The purpose of the thesis is to investigate how movie posters from 1999 portray the film's main characters. I will also investigate the design of the works and find out how effective the poster was for the audience at the cinema. The analysis describes and analyzes movie posters from American films. Four questions were asked to help the essay in reaching its purpose. How are the posters designed? How is the protagonist identified through visual elements in the posters? Is there a recurring theme in how the key art is presented? How effective is the poster for the audience at the cinema? By answering these questions, I intend to gain a greater understanding of the art of film and to contribute to the science of film and marketing.

The thesis deals with propaganda poster as a specific medium of communist propaganda between 1948 - 1956. The first part describes a historical context regarding the social, political and economical reconstruction. The thesis is focusing on poster as a specific tool of propaganda concerning a connection to Soviet Union and a socialist realism as an official art style. At the same time the thesis is describing the communist propaganda and its characteristic elements with the connection to a new media control and censorship. The propaganda poster is viewed as a distinctive medium used by communist propaganda for a persuasion and ideological influence to society. The thesis is focusing on posters oriented on building a new attitudes to work and work process as a typical part of first years of communist regime in the time of building of a socialism in Czechoslovakia. Based on archive files the work is describing how and in which institutions were the posters controled and created. The last part is trying to bring an analysis of specificgroups of posters from the representation, stereotypes, input contect, typical rhetoric and symbols point of view.

The aim of the diploma thesis is to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The focus on the diploma on European theatre poster, which is a factual synthesis of those trends, allows adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication as a part of sociocultural discursion in a global sense. Another dimension of a theatre poster is its function in public space and the possibilities of the audience to accept the message in these surroundings. On the background of relevant media theory it will also be presented the position of contemporary theatre poster among new trends of mass communication. The quick arrival of new media and their easy accessibility...

A B S T R A C T Almost every day each of us can read or hear in the media a lot of distorted information concerning HIV or AIDS. Therefore it is necessary to have knowledge about the possible risks of HIV transmission and all ways the HIV can be transferred. These attitudes and preventive measures of knowledge should be developed in high school students who are experiencing very rapid physical and psychosocial growth. Sufficient amount of information available in the problem group of 15-24 year olds has a positive impact on their sexual behavior and thus on prevention. My research methods of knowledge about HIV were done in two schools, one is an eight-year high school, where 24 students of fifth year were questioned and second is a four- year high school, where 24 students of first year were questioned. I used a cross-sectional pre-test and post-test. Students of the fifth year were taken deeper into the problems through creation of posters on topics connected with the problem of HIV. The aim of my research is to develop proposals for the scientific conference, which will be lead by the students and will be accompanied by the created images (posters). This is a non-violent way of repeating the HIV prevention. Creating a pre-test and post-test to determine the extent of knowledge gained after completing the...

Posters had their breakthrough in 1830-1840’s all thanks to the lithographic printing technique. The poster was used as an advertising tool. In this essay, we have looked at which semiotic and rhetorical elements that are found in today’s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing? We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute. We have first analyzed using a semiotic perspective (signs, codes, denotation, connotation and myth combined with Giddens´ lifestyle sectors). Then we have used a rhetorical perspective using the three persuasion categories: ethos (credibility), logos (logical) and pathos (emotional). The posters vary in their way of using different elements and tactics trying to interest audiences and communicate the intended information. Iconic pictures of people are important carriers of emotional bound codes. Symbolic signs communicate the title and names of participators. Some posters rely on the names of the actors and writers (ethos) while others focus on communicating the story (logos). Pathos is used to set the mood to connotate the genre. Every poster has its strengths and weaknesses. Promoting the strengths in the right way and finding a balance is key.

[pt] A dissertação O design de cartazes no Cinema Marginal e na Pornochanchada tem como objetivo compreender de que forma os cartazes de cinema pertencentes a esses gêneros, no recorte histórico definido entre 1968 e 1973, possuiriam, através de suas características gráficas, marcas do momento histórico em que foram produzidos. Para tanto, as peças selecionadas são analisadas principalmente a partir da perspectiva simbólica, o que torna possível perceber que a singularidade do cartaz cinematográfico não se encontra apenas em suas escolhas gráficas, mas também na relação do espectador com essa peça de comunicação, permanentemente ligada ao imaginário do próprio cinema, às relações sociais e à memória afetiva dos indivíduos. No desenvolvimento desta pesquisa é apresentado um levantamento do contexto sociocultural e político da época, assim como uma reflexão que, partindo da observação empírica do objeto de estudo, das diferentes estéticas e da narrativa particular de cada gênero cinematográfico, mais os diferentes modos de produção dos cartazes, tenta compreender a importância dos cartazes de cinema para a história social e para o desenvolvimento do design gráfico no Brasil e procura identificar algumas formas de influência do ambiente histórico sobre o desenvolvimento do design gráfico e o que poderia determinar o cartaz cinematográfico como peça gráfica capaz de ir além da comunicação comercial. / [en] The dissertation Poster design in Cinema Marginal and Pornochanchada aims at understanding the way the movie posters from these films genres, in the era between 1968 and 1973, convey, in their graphic characteristics, marks from the historical moment in which they were produced. To achieve this, the selected pieces are analysed from a mainly symbolic perspective, which makes possible for us to perceive that the singularity of the movie poster is not only found in its choices of graphical design, but also in the relationship that is permanently, linked to cinema`s own social imaginary, to social relationships, and to individual affective memory. During the course of this in investigation, an overview of the social, political and cultural contexts of the era is presented, and also an analysis that, from the empirical observation of the movie posters in question, the comparison of different aesthetics and particular narratives to each film genre, and also taking into consideration the different methods of production of the movie poster itself, tries to understand the importance of the movie poster for Brazilian social history, and national development of graphic design, while also identifying the influence of historical context on the development of graphic design, and what could turn the movie poster into a device that can go beyond its original function of commercial communication.

The theoretical part deals with the development of Art within the school practice throughout the time and social context (these aspects are essential for the development and the existence of the periodicals); the art periodicals and significant figures. The practical part explains the term poster. Its main task is to summarize the development of Art periodicals.

This thesis consists of two parts - theoretical and practical. The theoretical part of the thesis deals with the problems of visual information and public communication, investigates the role of poster, or billboard in the present-day society. The practical part uses of analysis, synthesis and comparison of theoretical knowledge with artistic experience to create two series of graphic art on the theme ?Women - Gender - position?. These graphic works have the function of poster and billboard. These posters are created by computer graphics. The aim of this thesis is to create artistically valuable works based on theoretical knowledge about the nature, purpose, functions, opportunities and development of graphic design. These works also become a stimulus for thought and discussion on the theme ?Women - gender - positions?.

Diploma thesis called ?Poster communication and its didactical potential in art education? examines practical procedures of art techniques used in an art education at a university. Theoretical part of the thesis deals with a didactical material in an art education which is connected with a visual aspect of posters in present and past. Practical part of the thesis include creation of five graphical posters for university students who use those technics. These posters can be also used by teachers in art education.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A presente dissertação investiga a trajetória de Glauber Rocha e sua articulação com o contexto cinematográfico, cultural e político no Brasil e no exterior. A partir de fundamentação semiótica, investigamos os cartazes produzidos para filmes de Glauber Rocha, diretor de cinema e expoente do Cinema Novo. Por meio da identificação na filmografia de Glauber dos filmes que dispuseram de cartazes, e do estudo de cada um destes casos em particular, segue-se a verificação da representação de conteúdos de cada filme em seus respectivos cartazes. A dissertação conta ainda com um capítulo ao final dedicado à análise do conjunto de cartazes frente à referida filmografia em sua totalidade. / The present dissertation investigates the trajectory of Glauber Rocha, film director, and exponent of Cinema Novo, his articulation with the cinematographic, cultural and political context, in Brazil and internationally. Based on a semiotic foundation, it analyses the posters produced for the directors films. Through the identification in Glaubers filmography of the films that disposed of posters and the study of each of these cases individually, follows the semiotic analysis seeking to verify the representation of contents from each movie in his respective poster. The dissertation still counts with a chapter at the end devoted to the analysis of the set of posters referring to the filmography in its totality