In a fragmented media landscape, the Melody Festival (Melodifestivalen) is one of the few Swedish media productions that still gathers audiences for ritual media consumption. Despite its position as one of the largest media institutions in Swedish society, research regarding the event is limited and this bachelor study aims to counteract this. The aim of the study is to investigate what values and ideological assumptions about interpersonal relationships that are discursively constructed in the song lyrics performed at the Melody Festival. The study is based on critical discourse analysis, and Eva Illouz's sociological theories concerning relationships, as a theoretical framework. Every winning entry from every even year between 2002-2023 (a sample of 11 song lyrics) has been analyzed using critical discourse analysis. In line with previous research on pop music, the results of the study show how the most common type of relationship in the material is of a romantic nature. Love is frequently depicted metaphorically as an all-consuming force in accordance with Illouz. However, love as work (à la Illouz) is not represented in the material. The results also show how the private is prioritized over the societal where the relationship between “I” and “you” is the most prominent.

整合行銷傳播（IMC）發展十多年來，雖然其價值倍受肯定，但由於市場環境變遷與理論的限制，使得IMC在實際執行上的成效並不彰顯。因此，IMC正面臨發展的瓶頸。 本研究整理各家學者對IMC的論述，重新審視IMC之架構，將IMC依投入–產出的系統分為「要素投入」、「執行過程」、「績效產出」三大部份，並再細分為八大面向，說明如下： 一、要素投入：分為「組織架構面」、「人員知識面」與「企劃流程面」三大面向，檢視企業投入IMC的要素與投入IMC要素時所遇到的障礙。 二、執行過程：分為「執行層級面」與「執行內容面」二大面向，確認企業執行整合的層級與程度，並檢視企業執行IMC的內容是否符合IMC的四大特性，也就是協調性、一致性、互動性與互補性。 三、績效產出：分為「綜效評估面」與「系統回饋面」二大面向。綜效評估面又可分為「知覺導向」、「關係導向」與「行為導向」，企業應視其行銷需求設立評估績效的標準。在系統回饋面上，則表示企業應回頭檢視IMC在投入與執行的過程中是否符合IMC的要求。 綜合各家IMC之論述後，本研究建立出IMC之概念性架構，做為學界與業界在研究與實施IMC的基礎。 唱片產業近年來面臨不景氣與盜版的雙重打擊，加上數位科技的進步與消費習慣的改變，過去銷售唱片的價值模式已無法支持唱片產業。因此大部份唱片公司亟力尋求異業資源與多角化經營，將有限度的資源整合在一起做最大效益的發揮，非常符合IMC的精神，因此極具IMC的研究價值。 本研究以「個案比較研究法」，選取本土與外資各一家唱片公司為個案研究對象，研究其實施IMC的情形。其中本土唱片公司以「華研國際音樂」為代表，外資唱片公司以「環球國際唱片」為代表，結果發現： 一、IMC的投入部份 1．兩唱片公司在組織架構面上適合發展IMC。 2．兩唱片公司在企劃流程面上滿足IMC的規劃。 3．兩唱片公司在人員知識面上對IMC的了解較為不足。 4．兩唱片公司在人員知識面上並未使用資料庫行銷。 二、IMC的執行部份 1．本研究個案唱片執行整合內容符合IMC四大特性。 2．本研究個案唱片執行整合達「部份利害關係人整合」之整合層級。 三、IMC的產出部份 1．唱片公司需建立公平客觀的IMC績效評估系統。 2．唱片公司應重視IMC的回饋，提昇組織效率與效能。 四、本土唱片與外資唱片的比較部份 1．華研較環球在IMC投入要素高，阻礙較小。 2．環球台灣子公司以區域為市場，個別市場整合程度較不足。 3．環球台灣子公司在資源整合的權限較具限制。

本研究以Csikszentmihalyi「創造力系統模式」個人、守門及領域三角模式觀點為指引，針對2000年至2008年產製最多Top 5 K歌作詞者、作曲者與唱片製作人進行深度訪談，歸納出台灣K歌產製框架。研究目的包括：第一、以框架理論觀點作質性分析，歸納K歌產製流程的框架作用與框架化產製元素；第二、藉由本研究解構K歌產製模式，提供台灣流行音樂產業未來產製省思。 本研究發現K歌產製者之核心能力，初期是透過「臨摹」領域成功作品習得，日後個人會將「臨摹」加以變形或延伸。「臨摹」建構個人對領域的認知，「臨摹變形」則是基於個人創作習癖，兩者結合形成個人創作風格。 領域框架個人創作有以下兩種形式：第一、K歌為高度約定俗成的文本格式，個人同意於「結構框架」之下進行產製；第二、K歌產製者選擇創作主題時，受到閱聽人「感情經驗」召喚，以悲傷情歌為主要類型。個人並非純然的創作者，K歌為個人與閱聽人進行之「集體創作」。K歌作曲者為了達到領域要求，從事創作時採用「慣例」造成冗贅性，增進文本的溝通效果。本研究對象最常用之「慣例」，有以下幾種：1、hook(反覆樂句)手法；2、古典音樂理論作曲法；3、慣用和弦。 由於本研究對象為領域中最具代表性的K歌產製者，守門與個人互動方式並非傳統篩選作品模式，而是雙方採取合作方式，共同為表演者「量身訂作」文本。本研究亦發現，領域中較高地位之「大牌K歌產製者」，具有統合個人與守門角色的權限，少了守門干預的個人作為，可以破除既有格式，自由地使用創意元素於新專輯之中。此外，網路科技降低了出版門檻，衝撞傳統K歌產製系統模式。過去被排除於領域之外的獨立音樂產製者，跳脫出「K歌產製創造力系統模式」，尋求另類出路。個人風格導向之產製，加速了流行音樂領域的變遷。 / In this study, the Csikszentmihalyi "creativity system” model, a triangular relationship between individuals, field influences, and domain impacts, is used to understand qualitatively the Taiwanese Karaoke song production popularity and success in the years between 2000 to 2008. The composers, lyricists and producers interviewed produced the most top five karaoke songs during this time. The purpose of this study is first; to use the frame analysis qualitative research method to understand the framework and production elements of Taiwanese Karaoke and Music. Secondly; to provide a model or framework for future production and to offer information that could advise future productions. This study concluded that lyricists and composer’s core abilities were highly dependant upon what previously successful models were imitated. At first, it was often a matter of imitating successful models that preceded them. Later, as they developed they would transform or elaborate upon this imitation. Individual personalities building upon these imitation inspired works defined the domain. Transformation of the imitation into something new was based upon the habitus of each individual. The frame of the model and personal thought combine to become a personal style The frame affects the personal content in two ways. First, Karaoke is an already widely accepted format that is familiar to composers. Therefore this structure or frame is already an accepted format to create songs within. Secondly, lyricists choose content based upon the audiences experiences. The most commonly shared experience is often expressed in sad love songs. The lyricist and composer are not purist creators, as audience expectation and interaction forms a collective and collaborative relationship. In order to reach the domain requirements, composers will use rules to form redundancy in the music to improve the contents communicative efficiency to the audience. The three most popular rules used by the composers interviewed were: 1) The hook. 2) Classical music techniques. 3) The top seven most commonly used chords. Due to the nature of the group represented, the traditional gate keeper method of selecting individuals for work was most often set aside in favor of cooperative collaboration between the individuals, and the producers in selecting new content for the talent. This study also found that if the domain status is high the most popular composers and lyricists have the power to combine the rights of the gate keeper and the individual. Without the field or gatekeeper the individual can break-out of format models and freely use creative elements in their new productions. Moreover, internet technology opened the door for increased production and lowered the material requirements necessary to produce music. The caused a collision with traditional karaoke music production. Those independent music producers previously excluded from the domain now jump out of the Karaoke Production Creation System. They find alternate means to produce music and expose the audience to their work. Whoever’s personality or strong style stands out clearly will change the domain rapidly.

The thesis deals with a musical aspect in Czech films directed by Miloš Forman. The topic is investigated within a wider context of musical culture of the 1960s as it is focused on analysis of cultural phenomena associated with musical expression which left their impression on Forman's films and participated, to great extent, in specificity of their soundtracks. So the films are not analyzed as separate artifacts, but they are considered as documents affected by the social climate at that time. Common social phenomena which were an integral part of Forman's films are studied such as dancing parties, twist and radio broadcasting. The Forman's cooperation with the Semafor theatre is analyzed as well as how Semafor poetics influenced his films. Jiří Suchý's lyrics and the period hits classified as the medium pop music stream are carefully analyzed as they are an important part of Forman's films. A short outline of the cinematographic context of the 1960s and comparison with films thematically similar help to specify Forman's approach to the music aspect. The collage-like structure of the work highlights a few contradictory trends in pop music of the 1960s whose variety can be seen in Forman's films.

I detta arbetet så analyserar jag soundet ifrån tre framgångsrika musikproducenter inom popmusiken samt återskapar deras sound på mina egna låtar. Detta görs genom en grundlig analys i tre steg. Resultatet blev tillfredställande då jag har fått ett par ”aha-upplevelser” som direkt höjt kvalitén på mina produktioner.

O trabalho é um estudo sobre processos cênicos que partiram de obras da cultura pop, ocorridos entre os anos de 2016 a 2017 na cidade de São Paulo, nos quais o autor da pesquisa esteve presente. O intuito foi o de pensar pedagogicamente o uso de histórias em quadrinhos, videoclipes e canções como materiais de criação cênica com jovens e adolescentes. O desenvolvimento e observação destes processos, somado à pesquisa de teóricos que se debruçaram sobre os temas cultura pop e indústria cultural (como Teixeira Coelho, Douglas Kellner, Umberto Eco, entre outros) trouxeram à tona reflexões sobre o conceito de pop, sua apropriação de temas atuais - principalmente os que dizem respeito a movimentos sociais - e a sua presença dentro de um público jovem. Essas reflexões são aqui chamadas de \"diálogos\", nos quais a busca de uma relação com a cultura pop não passa por um olhar pejorativo ou maniqueísta. A trajetória trouxe como frutos, entre novas reflexões, a criação de dois espetáculos: - Tebaida(2017), uma transposição da linguagem dos quadrinhos para a cena , oriunda de um processo sob minha orientação, ocorrido no Programa Vocacional da Prefeitura de São Paulo; - PLAYLIST 43:04 (2018), uma coreografia de dança contemporânea, ganhadora do 22º. Festival da Cultura Inglesa, sobre a influência da cultura pop no cotidiano dos jovens urbanos. / This paper is a study of scenic processes which came about from projects of pop culture that took place between 2016 and 2017 in the city of São Paulo, in which the researcher was a participant. The intention was to think pedagogically about the use of comics, video clips and pop songs as materials for scenic creation with young people and adolescents. The development and observation of these processes, together with the research of theorists who dealt with the themes of pop culture and cultural industry (such as Teixeira Coelho, Douglas Kellner, Umberto Eco, among others) brought to the fore reflections on the concept of pop, current issues - especially those concerning social movements - and their presence within a young audience. These reflections in this paper will be referred to as \"dialogues\", in which the search for a relationship with pop culture does not pass through a pejorative or Manichean point of view. The trajectory brought as fruits, among new reflections, the creation of two plays: - Tebaida (2017), a transposition of the language of comics to the scene, coming from a process with my guidance, wich took place in Programa Vocacional of the City of São Paulo; - PLAYLIST 43:04 (2018), a contemporary dance choreography, winner of the 22nd. Cultura Inglesa Festival, on the influence of pop culture on the daily life of urban youth.

Made available in DSpace on 2016-04-28T19:34:41Z (GMT). No. of bitstreams: 1 Thatyane Trepiccio.pdf: 745755 bytes, checksum: 26e593cd90ee4e2b500564976ee9c084 (MD5) Previous issue date: 2009-10-22 / This work establishes itself in the research s line text and speech in the verbal and writing modalities and it shows as theme the feminine in the Brazilian pop music. The reason of research due to the fact that in our society there is a initiate prejudice against blonde women. Therefore, our general objective is prove that this prejudice is minimized in the mass pop music, since the predominance be of a positive ethnos. The work s evolution, is based in the notion of Aristóteles rhetoric and in basic precepts about the rhetoric recourse cited especially in Perelman e Tyteca, Reboul, Tringali and Meyer. Starting from biblical and mythological figures of Lilith, Eva and Aphrodite is done a comparison with the ethos of eternalized women by the history and by the modern women cited in the songs. The realized research, in the twenty-five samples, allows the identification of the several ways as the blonde woman can be seen in the Brazilian pop music: fatal, stupid, delicate, charm, grifter and desirable. Having as base the ethos above formed in the studied songs, we reach a conclusion, according the sample s numbers, that the blonde woman is dear for the men and awakes the desire, a passion that can be contained in the love, that so did the mithological figure of Aphrodite that charmed casting just the glance / Este trabalho situa-se na linha de pesquisa Texto e Discurso nas Modalidades Oral e Escrita e apresenta como tema o feminino na música popular brasileira. A justificativa da pesquisa deve-se ao fato de que na nossa sociedade existe um preconceito instaurado contra as mulheres loiras. Portanto, o nosso objetivo geral é provar que este preconceito é minimizado na música popular massiva, uma vez que a predominância seja de um ethos positivo. Para o desenvolvimento do trabalho, fundamentamo-nos no conceito de Retórica dado em Aristóteles e em preceitos básicos sobre os recursos retóricos citados especialmente em Perelman e Tyteca, Reboul, Tringali e Meyer. Partindo das figuras bíblicas e mitológicas de Lilith, Eva e Afrodite, é feita uma comparação com o ethos das mulheres eternizadas pela história e pelas mulheres atuais citadas nas canções. A pesquisa realizada, nas vinte e cinco amostras, possibilita a identificação das várias formas como a loira pode ser vista na música popular brasileira: fatal, burra, delicada, encantadora, golpista e desejada. Tendo como base os ethos acima constituídos nas canções estudadas, chegamos à conclusão, de acordo com o número de amostragens, que a loira é querida pelos homens e desperta o desejo, uma paixão que pode estar contida no amor, assim como fazia a figura mitológica de Afrodite que encantava lançando um só olhar

O trabalho é um estudo sobre processos cênicos que partiram de obras da cultura pop, ocorridos entre os anos de 2016 a 2017 na cidade de São Paulo, nos quais o autor da pesquisa esteve presente. O intuito foi o de pensar pedagogicamente o uso de histórias em quadrinhos, videoclipes e canções como materiais de criação cênica com jovens e adolescentes. O desenvolvimento e observação destes processos, somado à pesquisa de teóricos que se debruçaram sobre os temas cultura pop e indústria cultural (como Teixeira Coelho, Douglas Kellner, Umberto Eco, entre outros) trouxeram à tona reflexões sobre o conceito de pop, sua apropriação de temas atuais - principalmente os que dizem respeito a movimentos sociais - e a sua presença dentro de um público jovem. Essas reflexões são aqui chamadas de \"diálogos\", nos quais a busca de uma relação com a cultura pop não passa por um olhar pejorativo ou maniqueísta. A trajetória trouxe como frutos, entre novas reflexões, a criação de dois espetáculos: - Tebaida(2017), uma transposição da linguagem dos quadrinhos para a cena , oriunda de um processo sob minha orientação, ocorrido no Programa Vocacional da Prefeitura de São Paulo; - PLAYLIST 43:04 (2018), uma coreografia de dança contemporânea, ganhadora do 22º. Festival da Cultura Inglesa, sobre a influência da cultura pop no cotidiano dos jovens urbanos. / This paper is a study of scenic processes which came about from projects of pop culture that took place between 2016 and 2017 in the city of São Paulo, in which the researcher was a participant. The intention was to think pedagogically about the use of comics, video clips and pop songs as materials for scenic creation with young people and adolescents. The development and observation of these processes, together with the research of theorists who dealt with the themes of pop culture and cultural industry (such as Teixeira Coelho, Douglas Kellner, Umberto Eco, among others) brought to the fore reflections on the concept of pop, current issues - especially those concerning social movements - and their presence within a young audience. These reflections in this paper will be referred to as \"dialogues\", in which the search for a relationship with pop culture does not pass through a pejorative or Manichean point of view. The trajectory brought as fruits, among new reflections, the creation of two plays: - Tebaida (2017), a transposition of the language of comics to the scene, coming from a process with my guidance, wich took place in Programa Vocacional of the City of São Paulo; - PLAYLIST 43:04 (2018), a contemporary dance choreography, winner of the 22nd. Cultura Inglesa Festival, on the influence of pop culture on the daily life of urban youth.

2000年，一個世紀的終結與新世紀的開端，全球化的腳步方興未艾，時尚圈刮起「中國熱」，電影《臥虎藏龍》延燒至西方世界，流行音樂產業的工業化生產模式應和著全球化的文化傳遞，MTV頻道在1980年代的出現使音樂自聽覺延伸至視覺。在台灣，流行音樂走過數十載，解嚴後的百花齊放和文化水平提升觸發了旺盛的創作生命力，台灣成為華語流行音樂的重要集散地；在中國大陸，1978年改革開放後的經濟蓬勃發展，帶動了人民的生活水平和消費力，廣大的市場受到全世界關注。 　　2000年至今，華語流行音樂出現了一種名為「中國風」的音樂類型，上述看似低度關聯的敘述可由「中國風」歌曲串起。流行音樂的本質在於爭取最大多數人的認同和消費，中國大陸無疑是各方積極爭取的市場，在「中國熱」的興頭上，與「中國」相關的主題便融入西洋流行音樂曲風當道的華語流行樂壇，而流行音樂的畫面時代隨著MV作為行銷宣傳的利器大行其道，當視覺與聽覺同等重要，與「中國」相關的歌曲主題自然少不了能辨識出「中國性（Chineseness）」的元素。職是之故，這些音樂中創造了一種「中國」的氛圍，透過歌曲的歌詞、旋律、編曲、唱腔，一磚一瓦建構了音樂裡的「中國」。 　　然而，「中國」作為一敏感辭彙，兩岸三地見解不一，但在文化上，根源均來自「中華文化」，在這「最大公約數」的交集中找尋創作主題和元素，成了音樂裡的「中國」所操作的手法，可辨視為「中國」的元素來自「中華文化資料庫」的取樣和拼湊，而此「中國」絕非可明確指認的對象，乃是帶有可明顯辨識出「中國性」符碼的「虛擬中國」，透過去脈絡化的元素採擷和再脈絡化的拼貼建構，築成了一幅聽覺和視覺中的「中國韻味」，是擬仿的、拼貼的文化商品，帶著若有似無的熟悉感和似曾相識的懷舊（nostalgia）。 　　這種音樂裡的「中國」，採用「中國風」（Chinoiserie）的稱呼，可視為由華人主張的反向挪用，在一來一往的觀看間，華人將融合了「中國味」的西洋曲風流行音樂稱作「中國風」，辭彙本身從西方的角度轉為東方的視角，在全球化的流行脈絡下，「中國風」亦成為東方力求在全球化浪潮中站穩腳步，避免自我迷失的宣稱。 　　本研究廣蒐2000年至2010年6月與「中國風」歌曲相關的資料，歷時近兩年，蒐集、分析、聆聽、觀察華語流行音樂的過去和現在，訪談方文山、鍾興民、林隆璇等18位來自各界的要角，盡己所能描繪過去十年「中國風」歌曲的發展面貌。 　　過去十年的「中國風」歌曲，在華語流行音樂雖不至稱作過去十載的標竿類型，但至少引起「一陣風潮」，歌頌者有之、看衰者有之、仿效者有之、鄙夷者有之。無論如何，「中國風」替流行音樂的視覺化聽覺時代做了註腳，「中國風」仍會繼續吹拂，拂過這個世代的每對耳朵。 / In 2000, the intersection of two centuries, the globalization has been pacing merrily; “China Fever” was burning in the fashion circle; the film “Crouching Tiger, Hidden Dragon” surprised the Western world; the industrial productive methods of pop music responded to the globalized cultural transmission, and the appearance of MTV Channel in the 1980s has extended the music from auditory to vision. In Taiwan, pop music has been played for decades; the freedom in inventiveness and the aroused cultural standards after the martial law being lifted in 1987 enhanced strong vitality in creations, and Taiwan has become the major distribution center of Chinese pop music. In PRC, the booming economic development after the Chinese economic reform in 1978 has brought up populations’ living standards and consumption, and the enormous market has drawn the worldwide attention. 　As a new type in Chinese pop music, “Chinoiserie” has emerged since 2000, and the Chinoiserie songs could string together the above narrations that seemed to be weakly related. The essence of pop music is to strive after conformity and consumption from maximum people, and undoubtedly PRC has the market that everyone eagerly fights for. Whereas “China Fever” dominates, the themes related to “China” integrate into Chinese pop music in which Western pop music takes the lead. Moreover, seeing that vision is equally important as auditory, and the image era of pop music becomes popular with music video as the perfect tool for marketing, the song themes related to “China” would absolutely contain elements that can be identified as “Chinoiserie.” Therefore, these songs have created a “Chinese” atmosphere, a “China” in music that is constructed brick by brick through lyrics, melody, arrangement, and aria. 　However, “China” is a sensitive term that is considered quite differently in PRC, Hong Kong and Taiwan though the civilizing roots are all from “Chinese culture.” Seeking themes and elements for creativity in the intersections of this “Greatest Common Divisor” becomes the operating practice of “China” in music, in which the identical elements of “China” are the samplings and put-together from the “database of ancient Chinese culture.” Thus “China” here is absolutely not a clearly distinguishable object, but a “virtual China” with codes of “Chineseness” that can be obviously recognized; a “China Charm” built in auditory and vision through de-contextualized elements picking and re-contextualized collage constructing; yet a cultural merchandise of mimicry and bricolage with slightly familiar nostalgia. 　This “China” in music, named as “Chinoiserie,” can be considered as a reverse embezzlement claimed by Chinese. While exchanging ideas and cultures, Chinese entitle the Western style pop music merged with “Chinese taste” to be “Chinoiserie,” and thus turn the term from the Western point of view to the Eastern one. In the context of globalization, “Chinoiserie” has also become the statement that the Eastern seeks to stand firmly in the tide of globalization and to avoid losing oneself at the same time. 　In this study, the author broadly collected information related to “Chinoiserie” songs from 2000 to June 2010 in order to describe their developments in the past decade. In addition, the researcher has not only spent two years to collect, analysis, listen to, and observe the past and present of Chinese pop music, but also interviewed 18 key roles in different professions, including Vincent Fang, Hsing-Ming Chung, and Kevin Lin. 　Even though the “Chinoiserie” songs in the past decade can’t be viewed as the benchmark of the decade in Chinese pop music, at least they have caused “a vogue,” which some people praise, some are not optimistic, some imitate, and some disdain. In any case, “Chinoiserie” has made a statement for the visualized auditory era of pop music, and it would continue playing to deeply impress everyone of the time.

韓國流行音樂（K-Pop）逐漸在世界各地展露頭角，在台灣更使得哈日風潮逐漸被取代，成為最暢銷的外語專輯。本研究欲探討韓國流行音樂如何進軍以台灣為首的大中華市場，希望藉由Super Junior的例子，找出K-Pop成功行銷的秘訣。 經研究發現，不論是S.M.或是avex taiwan的規劃，種種努力皆是以「華語歌手、藝人」的角度來生產「在地偶像」，希望減少觀眾對Super Junior所代表「韓國」的印象，進而在華語流行音樂市場中創立新偶像。 / Korean Pop Music (K-Pop) gradually gained popularity around the world and became the most popular foreign pop music genre in Taiwan in 2009, replacing the long dominating Japanese Pop Music. The purpose of this study is to investigate how K-Pop entered the Greater China market by looking at the marketing strategy of Super Junior in Taiwan. The major finding of this dissertation is that all of S.M. and avex taiwan’s efforts were directed to making Super Junior a “local idol” in Taiwan. In other words, they wanted Super Junior to be a Chinese pop music star. These two companies tried to reduce the Korean impressions on Super Junior, and tried to create a new idol group in the Chinese pop music market.