O presente estudo tem como propósito analisar a gestão da imagem em um tipo de interação marcada pela polêmica, na qual ocorre o emprego agressivo do trabalho de face. Assim, analisar-se-ão as estratégias de ataque, defesa e valorização das faces em um tipo de interação específica no caso, o debate político em que predominam relações de descortesia entre falantes e ouvintes. Entendemos que a imagem cumpre um papel imprescindível no trabalho de persuasão empreendido pelos interactantes em interações cuja lógica é o conflito. Em razão disso, tomamos, como fundamentação teórica para a abordagem dos mecanismos discursivos, dos quais os interactantes fazem uso em trocas verbais regidas, em sua maioria, por atos de descortesia verbal, pressupostos de teorias que contemplem questões pertinentes para a análise do corpus, como a Análise da Conversação, a Pragmática sobretudo os estudos de Goffman e Brown e Levinson acerca da face bem como as contribuições da Teoria da Argumentação de Perelman e Olbrechts Tyteca, referentes à investigação das estratégias argumentativas de persuasão. Ademais, em virtude de analisarmos um tipo de interação cujo propósito é - mediante atos deliberados de descortesia isto é, atos intencionais - denegrir a imagem do outro e, em contrapartida, construir uma autoimagem, à qual o auditório atribua credibilidade, consideramos que a descortesia consiste em um tipo específico de estratégia, assumindo, assim, uma finalidade argumentativa: no caso, a de influenciar o auditório a atribuir juízos de valor negativos àquele cuja face é ameaçada por atos de descortesia, ou seja, por meio da desconstrução da imagem do outro na interação. Por essa razão, consideramos a necessidade de tomarmos, ainda, como embasamento teórico, as contribuições de estudiosos - sobretudo Aquino e Erlich - cujos trabalhos têm como objetivo analisar a polêmica nas interações verbais atrelada à questão da argumentação. O corpus, do qual fizemos uso, constitui-se da transcrição do primeiro debate do segundo turno, relativo às eleições de 1998, realizado em São Paulo, entre os candidatos ao governo: Mario Covas e Paulo Maluf. / The purpose of the present study is to analyse the management of image in an interaction determined by polemic, where occurs the offensive use of the face work. So, the strategies of attack, defence and valorization of faces will be analysed in a particular kind of interaction - the political debate - in which impoliteness relations between hearers and speakers predominate. Then, we think image takes an indispensable part at the persuasion work, carried out by the interlocutors, in interactions where the logic is the conflict. This way, we take as theorical basis, to the approach of the speech mechanisms used by interlocutors in verbal exchanges - most of which are ruled by impoliteness - assumptions of theories that rely on relevant issues for the corpus analysis, such as : Conversational Analysis the Pragmatic especially Goffmans, Browns, and Levinsons studies upon the face - as well as the contributions of Argumentation Theory by Perelman and Olbrechts Tyteca, referring to the investigation of the Persuasion Argumentative Strategies. Nevertheless, as we analyse the kind of interaction which purpose is, through deliberated and intentional impoliteness actions, to defame the others image and on the other hand, to build up a self image that might catch the audiences belief, we understand impoliteness is a particular strategy that assembles an argumentative purpose: influence the audience to attribute negative judgements to the one whose face is threatened by impoliteness actions, as to unmake the others image in the interaction. Thats why its necessary to take into account the theorical basis of the experts contributions especially Aquino and Erlich whose works analyse polemic at verbal interactions in addition to argumentation. The corpus weve used refers to the transcription of the first debate at the second poll in 1998 elections, which took place in São Paulo, between the government candidates : Mário Covas and Paulo Maluf.

The aim of this study is to investigate how language is used, online, in a condescending way in order to make the recipient feel belittled. The research questions sought to find out what kind of linguistic strategies are used online in order to make language function in a derogatory way as well as the linguistic reactions these strategies evoke in the recipients. How this derogatory usage can be met by using specific linguistic strategies was also explored. The study was conducted by performing qualitative discourse analysis based on the theoretical framework of Culpeper’s (1996) impoliteness theory. The data consisted of excerpts from four different threads in online discussion forums. The results indicate that there are several ways to insult someone, and that sarcasm, in particular, is heavily utilized in order to make language function in a derogatory manner. The conclusion of the study is that phenomena such as the flouting of maxims, face-threatening acts, impoliteness strategies and flaming are all utilized when trying to belittle someone. All these linguistic strategies performed with the intention to insult people have proved to have a negative affect on people who are exposed to them. This affect can be detected through the linguistic reactions they rendered, for example: counter-attacks with insults of their own and refuting the insults. The present study contributes to enlightening linguistic strategies which are being used in a derogatory way and as such might function to raise awareness of the power invested in language.

This thesis addresses a research study predicated on practice in order to explore aspects of participation in Performance Art. The study makes a contribution to knowledge in participative performance practice and the positive deployment of using interruptive processes; this is in order to provoke participation within the context of Performance Art as well as gain a better understanding of the operations of power relations at play. Within the discourse of impoliteness study (Bousfield, 2008; Culpeper, 2011 et al.), there is a term that deserves much greater attention: interruption . Examining interruption and exploiting its virtues using practice brings out some productive insights that go beyond abstract theorisation. Working in response to Nicolas Bourriaud s conception (1998) of participation in Relational Aesthetics as a means of attacking power relations, I use my practice as an artist/performance provocateur and amplify consideration of my previous usage of interruption in order to provoke participation and then interrogation of power relations. Slapstick and heckling as extreme versions of interruptive processes that are physical in nature are put forward as tactics of interruption that extend comedy tactics within my practice. Circumventing commentary of interruption that often posits the term and its affiliation with impoliteness and capacity to be disruptive as negative (Bilmes, 1997), interruption is used for the purposes of my study as the key strategy that underpins the performance Lost for Words (2011) and the collaborative project Contract with a Heckler (2013), and are presented as prime examples of the operations of interruption in practice. Lost for Words supports the difficulties of participation when interruptive processes connected to physical and bodily slapstick are structurally engineered into a live performance and Contract with a Heckler supports power relations when live performance is predicated upon physical and linguistic interruptive processes relating to heckling. Both Lost for Words and Contract with a Heckler demonstrate a complex knitting of theory and practice whereby argument is supported by the undertaking of action (by the necessity of experiencing interruption in practice). The written dimension of the thesis operates in conjunction with the accompanying photographs and video recordings included here as documentation serving to deconstruct the examples of practice presented. Writing adds detail in the form of critical analysis, reflective commentary and personal experience to the supplied documentation and is used as a tool to communicate that working with interruption on a theoretical, practical and emotional level can be exciting, provocative and dangerous.

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<p>The main purpose of this study is to establish a socio-pragmatic categorization of politeness and impoliteness activities in informal interactions. In doing this, we describe the communicative strategies related to (im) politeness phenomena and how they are used to produce certain <i>social effects</i> in face-to-face interaction through the ongoing negotiation of participants’ <i>face </i>(Goffman, 1967). This study is based on informal conversations extracted from a <i>corpus </i>of spoken Spanish gathered in the metropolitan area of Valencia, Spain (Briz and Val.Es.Co. Group, 2002). Focusing on methodology, this study combines a qualitative method inspired in CA with a DA interpretative approach that analyzes communicative acts (Allwood 1995; Bravo, e. p.1). <i>Face</i> contents such as <i>autonomy </i>and<i> affiliative face, role face, group</i> and <i>individual face, </i>are a resource for analyzing what happens during interaction along with the resulting interpersonal effects. The integration of the analysis of context, which includes the co-text, the situational context and the socio-cultural context (cultural settings and shared assumptions), is equally important in this study. The empirical analysis of both the conversations and a questionnaire on impoliteness bring us to propose a series of categories of (im) politeness. The categories are as follow: Strategic Politeness (within this category we find <i>attenuating politeness </i>and<i> reparatory politeness</i>), Enhancing Politeness, Group Politeness, Ritual Politeness (here we differentiate between meeting situations and visit situations) and Discursive Politeness (we divide this category into <i>conventional </i>and <i>thematic</i>). Concerning Impoliteness, we find situations in informal conversation in which impoliteness is expected (<i>normative impoliteness</i>) and when threatening acts (reproaches, criticism, etc.) do not imply directly, <i>per se</i>, a negative personal effect. We next find two types of impoliteness: one produced by threats to the <i>face </i>of the speaker which are neither mitigated nor amended and the other caused by a break from the normal rules of politeness. </p>

The main purpose of this study is to establish a socio-pragmatic categorization of politeness and impoliteness activities in informal interactions. In doing this, we describe the communicative strategies related to (im) politeness phenomena and how they are used to produce certain social effects in face-to-face interaction through the ongoing negotiation of participants’ face (Goffman, 1967). This study is based on informal conversations extracted from a corpus of spoken Spanish gathered in the metropolitan area of Valencia, Spain (Briz and Val.Es.Co. Group, 2002). Focusing on methodology, this study combines a qualitative method inspired in CA with a DA interpretative approach that analyzes communicative acts (Allwood 1995; Bravo, e. p.1). Face contents such as autonomy and affiliative face, role face, group and individual face, are a resource for analyzing what happens during interaction along with the resulting interpersonal effects. The integration of the analysis of context, which includes the co-text, the situational context and the socio-cultural context (cultural settings and shared assumptions), is equally important in this study. The empirical analysis of both the conversations and a questionnaire on impoliteness bring us to propose a series of categories of (im) politeness. The categories are as follow: Strategic Politeness (within this category we find attenuating politeness and reparatory politeness), Enhancing Politeness, Group Politeness, Ritual Politeness (here we differentiate between meeting situations and visit situations) and Discursive Politeness (we divide this category into conventional and thematic). Concerning Impoliteness, we find situations in informal conversation in which impoliteness is expected (normative impoliteness) and when threatening acts (reproaches, criticism, etc.) do not imply directly, per se, a negative personal effect. We next find two types of impoliteness: one produced by threats to the face of the speaker which are neither mitigated nor amended and the other caused by a break from the normal rules of politeness.

La presente investigación se establece en el ámbito de la enseñanza del español como lengua extranjera e integra el estudio de ciertos fenómenos abordados por la teoría de la cortesía. Se trata de un estudio de carácter investigativo cuyo propósito es determinar el nivel de competencia sociopragmática que demuestra un grupo experimental de hablantes de sueco L1 y español LE respecto a la Descortesía No Auténtica, en adelante DNA (Bernal, 2007). En este tipo de cortesía que implica dirigir insultos y/o términos con carga actitudinal convencionalmente negativa hacia el interlocutor, los factores contextuales intervienen haciendo que estos adquieran un fin afiliativo. Para ejemplificar este tipo de cortesía recurrimos al uso de materiales auténticos de tipo audiovisual, concretamente a seis secuencias extraídas de la serie de televisión española Los hombres de Paco, sobre las que nuestro grupo experimental nos mostrará sus percepciones por medio de una encuesta. Partimos de la hipótesis de que los informantes suecos, al no compartir los conocimientos propios de la comunidad española y aprender la lengua en un contexto formal (en el aula), no serán capaces de comprender en su totalidad el uso de esta DNA. En nuestro trabajo nos basamos en una metodología propia de la pragmática sociocultural (Bravo, 2009), lo que requiere la participación de un grupo de consultación de origen español con dos objetivos principales: que sus aportaciones confirmen el análisis introspectivo realizado por la investigadora y que ambos conjuntos de resultados sirvan de base para analizar las respuestas que ofrece el grupo experimental. Un análisis cualitativo de todas las respuestas proporcionadas nos permite concluir que el grupo sueco, si bien posee un nivel de competencia sociopragmática desarrollado respecto a la comprensión de la DNA, este es limitado a la hora de ponerla en práctica, por lo que su nivel sociopragmático no es totalmente equiparable al de los nativos de español. / The present research belongs to the field of Teaching Spanish as a foreign language and deals with the study of certain phenomena pertaining to the theory of politeness. This investigative study intends to determine the level of sociopragmatic competence demonstrated by an experimental group composed by Swedish native speakers who are also Spanish non-native speakers, regarding Non-Genuine Impoliteness (Bernal, 2007). In this type of politeness which involves to address towards the interlocutor insults and/or expressions that conventionally express a negative attitude, contextual factors take part making they get an affiliative aim. To illustrate with examples this type of politeness we recur to the use of authentic audiovisual materials, specifically to six sequences extracted from the Spanish TV series Los hombres de Paco. By means of a survey, our experimental group of students will demonstrate their perceptions of the sequences. We hypothesize that, as that our Swedish experimental group does not share the same knowledge of the Spanish-speech community and as they learn this foreign language in a formal environment (the classroom), they will not be able to understand the use of this NGI in its entirety. We base our investigation in a methodology directly pertaining to sociocultural pragmatics (Bravo, 2009), which requires the participation of a further Spanish consultative group of participants, with two main objectives in mind: that their contributions confirm the introspective analysis made by the researcher and that both sets of results serve as a basis for the analysis of the answers given by our student experimental group. A qualitative analysis of all the answers provided enables us to conclude that the Swedish group, although they possess a developed level of sociopragmatic competence regarding the understanding of the NGI, is still limited when it comes to putting it into practice, as their sociopragmatic level of competence is not entirely comparable to that of native Spanish speakers.

En linguistique, la politesse vise la préservation de l’harmonie interactionnelle. Que se passe-t-il dans les situations où le dissensus se trouve au cœur des échanges, tel le cas de nos talk-shows ? Le rôle de l’impolitesse, de la violence et leurs rapports à la politesse dans On n’est pas couché et Tout le monde en parle ont constitué le point de départ de notre recherche. Le présent travail est une analyse du système de la politesse confronté aux défis des émissions mentionnées, défis qui nous ont amenée à explorer la dichotomie politesse-impolitesse et qui nous ont conduite à articuler ces dernières avec les notions d’adéquation au contrat de communication, de violence et de mise en scène.Afin de rendre compte du fonctionnement de ces phénomènes, deux démarches nous ont semblé nécessaires. Premièrement, abandonner la conception selon laquelle la politesse désignait les comportements jugés adéquats et l’impolitesse était conçue comme sa « contrepartie » négative. Deuxièmement, tenter de « re-conceptualisation » la notion d’adéquation aux normes tout en allant au-delà des classements rigides et des formules conventionnelles polies ou impolies.Partant de ces réflexions, nous nous sommes fixé une double ambition : dans le premier volet, nous avons voulu aménager le cadre théorique de la politesse ─ qui, appliqué à notre corpus, présentait certaines insuffisances ─, et formuler des critères pour l’évaluation des notions présentées. Ainsi, nous avons proposé, avec prudence et modestie, un cadre et des outils théoriques adaptés à nos talk-shows. Dans le second volet, nous avons analysé ─ manipulant les outils présentés et nous appuyant sur ce nouveau cadre ─, le fonctionnement du système de la politesse ainsi que les mises en scène de la parole polie, impolie et violente. / In linguistics, politeness, considered omnipresent, aims at preserving the interactional and interpersonal harmony. But what happens when conflict is at the very heart of verbal interactions, as is the case with our talk-shows? The role of impoliteness and violence, as well as their relationship with politeness in “On n’est pas couché” and “Tout le monde en parle” are to be considered as the starting point for our research. Thus, the present work is an analysis of the notion of politeness confronted to the “challenges” raised by the televised shows mentioned above, an analysis in which we explored the politeness/impoliteness dichotomy that we articulated, thereafter, with the notions of appropriateness (in respect to the communication contract), violence and representation or “mise-en-scène”.In order to give a proper account of the functioning of these phenomena, firstly, we gave up the general view according to which politeness was defined as adequate behaviour while impoliteness was seen as its negative counterpart. Secondly, we tried to reconceptualise the notion of appropriateness going beyond rigid classifications or conventionalised polite and impolite formula.Given these considerations, we established a twofold objective. On the one hand, we tried to adjust the theoretical framework of politeness that, applied to our data, presented certain deficiencies, and to come up with some evaluation criteria for the analysed notions; consequently, we modestly and prudently proposed a framework and several theoretical “tools” adapted to our talk-shows. On the other hand, we analysed ─ using the presented tools and framework ─, the mechanisms of politeness and impoliteness as well as the divers “mises-en-scène” of polite, impolite and violent speech.

[pt] Este estudo busca investigar como empresa e clientes se apropriam do Twitter para construir uma interação de sociabilidade. A partir de uma abordagem interacional da comunicação e à luz de estudos sociopragmáticos, foram analisadas mensagens iniciadas pela empresa ou pelo cliente, publicadas nas páginas de uma empresa de cosméticos e uma de moda no Twitter. Nosso foco foram os tópicos das mensagens e as estratégias de (im)polidez utilizadas para sustentar ou colocar em risco aquele espaço de convivência. Os resultados da análise sugerem que o microblog é visto pelas empresas como uma ferramenta eficaz para o fortalecimento da marca. A escolha dos tópicos e as estratégias de polidez utilizadas buscam reforçar a identificação do cliente com a empresa, o seu reconhecimento e as marcas de pertencimento ao grupo. No que diz respeito ao cliente, observou-se tanto o uso de estratégias de associação, o que atende às condições de um espaço de convivência agradável, quanto o uso, em menor grau, de estratégias de dissociação, que exploram o caráter público do Twitter para realizar ações tidas como menos polidas ou mais apropriadas a canais como o Serviço de Atendimento ao Cliente (SAC). / [en] This study aims to investigate how companies and customers use Twitter to build interactions of sociability. Using a communication-interactional approach and social pragmatics studies, the study analyzes messages posted on the Twitter profiles maintained by two different companies. The focus deals with the topics of the messages and the politeness strategies used to sustain or jeopardize the social space. The results indicate that companies use microblogging to strengthen their brands. The topics and politeness strategies are chosen by the companies with the goal of strengthening their relationships with customers. In addition, we observe that customers use strategies of association that meet the conditions of a pleasant social space. Conversely, customers occasionally use decoupling strategies that exploit the public nature of Twitter to perform actions considered to be less polite or more appropriate to other customer service systems.

This theoretical-empirical paper researches how simultaneous interpreters work with face threatening acts (FTAs). For this purpose we researched how FTAs that we identified in speeches given by native Spanish speakers at the European Parliament's plenary sittings are interpreted into Czech and English. This paper has been inspired by the study of Cédric Magnifico and Bart Defrancq from the University of Ghent "Impoliteness in Interpreting: A Question of Gender?" in which they carry out a similar research. In their study the authors research the simultaneous interpretation of French speeches given at the European Parliament's plenary sittings into English and Dutch in order to find out whether interpreters really engage in face work - by face work they mean mitigating (potential) FTAs. In this paper, however, we aimed at answering a more general research question: "How do simultaneous interpreters handle face threatening acts when interpreting at the European Parliament's plenaries?" Researching the interpretation of FTAs into two target languages, moreover, can show whether face work is influenced by the cultural norms used in the community of the target language. Even though some of our findings come close to those of Magnifico and Defrancq's, some are considerably different. Magnifico and...