The aim of the master thesis is to identify and evaluate the most appropriate and effective tools to build employer brand both externally and among employees. The theoretical part is focused on a brand theory and a concept of employer branding which, based on the labor market development not only in the Czech Republic, becomes more relevant. The methodology of the thesis consists of an analysis of the relevant scientific literature and an analysis the good practice of two selected technology companies in the Czech Republic that meet defined criteria. In the practical part a questionnaire was conducted in order to explore the perception of the employer brand among the IT public. The conclusion of the thesis is devoted to summarizing the theoretical and practical knowledge into a guide that provides important insights for IT start-up companies when building an employer brand.

The thesis deals with the subject of mergers and acquisitions in the information and communication technologies industry.

This diploma thesis examines the impact of information and communication technologies on the current form of air transport process. The technology is now a key factor of progress in this sphere. This diploma thesis aims to prove this claim and describes the examples of technology impact in the activities of participants in air transport (airlines, airports and passengers) as well as related changes in their behavior.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / In this article we will discuss the genre meme as a proposal to a reflection about reading comprehension in its various modalities, attending to a pedagogical practice of language teaching more inclusive and more focused on literacy and citizenship of basic education students. We define meme as a genre that lies at the interface and dialogism with other more traditional comic material, such as cartoon, charge, and comic strips, but with a freer structure. It consists of verbal and nonverbal texts, very meaningful, usually dealing on social issues of a more polemic nature about everyday life, politics, sports and alike. The objective of the research aims to study and make a more detailed discussion about meme with students from public schools of Sergipe, which are coming out of elementary school (ninth grade and fourth EJAEF stage), as well as a description of how the said genre was analyzed and discussed by them. The theoretical and methodological assumptions are based on studies of Kleiman (1989; 2005) about reading, literacy and citizenship; of Leffa (1996) about a more cognitive perspective reading, and Perrenoud (2000), about new technologies, among other authors. The results highlight the inclusion of memes in language teaching is promising, especially to promote identity in the group with issues beyond the school walls. / Neste trabalho, abordamos o gênero textual meme como proposta de reflexão sobre compreensão da leitura em suas multimodalidades, atendendo a uma estratégia de aula mais voltada para a oralidade, na tentativa de tornarmos o ensino de língua mais inclusivo (de maior escuta), bem como firmarmos a formação dos alunos da Educação Básica para o letramento e para a cidadania. Definimos meme como gênero textual que se situa na interface e dialogismo com outros gêneros em quadrinhos mais tradicionais, como o cartum, a charge e as tirinhas, porém, com estrutura mais livre: além de permitir mesclar imagens reais e fictícias (caricaturadas ou não), não controla também a acomodação de textos verbais e não verbais, no todo significativo. Constitui-se, então, de textos verbais e não verbais, plurissignificativos, versando geralmente sobre questões sociais de natureza mais polêmica sobre o cotidiano, a política, o esporte e afins.O objetivo da pesquisa visa ao estudo e à discussão mais pormenorizados do meme com estudantes da rede pública estadual de Sergipe que estão saindo do Ensino Fundamental (nono ano e quarta etapa de EJAEF), bem como à descrição do modo como o referido gênero foi por eles analisado e discutido em avaliação de escrita e avaliação de escuta (oral). Os pressupostos teórico-metodológicos baseiam-se nos estudos de Kleiman (1989; 2005) sobre leitura, letramento e cidadania; de Leffa (1996), sobre a perspectiva mais cognitiva da leitura; e de Perrenoud (2000), sobre as novas tecnologias, dentre outros autores. Os resultados evidenciam que a inclusão de memes no ensino de língua é promissora, especialmente por promover identidade no grupo com questões além dos muros da escola.

[pt] O foco principal desta pesquisa é a aprendizagem de leitura em inglês para fins específicos em uma disciplina on-line para graduandos de Química. A pesquisa foi desenvolvida seguindo os princípios da abordagem de inglês para fins específicos (SCOTT, 1986; HUTCHINSON E WATERS, 1987; DUDLEY-EVANS E ST-JOHN; 1998), a visão de estratégias de leitura (LEFFA, 1996; SOLÉ, 1998), as teorias de gêneros textuais (BAKHTIN, 2003; SWALES, 1990; BHATIA, 1993; entre outros) e o uso das tecnologias de informação e comunicação no ensino-aprendizagem de línguas (KERN E WARSCHAUER, 2001; WARSCHAUER, 2004; LAMY E HAMPEL, 2007). Baseado nessas teorias, foram colocadas as seguintes perguntas de pesquisa: (a) Como os aprendizes constroem o conhecimento de leitura em inglês para fins específicos em uma disciplina on-line? (b) De que forma os recursos e as atividades contribuíram para o aprendizado de leitura? A pesquisa compreendeu um estudo de caso de cunho etnográfico virtual dos dados gerados (postagens em fóruns, anotações em diários de pesquisa e respostas de questionários de auto-avaliação). Além disso, as ferramentas utilizadas na plataforma de ensino-aprendizagem (Moodle) foram passíveis de análise, no intuito de averiguar quais os recursos que mais facilitaram e colaboraram para o desenvolvimento da habilidade leitora dos aprendizes. Por fim, os resultados apontam para uma maior conscientização no que diz respeito ao processo de leitura em inglês. Além disso, os recursos e as atividades proporcionaram maior flexibilidade de tempo e espaço, autonomia, satisfação, interação e colaboração entre os participantes. / [en] The main focus of this research is the learning of reading in English for specific purposes in an online course for undergraduate students of Chemistry. The research was carried out following the principles of English for Specific Purposes (SCOTT, 1986; HUTCHINSON AND WATERS, 1987; DUDLEY-EVANS AND ST-JOHN, 1998), the view of reading strategies (Leff, 1996; SOLE, 1998 ), the theories of textual genres (BAKHTIN, 2003, SWALES, 1990; BHATIA, 1993, among others) and the use of information and communication technologies in language teaching and learning (KERN AND WARSCHAUER, 2001, WARSCHAUER, 2004; LAMY AND HAMPEL, 2007). Based on these theories, we asked the following research questions: (a) How do learners construct knowledge of reading in English for academic purposes in na online course? (b) How did the resources and activities contribute to the learning of reading? The research included a qualitative analysis based on virtual ethnography generated data (forum postings, learning diary notes and responses to self-assessment questionnaires). In addition, the tools used in the teaching-learning platform (Moodle) were subject to analysis in order to determine what resources facilitated and contributed to the development of learners‟ reading skills. Finally, the results point to an increased awareness regarding the process of reading in English. In addition, resources and activities provided greater flexibility in time and space, autonomy, satisfaction, interaction and collaboration among participants.

Business plan is important and undivided part of company management and of business planning. My master’s thesis points on usefulness of business plan as a medium for beginning entrepreneur, with low capital base, which is searching concepts how to push his visions trough in market. The master’s thesis introduces concrete practical example of creation and maintenance of new generation web portal. Description of usage in marketing and business point of view. This plan also contains concepts of company structure and plan of company expansion in three years term. Parts of the document are estimations of portal and company costs and also estimations of revenues. Document is draw up for multiple usage of business plan, not only for business visions presentation, but also as a concept for obtaining of financial resources from investors.

This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.

As the country with biggest Internet population, by December 2011, China had at least 513 million Internet users. As the biggest developing country in the world, in the past three decades China experienced rapid social change and enormous economic development. The impacts of new media and ICT (Information and Communication Technology) on social change and development in China have attracted increasing attention among scholar communities. This dissertation aims to study the new media and ICT for social change and development phenomena in China. It draws upon data from my fieldwork and participant observations in the past three years as well as a nationwide large sample survey of ICT use among Chinese CSOs (civil society organizations). I situate this research primarily in the theoretical framework of communication for development and social change studies (e.g., Servaes, 1999; Servaes, 2008). In this research, new media and ICT for social change phenomena refer to the widely emerging new media and ICT for social change and development policies, projects, or actions initiated by different stakeholders including government, CSOs, and individual activists. Through a case analysis approach, this research analyzes specific new media and ICT for social change cases, conducted by different stakeholders, concerning urgent social change issues such as digital inequality, CSOs empowerment, government accountability and transparency, and hunger/malnutrition using various communication for development and social change theories as well as other new media studies theories and the ICT/new media for social change model that I propose in Chapter two. This research reveals: how different stakeholders engage in new media for social change and development interventions (policies, projects or actions); the communication channels involved in these interventions; the relation and the interactions of different stakeholders in these new media for social change interventions; the sustainability issue of these social change and development interventions. The findings of the research show that the new media for social change model I propose is an effective analytical framework for the study of new media for social change. The research reveals that a multi-channel perspective which incorporates ICTs and other communication channels as well as the interactions between different channels is of great significance in the study of new media for social change. Moreover, the analysis of the interactions between different communication channels shows that in the media environment of convergence culture (Jenkins, 2006), in social change actions, the relation between ICT channels and other communication channels is not an either/or relation. They interact with each and reinforce each other in the social change actions. The research also shows that the multi-stakeholders approach I employed can significantly enrich our knowledge of the new media for social change phenomena. The multi-dimensional relations and interactions between different stakeholders in social change interventions are important issues that the study of new media for social change should address.

This dissertation is an investigation into Knowledge Producing Schools (KPS). KPS is a socio-cultural change effort that reforms that traditional structures of schooling and the connections between schools and the communities in which schools are embedded. KPS schools attempts, through New Literacies, to bring out-of-school practices into schools, in an effort to make students' schooling experiences overall and those incorporating technology more relevant. The position of this dissertation supports KPS goals while rejecting the pedagogy of New Literacies. Instead this dissertations builds upon two elements implicit in KPS/New Literacies work, social inquiry and the facilitation of publics. By making these implict KPS elements explicit this dissertation offers a KPS-Dewey hybrid that locates socio-cultral change efforts in public social inquiry contexts that supports and helps create the communal conditions that can facilitates able, active, publics. These able publics work toward community self-management and alternative representation while dealing with daily problems and current matters of concern. Able publics have been a recent concern in the educational literature that calls for the need of educational reform to be resituated as social movements for education equity. / Ph. D.

<p> </p><p> </p><p><strong>Purpose</strong> - The purpose of the thesis is to record the content of the information shared by buyer to supplier in independent dyadic business relationships in the clothes manufacturing industry of Imbaba and Warrak, Great Cairo, Egypt. The objective is as well to describe how this sharing is managed in terms of communication frequency, order cycle time and information technology used.</p><p><strong>Methodology</strong> – A case study was performed on four companies in the clothes manufacturing industry of Imbaba and Warrak, Egypt. The empirical data was collected through six semi-structured interviews. The results were thereafter analyzed through a summarized framework.</p><p><strong>Findings</strong> - The content of shared information is mainly of traditional character, nevertheless do 50 % of the relationships as well include elements of additional soft information. When the information sharing is performed through regular communication do the frequency vary with an average of 0.43, once every 2.3 days. The order cycle times vary from delivery the same day as order placement to three days after order placement, with an average of 0.5 days. The information is shared through two different information technologies: face-to-face and telephone.</p><p><strong>Research implications</strong> – Imbaba and Warrak are considered one of the poorest districts in the Great Cairo region. The region has although seen great development the last 12-15 years and is today a main district for the industry of clothes manufacturing in Cairo. The role of information sharing yet appears to be poorly examined.</p><p><strong>Originality/value</strong> - Making the situation evident to the case companies will impact on their possibilities to make further improvements within the area of information sharing.</p><p><strong>Key words</strong> Information sharing, dependence, independence, dyad, content, frequency, order cycle time, information technologies.</p><p><strong>Paper type</strong> Bachelor Thesis</p><p> </p>