<p>During twelve weeks of practice experience at the company Sydved AB, I received the mission to develop a structure for the company’s internal communication. A part of this mission was to find out what the company’s employees thought of Sydveds internal communication and the most important; Sydveds intranet called “Outlook”. Due to Sydveds plans of developing the intranet I designed and accomplished an inquiry-study to find out about the employee’s opinions on the company´s internal communication and in particular their intranet.</p><p>The answers I want from this study are if I shaped the inquiry-study correctly the first time. Could I have done it in another, better way? What do scientists say about how to accomplish a qualitative inquiry-study?</p><p>For this purpose I have decided to apply a theory based study on my first inquiry-study, based on three different methods; literature study, analytic induction and theory probation.</p><p>The outcomes of the three different studies have developed my method. This new method describes how a qualitative inquiry-study through scientifically basis should be accomplished.</p> / <p>Under mina tolv veckors praktik på företaget Sydved AB fick jag i uppdrag att kartlägga en struktur för företagets interna informationsflöde. En del av uppdraget var att ta reda på vad Sydveds medarbetare ansåg om företagets interna kommunikation och framförallt dess intranät, ”Outlook”. Enligt Sydveds planer att utveckla och förbättra intranätet, utformade och genomförde jag en enkätundersökning för att få reda på medarbetarnas åsikter om företagets interna kommunikation och intranät.</p><p>Med hjälp av denna studie vill jag få svar på om jag utformade enkätundersökningen korrekt under min praktik på Sydved. Kunde jag gjort på ett annorlunda sätt? Vad säger forskningen om hur en kvalitativ enkätundersökning bör utformas?</p><p>För att få svar på dessa frågor har jag tillämpat en metodutveckling av min enkätundersökning utifrån tre olika studier; litteraturstudie, analytisk induktion samt teoriprövning.</p><p>Resultaten från dessa tre studier har lett till min metodutveckling. Denna nya metod beskriver hur en liknande enkätundersökning med vetenskaplig bas bör utformas.</p>

Įvairūs spaudos tyrimai, per keletą paskutinių dešimtmečių išpopuliarėję Vakarų šalyse, Lietuvoje nėra intensyviai plėtojami ir taikomi. Tokią problemišką lietuvių laikraštijos mokslinių tyrinėjimų sistemą sąlygojo konkrečios istorinės aplinkybės: sovietų okupacija, draudimai, cenzūra. Atsižvelgiant į tai galima teigti, kad nepriklausomybės laikotarpiu susiformavusio laikraščio „Šiaulių universitetas“ analizė yra ne tik dabartinės leidinio situacijos nagrinėjimas, bet ir apskritai lietuvių spaudai būdingų požymių, atliekamų funkcijų, raidos ir pan. suvokimas. Bakalauro darbe atliekama kokybinė ir kiekybinė laikraščio „Šiaulių universitetas“ žanrų analizė, pagrįsta publikacijų žanrinės klasifikacijos sudarymu ir jos specifikos nagrinėjimu. Empirinis tyrimas atskleidė kalbines ir nekalbines žanro funkcijas, nulemiančias laikraštyje „Šiaulių universitetas“ skleidžiamos informacijos atranką, jos pateikimo būdus, publikacjų tipus, raiškos priemones, santykį su auditorija ir pan. Tyrimo duomenys parodė, kad didžiąją dalį laikraščio „Šiaulių universitetas“ publikacijų sudaro informacinių ir tarnybinių informacinių žanrų publikacijos, pateikiančios universiteto bendruomenei aktualią informaciją apie tam tikrą faktą ar įvykį, vadinasi, laikraštis „Šiaulių universitetas“ funkcionuoja ne tik kaip masinė žiniasklaidos priemonė, bet ir kaip vidinės komunikacijos kanalas Šiaulių universitete. / Various press analysis, which has become very popular in Western countries in past decades, are not intensively developed and applied in Lithuania. Such problematic system of the Lithuanian press scientific analysis has been influenced by concrete historical circumstances: soviet occupation, prohibitions, censorship. According to information, mentioned above, it is possible to state that analysis of “Siauliu Universitetas” newspaper, which was formed during the period of independence, is not only analysis of the current situation of the newspaper, but the perception of features, characteristic to the Lithuanian press as well as performed functions, development and etc. The Bachelor Degree Work deals with quantitative and qualitative analysis of genres of the newspaper “Siauliu Universitetas”, based on formation of genre classification of publications as well as analysis of its specification. Empiric research revealed linguistic and non-linguistic genre functions, influencing the selection of information, published in the newspaper “Siauliu Universitetas” as well as ways of its presentation, types of publications, expression means, relation with auditorium and etc. The survey data revealed that the majority of publications in the newspaper “Siauliu Universitetas” were composed from publications of genres of information and information from departments, which present information, relevant for the university community, concerning some appropriate fact, event; therefore, the... [to full text]

Research Questions: Which factors affect the internal brand implementation? Which factors regarding the perception of internal branding are shared and differ between two geographical locations within an organization? Purpose: The aim of this study is to mark and analyze internal factors within an organization in order to get an understanding of how there can sustain and develop the internal brand. Further, the purpose is to describe and analyze the differences in how aspects of internal branding are perceived by two geographical locations. Method: The study has primarily a quantitative research method and a deductive approach where the results from the collected data was analyzed through various tests in the statistic program SPSS. Conclusions: Through various analysis methods, the authors were able to find out which factors that had the strongest effect on internal branding. The conclusion further on reveals that there are two specific factors with a positive effect on the internal branding implementation as a whole. These factors consist of internal marketing and internal communication. Lastly the results also culminate in the shared and divergent perceptions of internal branding among employees within an organization.

Bakgrund Corporate Social Responsibility är något som allt fler företag tar hänsyn till i sin dagliga verksamhet då krav från omvärlden konstant ökar. På senare år har forskare börjat intressera sig för CSR:s betydelse för motivationen hos anställda. Tidigare studier indikerar att det finns ett samband mellan CSR och motivation dock är fältet fortfarande outforskat och det krävs fler studier på detaljerad nivå. För att lyckas med CSR-arbetet krävs det att information kontinuerligt kommuniceras på ett konsekvent, tydligt och intresseväckande sätt. Kan CSR-arbete kommuniceras på ett klart sätt kan det leda till ökad motivation hos anställda. En bransch där motiverade anställda påstås vara viktigt är servicebranschen, då anställda är en del av den tjänst som levereras. Därmed är det relevant att studera hur CSR kan användas för att öka motivationen hos anställda som arbetar inom servicebranschen. Syfte Syftet med denna studie är att undersöka hur CSR påverkar motivationen hos anställda i företag inom servicebranschen i Sverige. Vidare kommer den interna kommunikationen av CSR undersökas och hur denna påverkar motivationen. Därmed är syftet med studien att utreda och kartlägga de faktorer som upplevs vara viktiga för att de anställda ska bli motiverade av företagets CSR-arbete. Metod Studien har antagit en fallstudiedesign då målet med studien varit att detaljrikt granska ett specifikt fall. Metoden som har använts är en kvalitativ metod med en iterativ ansats då författarna gått fram och tillbaka mellan teori och empiri under arbetets gång. Datainsamlingen har skett genom intervjuer och enkäter. Slutsatser Genom den empiriska datainsamlingen har vi kunnat identifiera ett flertal framgångsfaktorer inom området CSR och motivation. Dessa framgångsfaktorer kan främst härledas till intern kommunikation och ledarskap. Vidare har utmaningar i arbetet med att göra CSR till en motivationsfaktor funnits som visar att val av kommunikationsform och att anpassa ledarskapet mellan olika individer kan upplevas problematiskt. Sammanfattningsvis har CSR-aktiviteter visat sig påverka anställdas motivation positivt om de kombineras med effektiv kommunikation och tydligt ledarskap. / Background Due to increasing external demands corporate social responsibility has been adapted more frequently by companies in their daily activities. In recent years, researchers have started to develop an interest in CSR’s importance regarding the motivation of employees. In order to succeed with CSR-activities and increase employee motivation, information is required to be continuously communicated in a consistent, clear and interesting way. An industry where motivated employees are known to be important is the service industry, since employees are a big part of the service provided. Therefore, it is relevant to study how CSR-activities can be used to increase motivation of employees working in the service sector. Aim The aim of this study is to explore how CSR affects the motivation of employees working at companies within the service industry in Sweden. Furthermore, the internal communication of CSR is examined and how this contributes to motivation. Thus, the purpose of the study is to investigate and identify the factors that are perceived to be important for employees in order to be motivated by the company's CSR efforts. Methodology The study adopts a case study design since the goal of the study has been to perform a detailed examination of a specific case. The method used is a qualitative method and an iterative approach has been used, combining an inductive and deductive approach, and the authors have been shifting between theory and empirical evidence during the process. Data has been collected through interviews and questionnaires. Conclusions Through our empirical data collection we have been able to identify a number of factors in the field of CSR that could lead to success in terms of employee motivation. Furthermore, the challenges that exist to make CSR a motivating factor for employees are the choice of communication channels and adapting leadership between different individuals. In summary, CSR has been shown to influence employee motivation positively if combined with efficient communication and leadership.

Internal communication is the heart in all actions in every organization and plays a key role in a successful change project. Volvo Cars is a global company in an implementation phase of the change project ”One Finance”. The purpose of the change project is to standardize the financial processes which will change the organization structure in the financial departments. Since this is a global change project there are several factors that can affect the internal communication and can result in affecting the success of a change project. The purpose of this thesis is to study the internal communication during a global change project and to analyze what factors are affecting the internal communication from a global perspective. The thesis will also include what impact internal communication has on the organization. The study will mainly be on the internal communication between the headquarter in Gothenburg and the developing financial department in America. Collecting primary data in terms of semi-structure interviews has provided an understanding about Volvo Cars internal communication. Using electronic communication channels and cascade-communication model the organization has informed well about the concept and the purpose of the change. Some respondents are still requesting information about how they should work according to the change. Overall the acceptance of this change has created job-satisfaction and increased the engagement for employees, this can lead to business success. All respondents agree that there are factors that affect the internal communication during this global change project. Organization culture, multi-cultured organizations, organization change, power structures and globalization are all affecting the internal communication in ways of how to communicate, the amount of internal communication, and the currents of the internal communication and can create misunderstandings. The thesis is including an internal communication matrix that gives a clear overview of how different internal stakeholders are working with the internal communication at different levels within the organization. This is creating an effective internal commutation system.

Syftet med studien var att kvantitativt undersöka om och i vilken grad den interna kommunikationen (utifrån dimensionerna: personlig feedback, relationen med överordnade, delaktighet i organisationen och kommunikationsklimat) kan predicera det psykologiska kontraktet (som utgörs av förväntningar, åtaganden eller löften som uppstår mellan en anställd och arbetsgivaren). En enkät skickades till två varuhus i Mellansverige inom en internationell organisation. Enkäten baserades på delar av Communication Satisfaction Questionnaire (CSQ) (Downs &amp; Adrian, 2004) och Isaksson och Bellaaghs (2005) svenska översättning av PSYCONES-projektets mätinstrument för det psykologiska kontraktet. Enkäten riktade sig till medarbetare utan ledande befattning och besvarades av 70 anställda vid organisationen. Resultatet visade att kommunikationsdimensionerna tillsammans som modell signifikant predicerade uppfyllelsen av det psykologiska kontraktet. Delaktighet i organisationen predicerar medarbetarnas psykologiska kontrakt i högst grad. Även dimensionen relationen med överordnade bidrog med unik andel av förklaringsgraden. / The purpose of the study was to quantitatively examine whether the internal communication (based on the dimensions: personal feedback, relationship with superiors, organizational integration and communication climate) can predict the psychological contract (which consists of expectations, commitments and promises that arises between one employee and employer). A survey was sent to two department stores in central Sweden within an international organization. The survey was based on parts of the Communication Satisfaction Questionnaire (CSQ) (Downs &amp; Adrian, 2004) and Isaksson and Bellaaghs (2005) Swedish translation of the PSYCONES project's measuring instrument for the psychological contract. The survey aimed at employees without a leading position and was answered by 70 employees at the organization. The result showed that the communication dimensions together as a model significant predicted the fulfilment of the psychological contract. Organizational integration predicts the employees' psychological contract the strongest. Even the dimension relationship with superiors contributed with a unique proportion of the coefficient of determination.

The diploma thesis Medium as a tool of internal communication in the ICT sector maps and analyzes the spectrum of media used in internal communication by companies that operate in the field of information and communication technologies. The thesis is divided into four main parts. The first part presents the theoretical literature review and provides the basis for subsequent analytical research. This section focuses on the description of internal communication as a field of inquiry and subsequently each communication channel and the media used in internal communication. The second part consists of a description of the methodology used for this study. The third part focuses on the presentation of data obtained from both qualitative (in-depth interviews) and quantitative research (statistical evaluation of the response of the electronic questionnaire) . The fourth part, discussion, is devoted to the analysis of the data obtained, comparing them with the theoretical part and at the same time, the author answers the research questions and sub-questions of this study.

Cette recherche se propose d’étudier le journal interne comme discours stratégique et agent textuel en train de se faire. Elle se focalise sur son élaboration quotidienne par une multitude d’agents organisationnels et analyse les stratégies personnelles de ceux qui y contribuent. L'analyse est fondée sur une observation participante effectuée pendant deux ans au sein du service Communication d’une organisation nommée Préventika. Les données recueillies ont donné lieu à une analyse mixte (thématique et longitudinale) des onze numéros du journal interne depuis sa création. Cette recherche contribue ainsi à poursuivre les travaux scientifiques sur l’agentivité textuelle initiés par les chercheurs de l'École de Montréal dans lesquels les textes du journal interne sont vus comme des agents organisationnels capables d’agir et de faire agir, à savoir d’agir sur l’organisation qui les produit et de faire agir l’organisation et ses membres. / This research aims to better understand how organizational communication texts contribute to the setting of a strategic discourse and a textual agency by focusing on the process of elaboration of an in-house journal. Our main topics of interest are the personal strategies of those who contribute to the preparation of the in-house journal, the reasons for their day-to-day involvement and the change it brings to the working practice. Our approach is structured around participant observation within the Communication department of Préventika. Based on the data collected for a period of two years, we conduct a mixed methods analysis (thematic and longitudinal) of eleven editions of the in-house journal since its creation. This research contributes to the textual agency approach developed by The Montréal School of Organizational Communication in which the in-house journal texts are seen as agents able to act on and to make act on the organization and its members.

Bakgrund: Företagsförvärv har idag blivit allt vanligare för att nå en globaliserad marknad. Företagsförvärv kan leda till förändringar såsom varumärkesbyte där försäljarna i serviceföretag har visat sig vara av stor betydelse för att förmedla det nya varumärket ut till slutkund. Syfte: Denna studies syfte är att undersöka hur anställda på ett serviceföretag som byter varumärke uppfattar det nya varumärket, hur det förmedlas i företagets olika led samt hur försäljarna slutligen förmedlar varumärket ut till slutkund. Metod: För att ta reda på hur en varumärkesförändring uppfattas på ett företag och hur det kommuniceras internt på företaget har en kvalitativ metod använts. Totalt har åtta personer deltagit i studien där fem stycken anställda med ledarpositioner samt tre försäljare har intervjuats. Slutsats: Den interna kommunikationen är enligt denna studie viktig för att försäljarna ska kunna kommunicera ut rätt information om det nya varumärket ut till slutkunden. Försäljarna har visat sig vara av stor vikt, men att det krävs ett bra och engagerat ledarskap för att varumärket ska kommuniceras ut rätt för att minska osäkerheten hos kunderna inför varumärkesförändringen. Avgränsningar: Studien är avgränsad till att undersöka intern kommunikation och ledarskap i ett service företag (Statoil) i Sverige som genomgår en varumärkesförändring. / Background: Acquisitions have today become increasingly common in order to reach a globalized market. Acquisitions may lead to changes such as re-branding, where the salesmen in service companies have proven to be of great importance to communicate the new brand to the end customer. Purpose: The purpose of this study is to investigate the employee's perceptions of a new brand in a service company which is re-branding, how it is communicated on different levels of the company and how the salesmen finally communicate the brand to the final costumer. Method: To find out how a new brand due to re-branding is perceived in a company and how it is communicated internally at the company a qualitative method has been used. A total of eight people participated in the study in which five employees with leadership positions and three salesmen were interviewed. Findings: Internal communication is according to this study important in order for the salesmen to communicate correct information about the new brand to the final customer. The salesmen have proven to be of great importance, but it requires a good and committed leadership in order to communicate the brand properly to reduce the customer's uncertainty for the new brand. Limitations: The study is limited to examine the internal communication and leadership in a service company (Statoil) in Sweden during an undergoing re-branding.

The thesis deals with topics of internal communication with focus on its application in three particular companies. The main objective was to describe and evaluate the quality of internal communication, to analyze it and draw useful conclusions and practical recommendations to improve its efficiency. The basic concepts and specifics of information, communication, corporate culture and internal communication are presented and explained in the theoretical part, followed by an overview of the functions, goals, information flows and means of communication within the company. The assumptions of effective internal communication and related problems are accentuated. The practical part includes internal communication analysis based on a survey, qualitative interviews with managers, and company information available to the public. The thesis results in a detailed analysis of particular companies, their comparison, and specific recommendations for removal of the deficiencies and effective improvements.