidade, vimos que a mídia é mais do que uma instância glamorizadora do consumo de bens culturais, ela atua permeando as relações sociais da instituição e constitui uma forma de capital para os agentes deste campo específico.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-16T14:18:55Z No. of bitstreams: 1 Rosana Grangeiro Barreto.pdf: 2561461 bytes, checksum: 0c3c6c0556722aa498e9359bd05e79f1 (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-16T14:42:12Z (GMT) No. of bitstreams: 1 Rosana Grangeiro Barreto.pdf: 2561461 bytes, checksum: 0c3c6c0556722aa498e9359bd05e79f1 (MD5) / Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-11-22T12:52:58Z (GMT) No. of bitstreams: 1 Rosana Grangeiro Barreto.pdf: 2561461 bytes, checksum: 0c3c6c0556722aa498e9359bd05e79f1 (MD5) / Made available in DSpace on 2017-11-22T13:01:17Z (GMT). No. of bitstreams: 1 Rosana Grangeiro Barreto.pdf: 2561461 bytes, checksum: 0c3c6c0556722aa498e9359bd05e79f1 (MD5) Previous issue date: 2017-08-15 / This is a study about the use of Brazilian television fiction in Junior High and High School classrooms. Our teledramaturgy presents and discusses the diversified Brazilian everyday life. The telenovela Lado a Lado (Side by Side, Globo, 2012/2013) showed the Brazilian modernization process during the first decades of the last century by focusing on the everyday lives of the people of Rio de Janeiro. The story discussed territorial disputes in the urban space, racism, African religion and culture, the integration of black people in society, among other topics. We argue that this particular work offers important resources for the debate on the question of black culture nowadays. It also allows us to reflect upon the shift of the hegemonic place of speech in historical narratives, as in Lado a Lado the narrators are the poor and black people. Our theoretical framework rests in the field of Communication/Education as well as in the studies of the interfaces Communication/Consumption. The media system takes part of the educational process, as discussed within the field Communication/Education. The media and the school systems are bound together with cultural consumption, a central practice in contemporary life. Our study aimed to comprehend the communicational interaction between school and the informal pedagogy of the telenovela. In the qualitative empirical study we undertook, we tried to establish a dialogue between the discourses in the plot and their reception by the teachers. We interviewed ten selected teachers from three schools in the city of São Paulo: a state school and two private schools. From these interviews, we were able to analyse the cultural consumption of these teachers and the ways they use the media in their classrooms, with emphasis on television. It was our idea to investigate how media consumption intertwines with the educational process by its regular presence in the everyday lives of teachers and students alike. We discussed the pedagogical potential of the telenovela and its approach within the school environment. We analysed how teachers receive and reinterpret this type of content in their practice. We sought to reflect upon the ways in which this work of fiction could complement the work of professionals who promote the construction of knowledge and of the critical sense in the formation of their young students. For most teachers, the school is the place for education, par excellence. They have a predominantly functionalist view of Communication and they worry greatly about the possible negative effects of the media on our youth. We understand that education plays a leading role in the construction of knowledge, which closely relates with the construction of citizenship. However, we argue that communication and cultural consumption also play a part in this process. In the complexity of today’s world, we conclude that reaching a balance point among the different social agents that form the current multifaceted educational ecosystem constitutes one of the main challenges in contemporary education. / Esta pesquisa versa sobre o uso da produção televisiva brasileira em sala de aula nas escolas de ensino Fundamental e Médio. Nosso objeto, a telenovela Lado a Lado (Rede Globo, 2012/2013), mostrou a modernização brasileira dos primeiros anos do século passado ao focalizar a vida dos habitantes da cidade do Rio de Janeiro e discutir o preconceito, o racismo, as disputas territoriais no espaço urbano, a religião e a cultura africana, a integração do negro na sociedade, dentre outros temas. Entendemos a teledramaturgia como um dos lugares onde se apresentam e se discutem diversas questões relativas ao diversificado cotidiano brasileiro. Essa telenovela oferece insumos importantes para o debate sobre a questão do negro na atualidade e permite, ainda, refletir sobre o deslocamento do lugar de fala hegemônico da narrativa histórica dos vencedores para os vencidos pois, em Lado a Lado, os narradores da trama são os excluídos negros e pobres. Trabalhamos com os aportes teóricos do campo Comunicação/Educação e dos estudos das interfaces Comunicação/Consumo. No campo Comunicação/Educação, compreende-se o sistema midiático como parte integrante dos processos educacionais, discute-se as inter-relações entre mídia e escola como um processo dinâmico no qual também está envolvido o consumo, entendido como prática cultural central na contemporaneidade. Nosso estudo buscou compreender como se constitui a interação comunicacional entre a escola e a pedagogia não formal da telenovela brasileira. Na pesquisa empírica, de abordagem qualitativa, procuramos estabelecer um diálogo entre os discursos da trama e sua recepção por parte dos professores. Nessa pesquisa de campo, foram entrevistados dez professores selecionados em três escolas da Grande São Paulo, sendo uma pública e duas da rede particular. Com base nas entrevistas, analisamos o consumo cultural destes educadores e as formas de uso da mídia em sala de aula, com ênfase na televisão. A ideia foi investigar como o consumo midiático atravessa, devido à sua presença cotidiana em nossas vidas, o processo educativo. Discutimos sobre o potencial pedagógico da telenovela e sua abordagem no contexto escolar. Analisamos como esse conteúdo é recebido e ressignificado pelos educadores. Procuramos refletir sobre como o conteúdo ficcional pode vir a complementar o trabalho dos profissionais que promovem a construção de conhecimento e o senso crítico na formação de jovens estudantes. Para a maioria dos entrevistados, é a escola que tem o dever de educar. Predomina a visão funcionalista da Comunicação e há uma grande preocupação com efeitos nefastos da mídia sobre os jovens. Entendemos ser indiscutível o papel da educação como uma instância de peso na construção de conhecimento, o que está relacionado à construção de cidadania. Entretanto, destacamos que esta construção transita hoje também pela comunicação e o consumo cultural. Diante da complexidade do contemporâneo, concluímos que encontrar um equilíbrio entre os diferentes atores sociais que constituem o multifacetado ecossistema educativo constitui um dos principais desafios da educação na atualidade.