Resumé This diploma thesis deals with compensation for damage under the civil law. The work gives a detailed explanation regarding this institution and highlights the most significant changes that have been brought by the new Civil Code. The aim is mainly to introduce different methods of compensation and basic procedures, that are used in determining the extent of compensation. This thesis is composed of six chapters. In the introductory chapter, the attention is given to the most significant changes that occurred in the area of tort law in comparison with the previous legislation. Moreover, there is discussed the change in the concept of liability for damage and its basic functions in more details. The following parts are focused on the analyze of duty of care and the limitation of the rights to compensation. The main topic of the second chapter is the definition of the basic assumptions leading to the obligation to compensate for damage. These assumptions include tort, damage, causation and the fault. In the following passages there is closer outlined the issue of strict liability. Special attention is paid to the damage that was caused by accident or solidary liability to compensation and the contributory negligence of a victim. In the final part of the second chapter there is explained the essence of...

The topic of my diploma thesis is "Prevention of damage". The introduction of the thesis examines prevention of damage in general, main principles and history of prevention in civil law. It is followed by a comparison between the ways this issue is treated in the previous Act No. 40/1964 Sb., the Civil Code, and the current Act No. 89/2012 Sb., the Civil Code. The main part of my thesis is subsequently focused on the ways prevention of damage is treated in Act No. 89/2012 Sb., the Civil Code. The thesis is divided into two parts. The first part contains an introduction to the prevention of damage, it looks into the theoretical definition of terms, selected principles of prevention of damage (which originate from Roman law) and then an outline of historical development of the prevention of damage in the civil codes in the territory of the Czech and Czechoslovak Republic. The second part analyses prevention of damage in Act No. 89/2012 Sb., the Civil Code. This part contains six chapters, which follow the structure set out in Act No. 89/2012 Sb., the Civil Code. The first chapter summarises the theoretical view on prevention, the second chapter describes historical development of the prevention of damage. The second part of the thesis is mainly focused on section about General prevention duty, firstly...

Diplomová práce je zaměřená na kvalitu potahových textilií ve vozech společnosti ŠKODA AUTO a.s. Teoretická část popisuje, jakým způsobem se zajišťuje, ověřuje a hodnotí kvalita potahových textilií ve ŠKODA AUTO a.s. Praktická část obsahuje analýzu výsledků výzkumného šetření, které bylo zaměřené na zjištění spokojenosti spotřebitelů s potahovými textiliemi ve vozidlech Škoda, jejich názorů a zkušeností.

Diploma thesis deals with the relationship between a company and the environment with regard to the possibility to reduce the negative influence of comapany's activities on the environment. Theoretical part generally deals with the human activities influence over the environment, the development of this relationship, theoretical principles of the environment protection and the possibilities to limit the negative environmental influence in business sphere. Empirical part uses Škoda Auto company to illustrate the environmental protection and effort to minimize the environmental influences in practice. Emphasis is laid not only on the manufactural process but also on the whole product life cycle. Diploma thesis objective is not only to illustrate the company approach to sustainable development especially to environment, but also to evaluate particular environmental project, which was realized in Škoda Auto company. Conclusion summarizes ascertained facts.

In the theoretical part of the thesis I would like to describe and characterize the situation of "social responsibility" in worldwide standards and also focus on the specific situation in the Czech Republic. The "social responsibility" of company ŠKODA AUTO is the subject of the practical part. I would like to describe in detail all activities that are made under the corporate social responsibility. Then I will focus on the results of the analysis (opinion poll). The opinion poll will be effected in the form of a questionnaire distributed to the employees of ŠKODA AUTO. The final part of the thesis is about the evaluation of the questionnaire which shows us the perception of the social responsibility activities among ŠKODA AUTO employees. The aim of the thesis is to describe the activities within the social responsibility of company ŠKODA AUTO. I would like to demonstrate how these activities affect employees of the company. Based on the survey I would like to propose some options to help ŠKODA AUTO social responsible activities to be known. Methods and techniques In the theoretical part of the thesis will be used the analytical and statistical methods. In the practical part will be evaluated data from the research to be carried out by ŠKODA AUTO employees.

The aim of this diploma thesis is to determine the strengths and weaknesses of the Škoda brand and current company marketing strategy in the Chinese market. Leading to description and analysis of what is behind the recent success on the Chinese market and what factors could cause its future further triumph or possible breakdown in China.

This diploma thesis deals with the issue of marketing communication of Škoda Fabia third-generation cars. It is focused on previously unused, yet a very convincing sales argument, that enables a complex quantification of expenditure related to the car ownership. The tool is known as TCO (Total Cost of Ownership) and it has been mostly used by large corporate fleets so far. One of the aims of the thesis is to analyse competitiveness of the Fabia model from the viewpoint of the TCO indicator. This analysis is implemented by means of a specialized tool CarCostExpert by EurotaxGlass´s. A concept of communication strategy based on TCO will be suggested according to its comparison with competitors and interviewing sales network. An estimation of financial potential of the suggested solution as well as analysis of related threats and opportunities are constituent parts of this concept.

Abstract Contemporary organizations must often improve their business situations through drastic innovation; Skoda currently faces the question of how to improve its market position. A merger with Volkswagen during 1991 -- 2000 helped and has improved Skoda's situation significantly. However, this was just the first step towards further achievement. Volkswagen has not given approval for Skoda to create luxury, potentially faster, more innovative cars; furthermore, Skoda is forbidden from entering Northern American countries. Hence, Skoda has to create a new strategy regarding how to expand business through alternative ways. The intent of this thesis is to explore three already existing markets where Skoda does business as well as its business practices in each, including its methods of producing and distributing, and then to analyze a possible alternative solution for business expansion. Thus, this work investigates and analyzes Skoda's situation in: European Union, Russia and India. Thereafter it describes a new potential market of Burma. Several tools and frameworks are used to conduct this process, i.e. SWOT analysis and PEST analysis and 4PS analysis; the author also examines Skoda's modes of entry as well as their marketing practices. Using these same tools also helps to reflect the possibilities for Skoda in a new potential market. A description of these markets helps to draw a parallel for taking appropriate marketing decisions in a new market. The final part of the thesis provides conclusions and suggestions about possible market entry.

The thesis deals with the valuation of the Škoda Auto, a.s. The estimated value of the company refers to December 31, 2012. Financial analysis of the company, analysis of the macroeconomic environment and industry analysis are applied in the process of valuation. The yield method of discounted free cash flow to the firm is applied for the company valuation. After delivery of the statement of the enterprise value the attention is focused on the analysis of the major factors that affect the resulting value of the company to December 31, 2012. The effects of individual factors are based on sensitivity analysis. Suggestions resulting in increase of the enterprise value in the future are presented.

The aim of this diploma thesis is focused on comparison of the expert´s activities of assessing total loss of the vehicle. The first theoretical part is a theoretical overview of the problematics which is dedicated to the general things related to my diploma thesis. The next part deals with the procces of the experts during assessing of in-surance events and to determinate the market value of a vehicle based on available software and web systems. The thesis also includes an illustrative modeling of a compensation damaged vehicle by total loss with using an online auction of wrecked vehicle. At the end there is a comparison of the possible cost for repairing the vehicle and there is an evaluation of the economic analysis of indemnity.