Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-01-16T12:29:39Z No. of bitstreams: 1 danieladeoliveiracanin.pdf: 654229 bytes, checksum: b1f0601259b871d1808b3fd24ce8fff2 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-02-02T12:08:23Z (GMT) No. of bitstreams: 1 danieladeoliveiracanin.pdf: 654229 bytes, checksum: b1f0601259b871d1808b3fd24ce8fff2 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-02-02T12:08:37Z (GMT) No. of bitstreams: 1 danieladeoliveiracanin.pdf: 654229 bytes, checksum: b1f0601259b871d1808b3fd24ce8fff2 (MD5) / Made available in DSpace on 2017-02-02T12:08:37Z (GMT). No. of bitstreams: 1 danieladeoliveiracanin.pdf: 654229 bytes, checksum: b1f0601259b871d1808b3fd24ce8fff2 (MD5) Previous issue date: 2016-08-29 / A dissertação tem a proposta de observar a relação entre os processos de comunicação interna e a autolegitimação da organização. Conhecer a concepção e a relevância da comunicação, seus termos gerais e específicos, e o real significado dos canais que a dinamizam estão entre os tópicos tratados no texto. Adota-se como base o Paradigma da Complexidade, que aponta para as visões inter-relacional e sistêmica dos fenômenos de comunicação. A revisão teórica articula conceitos relacionados à “comunicação organizacional”, “comunicação interna”, “cultura organizacional”, “interação e linguagem”, dentre outros. Uma análise de situação observada a partir da comunicação interna na Fundação de Apoio ao Hospital Universitário – da Universidade Federal de Juiz de Fora – envolveu também pesquisa qualitativa e realização de grupo focal com supervisores e funcionários lotados na sede da instituição e nas duas unidades de saúde geridas na região. Depoimentos dos participantes corroboram dois eixos primordiais da pesquisa: a de que a comunicação interna assume, em geral, um caráter instrumental/operacional, isto é, capaz de transmitir informação – embora exista o reconhecimento de que a comunicação pressupõe o diálogo; e que, por meio de canais formais e informais, desenvolvem-se prioritariamente relações interpessoais. Nas considerações finais, observa-se, entre outros pontos, que a comunicação interna é uma ferramenta de gestão que legitima a organização para a própria organização, desde que suas ações sejam pensadas de forma integrada. / This thesis intends to observe the relationship between the processes of internal communication and the self-legitimacy of the organization. Knowing the conception and the relevance of communication, its general and specific terms, and the actual meaning of the channels that give dynamism this are among topics covered in this text. The research is based on the Paradigm of Complexity, which points to the motion and systemic interrelation visions of the communication phenomena. The theoretical review articulates concepts related to "organizational communication", "internal communication", "organizational culture", "interaction and language", among others. An analysis of situation observed from the internal communication at the Fundação de Apoio ao Hospital Universitário, da Universidade Federal de Juiz de Fora – also involved qualitative research and conducting a focal group with supervisors and employees whom work at the headquarters organization’s and at two other health units managed in the region. Testimonials from participants indicate two axes of research: the primordial, that internal communication takes, in general, as an instrumental character/operational, that is, capable of transmitting information – although there is the knowledge that communication assumes the dialogue; and that through formal and informal channels, developing interpersonal relations as a priority. In the final considerations, it is observed, among other points, that internal communication is a management tool that legitimizes the organization to the organization itself, since its actions are designed as in an integrated manner.

Submitted by Geandra Rodrigues (geandrar@gmail.com) on 2018-04-04T15:32:59Z No. of bitstreams: 1 ivanbretasvasconcelos.pdf: 9201324 bytes, checksum: f196519c5b35b9150a09777af96dfb06 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-04-05T11:40:02Z (GMT) No. of bitstreams: 1 ivanbretasvasconcelos.pdf: 9201324 bytes, checksum: f196519c5b35b9150a09777af96dfb06 (MD5) / Made available in DSpace on 2018-04-05T11:40:02Z (GMT). No. of bitstreams: 1 ivanbretasvasconcelos.pdf: 9201324 bytes, checksum: f196519c5b35b9150a09777af96dfb06 (MD5) Previous issue date: 2018-01-26 / PROQUALI (UFJF) / A presente dissertação é desenvolvida no âmbito do Mestrado Profissional em Gestão e Avaliação da Educação Pública (PPGP) do Centro de Políticas Públicas e Avaliação da Educação da Universidade Federal de Juiz de Fora (CAEd/UFJF). O caso de gestão estudado discute a importância da comunicação interna na consolidação do campus avançado da UFJF em Governador Valadares, MG. O objetivo geral estabelecido para este trabalho consiste em identificar as lacunas de comunicação, no âmbito interno, que afetam a efetividade dos fluxos de informações e ideias no campus avançado. Como objetivos específicos, definiu-se: descrever as necessidades dos públicos internos quanto ao fluxo de informações e compartilhamento de ideias; mapear os dispositivos de comunicação e informação utilizados pelos diversos setores do campus avançado; levantar a opinião dos usuários sobre os atuais dispositivos de comunicação e o nível de satisfação das necessidades diagnosticadas anteriormente; e, por fim, analisar a estrutura da comunicação interna com a avaliação das discrepâncias entre as necessidades dos públicos internos e os dispositivos de comunicação que são utilizados, identificando as lacunas de acordo com o modelo de Santos e Amorim (2014). A decisão da UFJF pela implantação de um campus avançado no município de Governador Valadares, além de contemplar um importante avanço para a cidade consolidar-se como polo educacional, traz um enorme potencial de desenvolvimento regional por meio do ensino, da pesquisa e da extensão universitária. Entretanto, com um processo de implantação conturbado e repleto de obstáculos, a consolidação da universidade em Governador Valadares foi prejudicada. A presente dissertação avalia os gaps na comunicação interna e o impacto deles no processo de consolidação do campus avançado. Esta pesquisa se configura como um estudo exploratório e utiliza a abordagem qualitativa por meio da técnica de entrevistas em profundidade com roteiros semiestruturados. Representantes de todos os segmentos do campus avançado forneceram opiniões valiosas para o estudo do processo de comunicação interna e as lacunas que afetam a sua efetividade. As conclusões subsidiam as propostas que compõem um Plano de Ação Educacional, cujo objetivo é sugerir intervenções para buscar minimizar o impacto das lacunas de comunicação, no âmbito interno, que afetam a efetividade dos fluxos de informações e ideias no campus avançado. / The present dissertation is developed within the Professional Master in Management and Evaluation of Public Education (PPGP) of the Center for Public Policies and Education Evaluation of the Federal University of Juiz de Fora (CAEd / UFJF). The management case studied discuss the importance of internal communication in the consolidation of the advanced campus of the UFJF in Governador Valadares, MG. The general objective established for this work is to identify communication gaps in the internal sphere that affect the effectiveness of information and ideas flows in the advanced campus. As specific objectives, it was defined: to describe the needs of the internal publics regarding the flow of information and sharing of ideas; map the communication and information devices used by the various sectors of the advanced campus; raise users' opinions about current communication devices and the level of satisfaction of previously diagnosed needs; and finally, to analyze the internal communication structure with the evaluation of the discrepancies between the needs of internal audiences and the communication devices that are used, identifying the gaps according to Santos and Amorim (2014) model. The decision of the UFJF to set up an advanced campus in Governador Valadares, besides contemplating an important advance for the city to consolidate itself as an educational center, brings an enormous potential of regional development through teaching, research and extension. However, with a complex and troubled implementation process, the consolidation of the university in Governador Valadares was hampered. The present dissertation assess the gaps in internal communication and their impact on the advanced campus consolidation process. This research is configured as an exploratory study and uses the qualitative approach through the technique of in-depth interviews with semi-structured scripts. Representatives from all segments of the advanced campus provided valuable insights into the study of the internal communication process and the gaps that affect its effectiveness. The conclusions support the proposals that make up an Educational Action Plan, whose objective is to suggest interventions to minimize the impact of communication gaps in the internal sphere that affect the effectiveness of the information and ideas flows in the advanced campus.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2018-03-26T18:24:22Z No. of bitstreams: 1 ivanbretasvasconcelos.pdf: 9211784 bytes, checksum: 78730863a9860dced490d4d285a940d2 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-04-09T19:15:53Z (GMT) No. of bitstreams: 1 ivanbretasvasconcelos.pdf: 9211784 bytes, checksum: 78730863a9860dced490d4d285a940d2 (MD5) / Made available in DSpace on 2018-04-09T19:15:53Z (GMT). No. of bitstreams: 1 ivanbretasvasconcelos.pdf: 9211784 bytes, checksum: 78730863a9860dced490d4d285a940d2 (MD5) Previous issue date: 2018-01-26 / A presente dissertação é desenvolvida no âmbito do Mestrado Profissional em Gestão e Avaliação da Educação Pública (PPGP) do Centro de Políticas Públicas e Avaliação da Educação da Universidade Federal de Juiz de Fora (CAEd/UFJF). O caso de gestão estudado discute a importância da comunicação interna na consolidação do campus avançado da UFJF em Governador Valadares, MG. O objetivo geral estabelecido para este trabalho consiste em identificar as lacunas de comunicação, no âmbito interno, que afetam a efetividade dos fluxos de informações e ideias no campus avançado. Como objetivos específicos, definiu-se: descrever as necessidades dos públicos internos quanto ao fluxo de informações e compartilhamento de ideias; mapear os dispositivos de comunicação e informação utilizados pelos diversos setores do campus avançado; levantar a opinião dos usuários sobre os atuais dispositivos de comunicação e o nível de satisfação das necessidades diagnosticadas anteriormente; e, por fim, analisar a estrutura da comunicação interna com a avaliação das discrepâncias entre as necessidades dos públicos internos e os dispositivos de comunicação que são utilizados, identificando as lacunas de acordo com o modelo de Santos e Amorim (2014). A decisão da UFJF pela implantação de um campus avançado no município de Governador Valadares, além de contemplar um importante avanço para a cidade consolidar-se como polo educacional, traz um enorme potencial de desenvolvimento regional por meio do ensino, da pesquisa e da extensão universitária. Entretanto, com um processo de implantação conturbado e repleto de obstáculos, a consolidação da universidade em Governador Valadares foi prejudicada. A presente dissertação avalia os gaps na comunicação interna e o impacto deles no processo de consolidação do campus avançado. Esta pesquisa se configura como um estudo exploratório e utiliza a abordagem qualitativa por meio da técnica de entrevistas em profundidade com roteiros semiestruturados. Representantes de todos os segmentos do campus avançado forneceram opiniões valiosas para o estudo do processo de comunicação interna e as lacunas que afetam a sua efetividade. As conclusões subsidiam as propostas que compõem um Plano de Ação Educacional, cujo objetivo é sugerir intervenções para buscar minimizar o impacto das lacunas de comunicação, no âmbito interno, que afetam a efetividade dos fluxos de informações e ideias no campus avançado. / The present dissertation is developed within the Professional Master in Management and Evaluation of Public Education (PPGP) of the Center for Public Policies and Education Evaluation of the Federal University of Juiz de Fora (CAEd / UFJF). The management case studied discuss the importance of internal communication in the consolidation of the advanced campus of the UFJF in Governador Valadares, MG. The general objective established for this work is to identify communication gaps in the internal sphere that affect the effectiveness of information and ideas flows in the advanced campus. As specific objectives, it was defined: to describe the needs of the internal publics regarding the flow of information and sharing of ideas; map the communication and information devices used by the various sectors of the advanced campus; raise users' opinions about current communication devices and the level of satisfaction of previously diagnosed needs; and finally, to analyze the internal communication structure with the evaluation of the discrepancies between the needs of internal audiences and the communication devices that are used, identifying the gaps according to Santos and Amorim (2014) model. The decision of the UFJF to set up an advanced campus in Governador Valadares, besides contemplating an important advance for the city to consolidate itself as an educational center, brings an enormous potential of regional development through teaching, research and extension. However, with a complex and troubled implementation process, the consolidation of the university in Governador Valadares was hampered. The present dissertation assess the gaps in internal communication and their impact on the advanced campus consolidation process. This research is configured as an exploratory study and uses the qualitative approach through the technique of in-depth interviews with semi-structured scripts. Representatives from all segments of the advanced campus provided valuable insights into the study of the internal communication process and the gaps that affect its effectiveness. The conclusions support the proposals that make up an Educational Action Plan, whose objective is to suggest interventions to minimize the impact of communication gaps in the internal sphere that affect the effectiveness of the information and ideas flows in the advanced campus.

Organisationskultur är något som är komplext och svårdefinierat men som likväl har en betydelsefull roll. I nuvarande situation befinner sig sjukvården i en dragkamp mellan olika kulturer då det är en hierarkisk struktur, som idag kräver ett externt, ekonomiskt tänkt och som arbetar för att ge patienter ett värdigt möte. Samtidigt finns det stress för personalen i form av personalbrist medan cheferna har tryck från politiker och strama budgetar. Syftet med studien är att empiriskt undersöka om uppfattningen av en kultur inom slutenvården i Värmlands läns landsting, kan skilja sig beroende på hierarkisk position. I studiens syfte ingår också att identifiera och analysera de kommunikativa faktorer som bidrar till att kulturen skulle kunna uppfattas olika. Studiens huvudsakliga frågeställning är “I vilken utsträckning påverkar en anställds hierarkiska position dennes uppfattning om organisationskulturen?” följt av ”Vilken relation har den interna kommunikationen till den/de rådande uppfattningarna?”. Studiens analytiska ramverk har baserats på tidigare forskning och inom branschen väletablerade teorier för att definiera en viss typ av kultur inom en organisation, bland annat används ramverket för konkurrerande värderingar (Competing Values Framework) med vilken studien definierar de olika kulturerna inom organisationen genom dimensioner och kluster. För att besvara studiens frågeställningar har en enkätundersökning tillämpats. En totalundersökning gjordes på populationen som dock fick en bristande svarsfrekvens. Resultaten indikerade att en tydlig hierarkisk kultur uppfattas inom organisationen. Däremot fanns stora önskemål om att styra den mot en mer familjär kultur men att fortfarande behålla de hierarkiska strukturerna. Cheferna ansåg att deras ledarskap karaktäriseras av hjälpsamhet och uppmuntran till deltagande, vilket dock inte var något som uppfattades av någon annan inom organisationen. Detta beror med stor sannolikhet på den enkelriktade kommunikationen som går igenom en hierarkisk kommunikationsmodell. / Organizational culture is somewhat hard to define and a complex matter that nevertheless has an important role. The current healthcare is challenged by a tug of war between different cultures for its hierarchical structure, which today needs an external and economic turn of mind and still work for a worthy meeting with the patient. Simultaneously it exists a stressful situation for the health professionals in terms of staff shortage while the management has a constraint from politicians and tight budgets. The purpose of this study is to empirically investigate whether the perception of an organizational culture within Värmlands Council may differ depending on individual’s hierarchical positions. The purpose also includes identifying and analysing the communicative factors that contribute to the different perceptions. The main question of the study is “To what extent does an employee’s hierarchical position affect the perception of an organizational culture?” followed by “What is the relationship between the internal communication and the current perceptions?” The analytical framework of the study is based on previous research and within the industry well-established theories, including the Competing Values Framework, which the study uses to define the different cultures within the organization through its dimensions and clusters. To answer the study’s questions a survey has been applied that was sent to the whole population, which however, received a lack of response rate. The results indicate that a distinct hierarchical culture is perceived within the organization, alongside desires to direct it towards a more family-oriented culture while maintaining the hierarchical structures. The managers considered their leadership to be characterized by helpfulness and encouragement for participation, however it was not perceived in such way by anyone else within the organization. This is most likely due to the one-way communication that goes through a hierarchical communication model within the organization.

Bakgrund: Medarbetares engagemang är oroväckande lågt såväl nationellt som internationellt vilket är ett kostsamt problem för organisationer då detta kan bidra till lägre produktivitet, försämrad kundnöjdhet och minskad lojalitet hos de anställda. Ett viktigt verktyg som organisationer kan använda sig av för att stärka medarbetares engagemang är att skapa en väl fungerande intern kommunikation. Denna kommunikation har ur ett organisatoriskt perspektiv fått en mer framträdande roll då den interna informationen mellan ledning och medarbetare måste anpassas utifrån medarbetares behov för att på så sätt ge det bästa förutsättningarna för att nå organisatorisk framgång och bidra till ett högre engagemang. Syfte: Syftet med denna uppsats har varit att få en ökad förståelse över hur organisationers symmetriska interna kommunikation påverkar anställdas engagemang, sett ur en medarbetares perspektiv. Metod: Studiens syfte har varit att få en ökad förståelse för det valda problemområdet vilket resulterat i att en kvalitativ forskningsansats använts. För att undersöka engagemang hos de anställda genomfördes nio stycken semistrukturerade intervjuer. Denna metod användes för att fånga informanternas subjektiva upplevelser om engagemang kopplat till symmetrisk intern kommunikation. De nio informanterna valdes ut från en organisation, där urvalet gjordes strategiskt slumpmässigt. Organisationen valdes då de aktivt arbetade med symmetrisk intern kommunikation och medarbetarnas engagemang. Resultat/Slutsats: Denna studie har kommit fram till att det är kombinationen av symmetrisk och asymmetrisk kommunikation som skapar det gynnsammaste förutsättningarna för en väl fungerande intern kommunikation. Kombinationen av interna kommunikationskanaler underlättar de anställdas arbetssituation och bidrar till ett ökat engagemang. / Background: Employee commitment is worryingly low, both nationally and internationally which is a costly problem for organizations as this may contribute to lower productivity, reduced customer satisfaction and reduced employee loyalty. An important tool that organizations can use to strengthen the employees' commitment is to create a well-functioning internal communication. This communication has from an organizational perspective been given a more prominent role since internal information between management and employees must be adjusted on the basis of employees' needs so as to provide the best conditions for achieving organizational success and contribute to a higher commitment. Purpose: The purpose of this study was to obtain a better understanding of how organizations symmetrical internal communication affects employee engagement, seen from an employee's perspective. Method: The study's purpose was to get a better understanding of the chosen problem area which resulted that a qualitative research approach was used. To investigate the corporate commitment of the employee’s nine semi-structured interviews was conducted. This method was used to capture the informants' subjective experiences of commitment linked to symmetrical internal communication. The nine informants were selected from one organization, where the selection was made strategically random. The organization was chosen as it actively worked with symmetric internal communications and employees’ commitment. Results/Conclusion: This study has come to the conclusion that it is the combination of symmetrical communication and asymmetric communication that creates the most favorable conditions for well-functioning internal communication. The combination of internal communication channels facilitates the employees' work situation and contributes to increased engagement.

The final thesis compares the changes of the marketing communication among the specific hotels during the global recession. The analysis results in the dominanat usage of the electronical media and the internet, rather than changes of the marketing communication instruments,becasue of their advantage of the measurable effects.

The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.

This diploma thesis primarily focuses on analysis of internal communication in a particular company and proposals for improvement. To meet this objective, first the importance of the internal communication for the company and the factors that affect it are described. After that channels and tools of internal communication and the importance of IT for communication in the company were generally defined. Then the various means of communication using IT were analyzed. Another information source used in the thesis are the results of the applied research, which was conducted among employees and management of ANAFRA company and focused on identifying critical issues that ANAFRA in the context of internal communication face. The last part of the thesis combines all of the previously gathered information and proposes solutions of the identified problems. Conclusions of the thesis may serve as referential valuable source for professionals and owners of small and medium businesses.

This diploma thesis deals with the matter of internal communication methods from the point of view of today's young generation, so called generation Y. It aims on the enterprise social networks. The thesis is divided into the two common parts: the theory and the research. In the theoretical part there is a brief introduction into the field of internal communication; and the communication methods are put into the process of Communication. Further the specific methods for internal communication are introduced. The segment of enterprise social networks as a new way within the internal communication is introduced further mote. The research is connected to the theoretical part and focuses on the position of the generation Y to their potential usage of enterprise social media in internal communication within a certain company. This research is in compliance with the proposed strategy.

Nowadays communication is a key factor of success. There are more and more demands placed on it, especially for its speed, accuracy and quality. These three factors influence the direction of individuals as well as companies. Choosing the right communication channel is necessary for the best efficiency of communication. This choice is closely related to the type of message; different kinds of messages should use different communication channels. This thesis focuses on the overview of modern communication channels in companies. The channels such as Instant Messaging, e-mail, Task Managent along with classic meetings or phone will be described. Then the thesis will analyze the communication in one of the largest Czech computer stores and electronics, assess its effectiveness and propose recommendations for improvement.