Esta tese apresenta os resultados de um estudo sobre o surgimento de atitudes pró-ambiente, num quadro de inter-relação entre Educação Ambiental e Ecoturismo. Mostra-se aqui que o contato com a natureza é efetivo em gerar atitudes e motivações ambientalistas. A experiência obtida em 16 anos e 107 viagens de Ecoturismo ao Parque Estadual Turístico do Alto Ribeira - PETAR, com grupos de participantes de atividades dirigidas serviu de ponto de partida para a presente pesquisa. Em estudos iniciais, foram feitas entrevistas com visitantes de 10 áreas naturais do Brasil, visando avaliar suas principais motivações para as visitas a essas localidades e foram aplicados questionários a diversos profissionais de Educação Ambiental a respeito de suas motivações pessoais e estratégias mais eficientes para mudanças de atitudes ambientalistas. A principal motivação apontada pelos visitantes foi de ordem afetiva (\"contemplação ou contado com a natureza\", \"repouso ou fuga da rotina\"). Apesar de ser muito marcante na sua vida, os profissionais de Educação Ambiental atribuíram uma importância relativamente menor ao contato com a natureza. Num estudo experimental, em duas replicações, foram comparados grupos que tiveram um contato dirigido com a natureza (em viagem ao PETAR) a outros que serviram de controle, verificando-se possíveis mudanças de conhecimentos, sentimentos, valores, atitudes e vieses paradigmáticos. A visita dirigida gerou mudanças significativas no sentido de uma transformação dos conhecimentos, valores e atitudes em direção a um comportamento pró-ambiente. As viagens dirigidas à natureza, entretanto, não foram suficientes para gerar percepções diferentes em relação aos paradigmas de Desenvolvimento Sustentável e de Sociedades Sustentáveis. Conclui-se que a concepção do Ecoturismo como um \"turismo de destino\" (a natureza) deve ser substituída por uma \"forma de fazer turismo\", na qual o papel do profissional condutor não se resume a \"levar\", mas sim a \"fazer perceber\". Ao promover afetos especiais no contato com a natureza, o Ecoturismo pode gerar mudanças motivacionais significativas para a constituição de atitudes e valores pró-ambiente. / This thesis presents the results of a study on the rising of pro-environmental attitudes, in an interrelation between Environmental Education and Ecotourism. In this paper, it\'s shown that the contact with nature is effective in generating environmentalist attitudes and motivations. The experience acquired in 16 years and 107 ecotourist trips to Parque Estadual Turístico do Alto Ribeira - PETAR (Alto Ribeira Turistic State Park) with groups of participants in directed activities was the starting point for the current research. In initial studies, interviews were conducted with visitors of 10 natural areas in Brazil, focusing on the assessment of their main reasons to visit those places, and surveys were carried out with several Environmental Education professionals aiming at their personal reasons and more efficient strategies for changes in the attitude towards the environment. The main reason pointed out by the visitors was of emotional nature (contemplation or contact with nature, relaxation or an escape from routine). Although the contact with nature is outstanding in Environmental Education professionals´ lives, they gave a relatively smaller importance to it. In an experimental study, in two applications, two groups were compared: one which had a directed contact with nature (in trips to PETAR) and a control group, verifying possible changes of knowledge, feelings, values, attitudes and paradigms. The directed visit generated many meaningful changes in what regards knowledge, value and attitude towards a pro-environmental behavior change. The directed trips to the nature, however, were not enough to create different perceptions of Sustainable Development and Sustainable Societies paradigms. The conclusion reached is that the conception of Ecotourism as \"destination tourism\" (to nature) must be substituted by a \"way of making tourism\", in which the role of the leading professional is not only \"guiding\", but \"making the traveler understand\". When boosting special emotions out of the contact with nature, Ecotourism can generate meaningful motivational changes for the construction of proenvironmental attitudes and values.

Made available in DSpace on 2014-12-17T15:38:49Z (GMT). No. of bitstreams: 1 RosiresMBB_DISSERT.pdf: 4842010 bytes, checksum: 6881e449282f7203659a5bf5c828b31b (MD5) Previous issue date: 2010-08-31 / Dengue is currently considered one of the most relevant public health problems worldwide. Studies indicate the surroundings of the houses as the preferred sites for the proliferation of Aedes aegypti. The residential areas are privileged environments for human development and contribute to the formation of the individual s identity and for the establishment of affective, social and cultural bonds. The purpose of this study was to investigate possible links between psychological indicators of pro-environmentalism and conservation status of residential backyards. Data collection was performed in 147 homes and methodological strategy involved the use of interview, the Scale of Ecocentric and Anthropocentric Environmentalism, Scale of Consideration of Future Consequences and a tool for environmental evaluation. It was found that the participants expressed as environmental practices the garbage recycling, besides they had the knowledge of how the transmission of dengue occurs. These residents showed ecofriendly motivated commitment: pro-environmentalist ecocentric and anthropocentric. In evaluating the backyard it was verified that the conservation conditions, in almost half of the homes, appeared as carelessness on the part of residents and those conditions are conducive to the proliferation of Aedes aegypti. The pro-environmentalists and guidance for the future identified by the scales were not associated with the conservation status of the backyards. However, it was found that the trends of reduction and stability of infestation levels are associated with self-reported environmental care. These results can contribute to the discussion and design of new mosquito control actions and practices of education and health information among the population / O dengue ? considerado, atualmente, um dos principais problemas de sa?de p?blica no mundo. Os estudos realizados apontam o entorno das moradias como locais preferenciais para a prolifera??o do Aedes aegypti. Os ambientes residenciais s?o ambientes privilegiados para o desenvolvimento humano e contribuem para a forma??o da identidade do indiv?duo e para o estabelecimento de v?nculos afetivos, sociais e culturais. O prop?sito deste estudo foi investigar poss?veis rela??es entre os indicadores psicol?gicos de pr?-ambientalidade e o estado de conserva??o dos quintais residenciais. A coleta de dados foi realizada em 147 resid?ncias e a estrat?gia metodol?gica envolveu a utiliza??o de entrevista, da Escala de Ambientalismo Ecoc?ntrico e Antropoc?ntrico, da Escala de Considera??o de Consequ?ncias Futuras e de um instrumento de avalia??o ambiental. Verificou-se que os participantes expressaram como pr?tica de cuidado ambiental a reciclagem do lixo, al?m de conhecerem a forma de transmiss?o do dengue. Esses moradores apresentaram compromisso pr?-ecol?gico motivado, duplamente, por pr?-ambientalidades ecoc?ntrica e antropoc?ntrica. Na avalia??o dos quintais foi verificada que as condi??es de conserva??o, em quase metade das moradias, se configuravam como descuido por parte dos moradores e essas condi??es s?o prop?cias para a prolifera??o do Aedes aegypti. As pr?-ambientalidades e a orienta??o de futuro identificadas pelas escalas n?o foram associadas ao estado de conserva??o dos quintais. Entretanto, foi verificado que as tend?ncias de redu??o e estabilidade dos ?ndices de infesta??o est?o associadas ao autorrelato de cuidado ambiental. Os resultados encontrados podem contribuir para a discuss?o e delineamento de novas a??es de controle do mosquito e pr?ticas de educa??o e informa??o em sa?de junto ? popula??o

Made available in DSpace on 2014-12-17T15:38:51Z (GMT). No. of bitstreams: 1 VioletaORQ_DISSERT.pdf: 489381 bytes, checksum: 0ea3946e6ca6bb5b9b1a7fa7c7e571cd (MD5) Previous issue date: 2005-09-12 / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua. Palavras-chave: psicologia ambiental; sustentabilidade; ?gua; comportamento pr?ambiental. x xi Abstract Although water scarcity is recognized as one of the main world-wide problems to be faced by human kind, ecologically unsustainable patterns of behavior still persist. Thus, the objective of this study was to analyze pro-environmental behavior related to water, as well as meanings associated to it by high school students of Federal Center of Technological Education of Rio Grande do Norte, in Natal. The convenience sample was composed by 315 students, 146 women and 169 men, who answered a questionnaire about use and perception of water, containing indicators of proenvironmentalism, environmental care, sustainable development, time perspective, externalities and collectivism, besides socio-demographic items. According to participants, water is synonymous of life, even though the relationship they present with it is ambiguous, much more functional than ecological; they consider it a finite resource, an indispensable life patrimony, however there was no coherence between such conceptions and the self-reported behaviors of water use. Results indicated three important predictors of pro-environmental behavior: sex of respondent, New Ecological Paradigm Scale and telephone/address left for eventual contact to participate in future environmental campaigns. They may be used in additional studies for theoretical development, or to assist in the planning of programs of environmental education, aimed at the inhibition of the effects of a culture of consumption and of an utilitarian perception of water, extending individual and collective efforts towards the preservation of common resources as water / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua

Made available in DSpace on 2014-12-17T15:39:05Z (GMT). No. of bitstreams: 1 VioletaORQ.pdf: 523100 bytes, checksum: 8dfdf0b1b040cd1555f7e5ce213a97fa (MD5) Previous issue date: 2005-09-12 / Although water scarcity is recognized as one of the main world-wide problems to be faced by human kind, ecologically unsustainable patterns of behavior still persist. Thus, the objective of this study was to analyze pro-environmental behavior related to water, as well as meanings associated to it by high school students of Federal Center of Technological Education of Rio Grande do Norte, in Natal. The convenience sample was composed by 315 students, 146 women and 169 men, who answered a questionnaire about use and perception of water, containing indicators of proenvironmentalism, environmental care, sustainable development, time perspective, externalities and collectivism, besides socio-demographic items. According to participants, water is synonymous of life, even though the relationship they present with it is ambiguous, much more functional than ecological; they consider it a finite resource, an indispensable life patrimony, however there was no coherence between such conceptions and the self-reported behaviors of water use. Results indicated three important predictors of pro-environmental behavior: sex of respondent, New Ecological Paradigm Scale and telephone/address left for eventual contact to participate in future environmental campaigns. They may be used in additional studies for theoretical development, or to assist in the planning of programs of environmental education, aimed at the inhibition of the effects of a culture of consumption and of an utilitarian perception of water, extending individual and collective efforts towards the preservation of common resources as water / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua. Palavras-chave: psicologia ambiental; sustentabilidade; ?gua; comportamento pr?ambiental

Esta tese apresenta os resultados de um estudo sobre o surgimento de atitudes pró-ambiente, num quadro de inter-relação entre Educação Ambiental e Ecoturismo. Mostra-se aqui que o contato com a natureza é efetivo em gerar atitudes e motivações ambientalistas. A experiência obtida em 16 anos e 107 viagens de Ecoturismo ao Parque Estadual Turístico do Alto Ribeira - PETAR, com grupos de participantes de atividades dirigidas serviu de ponto de partida para a presente pesquisa. Em estudos iniciais, foram feitas entrevistas com visitantes de 10 áreas naturais do Brasil, visando avaliar suas principais motivações para as visitas a essas localidades e foram aplicados questionários a diversos profissionais de Educação Ambiental a respeito de suas motivações pessoais e estratégias mais eficientes para mudanças de atitudes ambientalistas. A principal motivação apontada pelos visitantes foi de ordem afetiva (\"contemplação ou contado com a natureza\", \"repouso ou fuga da rotina\"). Apesar de ser muito marcante na sua vida, os profissionais de Educação Ambiental atribuíram uma importância relativamente menor ao contato com a natureza. Num estudo experimental, em duas replicações, foram comparados grupos que tiveram um contato dirigido com a natureza (em viagem ao PETAR) a outros que serviram de controle, verificando-se possíveis mudanças de conhecimentos, sentimentos, valores, atitudes e vieses paradigmáticos. A visita dirigida gerou mudanças significativas no sentido de uma transformação dos conhecimentos, valores e atitudes em direção a um comportamento pró-ambiente. As viagens dirigidas à natureza, entretanto, não foram suficientes para gerar percepções diferentes em relação aos paradigmas de Desenvolvimento Sustentável e de Sociedades Sustentáveis. Conclui-se que a concepção do Ecoturismo como um \"turismo de destino\" (a natureza) deve ser substituída por uma \"forma de fazer turismo\", na qual o papel do profissional condutor não se resume a \"levar\", mas sim a \"fazer perceber\". Ao promover afetos especiais no contato com a natureza, o Ecoturismo pode gerar mudanças motivacionais significativas para a constituição de atitudes e valores pró-ambiente. / This thesis presents the results of a study on the rising of pro-environmental attitudes, in an interrelation between Environmental Education and Ecotourism. In this paper, it\'s shown that the contact with nature is effective in generating environmentalist attitudes and motivations. The experience acquired in 16 years and 107 ecotourist trips to Parque Estadual Turístico do Alto Ribeira - PETAR (Alto Ribeira Turistic State Park) with groups of participants in directed activities was the starting point for the current research. In initial studies, interviews were conducted with visitors of 10 natural areas in Brazil, focusing on the assessment of their main reasons to visit those places, and surveys were carried out with several Environmental Education professionals aiming at their personal reasons and more efficient strategies for changes in the attitude towards the environment. The main reason pointed out by the visitors was of emotional nature (contemplation or contact with nature, relaxation or an escape from routine). Although the contact with nature is outstanding in Environmental Education professionals´ lives, they gave a relatively smaller importance to it. In an experimental study, in two applications, two groups were compared: one which had a directed contact with nature (in trips to PETAR) and a control group, verifying possible changes of knowledge, feelings, values, attitudes and paradigms. The directed visit generated many meaningful changes in what regards knowledge, value and attitude towards a pro-environmental behavior change. The directed trips to the nature, however, were not enough to create different perceptions of Sustainable Development and Sustainable Societies paradigms. The conclusion reached is that the conception of Ecotourism as \"destination tourism\" (to nature) must be substituted by a \"way of making tourism\", in which the role of the leading professional is not only \"guiding\", but \"making the traveler understand\". When boosting special emotions out of the contact with nature, Ecotourism can generate meaningful motivational changes for the construction of proenvironmental attitudes and values.

Decisions of adopting best management practices made on residential properties play an important role in reduction of nutrient loading from non-point sources into Lake Champlain and other waterbodies in Vermont. In this study, we use Bayesian belief network (BBN) to analyze a 2015 survey dataset about adoption of six types of green infrastructures (GSIs) in Vermont’s residential areas. Learning BBNs from physical probabilities of the variables provides a visually explicit approach to reveal the message delivered by the dataset. Using both unsupervised and supervised machine learning algorithms, we are able to generate networks that connect the variables of interest and conduct inference to look into the probabilistic associations between the variables. Unsupervised learning reveals the underlying structures of the dataset without presumptions. Supervised learning provides insights for how each factor (e.g. demographics, risk perception, and attribution of responsibilities) influence individuals’ pro-environmental behaviors. We also compare the effectiveness of BBN approach and logistic regression in predicting the pro-environmental behaviors (adoption of GSIs). The results show that influencing factors for current adoption vary by different types of GSI. Risk perception of stormwater issues are associated with adoption of GSIs. Runoff issues are more likely to be considered as the governments’ (town, state, and federal agencies) responsibility, whereas lawn erosion is more likely to be considered as the residents’ own responsibility. When using the same set of variables to predict pro-environmental behaviors (adoption of GSI), BBN approach produces more accurate prediction compared to logistic regression.

Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. Purpose: The purpose of this thesis is to examine the purchase intention of German generation y consumers towards packaging-free products. An extended Theory of Planned Behavior forms the theoretical foundation to investigate which factors are influencing the purchase intention the most. In addition to the original TPB factors attitude, subjective norms and perceived behavioral control, the research model was extended by two new factors, namely environmental concern and barriers. Method: Through an explanatory research method, the data was collected in a quantitative online survey based on a sample of 422 respondents. In order to investigate the relationships among the factors and to further support or reject the study’s hypothesis, the data was analyzedby using descriptive statistics, Pearson correlation and simple and multiple regression. Finally, to determine differences among groups additional tests have been conducted. Conclusion: The findings of this study revealed new insights about predictors of the purchaseintention: German consumers’ intention is mainly impacted by their attitude, followed by thefactor barriers, and perceived behavioral control, whereas subjective norms do not. Further, the other newly added factor environmental concern indirectly impacts the purchase intention through attitude. Moreover, the importance of including new added factors to the original TPB model is shown as the extended TPB model has improved its power in explaining German generation y’s purchase intention towards packaging free. By that, the respondents of this studyare highly environmental concerned and overall intent to purchase packaging-free products in mainstream grocery stores, oats and milk respectively. This study’s results provide valuable insights for marketers of German mainstream grocery stores who are interested in selectively integrating packaging-free shopping to their stores.

Made available in DSpace on 2014-12-17T14:53:11Z (GMT). No. of bitstreams: 1 MarcosARD.pdf: 1055485 bytes, checksum: 32c13ea344928c839dc661fdfde1de89 (MD5) Previous issue date: 2006-05-19 / The present work sets out environmental issues in educational field. The aim of this research was to investigate the factors capable to influence the environmental behavior of the teachers in High school of the public school in Floriano, state of Piaui. For this, the methodology utilized an explanatory and descriptive search like a survey; questionnaires were applied with open and close questions establishing shifts that made up the following aspects; knowledge, behavior, responsibility, participation and trait of the teachers. The statistic techniques to analyze the data were descriptive analysis and analysis of multiple regression. The results reveal that teachers care about the real surrounding problems and believe that the school must develop ambient activities to stir the consciousness, it is important to the environmental improvement of the city. However, the results point out that are developed little activities related to theme concerned, besides the level of ambient consciousness given to the students are median. It was observed that teachers have little knowledge about theme like Agenda 21 and ISO14000. After identifying some factors of environmental knowledge, it was showed recommendations. The Agenda 21 recognizes in the educational field a mean of popular consciousness; the school should develop an education according to national policy of the environmental education / O presente estudo trata das quest?es ambientais no setor de educa??o. O objetivo deste estudo foi investigar os fatores capazes de influenciar o comportamento ambiental de professores do Ensino M?dio das escolas p?blicas do munic?pio de Floriano, estado do Piau?. Para tanto, foi utilizada na metodologia uma pesquisa explorat?ria e descritiva do tipo Survey , empregando-se question?rio com perguntas fechadas e abertas, constitu?do de vari?veis que compuseram os grupos denominados, percep??o, atitude, senso comunit?rio, comprometimento, conhecimento, participa??o e perfil dos professores. As t?cnicas estat?sticas utilizada na an?lise dos dados foram ? descritiva e a de regress?o m?ltipla. Os resultados obtidos revelam que os professores t?m a preocupa??o com os problemas ambientais atuais e acreditam ser importante as escolas desenvolverem atividades ambientais como fator de conscientiza??o e relevante para a melhoria ambiental da cidade. Entretanto, os resultados mostram que s?o desenvolvidas poucas atividades ambientais nas escolas e que o grau de conhecimento ambiental oferecido aos alunos ? regular. Observou-se tamb?m pouco conhecimento por parte dos professores sobre temas como Agenda 21 e ISO 14000. Ap?s a identifica??o de alguns fatores de conscientiza??o ambiental, s?o apresentadas recomenda??es para as escolas desenvolverem uma educa??o de acordo com a pol?tica Nacional de Educa??o Ambiental, ressaltando que a Agenda 21 reconhece na educa??o ambiental um instrumento de conscientiza??o popular

This study approaches pro-environmental behavior aspects and the variables that can influence it, regarding generation and destiny of solid residues originated on restaurant activities in the city of Campos do Jordão, SP, as seen by restaurant owners and employees. The adopted methodology was the Stern proposal to classify the pro-environmental behavior with focus in two proposed types: environmental activism and environmentalism in the private sphere. Results do not evidence environmental activism; there were indications of proenvironmental activism in the private sphere. The most mentioned pro-environmental behavior was the residue sorting and separation in different types, for selective collection. The purchase decision by restaurants did not highlight the consideration of environmental questions. Immediate costs product price indicates what will be purchased. Personal competences to perform residue separation are present. The environmental concern, noticed in interviewees opinions and even their decision do participate in this study, allows to suppose a pro-environmental attitude. Contextual factors seem decisive. The organization of public systems facilitate selective collection of solid residues is probably responsible for this pro-environmental behavior being mentioned more frequently. As a result, among the group studied, the increase in public policies for selective collection has the major probability of adherence; the group can approve other policies, if contextual conditions are established enhancing their advantages making the behavior possible. / Este trabalho abordou aspectos de comportamentos pró-ambientais e de variáveis que podem influenciá-los, no tocante à geração e destinação de resíduos sólidos derivados da atividade do restaurante na transformação de alimentos, na visão de proprietários e funcionários de restaurantes em Campos do Jordão, SP. Adotou-se a proposta de Stern para classificação de Comportamentos Pró-ambientais, com foco em dois tipos propostos, Ativismo Ambiental e Ambientalismo na Esfera Privada. Os resultados não evidenciam Ativismo Ambiental. Houve indicações de Ambientalismo na Esfera Privada. O comportamento próambiental mais mencionado neste estudo foi a separação dos resíduos por tipos, para participação na coleta seletiva. O processo de decisão de compras do restaurante não evidencia considerar questões ambientais entre seus parâmetros. Os custos mais imediatos os preços do produto controlam o que será comprado. Capacidades pessoais para executar a separação dos resíduos estão presentes. A preocupação com o meio ambiente, que permeia as falas dos entrevistados e mesmo a sua decisão de participar desta pesquisa permite supor uma atitude próambiental. Dos fatores investigados, os contextuais parecem decisivos. A organização pelo poder público de sistemas que favorecem a coleta seletiva é provavelmente responsável pela maior menção desse comportamento próambiental. Concluise que, dentre o grupo estudado, a ampliação da coleta seletiva é das estratégias de política pública a que tem maior probabilidade de adesão e que o grupo pode aderir a outras, se estabelecidas condições contextuais que evidenciem suas vantagens e que tornem possível o comportamento.

Purpose: The purpose of this paper is to deepen the knowledge of the field of sustainability,more specifically, the current understanding of how values, beliefs, and norms influencepro-environmental behavior towards the aviation industry, within Generation Z. Background: Sustainability is now a topic of focus from governments and companies. Theaviation industry is one of the most polluting industries within the transportation sector, however,with promises to change this phenomena. Furthermore, Generation Z is now the most digitallyknowledgeable, environmentally friendly generation, which could support this change. Methodology: The Value Belief Norm model was applied in order to study the influence ofvalues, beliefs and norms on pro-environmental behavior and the impact of eco-guilt. Aself-completion questionnaire was responded by 174 French members of Generation Z, for aquantitative and deductive approach, using a PLS-SEM analysis. Findings: The research held in this thesis found that biospheric values were the only values tohave a strong positive impact on awareness of consequences, that in turn, had a strong influenceon ascription of relationship. Following this causal chain, ascription of responsibility stronglyinfluenced personal norms and the same for the latter with pro-environmental behavior. Eco-guiltwas found to have no moderator effect between personal norms and pro-environmental behavior. Value: This thesis demonstrates how physiological characteristics can influencepro-environmental behavior, creating scientific and practical knowledge on a field of increasedimportance (sustainability), within a generation which has not yet been studied in detail(Generation Z) and in a context of substantial environmental damage (aviation industry).