This research analyzes the zero waste movement in Cologne, Germany, aiming to findout how media and communication influence pro-environmental (consumer) behavior ofan already environmentally aware target audience. A special focus lies on what dominantchannels and mediums are used as well as what role social media influencers play.Therefore, 15 interviews were conducted in two of the three existing zero waste stores inCologne. The material was subsequently analyzed with a qualitative text analysisaccording to Mayring (2014). The findings revealed that pro-environmental contentresearch online and offline through media and communication can indirectly influencepro-environmental (consumer) behavior of the zero waste movement in Cologne in termsof motivation, inspiration, for information research, or a lively exchange. This dominantlyhappened through the offline community and through face-to-face conversations, but alsowith the use of new and social media. To some extent, social media influencers affecteda younger audience, possibly leading to a consolidation of the individuals’ awareness andattitude as well as an encouragement to take action. However, media and communicationare not the only factors influencing the zero waste consumption behavior. Furtherinfluencers are environmental awareness and consciousness, education, and personalityfactors. Latter can also be an interior barrier, along with family, lack of knowledge, time,and experience. Meanwhile, exterior factors are the economic and organizationalinfrastructure, contradicting lifestyles of the community, and economic constraints thatcould possibly hinder the process towards pro-environmental consumption and behavior.Overall, this research aims to contribute to a deeper understanding of the zero waste lifestyleand its drivers as an ideal for pro-environmental behavior, enabling the fight againstclimate change on a local and communal level in Cologne, Germany.

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Whilst several studies acknowledge the role of gender norms and structures in environmental research, little attention is paid to the explicit influence of men and masculinities in pro-environmental behavior. Additionally, research concerning this man-environment nexus is almost nonexistent in the context of the Global South. This thesis aims to address this research gap by analyzing the influence of hegemonic masculinity norms on the attitudes of male university students in Rabat, Morocco to engage in pro-environmental behavior. The research is conducted by qualitative semi-structured focus group interviews with 15 male university students in Rabat during May and June 2023, with a theoretical framework drawing upon Martin Hultman and Paul M. Pulé’s theoretical efforts of Ecological Masculinities. The findings suggest that the contextual hegemonic masculinity norms socialize the respondents into internalizing a myopic approach to engaging in pro-environmental behavior; materializing into either anti-environmental attitudes or, more prominently, techno-scientific solutionist attitudes. Relatedly, the respondents dismiss engaging in the individual pro-environmental behaviors considered feminine in order to avoid judgements, social exclusion and demasculinization. The thesis concludes by delineating the importance of including men and multiple masculinities in environmental research, especially as men can be considered the gatekeepers to transformative climate change adaptation and mitigation.

[pt] O objetivo do trabalho foi desenvolver práticas e mecanismos que auxiliem no processo de inserção da responsabilidade socioambiental e da sustentabilidade em atividades ligadas à produção de refeições em cozinhas industriais, as UANs (Unidades de Alimentação e Nutrição). Para tal, foi selecionada uma unidade hospitalar e uma unidade institucional, pertencentes ao CBMERJ (Corpo de Bombeiros Militar do Estado do Rio de Janeiro). Ambas de forma independente desenvolvem ações sustentáveis e medidas socioambientais. O trabalho foi dividido em três etapas. A primeira etapa, constou de observação participativa em campo e foram selecionadas metas dos ODS que possuem conexão mais direta com as atividades que transcorrem nas UANs. A segunda etapa, constou daelaboração e aplicação de um questionário adaptado da escala de comportamento ambiental de Karp (1996), para três grupos, os funcionários e usuários das duas UANs. A terceira etapa consistiu na elaboração das recomendações de práticas sustentáveis para UANs. Os resultados apontaram que muitos comportamentos importantes para o contexto da sustentabilidade não fazem parte da rotina dos indivíduos e há carência de ações efetivas, mas possuem alto grau de interesse em participar de atividades voluntárias em prol do meio ambiente, algo positivo para a transição acontecer. O produto final deste estudo é o Manual de Práticas Sustentáveis, adaptável a diferentes contextos e locais. Ele propõe um conjunto de estratégias para dar início ao processo de transição do estado atual para um mais sustentável, contribuindo para os atuais debates de sustentabilidade alimentar. / [en] The objective of this work was to develop practices and mechanisms thathelp in the process of inserting socio-environmental responsibility and sustainability in activities related to the production of meals in industrial kitchens, the UANs (Food and Nutrition Units). For this, 01 hospital unit and 01 institutional unit were selected, belonging to the CBMERJ (Military Fire Department of the StateofRio de Janeiro,Brazil).Both independently develop sustainable actions and socio-environmental measures. The work was divided into3 stages. The first stage consisted of participatory observation in the field and selection of goals of the SDGs that have a more direct connection with theactivities that take place in the UANs. The second stage consisted of the elaboration and application of a questionnaire adapted from Karp s environmental behavior scale (1996), for 3 groups, employees and users of the 2 UANs. The third stage consisted of preparing recommendations for sustainable practices for UANs. The results showed that many important behaviors, for the context of sustainability, are not part of the individuals routine and there is a lack of effective actions, but they have a high degree of interest in participating in voluntary activities in favor of the environment, something positive for the transition to occur. The final product of this study is the Sustainable Best PracticesManual, adaptable to different contexts and locations. It proposes a set of strategies to start the process of transition from the current state to a more sustainable one, contributing to the current debates on food sustainability.

Abstract  Background: Growing global concerns about sustainability highlight the importance of environmental sustainability, particularly environmentally conscious behaviors. There has been a growing focus on pro-environmental behavior (PEB) as a way for individuals to minimize their environmental impact. Global environmental challenges underscore the pressing need for proactive environmental action, particularly the growing emphasis on the importance of motivating individuals' daily actions and choices, as they directly contribute to environmental conservation and pro-environmental behavior. In the context of Sweden, the country is widely recognized for its commitment to environmental sustainability. Moreover, considering the increasing number of international university students in Sweden, it contributes to the academic environment and allows for the exploration of environmental behaviors within a diverse population. Given this, understanding, and promoting pro-environmental behaviors among this demographic in Sweden is essential, and it also helps contribute to the societal commitment to environmental conservation.  Purpose: This thesis aims to investigate the determinants that influence pro-environmental behavior among international university students in Sweden, employing social cognitive theory and the reciprocal determinism model. Focusing on personal (internal) factors like environmental knowledge and attitudes as well as environmental (external) factors like subjective norms and place attachment, this thesis also explored the interaction between pro-environmental behavior and its associated factors. By understanding these factors’ roles, this thesis aims to contribute to the development of effective strategies for promoting pro-environmental behavior among this population. Method: This thesis adopts a quantitative approach to examine the interplay of variables via an online survey. Data were collected from 203 individuals in Sweden, focusing on investigating the relationships between different factors and pro-environmental behavior based on eight formulated hypotheses. Respondents were selected using judgmental sampling, and data analysis was conducted using techniques such as Pearson’s correlation and multiple regression analysis in SPSS.  Conclusion: The results of this thesis reveal a significant association between different factors and pro-environmental behavior among international university students in Sweden. Specifically, environmental attitude and place attachment were found to positively influence pro-environmental behavior. Moreover, subjective norms were shown to have a positive impact on both environmental knowledge and attitude. However, neither the relationship between place attachment and environmental knowledge nor the relationship between environmental knowledge and subjective norms had any significant impact on pro-environmental behavior.

La falta de conocimiento sobre como reciclar es un problema que inquieta a la sociedad global trayendo consigo el aumento de la contaminación ambiental. Por esta razón, se decidió efectuar la presente investigación que tuvo como propósito general plantear una estrategia de comunicación para impulsar el reciclaje en los alumnos del segundo año de secundaria del Colegio Trilce de Chiclayo. La metodología fue cuantitativa, por cuanto, se enfocó en la realidad del Colegio Trilce para delimitar el grado de discernimiento, prácticas y actitudes de los estudiantes respecto al reciclaje. La técnica que se usó en la pesquisa fue la encuesta y el cuestionario como instrumento, el cual ayudó a determinar la estrategia de comunicación utilizada para la presentación del tema de reciclaje. Los resultados indicaron que a pesar de que los estudiantes tienen un conocimiento básico sobre el reciclaje, les gustaría aprender más, puesto que el colegio no les brinda la información necesaria sobre el reciclaje. Por consiguiente, se concluyó que a los estudiantes si les gustaría conocer más sobre el tema y que este, sea presentado a través de charlas. / The lack of knowledge about how to recycle is a problem that worries global society, bringing with it an increase in environmental pollution. For this reason, it was decided to carry out this research, whose general purpose was to propose a communication strategy to promote recycling in the second year of secondary school students of the Trilce de Chiclayo School. The methodology was quantitative, in that it focused on the reality of the Trilce School to delimit the degree of discernment, practices and attitudes of the students regarding recycling. The technique used in the research was the survey and the questionnaire as an instrument, which helped determine the communication strategy used for the presentation of the recycling topic. The results indicated that although the students have a basic knowledge about recycling, they would like to learn more, since the school does not provide them with the necessary information about recycling. Therefore, it was concluded that the students would like to know more about the subject and that it be presented through talks.

Most efforts to categorize pro-environmental behaviors (PEBs) have focused on researchers’ – rather than laypeople’s – perceptions of PEBs. Drawing on the psychometric paradigm used to categorize environmental risks, we aimed to identify the PEB attributes salient to laypeople and, from that, determine the underlying dimensions of PEB. In Study 1, participants (n = 157) evaluated 30 PEBs through open-ended questions. The results revealed 21 attributes that laypeople commonly associate with PEBs. In Study 2, 250 MTurk participants rated 74 PEBs on the 21 attributes. An exploratory factor analysis revealed four factors underlying PEB: Factor 1 (Financial and Behavioral Cost), Factor 2 (External Pressures), Factor 3 (Environmental Impact and Savings) and Factor 4 (Health and Safety Impacts). PEBs were characterized along each dimension and along multiple dimensions using biplots. Additionally, the four factors strongly predicted behavior intention. The results have implications for interventions to increase PEBs in the general public.

In today’s society, environmental concern might be at a historical peak. 2778 companies in 60 countries have now acquired the Benefit-Corporation (B-Corp) Certification in attempts to demonstrate their environmental responsibility. The aim of the present study was to investigate the effects of implementing the B-Corp Certification in a USA automotive dealership on employee pro-environmental behavior and life satisfaction, with consideration of the moderating role of commitment to the B-Corp Certification. A within-group quasi-experimental design was used to investigate the effects of the certification over a 5-month period through self-reported measures. Thirty-three employees participated in this study. One-way repeated-measures ANOVA was conducted to measure differences in employee pro-environmental behavior before and after the implementation of the B-Corp Certification. Through bivariate correlations the relationship between employee pro-environmental behavior and life satisfaction was analyzed. Partial correlation was used to test the moderating role of commitment in determining the strength of the implementation on employee pro-environmental behavior. There was no difference between pre- and post-measurements of employee pro-environmental behavior. Commitment to the B-Corp Certification did not moderate the effectiveness of the implementation of the B-Corp Certification on employee pro-environmental behavior. Additionally, no relationship was found between pro-environmental behavior and life satisfaction. Finally, results are discussed within the context of industrial- and organizational(IO) psychology, as are the implications for future research and interventions aimed at increasingemployee pro-environmental behaviors.

Made available in DSpace on 2016-08-10T10:55:48Z (GMT). No. of bitstreams: 1 TERESINHA MENDONCA DELACQUA.pdf: 599689 bytes, checksum: a08f0b8d2182787ee13170c1320a57d4 (MD5) Previous issue date: 2010-02-09 / The goal of this study to analyze the propensity of some university students in Goiânia toward recycling actions, utilizing the ANalysis Of VAriance (ANOVA) statistic method of analysis and t Test., through the Statistical Pakege for the Social Science for Windws Program (SPSS for Windws). 313 students from science, humanity and biological field took part of this study. The sample was composed of 59% male and 41% female students who answered a questionnaire that was elaborated for this purpose only. There were open and close questions. The results point out that recycling action plan is much disseminated among the participants in this study, however it shows some aspects that deserve proper attention in order to become this action more frequent. / Este trabalho teve como objetivo geral a análise da predisposição à reciclagem de universitários de Goiânia - Goiás. Utilizou-se para análise estatística o método de análise de variância ANOVA (ANalysis Of VAriance) e o Teste t, pelo Programa Statistical Pakege for the Social Science (SPSS para Windows). Participaram deste estudo 313 estudantes das áreas biológicas, exatas e humanas. A amostra foi composta por 59% de homens e 41% de mulheres que responderam, individualmente, em suas respectivas salas de aula a um questionário, desenvolvido, especificamente, para este estudo, com questões abertas e fechadas. Os resultados encontrados apontam que o comportamento de reciclagem está bastante disseminado entre os participantes deste estudo, no entanto, apresentam alguns aspectos que mereçam nossa atenção no sentido de torná-lo cada vez mais frequente.