M.Ed (Media Science) / This dissertation is intended to serve the needs of any individual, agency or organisation that wishes to become involved in a development programme designed to uplift the level of destitution or deprivation of a particular group of people. This study focuses on the needs of the South African rural Black population. To date, many people and organisations have been addressing the problem of poverty, but because of the vastness of this problem their efforts can be compared to the proverbial drop in an ocean. Most rural people still live in abject poverty. They are not just relatively poor, but they are living on the rugged edge of sheer survival and their numbers are growing rapidly (Leonard and Marshall, 1982:1).

[pt] A dissertação trata das questões enfrentadas por profissionais de comunicação e educação, que trabalham na produção de conteúdo para TV educativa. O estudo de caso, desenvolvido com 10 produtores da MultiRio, no período de maio a julho de 2014, seguiu a abordagem qualitativa. O foco da análise é a percepção de conteúdo educativo compreendida por estes profissionais e como esta acepção norteia a produção destes programas. A TV educativa, lócus desta pesquisa, apresenta características comuns ao meio, como entretenimento e informação. Todavia, possuiu peculiaridades, constituindo o objetivo primeiro deste tipo de emissora: educar e formar a audiência. O presente trabalho desenvolve-se a partir da Pedagogia da Comunicação, desenvolvida por Mario Kaplún, no estudo da educação e da comunicação, configurando o que o autor chamou de educação informal, assumindo esta modalidade de TV seu papel na promoção do desenvolvimento humano. A MultiRio é a empresa municipal de multimeios, vinculada à Secretaria Municipal de Educação do Rio de Janeiro. Os objetivos da empresa são a articulação entre a sociedade e a educação, atuando ainda na capacitação continuada de professores e alunos da rede pública municipal. Desde sua criação, em 1993, foram mais de 4.200 programas produzidos e veiculados em sistema aberto e fechado de televisão. As considerações do estudo demonstram a existência de conflito entre as duas áreas, evidenciando uma tensão entre aprendizagem e entretenimento, sugerindo que este conflito pode ter origem na percepção sobre o papel da escola e do ensino na sociedade e desta através da TV. / [en] This dissertation brings questions which are faced by communication and education professionals who work with content production for educational TV. This is a case study that has a qualitative approach. It was developed from May to July of 2014 with ten producers who work at MultiRio. The focus of this analysis is to perceive how these professionals comprehend educational content and also to understand how this perception influences the production of these programs. Educational TV has its own characteristics such as entertainment and information. However, it has its peculiarities. The first goal of this kind of station is educating and achieving viewership. This research was developed within the studies of Mario Kaplún on Pedagogy of communication. This author brought the concept of informal education assuming that this type of TV plays a role in promoting human development. MultiRio is a city government company which is connected to the Educational Secretary of the city. The company goals are mainly to articulate society and education as well as promoting continued formation for students and teachers from public schools. Since its creation, the company has produced and aired more than 4.200 programs both on open and paid TV. This study found out that there is a conflict between the two fields which showed a tension between learning and entertaining. It suggests that this conflict may have been originated in the perception about the role of the school and the role of teaching in the society and through TV.

SOUZA, Matias Gonzalez. Proposta para desenvolvimento de Curso Lato Sensu em Radiofonia Educacional na modalidade semipresencial. 2007. 102f. Dissertação (Mestrado em Tecnologia da Informação e Comunicação na Formação de EAD) – Universidade Federal do Ceará, Programa de Pós-Graduação em Tecnologia da Informação e Comunicação na Formação de EAD, Londrina-PR, 2007. / Submitted by Maria Josineide Góis (josineide@ufc.br) on 2012-07-04T10:51:14Z No. of bitstreams: 1 2007_Dis_MGSOUZA.pdf: 570420 bytes, checksum: 494dc874a49299e3efc5c3e399bc197b (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-07-04T14:45:59Z (GMT) No. of bitstreams: 1 2007_Dis_MGSOUZA.pdf: 570420 bytes, checksum: 494dc874a49299e3efc5c3e399bc197b (MD5) / Made available in DSpace on 2012-07-04T14:45:59Z (GMT). No. of bitstreams: 1 2007_Dis_MGSOUZA.pdf: 570420 bytes, checksum: 494dc874a49299e3efc5c3e399bc197b (MD5) Previous issue date: 2007 / Este trabalho apresenta uma proposta para desenvolvimento de curso em nível de pós-graduação lato sensu, em radiofonia educacional na modalidade semipresencial, voltado para a formação permanente e continuada do docente e demais atores envolvidos com atividades educacionais no ensino fundamental, médio e superior. A modalidade de educação a distância se caracteriza pela não existência, parcial ou total de presença física dos atores envolvidos na relação de aprendizagem. Professores e alunos podem interagir estando em ambientes distantes, mas necessitarão do uso de um canal de comunicação para mediar a interação. Esta dissertação apresenta a tecnologia radiofônica com e seus recursos comunicacionais como alternativa complementar às atividades pedagógicas. A evolução dos recursos de transmissão de dados em alta velocidade proporciona o envio e recepção de arquivos de áudio em tempo real denominado podcast, o que permite maior interatividade entre seus usuários. Partindo-se de pressupostos teóricos e pela experiência prática no uso da tecnologia radiofônica com foco educacional, desenvolveu-se neste trabalho estruturação de curso de capacitação com o objetivo de desenvolver competências e habilidades que permitirão aos cursistas uso pleno do potencial pedagógico existente na tecnologia radiofônica. O presente trabalho obteve sua validação a partir de uma pesquisa com 20 questões cobrindo os principais tópicos da Proposta enviado a 15 profissionais atuantes no ensino médio. Os resultados da pesquisa indicam uma grande aceitação por parte dos envolvidos na amostra, demonstrando possibilidades de demanda.

English is used worldwide as a native, second and foreign language and as a language of international communication. The uses and status of English in Sweden have been discussed in terms of its influence and ubiquity, with its presence in daily life leading some to consider English could be better described as a second, rather than foreign, language in the country. This study analyses how English is presented in the Swedish educational television series Pick a colour and considers how this can be related to the status of English as a global language and specifically the use of English in Sweden. This paper uses an approach drawing on nexus analysis, together with content analysis, to trace the key language ideologies surrounding English presented in Pick a colour and its surrounding texts, and to locate them within the context of the existing discourses in place. Analysis reveals that the series and related documents make attempts to move away from traditional native speaker British English and American English models of the language, and towards a “Global English” not linked to any specific geographical region and with a focus on communicative competence. However, as British English and American English and native-speaker models of the language are not directly challenged in the documents, and are given the greatest prominence in the series, it seems moving away from the status quo is still difficult in practice. The Swedish settings shown in the series, and emphases on the use of English in pupils’ daily lives allude to English being approached in a way more similar to a second, rather than foreign language in Sweden.

The master's thesis "The Social Responsibility of Media in the Example of Edward R.Murrow" describes the development of social responsibility of media in the American radio and television broadcasting in the 20's - 50's of the 19th century and it demonstrates that in the examples of a CBS's reporter and anchorman, Edward R. Murrow. The thesis inquires the historical context in which the responsibilities of broadcasters came about describing the key events, regulatory authorities and the inception of the socially responsible media concept and its development trends. Firstly, the text focuses on the development of radio broadcasting, new demand for some level of control, and on the gaining dominance of commercial broadcasting media on the broadcasting market of the late 30's. Furthermore, the thesis analyzes the origins of television broadcasting of the late 40's and its progress in the 50's. The instances of social responsibility are demonstrated in the examples of Murrow's London radio broadcasts during the WWII and his latter TV show 'See It Now' in the McCarthyism era of the early 50's. Moreover, the thesis scrutinizes some of Murrow's TV and radio shows and looks at his activities in CBS from the late 30's up to his retirement in the early 60's.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1962. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [158]-160).

The study investigates the educational role of the public service broadcaster in post-apartheid South Africa. The aim was to investigate the educational role of the programme Shift as part of the content offering of the public broadcaster and the extent to which it satisfies the educational needs of its audiences. The main objective of the study is to investigate factors that influence the educational role of the SABC. The study focused on three different forms of educational television which are the formal, informal and no-formal education. The theoretical point of departure is the critical political economy theory, and the public interest theory which focuses on the interests of the public. A content analysis of Shift was conducted to determine the educational role of this programme. The study also investigates how political and economic factors influence the educational role of the SABC in the post-apartheid South Africa. The study also examines the impact that media funding can have on the educational role of the public broadcaster. The episodes of Shift are analysed in order to understand if political and economic factors can influence the educational role of the SABC. The study critically analysed whether the relevant media policies are driven by profit making motives. / Communication Science / M.A. (Communication)

The debate in the media on a new Swedish sex education movie sparked our interest in this study. The twenty-eight minutes long movie “Sex on the map” is the first of it’s kind in twenty-five years. It is also part of a bigger sex educational project that contains, apart from the movie, a book about sex education, a documentary and a teachers guide. The project is a co-production between the Swedish Educational Broadcasting Company (UR) and the Swedish Association for Sexuality Education (RFSU). We were interested in how teachers received information about the project, and what their attitudes were towards it. In the starting phase of the launching of the project, UR and RFSU sent out a promotional box to all Swedish high school headmasters. This was a way to inform schools about the new educational material. Our finding’s showed that most of the respondents did not obtain the box. They recognized parts of the project but had not formed any attitudes towards it. Despite this, the teachers were positive and thought the material could be a great tool to develop and modernize Swedish sex education.

In 2000 when Sweden signed the Framework Convention for the Protection of National Minorities the Roma minority became one of the acknowledged national minorities in the country. It meant that the rights of the Roma mi-nority would be safeguarded and the knowledge of its history and culture would be spread. In that context, the Swedish school, with its founded as-signment of democracy, was given an important role. The education was to communicate the multicultural values of the society and to make visible the history and culture of the Roma minority. The school books used in teaching today do not meet these demands. The view of the Roma minority given in school books is often inadequate and simplified. The present study will therefore examine a different type of edu-cational material used in schools and teaching, The Swedish Educational Broadcasting Company‟s programs of history and social studies regarding the Roma minority. Starting in postcolonial theory as well as critical dis-course analysis the study examines how the picture of the Roma cultural and ethnic identity in the Swedish Educational Broadcasting Company‟s material has been displayed and possibly changed during the period of 1975 to 2013. The results show a picture of Roma which, both in form and content, con-sists of some clearly demarcated discursive categories. The obvious continui-ty of the categories gives a picture of static and invariable Roma identity. At the same time this unambiguous picture is broken both by giving the existing discourses new meaning and also adding new discourses. The complexity and nuances become more prominent and the Roma identity is integrated in common Swedish history telling. The changes in the view of Roma, given by the Swedish Educational Broadcasting Company, can mainly be explained by the change of the Swedish immigration and minority policy and, as a conse-quence of this, the change of the school‟s mission regarding knowledge communication of Sweden as a multicultural country.

In 2000 when Sweden signed the Framework Convention for the Protection of National Minorities the Roma minority became one of the acknowledged national minorities in the country. It meant that the rights of the Roma mi-nority would be safeguarded and the knowledge of its history and culture would be spread. In that context, the Swedish school, with its founded as-signment of democracy, was given an important role. The education was to communicate the multicultural values of the society and to make visible the history and culture of the Roma minority. The school books used in teaching today do not meet these demands. The view of the Roma minority given in school books is often inadequate and simplified. The present study will therefore examine a different type of edu-cational material used in schools and teaching, The Swedish Educational Broadcasting Company‟s programs of history and social studies regarding the Roma minority. Starting in postcolonial theory as well as critical dis-course analysis the study examines how the picture of the Roma cultural and ethnic identity in the Swedish Educational Broadcasting Company‟s material has been displayed and possibly changed during the period of 1975 to 2013. The results show a picture of Roma which, both in form and content, con-sists of some clearly demarcated discursive categories. The obvious continui-ty of the categories gives a picture of static and invariable Roma identity. At the same time this unambiguous picture is broken both by giving the existing discourses new meaning and also adding new discourses. The complexity and nuances become more prominent and the Roma identity is integrated in common Swedish history telling. The changes in the view of Roma, given by the Swedish Educational Broadcasting Company, can mainly be explained by the change of the Swedish immigration and minority policy and, as a conse-quence of this, the change of the school‟s mission regarding knowledge communication of Sweden as a multicultural country.